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Facebook Sees Profit; On Target for $500M Year

Facebook has overcome doubts about whether it can turn a profit, and has turned cash-positive this year instead of in 2010 - as was previously predicted, the social network's COO Sheryl Sandberg said last week at a Churchill Club interview and event in Palo Alto. The company was on target to bring in $500 million in revenue in 2009, a board member told  [...]

Higher Google Earnings Point to Online Ad Recovery

Google's recent earnings increase is a positive sign for the search-engine giant, whose growth is being led by recovering online search ad activity, and could mean at least some future recovery for a larger chunk of the online ad market in the coming months.  Google reported revenues of $5.94 billion for Q3 2009, an increase of 7% compared with Q3 2008. GAAP net income in the third quarter of 2009 was $1  [...]

Indy Agency Doner Takes Amazon Upon Its Shoulders

Web retail giant Amazon.com has chosen Doner to produce fresh marketing for its brand, reports Advertising Age. Doner was founded in 1937 in Southfield, Michigan. It is the largest privately-owned ad agency in the United States. Agencies chosen to assist Doner include WPP's Cole & Weber United, Publicis/Seattle -- owned by Publicis Groupe -- and McKinney, which recently repurchased its liberty from Havas. Amazon is histori  [...]

'Computer is Personal Again' Honored in IAB MIXX Awards

Last night in New York City, conference attendees witnessed the presentation of the IAB's third annual MIXX awards. These accolades draw attention to outstanding merit specifically in interactive advertising, with dual regard to creativity and effectiveness. The major honor, Best in Show, was awarded to Goodby, Silverstein and Partners, SF for "The Computer is Personal Again" for Hewlett-Packard. This campaign was perceived as the most successful effort in years on behalf of the computer b  [...]

Google Snipes Ogilvy Exec for 'Innovation Lab'

Co-President Andy Berndt of Ogilvy & Mather, New York, has left the agency in order to help launch a new global initiative for Google, reports Advertising Age. The prospective "lab for innovation," as it is pegged by some executives privy to Berndt's plans, is geared toward collaboration amongst marketers, agencies and entertainment companies. Google's move stirs dormant worries that the online adve  [...]

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