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NBCUniversal Announces Social Gaming Network, Promises Advertisers 115 Million Fans

NBCUniversal yesterday announced what it calls an “arsenal of digital and Social TV opportunities” with the Universal Games Network (UGN). UGN will aggregate all of NBCU’s online, mobile and social gaming efforts around a single platform. The solution will allow fans to play games, engage and consume content, amass reward points and redeem them for real and vir  [...]
Posted: Wednesday, May 2nd 2012

Closing Bell: Google+ surpassing predictions | Project Glass | Yahoo layoffs

Social Media: Google CEO Page: social networking service surpassing predictions. Signs of What's to Come: Google’s Project Glass   [...]
Posted: Wednesday, April 4th 2012

Top News: LinkedIn, Facebook IPOs | Apple near cloud music deals | Apple tells Senate it does not track locations | Kindle books outsell print versions |

Business Strategies: What LinkedIn means for Facebook IPO. Exclusive: Apple near cloud-music deals. Search: Google launches Inside Search   [...]
Posted: Friday, May 20th 2011

Welcome to the Next Phase of Social Media Analytics, Wal-Mart Style

Kosmix is the developer of Tweetbeat Firsthand, a plug-in that scans the Internet for references to prominent people or organizations that have Twitter accounts and then provides readers of those pages with their latest tweets. The company is being acquired by Wal-Mart but, surprisingly to some social media tech aficionados, Tweetbeat Firsthand appears to be almost an afterthought - at least in terms of a social marketing application for the company. Rather, Wal-mart is acqu  [...]
Posted: Tuesday, April 19th 2011

Industry Buzz & News: 5/04/10

Search: Google invests in firm that tries to predict the future. Ad Technologies: Consolidation predicted for ad technology sector in 2010. Social Media: Twitter set to   [...]
Posted: Tuesday, May 4th 2010

Now Microsoft Supports HTML5. Is it Finally Over for Flash?

After Steve Jobs delivered his anti-Flash manifesto last week, Microsoft chimed into the Flash-versus-HTML5 debate as well: Redmond likes the standard too and plans to develop future versions of Internet Explore for it. The future of the web is HTML5, Dean Hachamovitch, General Manager of Internet Explorer wrote in a blog post. "Microsoft is deeply engaged in the HTML5 process with the W3C. HTML5 will be very import  [...]
Posted: Monday, May 3rd 2010

3D's everwhere: in a newspaper, games, on the desktop

3D technology - now close to becoming mainstream with the movie industry - is slowing making its way to other, less obvious vehicles, as three recent announcements show. One is by the London newspaper The Sun, which is planning to publish a 3D edition with 3D-color ads and editorial a week before the start of the World's Cup. It is the first national newspaper to run ads and editorials in 3D, according to   [...]
Posted: Monday, May 3rd 2010

iAd May Be Tipping Point for Google's AdMob Acquisition

Apple's forthcoming iAd may wind up being the tipping point that will prompt the Federal Trade Commission to approve Google's pending acquisition of AdMob. When it first began to review the $750 million acquisition, staff at the Federal Trade Commission were expecting to recommend blocking Google's acquisition of the mobile advertising network, according to a source quoted in the New York P  [...]
Posted: Monday, May 3rd 2010

Jobs: Why Flash Is Not, and Never Will Be, Coming to Apple’s Mobile Devices

It’s official (at least as official as anything ever is): there is definitely no Flash coming to iPod, iPhone and iPad devices. The decision is not primarily business-driven, but is rather based on technology issues, Apple’s Steve Jobs says in a critical letter about why Flash is not appropriate for mobile. The mobile era is about low power devices, touch interfaces and open web standards - all areas where Flash falls short, Jobs   [...]
Posted: Friday, April 30th 2010

Google Lists Hotel Prices on Google Maps

Google continues to experiment with new ad formats using its ubiquitous Google Maps. The latest is a feature it introduced that shows specific rates for selected hotel listings when searching for hotels on Google Maps. With this feature, when a user searches for hotels on Google Maps he or she can enter the dates for the stay and see actual prices on selected listings. "You can click on the price to see a list of advertisers who have provided pricing information for that hotel, indicate  [...]
Posted: Wednesday, March 24th 2010

Is Apple Killing Geo-targeted Ads?

Apple has posted an update to its Core Location services policy, which allows iPhone app developers to access the iPhone's GPS, cell radio, and Wi-Fi systems to determine the current location of the handset. The change in language is worrisome to developers that are building apps that rely on geo-location. Essentially it is warning them they can employ the technology only if it improves the app - and not just for the sole purpose of being able to better target promotions. (  [...]
Posted: Friday, February 5th 2010

Industry Buzz & Snippets: 01/12/10

Ad Technology: Real time price changes reflected in banner ads. Consumer opinions online seen as curse, not gift. Commission Junction vets   [...]
Posted: Tuesday, January 12th 2010

Industry Buzz & Snippets: 01/07/10

Analytics: AdClick tracking vs. web analytics: why are the numbers so different? Industry: MTV, Crisp partner on mobile ads.   [...]
Posted: Thursday, January 7th 2010

Apple Steps into Mobile Ad Space with Quattro

Apple is getting into the still tiny mobile advertising space with its intended acquisition of Quattro Wireless. This announcement follows Google's plans to acquire AdMob, another mobile ad platform. Google's move into this space is hardly surprising, however - the company’s whole business model is bas  [...]
Posted: Tuesday, January 5th 2010

Consumer Groups Call for 'TV Everywhere' Investigation

The cable industry's TV Everywhere initiative is being attacked by seven consumer advocacy groups that claim the plan stifles competition in the emerging market for online television programming. The groups - Free Press, Media Access Project, Consumer Federation of America, Consumers Union, Open Technology Institute, Participatory Culture Foundation and Public Knowledge - say TV Everywhere is the result of "illegal collusion," and have filed l  [...]
Posted: Tuesday, January 5th 2010

Streaming Olympics Coverage Foretells More Sports Specials – and Fees

TV Everywhere is still in its infancy but a new offering on NBCOlympics.com illustrates how easily it can - and probably will - be customized and segmented for specific viewers. People who subscribe to cable, satellite or telco TV service will be able to view live streaming Olympics coverage on NBCOlympics.com. Called "Olympics Online Connect", the service, for which viewers have to register, will provide more than 1,000 hours of live Olympic streaming  [...]
Posted: Tuesday, December 29th 2009

What TV Everywhere May Tell Us About Online Ads

Marketers are hopeful they will get new insights into online ads as TV Everywhere initiatives such as the rollout of Comcast's on-demand, streaming TV service, Fancast Xfinity TV get underway. Xfinity contains 2,000 plus hours of content, and includes shows - indeed, entire seasons of shows - from content partners including HBO, Cinemax, Starz, TNS, TNT, A&E, AMC, Discovery Channel, History, and BBC America. Comcast also plans to roll Xfinity out to mobile devices next year, the company said.  [...]
Posted: Thursday, December 17th 2009

Industry Buzz & Snippets: 12/03/09

Ad Industry: It's synergy time at Razorfish and Digitas. Social Media: Google experiments with public domain name system (DNS). Google Friend Connect competes with Facebook Connect.  [...]
Posted: Thursday, December 3rd 2009

DARPA Balloon Hunt Will Yield Crowdsourcing Insights

In an effort to  explore the roles the internet and social networking play when solving broad-scope, time-critical problems, the Defense Advanced Research Projects Agency (DARPA) is challenging groups of Americans to locate 10 moored, eight-foot red weather balloons at 10 fixed locations in the continental US. Such research could build upon the emerging concept of crowdsourcing, which is already fueling a growing number online business and mar  [...]
Posted: Wednesday, December 2nd 2009

Marketing Will Drive Content in AOL's Rebrand

Marketing-driven content will figure prominently in AOL's plans to re-establish itself as a premier online channel after Time Warner spins it off next month. The company's chief executive, Tim Armstrong, said that content is the one area on the web that hasn't seen its full potential. He therefore plans to significantly increase the amount of content AOL produces. The company currently employs 3,000 journalists, and that number is growing,   [...]
Posted: Tuesday, December 1st 2009