Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]
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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
| Your current selection | AND | NOT |
|---|---|---|
| » ad buying & planning | 658 | 592 |
| » ad pricing | 136 | 1114 |
| » ad selling | 455 | 795 |
| » ad targeting | 419 | 831 |
| » ad technologies & vendors | 336 | 914 |
| » advertainment | 33 | 1217 |
| » affiliate marketing | 20 | 1230 |
| » agencies & ad departments | 309 | 941 |
| » alternative marketing | 110 | 1140 |
| » Asia/Pacific | 35 | 1215 |
| » automotive | 39 | 1211 |
| » b2b | 28 | 1222 |
| » best practices | 61 | 1189 |
| » biz buzz | 441 | 809 |
| » branding | 91 | 1159 |
| » broadband | 94 | 1156 |
| » campaigns & creatives of note | 82 | 1168 |
| » case studies | 8 | 1242 |
| » co-op marketing & partnerships | 32 | 1218 |
| » computers & tech | 79 | 1171 |
| » consumer packaged goods | 18 | 1232 |
| » CRM | 1 | 1249 |
| » cross media | 63 | 1187 |
| » demographics | 55 | 1195 |
| » direct marketing | 102 | 1148 |
| » domain names | 13 | 1237 |
| » don't believe the hype | 16 | 1234 |
| » e-commerce | 169 | 1081 |
| » email marketing | 61 | 1189 |
| » entertainment | 125 | 1125 |
| » Europe | 48 | 1202 |
| » events | 20 | 1230 |
| » finance | 30 | 1220 |
| » global | 26 | 1224 |
| » healthcare | 6 | 1244 |
| » I-PR & business communications | 12 | 1238 |
| » instant messaging marketing | 26 | 1224 |
| » interviews | 4 | 1246 |
| » intrusive formats | 25 | 1225 |
| » Latin America | 3 | 1247 |
| » legal, government & regulation | 150 | 1100 |
| » loyalty & retention | 15 | 1235 |
| » major account moves | 23 | 1227 |
| » major brands | 157 | 1093 |
| » Marketing | 1 | 1249 |
| » measurement & analytics | 119 | 1131 |
| » media convergence | 130 | 1120 |
| » minorities | 2 | 1248 |
| » mobile marketing | 43 | 1207 |
| » multi-channel marketing | 44 | 1206 |
| » new and improved | 204 | 1046 |
| » nonsense & parodies | 12 | 1238 |
| » online ad market | 263 | 987 |
| » pearls of wisdom | 8 | 1242 |
| » people | 54 | 1196 |
| » personalization | 35 | 1215 |
| » political parties & organizations | 29 | 1221 |
| » privacy | 53 | 1197 |
| » promotions | 31 | 1219 |
| » publishing | 471 | 779 |
| » real estate | 2 | 1248 |
| » research & stats | 168 | 1082 |
| » rich media | 145 | 1105 |
| » search engine marketing | 516 | 734 |
| » signs of doom | 39 | 1211 |
| » signs of recovery | 26 | 1224 |
| » signs of what's to come | 345 | 905 |
| » small business | 30 | 1220 |
| » spam & anti-spam | 35 | 1215 |
| » Spanish-speaking | 3 | 1247 |
| » syndication & RSS | 51 | 1199 |
| » technical innovation | 139 | 1111 |
| » telecom | 42 | 1208 |
| » text ads | 231 | 1019 |
| » tools & software | 261 | 989 |
| » travel | 13 | 1237 |
| » user experience | 83 | 1167 |
| » viral marketing & social media | 24 | 1226 |
| » weblog marketing | 81 | 1169 |
| » women | 7 | 1243 |
| » worst practices | 86 | 1164 |
| » Youth | 4 | 1246 |
Will TwitterPeek be Darling or Dud?
In what appears to be indicative of Twitter's success and growing popularity, a new gadget has hit the market that has been developed specifically - and solely - for users to send and receive tweets.
TwitterPeek, a $99.95 device with a QWERTY keyboard, color screen and click-scroll wheel offered through Amazon.com, could prove to be the hot selling item for the holiday season. On one hand, it's less expensive than a smartphone upgrade. On the other, it c [...]
Posted: Wednesday, November 4th 2009
Facebook Introduces Real-Time Search
On the heels of acquiring FriendFeed, social networking site Facebook announced real-time search features, a move seen to compete directly with Twitter.
The improved search engine will now provide better results, gathering data from those users who have chosen to share their personal information.
It will also include results from users' update streams, something Facebook has lef [...]
Posted: Thursday, August 13th 2009
Industry Buzz & Snippets: 8/7/09
Ad Networks and Analytics:
E-mail expands growth by double digits, becomes fastest-growing DM segment.
CBS upbeat on ad spend. Analysts cautious.
Agencies and Marketing Execs:
Publicis in lead to acquire [...]
Posted: Friday, August 7th 2009
Microsoft Loses Cool, Gives Yahoo Three-Week Ultimatum
Microsoft has sent Yahoo a letter stating it has three weeks to move on its $44.6 billion buyout offer.
If the companies fail to form a pact by then, "we will be compelled to take our case directly to your shareholders, including the initiation of a proxy contest to elect an alternative slate of directors," wrote CEO Steve Ballmer of Microsoft.
90 percent of Yahoo's shareholders are [...]
Posted: Monday, April 7th 2008
FTC Gives GoogleClick Merger the 'Go-Ahead'
The FTC today approved Google's $3.1 billion merger with DoubleClick, despite a menagerie of complaints from competitors, privacy advocates and politicians, in addition to hold-ups abroad [...]
Posted: Thursday, December 20th 2007
CA Fires Ignite Sparks Under Citizen Journalists
The amount of user generated content from the Southern California fires that has been uploaded to CNN’s i-Report has far surpassed citizen content surrounding the Minneapolis bridge collapse or the Virginia Tech shooting, repor [...]
Posted: Friday, October 26th 2007
Soapbox, Microsoft's YouTube Rival, Enters Public Beta
Soapbox - Microsoft's answer to YouTube - has gone into public beta after having been open only to select beta testers since September.
Soapbox is Microsoft's latest attempt to compete with similar web-based offerings from Google and Yahoo. As with YouTube, Soapbox allows users to upload videos to the site in most digital video formats, [...]
Posted: Friday, February 16th 2007
Yahoo Bringing Instant Messaging to Email
Early next year, Yahoo will begin giving Yahoo Mail users the ability to initiate an IM conversation with the email's recepient, without either party having to download Yahoo Messenger.
With the new service, Yahoo Mail users can chat via email, as well as with Microsoft Windows Live Messenger users, CNET reports. The new feature will allow Yahoo Mail users to see whether their contac [...]
Posted: Friday, November 10th 2006
Wal-Mart, Apple Considering Digital Download Deal
After months of pressuring movie studios not to partner with Apple to make movies available for download via iTunes, Wal-Mart itself may be ready to partner with Apple over movie, music, and TV show downloads.
Apple and Wal-Mart are considering an alliance that would allow consumers to purchase a digital download "coupon" that would let consumers download movies, music, and TV shows, with Apple paying Wal-Mart a portion of the proceeds, Variety [...]
Posted: Tuesday, October 3rd 2006
Analyst: MySpace Going Mobile
RBC Capital analyst Jordan Rohan said after meeting with the managers of MySpace that the firm is developing a mobile phone application. He also said that the site could be worth $15 billion or more in the next few years.
Rohan, realizing the boldness of his claim, said it could be justified on the basis of MySpace's "raw, unprecedented user/usage growth," ZDNet reports. Rohan also based his prediction on the site's "massi [...]
Posted: Thursday, September 28th 2006
Google Gets into Radio Ad Biz with dMarc Purchase
Google announced Tuesday that it has acquired privately held radio advertising firm dMarc Broadcasting Inc. in a deal that could be worth up to $1.24 billion, including an initial payment of $102 million, writes Reuters. dMarc connects adverti [...]
Posted: Wednesday, January 18th 2006
Tacoda: Users Engage More with Behaviorally Targeted Ads
Behaviorally targeted online advertising solutions provider Tacoda has released the results of an eye-tracking study that pits behavioral targeting against contextual targeting in terms of user engagement with advertised brands. The primary finding: Behavioral targeting generated an average of 17 percent more "looks" at the ads than contextual targeting, and after the first exposure, that advantage increased to 54 percent. However, the total time ("seconds") s [...]
Posted: Wednesday, January 18th 2006
BuzzMetrics Buys Intelliseek, Becomes Nielsen BuzzMetrics
Nielsen parent VNU is taking a majority stake in word-of-mouth measurement firm BuzzMetrics - which itself announced that it is acquiring rival Intelliseek - and forming a new company, Nielsen BuzzMetrics, ClickZ [...]
Posted: Wednesday, January 18th 2006
Yahoo Revs, Profits Increase - but Not Enough
Yahoo showed strong revenue and earnings growth in 4Q05, driven by both search and display advertising, reports ClickZ. Revenues were $1.5 billion, a 39 percent year-over year increase; net income was $683 million, or $0.46 per share; after adjustments, net income was $247 million, or $0.16 per share - up from $0.13 per share in 4Q04, but less than the $0.17 analysts expected. As a consequence, Yahoo stock fell after the report. Yahoo' [...]
Posted: Wednesday, January 18th 2006
4Q Online Advertising Beats Media Execs' Expectations
Online ad spend increased 15 percent in the fourth quarter of 2005 from the third quarter, according to surveyed media executives who during the previous quarterly survey by Deutsche Bank and MediaPost had forecast a 10 percent increase. The cost of premium inventory increased, on average, 6 percent, while run-of-network inventory costs increased about 3 percent, and pay-per-click prices were [...]
Posted: Tuesday, January 17th 2006
Consortium Makes Bid for VNU
Netherlands-based VNU, which owns Nielsen Media Research, ACNielsen and Adweek (among others) on Monday said it was in talks to be acquired by a group of private equity firms that have offered to buy it for as much as 7.3 billion euros (approximately $8.8 billion), or 28.00-28.50 euros per share, reports Reuters. The buyout firms are t [...]
Posted: Tuesday, January 17th 2006
'eBiz for Media Lab' for Electronic Media Buying Launched
The American Association of Advertising Agencies has launched an effort it hopes will help convert all transactions between media buyers and sellers into a fully electronic system of communications, writes MediaPost (via MediaBuyerPlanner). The AAAA has been pushing for media industry guidel [...]
Posted: Tuesday, January 17th 2006
Google Launches Mobile Personalized Homepage
Click to enlarge
Google launched a mobile version of its personalized homep [...]
Posted: Monday, January 16th 2006
Tremor to Launch Online Video Network
Ad network Tremor Network, which runs campaigns on some 300 sites, will launch a video online advertising network after its acquisition of in-stream video ad technology provider Dynadco, reports AdWeek. The new network will offer online publishers video serving, content and ad s [...]
Posted: Monday, January 16th 2006
Gather.com Gets Funding, Writers Get Ad Revs
Boston-based Gather.com, set to receive $6 million funding this week, intends to become an eBay of sorts for bloggers, other writers and their readers - with a business model that recruits writers by offering them a share of online advertising revenue, writes the Boston Globe. The m [...]
Posted: Monday, January 16th 2006