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Spotify Pens Global Promotional Deal With Coca-Cola

It is official: Music-streaming service Spotify has signed a strategic partnership with Coca-Cola. Spotify will provide a brand app for the beverage giant inside the Spotify desktop app, alongside brand apps for AT&T, McDonelds, Intel and Reebok. In return, Coca-Cola will feature Spotify as the centerpiece of its "Year of Music" campaign in 2013. The announcement broke on Ad Age, which repo  [...]
Posted: Wednesday, April 18th 2012

Google Lists Hotel Prices on Google Maps

Google continues to experiment with new ad formats using its ubiquitous Google Maps. The latest is a feature it introduced that shows specific rates for selected hotel listings when searching for hotels on Google Maps. With this feature, when a user searches for hotels on Google Maps he or she can enter the dates for the stay and see actual prices on selected listings. "You can click on the price to see a list of advertisers who have provided pricing information for that hotel, indicate  [...]
Posted: Wednesday, March 24th 2010

4 Things to Remember As You Twitter

Recently Alex Payne, an engineer at Twitter, posted the following message: "If you had some of the nifty site features that we Twitter employees have, you might not want to use a desktop client. (You will soon.)" This seemingly benign Tweet, which has since been deleted from Payne’s Twitter stream, resulted in storm among third party Twitter developers - and inspired a revisit of rules marketers should keep in mind as they use this medium to promote their own companies and products.   [...]
Posted: Monday, March 8th 2010

AccuWeather Relaunches with Custom Content Ad Opps

AccuWeather is relaunching its weather site next week with a streamlined site and the opportunity for advertisers to create custom content. It is making the new site available for preview as well updating its 65,000 fans on the AccuWeather's Facebook page before the launch. The relaunched site is less cluttered, in response to both users' and advertisers' requests. There are also new sizes and p  [...]
Posted: Tuesday, February 9th 2010

Industry Buzz & Snippets: 11/25/09

Ad Strategies: Verizon challenges a Sprint marketing claim. Online Media: Group of magazine publishers said to be building an online newsstand. MediaNews Group, Belo   [...]
Posted: Wednesday, November 25th 2009

AOL Rebrands on the Cheap

AOL is preparing for its spinoff from Time Warner on Dec. 9 with a new look and go-to-market strategy. The company has unveiled a new logo - or rather, a set of interchangeable logos - to promote the breadth of the company's content and digital assets. "It's one consistent logo with countless ways to reveal," AOL said in its announcement. More details about the strategy will be revealed on D  [...]
Posted: Monday, November 23rd 2009

Industry Buzz & Snippets: 11/3/09

Online Ad Networks: Microsoft and OpenX in deal to boost their online ad businesses. Microsoft vs. Google: clash of the online advertising titans. Microsoft and OpenX to swap refer  [...]
Posted: Tuesday, November 3rd 2009

Industry Buzz & Snippets: 10/29/09

Media Strategies: CBS digital guru to leave and start own shop How Twitter search will help Google, Microsoft Bing. Yahoo CEO says 6% operating margin 'unacceptable  [...]
Posted: Thursday, October 29th 2009

Microsoft Yanks Support for Family Guy Special

Microsoft is withdrawing its support for a Family Guy show special that will be airing Nov 8 on the Fox network because the computer giant decided that some of the humor is offensive and edgy and does not fit with the brand image it is trying to project, according to ABC News. The 30-minute clip, "Family Guy Presen  [...]
Posted: Tuesday, October 27th 2009

Cola Brands Continue Quest for Happiness

The Coca-Cola Company is launching a new social media program that will send three bloggers around the world in search of what makes people happy, as part of the latest push in the soft drink brand's "Open Happiness" campaign. Coke, which announced the online campaign at the beginning of the year, appears to be highlighting the very same themes of optimism and positivity shared by its arch-rival, Pepsi-Cola, through its "Refresh Everything" promotion. As part of the Coke "Expedition 206”  [...]
Posted: Thursday, October 22nd 2009

Industry Buzz & Snippets: 10/21/09

Web 2.0 News and Trends: Rumor has it that Google will launch a music initiative called One Box to offer song previews, artist bios, graphics, and video - but no downloads or subscriptions. One Box won't be limited to music, according to CNET's Stephen Shankland. There are several different kin  [...]
Posted: Wednesday, October 21st 2009

Industry Buzz & Snippets: 10/20/09

Web 2.0 News and Trends: Start-up health sites are increasingly leveraging social networking and advertising trends.  Ford, NFL find limited success in   [...]
Posted: Tuesday, October 20th 2009

Industry Buzz & Snippets: 09/21/09

Ad Networks and Analytics: 10 social media strategies from top brands. Seven reasons to ramp up paid search. AdMob vies for mobile advertising network leadership. Agenci  [...]
Posted: Monday, September 21st 2009

GOOG Hopes Fast Flip Opens Profit to Publishers

This week Google Labs launched Fast Flip, a news/story search engine that provides results as screenshots of relevant articles. The idea behind Fast Flip is to enable users to visually "flip" through the information they most want to read. Headlines and popular topics are easy to spot. Fast Flip is also "smart," meaning it tailors itself to a user based on the selections s/he makes, making it a melange of "fast browsing, natural magazine-style   [...]
Posted: Wednesday, September 16th 2009

YouTube Video Reviews Join Google Product Search

Google is incorporating user-created YouTube reviews onto releated results pages in Google Product Search. "Videos include reviews from sources like USA Today, Wired, and Digital Trends, and they appear above the 'Similar Items' section of the page," the company explained. One example of how reviews have been incorporated is in   [...]
Posted: Thursday, September 10th 2009

Tuesday Tops for Brands on Facebook

Data from social media services vendor ViTrue says Tuesdays are the day in which click-through rates are highest on content posted on Facebook-based brand pages: 9.89%. Brand pages are like human profiles, except for companies. They typically aggregate news about the brand in question. Users can become "fans" of ones for which they feel an affinity, and receive updates from them on their news feeds. Click-throughs for Fac  [...]
Posted: Wednesday, September 9th 2009

Facebook, Nokia Partner for Mobile/Socnet 'Lifecasting'

Nokia is partnering with Facebook to launch a "lifecasting" feature that weds both the socnet and the mobile vendor's handsets. The service would enable users to post locations and status updates from their phones to their Facebooks. It debuts in October on Nokia's touchscreen N97 mini, a handset particularly suited to the liaison because its home screen was created especially for application personalization via Ovi Store, the Nokia equivalent of Apple's App Store. Nokia added that the Lif  [...]
Posted: Thursday, September 3rd 2009

Facebook Invites Charities into Experimental Gift Shop

At the Social Good Conference on Friday, marketing/outreach director Randi Zuckerberg announced Facebook would be opening its new "credits" platform to four non-profits: Project Red, Toms Shoes, Kiva and the Wold Wildlife Fund. The non-profits add to the four online gift and greeting companies that were invited to try the platform last week: American Greetings Interactive, GreetBeatz, Someecards and Real Gifts. "We are exploring ways for developers to use the Gift Shop to offer...virtual,   [...]
Posted: Monday, August 31st 2009

Dell, Moonfruit Claim Twitter Campaigns Effective

At a Twitter for Brands event hosted by New Media Age in London on Friday, Dell representatives said they have seen tangible uplifts in sales which can be directly attributed to marketing on Twitter. The brand's Twitter account has driven $3 million in sales since it began operation in 2007. Moonfruit, a website builder, also said Twitter campaigns have helped the brand. Moonfruit said it spent around 10,000 pounds ($16,400) on prizes for the campaign  [...]
Posted: Tuesday, August 25th 2009

MySpace Snaps Up iLike Music Sharing Service

Adding credence to a week's worth of rumors and hearsay, social network MySpace has purchased iLike, a music application that lets users recommend songs and share playlists on their social networks of choice. iLike is among a handful of brands that managed to build a viable business atop open platforms proffered by traffic-rich sites like Facebook. In July the site served 2.9 million unique visitors in the US, 59.2  [...]
Posted: Thursday, August 20th 2009