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Industry Buzz & Snippets: 02/05/10

Campaigns: Adidas rewards consumers for sharing in online push. Analytics: Real time analytics makes for happy customers. Ad Technology: Study calls for more user choice  [...]
Posted: Friday, February 5th 2010

Industry Buzz & Snippets: 10/21/09

Web 2.0 News and Trends: Rumor has it that Google will launch a music initiative called One Box to offer song previews, artist bios, graphics, and video - but no downloads or subscriptions. One Box won't be limited to music, according to CNET's Stephen Shankland. There are several different kin  [...]
Posted: Wednesday, October 21st 2009

Companies Prep Salvos for Net Neutrality War

Providers of social networking applications, telecom providers, carriers and ISPs are bracing for the expected announcement this Thursday of new net neutrality rules by the Federal Communications Commission. The impending release has launched last-minute lobbying from all quarters, from so-called 'Blue Dog' Democrats on behalf of carriers and cable companies, to CEOs of such companies as Google and Twitt  [...]
Posted: Tuesday, October 20th 2009

Obama Solicits Texts to 'See What's Happening' in Africa

Prior to his Friday trip to Ghana, President Barack Obama has received thousands of text messages about Africa -- messages of both support and criticism, says the White House. The texts were sent after the Administration set up country-specific SMS codes to which inhabitants of Africa were invited to send messages. The codes include: • Ghana - 1731 • Nigeria - 32969 • South Africa - 31958 • Kenya - 5683 Acc  [...]
Posted: Friday, July 10th 2009

Obama Campaign Makes Cannes Coup

Obama's political -- and media-fluent -- campaign for President last year won the two major awards at the Cannes Lions International Advertising Festival this year. Submitted by Obama for America, the effort swept two Grands Prix in both the Titanium and Integrated Lions categories. The Obama campaign incorporated tactical use of traditional TV advertising, grassroots campaigning, the ability to mobilize via an iPhone app,   [...]
Posted: Monday, June 29th 2009

Google To Facilitate Indian Elections

Google launched the Google India Elections Center to help engage and prepare India’s 700 million eligible voters for next month’s general elections, reports TechCrunch. Google has organized similar web-based election centers in the US and Australia in the past, but Google India’s election center offers new features which  [...]
Posted: Wednesday, April 8th 2009

Obama Inauguration Drives Droves to Web

Viewership at the top three US cable network news websites surged fourteen-fold from 12:00-1:00 p.m. EST on Inauguration Day, accounting for 30% of online event viewing, as millions of viewers tuned in to watch Barack Obama take the presidential oath and deliver his address, according to data from comScore Video Metrix (  [...]
Posted: Thursday, January 29th 2009

Israeli Gov't Holds First Twitter Press Conference

On Dec. 30, microblogging service Twitter hosted its first governmental press conference on behalf of Israel's Defense Forces -- whose microblogging tag was @IsraelConsulate. Questions and answers were limited to 140 characters, the standard length of a Twitter message or "tweet." So even answers to the most complex questions -- about which entire books have been written -- had to be short and swe  [...]
Posted: Monday, January 5th 2009

Tech Magnates Welcome Obama with Lavish (Financial) Support

Silicon Alley Insider compiled a list of tech icons that made sizable donations to Barack Obama's Presidential Inaugural Committee. Listed endorsers from Google averaged $25,000 each, while executive donors (and spouses) at Microsoft averaged $50,000. Just one Yahoo notable made the cut -- Associate General Counsel Laura Covington, who gave $10,  [...]
Posted: Tuesday, December 30th 2008

NY Governor Proposes iPod Tax

Hoping to expedite the close of the state's $15 billion budget gap, New York Governor David Paterson is proposing a tax on music and other downloads made online. To download online content from a site like iTunes, for example, users must create an account with a billing address, so additional fees to New York residents can be applied with relative ease, observes the New York   [...]
Posted: Wednesday, December 17th 2008

Change.gov Opens to Questions, Comments, 'American Stories'

Change.gov, the site where President Elect Obama's administration communicates with Americans, now permits users to submit questions and vote on those they most want answered. The "Open for Questions" feature launched Wednesday, at which time over 1000 questions were logged  [...]
Posted: Friday, December 12th 2008

HuffPo's 'World Affairs' Enlists Bloggers Queen Noor, John Kerry

The Huffington Post, one of the fastest-growing independent political sites this year, is launching a World Affairs section. The new channel shall include analysis from US foreign policy experts and bloggers worldwide. Contributors are expected to include Queen Noor of Jordan, John Kerry and Harvard professor Joseph Nye. Correspondents are expected to represent over 50 countries, and syndicated editorial content will also be f  [...]
Posted: Friday, December 5th 2008

Brand-Association Study: Obama Linked to BMW, McCain to Ford

Barack Obama is more associated with brands BMW, Target, Google and Samuel Adams, while John McCain brings to mind Ford, Wal-Mart , AOL and Budweiser, according to the 2008 Presidential ImagePower Survey from branding firm Landor Associates and research firm Penn, Schoen & Berland,   [...]
Posted: Tuesday, November 11th 2008

September's Top Web Rankings: Economy, Elections Drive Traffic

As in previous months, Google, Yahoo, Microsoft and AOL topped rankings of US web properties for September 2008, while the economy and politics drove internet traffic, according to the comScore Media Metrix monthly analysis of US consumer activity at online properties, MarketingCharts   [...]
Posted: Tuesday, October 21st 2008

YHOO/GOOG Liaison Gets Blessing from CA Congress Members

Few groups, particularly advertisers, appear to be rooting for Google and Yahoo's sponsored search deal. But in a letter sent to US Attorney General Michael Mukasey, 11 Democratic Congress members from California have demanded that the Department of Justice permit the deal to go through. The letter stated that a lawsuit to obstruct the liaison may "detrimentally affect the online advertising ma  [...]
Posted: Tuesday, September 30th 2008

Updated Senate Web Linking Rules Include Social Media Sites

The Senate Rules and Administration Committee has updated existing limitations on sites that Senators are allowed to link to from their official pages. Senators may now link to YouTube and flickr, for example, in a ruling Sen. Dianne Feinstein (D-CA) dubbed "a major step into the future," reports Ars Technica. The tempest stirred last summer when Rep. John Culbers  [...]
Posted: Friday, September 26th 2008

Economist Gives World a Vote in US Presidential Election

London-based business rag The Economist has created a global version of the US Electoral College, based on the population of each country. The magazine hopes to stimulate online brand engagement through the effort, which leverages overseas interest in the US election -- a "closely watched contest" worldwide, said VP Ron Diorio of product and community development in New York. "We thought it would be fun and a bit of an educa  [...]
Posted: Wednesday, September 24th 2008

Facebook Lexicon Now Tracks Personal -- and Political -- Sentiment

Facebook's new version of Lexicon sports features that let its user base play with aggregated data from. Lexicon was introduced last April as a way for users to gauge the "buzzworthiness." Lexicon searches all Wall, group and event posts for relevant words or phrases, then produces charts of their popularity. In a nod to   [...]
Posted: Monday, September 22nd 2008

Palin Prattle, Good or Bad, Commands Web Traffic

ABC's interview with Republican vice-presidential candidate Gov. Sarah Palin was broadcast for two nights across five ABC shows, from "Good Morning America" to "20/20." By ABC's unofficial count, 35 million people have seen parts of the interview from these broadcasts, reports Silicon Alley Insider, via Nielsen, which counts unduplicated viewers within shows but not betwee  [...]
Posted: Wednesday, September 17th 2008

Obama Adds 'Biden' to Text Message Dictionary

Barack Obama has chosen his running mate -- and if you were among the millions that registered to receive updates via text message and email, you've probably known since about three AM EST on Saturday morning, which is when the texts went out. Traffic on Sprint's short code for the Obama campaign (O-B-A-M-A, or 62262) rose over 250 percent within an hour of the announcement, the Washington Post   [...]
Posted: Monday, August 25th 2008