Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]
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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
| Your current selection | AND | NOT |
|---|---|---|
| » ad buying & planning | 18 | 32 |
| » ad pricing | 2 | 48 |
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| » ad technologies & vendors | 4 | 46 |
| » advertainment | 3 | 47 |
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| » alternative marketing | 15 | 35 |
| » automotive | 3 | 47 |
| » b2b | 1 | 49 |
| » best practices | 15 | 35 |
| » biz buzz | 8 | 42 |
| » branding | 7 | 43 |
| » broadband | 13 | 37 |
| » campaigns & creatives of note | 7 | 43 |
| » case studies | 2 | 48 |
| » co-op marketing & partnerships | 4 | 46 |
| » computers & tech | 5 | 45 |
| » consumer packaged goods | 1 | 49 |
| » CRM | 1 | 49 |
| » cross media | 12 | 38 |
| » demographics | 4 | 46 |
| » direct marketing | 3 | 47 |
| » domain names | 1 | 49 |
| » don't believe the hype | 3 | 47 |
| » e-commerce | 3 | 47 |
| » email marketing | 2 | 48 |
| » entertainment | 24 | 26 |
| » Europe | 3 | 47 |
| » events | 3 | 47 |
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| » global | 1 | 49 |
| » I-PR & business communications | 1 | 49 |
| » intrusive formats | 2 | 48 |
| » Latin America | 1 | 49 |
| » legal, government & regulation | 24 | 26 |
| » loyalty & retention | 4 | 46 |
| » major account moves | 1 | 49 |
| » major brands | 10 | 40 |
| » major players news | 23 | 27 |
| » measurement & analytics | 1 | 49 |
| » mobile marketing | 3 | 47 |
| » multi-channel marketing | 2 | 48 |
| » new and improved | 1 | 49 |
| » nonsense & parodies | 3 | 47 |
| » online ad market | 8 | 42 |
| » pearls of wisdom | 1 | 49 |
| » people | 6 | 44 |
| » personalization | 2 | 48 |
| » political parties & organizations | 2 | 48 |
| » privacy | 5 | 45 |
| » publishing | 28 | 22 |
| » real estate | 1 | 49 |
| » research & stats | 9 | 41 |
| » rich media | 7 | 43 |
| » search engine marketing | 3 | 47 |
| » Segmentation & Markets | 1 | 49 |
| » seniors | 1 | 49 |
| » signs of doom | 10 | 40 |
| » signs of what's to come | 20 | 30 |
| » Spanish-speaking | 1 | 49 |
| » technical innovation | 2 | 48 |
| » telecom | 2 | 48 |
| » text ads | 1 | 49 |
| » tools & software | 5 | 45 |
| » top stories | 7 | 43 |
| » user experience | 16 | 34 |
| » viral marketing & social media | 10 | 40 |
| » weblog marketing | 3 | 47 |
| » Youth | 2 | 48 |
Rebuffers Kill Online Video Campaign
Online videos are among the top ten internet marketing strategies for 2009, according to SEO. That, however, assumes the technology works.
The online video ad medium is still in early days and there is growing statistical and anecdotal evidence suggests that poor viewing experiences are more common than thought. Not surprisingly, videos that fail to load can be devastating to a marketing in [...]
Posted: Monday, December 14th 2009
Mobile & Web Plays Seek US Hispanics
A host of new mobile and online ad initiatives - including those from Yahoo and the Orange Advertising Network -Â have just been launched with the intent of targeting the 46-million-strong US Hispanic market.
In building off its already-strong mobile homepage, Yahoo is making its Spanish-language counterpart, Mobile en Español, available on more than 1,900 mobile device models. The site offe [...]
Posted: Monday, November 16th 2009
Industry Buzz & Snippets: 11/10/09
Online Ad Strategies:
Groups redirect health-care ads to cheer and jeer Democrats.
Local online to grow 12% in 2009; will slow next year.
Burberry looks online for ways to gain customers.
Se [...]
Posted: Tuesday, November 10th 2009
Ford Outpaces Industry with 25% Digital Spend
Ford Motor Company is spending 25% of its marketing budget on digital and social media programs, double the amount of any of its competitors, according to a recent report from BusinessWeek.
Industry experts expect that other auto companies are soon likely to follow Ford down the same digital path, though perhaps not quite as aggressively. J.D. Power & Associates estimates that the averag [...]
Posted: Wednesday, October 21st 2009
YouTube Goes After Local News, Attempts to Sign Newspaper, TV Partners
YouTube has created a new feature called “News Near You†which uses the internet address of the visitor’s computer to determine the user’s location, and offers relevant local videos from within a 100-mile radius.The feature is just one element in YouTube’s push into news video. This summer, YouTube invited more than 25,000 news sources from Google News to become video suppliers, [...]
Posted: Tuesday, August 4th 2009
ad:tech Survey: Best and Worst Online Tactics, Budget Plans for '08
Behavioral targeting, search engine optimization (SEO) and direct email using house lists are the best-performing tactics in online marketing, according to MarketingSherpa's annual survey of ad:tech attendees, writes Mark [...]
Posted: Wednesday, February 20th 2008
Google Publishes Whiplash Reaction to Microsoft/Yahoo Bid, Microsoft Snaps Back
The Googleblog has published insights on Microsoft's unsolicited bid for Yahoo, which was announced Friday.
"The openness of the Internet is what made Google -- and Yahoo! -- possible," wrote SVP David Drummond of corporate development at Google.
"Microsoft's hostile bid [...] is about more than simply a financial transaction. [...] It's about preserving the underly [...]
Posted: Monday, February 4th 2008
Digital Shift Likely to Cause Agency Downsizing
The inability of ad agency holding companies to evolve has put the media buying industry in a tenuous position, reports Adweek.
Not only have they failed to adapt their own processes, but they also sat on the sidelines as companies like aQuantive and others were sold to Google, Microsoft, AOL or Yahoo.
As more advertisers eye digital executions it will be incumbent on the agencies to take charge o [...]
Posted: Thursday, January 17th 2008
NAB Email Campaign to FCC Raises Eyebrows
A campaign that generated 8,500 emails to the FCC opposing the proposed merger between XM and Sirius Satellite Radio has come under scrutiny, reports MediaBuyerPlanner.
[...]
Posted: Wednesday, November 28th 2007
On Media, B2B Marketers and Business Decision-Makers Don't See I2I
The media B2B marketers rely on to sell products and services aren't necessarily those that business decision-makers use to help them do their jobs, according to (PPT slideshow) a Forrester Research study conducted for American Business Media, [...]
Posted: Thursday, November 15th 2007
Silver Surfers May Prove Tough to Transition to Digital TV
On February 17, 2009, an expected transition of TV from over-the-air transmission to digital may hit television's biggest fans the hardest, reports Ars Technica.
Yesterday Nelda Barnett of the AARP appeared before the Senate Commerce Committee to foretell the sturm and drang that may occur among senior citizens, come February '09: "Consumers will [...]
Posted: Friday, July 27th 2007
Study: Americans Think Mobile TV & Web too Much
Americans are enthusiastic about new tech like mobile video and high-definition broadband but at the same time express trepidation about nonstop access to the Net, according to a new poll (via ZDNet).
Sixty-four percent of respondents with children under 18 said they believe mobile TV in cars would be a useful way to keep kids entertained, but 70 percent still wouldn't subscrib [...]
Posted: Tuesday, April 17th 2007
MillwardBrown: Video Ads Great for Brand Recall
Video ads within online TV programming is great for brand awareness but repetition is watering that awareness down, according to a new study from MillwardBrown, reports ClickZ.
The study comes as more TV networks are putting their programming online and shows that advertising within those shows leads to higher brand recall. Participants had 82 percent brand recall with online viewing compared with 54 percent on TV.
The [...]
Posted: Tuesday, March 27th 2007
Microsoft's Soapbox Shuts Doors to New Users, to Focus on Anti-Piracy
Microsoft's video-sharing site Soapbox won't accept new users for the next two months as it works on beefing up anti-piracy measures.
Microsoft agreed to content deals to distribute movies and TV shows last week, but since the site entered public beta last month many pirated clips have shown up on the site, CNET reports. Adam Sohn, a director in [...]
Posted: Monday, March 26th 2007
Starz Sues Disney over Movie Downloads
Claiming Disney allowed its movies to be sold on other services during an exclusive deal with Starz, the Liberty Media property has sued Disney, reports CNET.
The apple of contention is a 2005 agreement between the two parties that made Disney movies available for online sale exclusively through Starz. Disney has violated that deal, according to Liberty Media Holdings, by making the mov [...]
Posted: Friday, March 23rd 2007
Confusion over Colbert Parody on YouTube, Viacom Sued
Conflicting reports have emerged over whether Viacom ordered the removal from YouTube of a parody of The Colbert Report, writes CNET.
Initial reports claimed Viacom, which owns Comedy Central, issued a take-down notice targeting a parody of The Colbert Report titled "Stop the Falsiness." When those reports surfaced, the Electronic Frontier Foundat [...]
Posted: Friday, March 23rd 2007
Congdon in Infomercials while Vlogging for ABC News
Amanda Congdon still considers herself just a blogger even though she's video-blogging for a major news organization, ABCNews.com. However, Congdon is also performing in infomercials for DuPont, according to CNET blogger Daniel Terdiman.
Staff journalists at most news organizations would likely be fired if such a thing were discovered, yet Congdon wrote a [...]
Posted: Wednesday, March 21st 2007
Report: Blogging Comes of Age
Blogging is on the brink of a new phase that will probably include some more scandal, profitability for some, and a splintering into elites and non-elites over standards and ethics, according to the 2007 State of News Media Report.
The report unveiled statistics that show how amateur blogs are tapering off, while established blogs continue to rise in readership.
"The share of the online population that [...]
Posted: Wednesday, March 14th 2007
Internet Radio Hit Hard by New Rate Hikes
Internet radio just got a lot more expensive. The United States Copyright Royalty Board approved rate increases suggested by the recording industry that would make webcasters pay more for each song heard by each listener.
The rates came after hikes were proposed by the RIAA-associated Sound Exchange, which represents major and some indie music labels, Wired reports ( [...]
Posted: Tuesday, March 6th 2007
Google CEO: YouTube Anti-Piracy Tools a Top Priority
As its video-sharing site YouTube continues to court nervous media companies in an effort to snare them into content deals, Google is making the availability of anti-piracy measures for all copyright holders a top priority for the video-sharing site, according to CEO Eric Schmidt.
YouTube has come under fire for saying recently that it would offer anti-piracy measures to content providers only as a part of a [...]
Posted: Friday, February 23rd 2007