Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]
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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
| Your current selection | AND | NOT |
|---|---|---|
| » ad buying & planning | 484 | 457 |
| » ad pricing | 18 | 923 |
| » ad selling | 217 | 724 |
| » ad targeting | 144 | 797 |
| » ad technologies & vendors | 117 | 824 |
| » advertainment | 195 | 746 |
| » Advertising | 1 | 940 |
| » affiliate marketing | 7 | 934 |
| » agencies & ad departments | 69 | 872 |
| » alternative marketing | 258 | 683 |
| » Asia/Pacific | 30 | 911 |
| » automotive | 32 | 909 |
| » b2b | 13 | 928 |
| » best practices | 64 | 877 |
| » Beyond Marketing | 1 | 940 |
| » Big Picture | 1 | 940 |
| » biz buzz | 337 | 604 |
| » branding | 165 | 776 |
| » broadband | 356 | 585 |
| » campaigns & creatives of note | 108 | 833 |
| » case studies | 9 | 932 |
| » co-op marketing & partnerships | 176 | 765 |
| » computers & tech | 99 | 842 |
| » consumer packaged goods | 36 | 905 |
| » CRM | 1 | 940 |
| » cross media | 387 | 554 |
| » deep coverage | 1 | 940 |
| » demographics | 197 | 744 |
| » direct marketing | 61 | 880 |
| » domain names | 65 | 876 |
| » don't believe the hype | 10 | 931 |
| » e-commerce | 125 | 816 |
| » email marketing | 24 | 917 |
| » Europe | 73 | 868 |
| » events | 32 | 909 |
| » finance | 17 | 924 |
| » global | 17 | 924 |
| » healthcare | 8 | 933 |
| » I-PR & business communications | 5 | 936 |
| » instant messaging marketing | 10 | 931 |
| » interviews | 3 | 938 |
| » intrusive formats | 7 | 934 |
| » Latin America | 8 | 933 |
| » legal, government & regulation | 44 | 897 |
| » loyalty & retention | 32 | 909 |
| » major account moves | 16 | 925 |
| » major brands | 220 | 721 |
| » major players news | 488 | 453 |
| » measurement & analytics | 36 | 905 |
| » minorities | 5 | 936 |
| » mobile marketing | 147 | 794 |
| » multi-channel marketing | 59 | 882 |
| » new and improved | 78 | 863 |
| » nonsense & parodies | 11 | 930 |
| » online ad market | 192 | 749 |
| » pearls of wisdom | 11 | 930 |
| » people | 43 | 898 |
| » personalization | 27 | 914 |
| » political parties & organizations | 8 | 933 |
| » privacy | 7 | 934 |
| » promotions | 44 | 897 |
| » publishing | 298 | 643 |
| » real estate | 1 | 940 |
| » research & stats | 247 | 694 |
| » rich media | 328 | 613 |
| » search engine marketing | 50 | 891 |
| » seniors | 5 | 936 |
| » sex sells | 6 | 935 |
| » signs of doom | 18 | 923 |
| » signs of recovery | 1 | 940 |
| » signs of what's to come | 500 | 441 |
| » small business | 4 | 937 |
| » spam & anti-spam | 1 | 940 |
| » Spanish-speaking | 4 | 937 |
| » syndication & RSS | 49 | 892 |
| » technical innovation | 70 | 871 |
| » telecom | 67 | 874 |
| » text ads | 18 | 923 |
| » tools & software | 86 | 855 |
| » top stories | 79 | 862 |
| » travel | 9 | 932 |
| » user experience | 216 | 725 |
| » viral marketing & social media | 106 | 835 |
| » weblog marketing | 40 | 901 |
| » women | 35 | 906 |
| » worst practices | 24 | 917 |
| » Youth | 92 | 849 |
Jelli Offers Terrestrial Radio with Social Media Analytics, Ad Engagement
Social radio provider Jelli is claiming to have “reimagined the radio spot, making it more engaging and interactive.†Jelli promises a radio/social media mashup for advertisers, and now promises it can quantify those exposures with social media analytics.
TechCrunch described Jelli [...]
Posted: Thursday, May 3rd 2012
Streaming Entertainment Skyrockets, Authentication On The Rise
Some compelling evidence for the value of in-stream and preroll marketing. Streaming entertainment is strongly on the rise, according to DEG: The Digital Entertainment Group. As Hollywood Reporter describes, consumer spending on home entertainment rose in Q1 by 2.5% to $4.45 billion—largely due to the strength of streaming video.
Subscription streaming rose an est [...]
Posted: Monday, April 30th 2012
Who Says Video Streaming is Subdued? Even Super Bowl Will Be Streamed Live
Even as consumers fling themselves into last minute shopping in preparation for the holidays (for the holiday season-to-date, nearly $32 billion has been spent online, marking a 15% increase versus the corresponding days last year, comScore has just reported), there is next year's exciting events to whcih to look forward. Namely the Super Bowl.
This ye [...]
Posted: Tuesday, December 20th 2011
Tech News: Google Instant for mobile | Nielsen undercounts web traffic | Hulu Plus exits closed beta | 300,000 Apple apps?
Search:
Google introduces Google Instant for mobile.
How one company games Google News.
Social Media:
Google To Facebook: You can't import our user data without reciprocity [...]
Posted: Friday, November 5th 2010
Americans Watch 31.2B Online Videos in March '10
More than 180 million US internet users watched 31.2 billion videos in March 2010, according to the comScore Video Metrix service.
Google’s Reign Continues
Once again, slightly more than four of every 10 online videos viewed in the US in March 2010 were viewed on Google Sites. Americans watched a [...]
Posted: Friday, April 30th 2010
Industry Buzz & Snippets: 01/28/10
Mobile Computing:
Mobile ads get a makeover.
What the iPad means for online advertising.
iPad blurs line between devices.
Apple's Tabl [...]
Posted: Thursday, January 28th 2010
Industry Buzz & Snippets: 01/13/10
Campaigns:
Coors deploys handheld game to bars for Super Bowl build up.
Search:
Google threatens to pull out of China, citing censorship, hack attacks.
AdWords' policy adjustment for display [...]
Posted: Wednesday, January 13th 2010
Streaming Olympics Coverage Foretells More Sports Specials – and Fees
TV Everywhere is still in its infancy but a new offering on NBCOlympics.com illustrates how easily it can - and probably will - be customized and segmented for specific viewers.
People who subscribe to cable, satellite or telco TV service will be able to view live streaming Olympics coverage on NBCOlympics.com. Called "Olympics Online Connect", the service, for which viewers have to register, will provide more than 1,000 hours of live Olympic streaming [...]
Posted: Tuesday, December 29th 2009
What TV Everywhere May Tell Us About Online Ads
Marketers are hopeful they will get new insights into online ads as TV Everywhere initiatives such as the rollout of Comcast's on-demand, streaming TV service, Fancast Xfinity TV get underway.
Xfinity contains 2,000 plus hours of content, and includes shows - indeed, entire seasons of shows - from content partners including HBO, Cinemax, Starz, TNS, TNT, A&E, AMC, Discovery Channel, History, and BBC America. Comcast also plans to roll Xfinity out to mobile devices next year, the company said. [...]
Posted: Thursday, December 17th 2009
Industry Buzz & Snippets: 12/09/09
Media Strategies:
NYTimes, Washington Post partner with Google to create living stories.
Digital publications may be a hard sell.
Yahoo to sell HotJobs for right pric [...]
Posted: Wednesday, December 9th 2009
High-Tech College Students to Spend $6.5M on Gadgets
College students in America are expected to lay out an all-time high $6.5 billion this year on technology items and currently spend an average of 12 hours each day engaged with some type of media, according to (pdf) findings released today from Alloy Media + Marketing's 9th annual College Explorer survey, [...]
Posted: Monday, November 30th 2009
Industry Buzz & Snippets: 11/23/09
Online Media:
Microsoft, News Corp. discuss web deal to remove news sites from Google.
Sony online service to challenge iTunes?
Online Retail:
EBay search glitch [...]
Posted: Monday, November 23rd 2009
Google Music Greeted with Interest, Excitement
The rumors were true: Google is making a play for the music search space.
The search-engine giant unveiled the new service yesterday, causing the internet - and especially Twitter - to light up with rave reviews from some, and constructive critiques and head scratching from others.
Fred [...]
Posted: Friday, October 30th 2009
Industry Buzz & Snippets: 10/30/09
Media News:
Apple execs not happy about print ad market.
comScore cuts cuts 8% Of Workforce.
Marketing Strategies:
Organized chaos: viral marketing, [...]
Posted: Friday, October 30th 2009
Vevo Music Gets A&T Ad Nod; Could Be Next Hulu
Vevo, an online music video service expected to launch later this year, has landed AT&T as an advertiser, both companies have announced.
According to Rio Caraeff, president and CEO of Vevo, and Chris Schembri, AT&T's VP of media services, AT&T will provide financial support to the music servic [...]
Posted: Wednesday, October 28th 2009
Google Eyes Digital Music Biz
Google appears to be prepping for a push into the digital music business, despite previous denials by the company. According to an article in the Financial Times, the search giant is readying plans to launch a music search service with two online music platforms - News Corp's MySpace, and Lala.
The new service will be part of Google's On [...]
Posted: Friday, October 23rd 2009
Food Bloggers Cook up Big Business
Club Med is putting together a week-long conference that will gather together popular food writers and bloggers - to mingle, network and share tricks of the trade - but that also will be open to other guests and members of the public who pay a hefty fee to stay at the resort during the conference and hob-nob with their favorite foodies.
The event, "Food Blogger Camp by Club Med," is part of a growing movement by companies to bring together influent [...]
Posted: Friday, October 23rd 2009
Industry Buzz & Snippets: 10/23/09
Web 2.0 Trends:
Amazon: Earnings are up; Kindle is best seller.
It's official – Facebook is king of the social networking scene: MySpace has conceded defeat in contest to become the largest online social network.
Dailymotion, Europe’s biggest online video challenger to YouTube [...]
Posted: Friday, October 23rd 2009
Disney Explores Cross-Platform Content Ownership
The Walt Disney Company appears to be poised to unveil a new technology that will help it recover from slumping DVD sales - a decline fueled in part by robust Web 2.0 content available to consumers, including illegal duplicating and trading of its own copyrighted material.
Code-named "Keychest," the service will give consumers lifetime rights to a piece of content - say, a movie or TV show - across multiple digital platforms such as a smartphone or on-demand cable service or computer, Media [...]
Posted: Thursday, October 22nd 2009
Industry Buzz & Snippets: 10/22/09
Web 2.0 Trends:
Internet advertising is just about the only bright spot in Q3 reports of two major newspaper publishers, Gannett Co. and McClatchy Co.
The New York Times sets 7 digital priorities.
Th [...]
Posted: Thursday, October 22nd 2009