Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]
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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
| Your current selection | AND | NOT |
|---|---|---|
| » ad buying & planning | 360 | 414 |
| » ad pricing | 39 | 735 |
| » ad selling | 152 | 622 |
| » ad targeting | 152 | 622 |
| » ad technologies & vendors | 120 | 654 |
| » advertainment | 104 | 670 |
| » affiliate marketing | 1 | 773 |
| » agencies & ad departments | 57 | 717 |
| » alternative marketing | 141 | 633 |
| » Asia/Pacific | 26 | 748 |
| » automotive | 26 | 748 |
| » b2b | 19 | 755 |
| » best practices | 43 | 731 |
| » Beyond Marketing | 1 | 773 |
| » Big Picture | 1 | 773 |
| » biz buzz | 181 | 593 |
| » branding | 129 | 645 |
| » broadband | 164 | 610 |
| » campaigns & creatives of note | 90 | 684 |
| » case studies | 10 | 764 |
| » co-op marketing & partnerships | 104 | 670 |
| » computers & tech | 47 | 727 |
| » consumer packaged goods | 36 | 738 |
| » CRM | 4 | 770 |
| » deep coverage | 1 | 773 |
| » demographics | 155 | 619 |
| » direct marketing | 107 | 667 |
| » domain names | 33 | 741 |
| » don't believe the hype | 16 | 758 |
| » e-commerce | 100 | 674 |
| » email marketing | 28 | 746 |
| » entertainment | 387 | 387 |
| » Europe | 61 | 713 |
| » events | 14 | 760 |
| » finance | 23 | 751 |
| » global | 22 | 752 |
| » healthcare | 11 | 763 |
| » How-to | 2 | 772 |
| » I-PR & business communications | 10 | 764 |
| » instant messaging marketing | 12 | 762 |
| » interviews | 1 | 773 |
| » intrusive formats | 3 | 771 |
| » Latin America | 7 | 767 |
| » legal, government & regulation | 22 | 752 |
| » loyalty & retention | 26 | 748 |
| » major account moves | 16 | 758 |
| » major brands | 169 | 605 |
| » major players news | 276 | 498 |
| » measurement & analytics | 62 | 712 |
| » minorities | 5 | 769 |
| » mobile marketing | 135 | 639 |
| » multi-channel marketing | 60 | 714 |
| » new and improved | 66 | 708 |
| » nonsense & parodies | 7 | 767 |
| » online ad market | 174 | 600 |
| » pearls of wisdom | 18 | 756 |
| » people | 29 | 745 |
| » personalization | 23 | 751 |
| » political parties & organizations | 10 | 764 |
| » privacy | 6 | 768 |
| » promotions | 37 | 737 |
| » publishing | 226 | 548 |
| » real estate | 5 | 769 |
| » research & stats | 319 | 455 |
| » rich media | 148 | 626 |
| » search engine marketing | 60 | 714 |
| » seniors | 10 | 764 |
| » sex sells | 5 | 769 |
| » signs of doom | 28 | 746 |
| » signs of recovery | 8 | 766 |
| » signs of what's to come | 396 | 378 |
| » small business | 10 | 764 |
| » spam & anti-spam | 2 | 772 |
| » Spanish-speaking | 5 | 769 |
| » syndication & RSS | 31 | 743 |
| » technical innovation | 73 | 701 |
| » telecom | 40 | 734 |
| » text ads | 31 | 743 |
| » tools & software | 96 | 678 |
| » top stories | 80 | 694 |
| » travel | 13 | 761 |
| » user experience | 125 | 649 |
| » viral marketing & social media | 66 | 708 |
| » weblog marketing | 50 | 724 |
| » women | 32 | 742 |
| » worst practices | 12 | 762 |
| » Youth | 73 | 701 |
Facebook Self Service | Lamborghini Shops PR | iOS/Publishing Non-Fit? | Oracle Goes Social | Yahoo's Axis
Ad Technology:
Sense Networks Releases New Predictive Mobile Ad Targeting Services
Facebook Premium Ads Get Self-Service AvailabilityÂ
Facebook 'plotting ad-tracking system' [...]
Posted: Thursday, May 24th 2012
Comcast Spotlight Forms Cross-Media Campaign Unit, Comcast Media 360
Cable giant Comcast is going cross-platform with a new business unit. Comcast Spotlight, the advertising sales division of Comcast, is launching Comcast Media 360 (CM 360) is a new business unit focused on helping marketers take advantage of rapidly developing cross-platform advertising opportunities. CM 360 will be led by Group Vice President Andrew Ward. Comcast Medi [...]
Posted: Tuesday, May 22nd 2012
Microsoft's Xbox LIVE Beats iPad In Video Viewing, And Has Ad Platform
Sure, you can watch digital TV on your iPad, but suppose you want to watch it in your living room? It seems that the xBox gaming console is the most popular non-computer device to watch streaming video, edging out the Apple iPad by 28.2% to 27.1%. Advantage, Microsoft, which owns the Xbox LIVE digital media delivery service.
AllThingsD’s Peter Kafka describ [...]
Posted: Monday, May 14th 2012
Top News: Yahoo Turmoil | Search Engine Rankings | Second Guessing Second Price | Amex Tests SoMe Commerce
Ad Technology:
Debunking Ad-Tech Myths
Agency News:
Little Caesars Taps BFG 9000 for National Creative
Brand Takes a Tweeting
Campai [...]
Posted: Monday, May 14th 2012
Top News: Target Shops Agencies | Experian Offloads | Gap's Digital Campaign | Cloud "Tipping Point?"
Agency News:
Target Out Talking to Media Agencies
Spark Wins Orbitz Media Account
Dell Moves Consumer Advertising to Y&R
Best Practices: [...]
Posted: Friday, May 11th 2012
Weather Channel at 30: A Local Ad Champ
The Weather Channel companies (TWCC) turned 30 yesterday, having first broadcast on cable on May 2, 1982. Since then it has gone online and mobile, and with a strategic relaunch (exclusively sponsored by Anheuser-Busch's Bud Light Lime), 95% of weather.com's 1 billion monthly page views now have a new look.
The online properties are more personalized, “to help consumers better forecast and plan their lives†with a [...]
Posted: Thursday, May 3rd 2012
Jelli Offers Terrestrial Radio with Social Media Analytics, Ad Engagement
Social radio provider Jelli is claiming to have “reimagined the radio spot, making it more engaging and interactive.†Jelli promises a radio/social media mashup for advertisers, and now promises it can quantify those exposures with social media analytics.
TechCrunch described Jelli [...]
Posted: Thursday, May 3rd 2012
Top News: Wikipedia Errors | LeBron James Social | Brands Migrating from TV? | Samsung Claims More Infringements
Ad Technology:
Innovid Announces Interactive Video Ad Studio Enhancements
Marketo adds social platform with Crowd Factory acquisition
Branding:
60% of Wikipedia articles about companie [...]
Posted: Thursday, April 19th 2012
Hulu "Grows Up" As a TV Rival, Guarantees 100% Ad Completion
The streaming service Hulu will hold a TV-style upfront on Thursday, reports the New York Times; and it is expected to announce it has reached two million paid subscribers of its $8/month Hulu Plus service. If true, then Hulu has gained 0.5 million in Q1 2012.
Hulu is a joint venture of NBCUniversal, Fox Entertainment Group and Disne [...]
Posted: Tuesday, April 17th 2012
Dell is CNN's Video Launch Sponsor But Can People Be Bothered to Jump Through the Sign In?
Dell is the exclusive launch sponsor of CNN.com's new video offering - a service that lets users browse through curated CNN video collections and TV show clips and access four live streams of breaking news and events, original video series and on-demand video clips with related CNN and HLN show information. As part of the campaign Dell will use pre-rolls with skins, vide [...]
Posted: Monday, July 18th 2011
The Golden Road (to Unlimited Branding)
While 1960s countercultural jam band pioneers The Grateful Dead do not have an image associated with the traditional business world, they do have much to teach marketers, writes Copyblogger. [...]
Posted: Thursday, August 12th 2010
Americans Watch 31.2B Online Videos in March '10
More than 180 million US internet users watched 31.2 billion videos in March 2010, according to the comScore Video Metrix service.
Google’s Reign Continues
Once again, slightly more than four of every 10 online videos viewed in the US in March 2010 were viewed on Google Sites. Americans watched a [...]
Posted: Friday, April 30th 2010
Industry Buzz & News: 4/01/10
Publishing:
iPad to launch with payload of ads.
Publishers bet future on iPad they have not seen yet.
Amazon gives way on e-book pricing.
[...]
Posted: Thursday, April 1st 2010
Dockers Links TV Tag, Content Site in Super Bowl Ad
Dockers is advertising during the Super Bowl for the first time since 2002 with an integrated campaign that includes technology provided by a mobile music discovery application provider and a branded content site to engage the consumer more deeply than a 30 second spot during the game could.
Men Without Pants
Dockers has partnered with Shazam to develop the "Men Without Pants" TV commer [...]
Posted: Friday, January 29th 2010
Integrated Campaign Kicks off Monster.com's Promotion of New Tools, Search Engine
Monster.com has launched an integrated print, television and online campaign to promote a new job matching search engine and set of online job seeking tools. It kicked off the campaign with a spot on the AFC Championship game and plans to run another during next month's Super Bowl.
The print ads have already begun to run in the Wall Street Journal and more than 100 regional newspapers, as well [...]
Posted: Tuesday, January 26th 2010
New Publishing Tech Creates More Ad Options
Publishers are turning to technology - as opposed to developing in-house content - to increase advertising options and revenues. Recent endeavors range from barcodes for products embedded in editorial to interactive advertising formats for web video to new printing services that allow publishers place ads on pages that are printed from online magazines.
Now You Don’t See It, Now You Do
Hearst Magazines Digital Media's GoodHousekeeping.com is seeking to develop new invent [...]
Posted: Monday, January 11th 2010
Content Rules Top 10 Digital Signage Trends for 2010
Content will continue to be king for digital signage in 2010, according to longtime industry practitioner Keith Kelsen, who also believes that engagement, measurement, better standards and more investment will play significant roles in helping the industry grow and evolve.
In addition to noting that the digital signage industry still grew 25% in economically challenged 2009, Kelsen - who recently founded "The 5th Screen [...]
Posted: Friday, January 8th 2010
What TV Everywhere May Tell Us About Online Ads
Marketers are hopeful they will get new insights into online ads as TV Everywhere initiatives such as the rollout of Comcast's on-demand, streaming TV service, Fancast Xfinity TV get underway.
Xfinity contains 2,000 plus hours of content, and includes shows - indeed, entire seasons of shows - from content partners including HBO, Cinemax, Starz, TNS, TNT, A&E, AMC, Discovery Channel, History, and BBC America. Comcast also plans to roll Xfinity out to mobile devices next year, the company said. [...]
Posted: Thursday, December 17th 2009
Industry Buzz & Snippets: 12/16/09
Campaigns:
New York Media partners with Clickable for local web ad sales.
Email Marketing:
AOL's take on permission versus request.
Sharing content generates most emails.
Search:
[...]
Posted: Wednesday, December 16th 2009
Industry Buzz & Snippets: 12/09/09
Media Strategies:
NYTimes, Washington Post partner with Google to create living stories.
Digital publications may be a hard sell.
Yahoo to sell HotJobs for right pric [...]
Posted: Wednesday, December 9th 2009