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Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]

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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.


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Facebook Self Service | Lamborghini Shops PR | iOS/Publishing Non-Fit? | Oracle Goes Social | Yahoo's Axis

Ad Technology: Sense Networks Releases New Predictive Mobile Ad Targeting Services Facebook Premium Ads Get Self-Service Availability  Facebook 'plotting ad-tracking system'  [...]

Top News: Yahoo Turmoil | Search Engine Rankings | Second Guessing Second Price | Amex Tests SoMe Commerce

Ad Technology: Debunking Ad-Tech Myths Agency News: Little Caesars Taps BFG 9000 for National Creative Brand Takes a Tweeting Campai  [...]

Top News: Target Shops Agencies | Experian Offloads | Gap's Digital Campaign | Cloud "Tipping Point?"

Agency News: Target Out Talking to Media Agencies Spark Wins Orbitz Media Account Dell Moves Consumer Advertising to Y&R Best Practices:  [...]

Weather Channel at 30: A Local Ad Champ

The Weather Channel companies (TWCC) turned 30 yesterday, having first broadcast on cable on May 2, 1982. Since then it has gone online and mobile, and with a strategic relaunch (exclusively sponsored by Anheuser-Busch's Bud Light Lime), 95% of weather.com's 1 billion monthly page views now have a new look. The online properties are more personalized, “to help consumers better forecast and plan their lives” with a   [...]

Jelli Offers Terrestrial Radio with Social Media Analytics, Ad Engagement

Social radio provider Jelli is claiming to have “reimagined the radio spot, making it more engaging and interactive.” Jelli promises a radio/social media mashup for advertisers, and now promises it can quantify those exposures with social media analytics. TechCrunch described Jelli  [...]

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Streaming Entertainment Skyrockets, Authentication On The Rise

Some compelling evidence for the value of in-stream and preroll marketing. Streaming entertainment is strongly on the rise, according to DEG: The Digital Entertainment Group. As Hollywood Reporter describes, consumer spending on home entertainment rose in Q1 by 2.5% to $4.45 billion—largely due to the strength of streaming video. Subscription streaming rose an est  [...]

Top News: Wikipedia Errors | LeBron James Social | Brands Migrating from TV? | Samsung Claims More Infringements

Ad Technology: Innovid Announces Interactive Video Ad Studio Enhancements Marketo adds social platform with Crowd Factory acquisition Branding: 60% of Wikipedia articles about companie  [...]

Hulu "Grows Up" As a TV Rival, Guarantees 100% Ad Completion

The streaming service Hulu will hold a TV-style upfront on Thursday, reports the New York Times; and it is expected to announce it has reached two million paid subscribers of its $8/month Hulu Plus service. If true, then Hulu has gained 0.5 million in Q1 2012. Hulu is a joint venture of NBCUniversal, Fox Entertainment Group and Disne  [...]

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Top News: iPad3 | Mandatory Facebook access | Google Plus image problem

iPad 3 What to expect at Apple’s event. New iPad expected with faster chip, sharper screen. How the iPad could give Microsoft a serious r  [...]

Online Ad Spending to Grow 20% in 2012. TV Ads Come Along for the Ride

Spending on digital ads will grow 20% this year to reach nearly $40 billion, according to eMarketer. By 2014, it expects online ad spending to reach $52.8 billion and by 2016--$62 billion. "Advertisers' comfort level with integrated marketing is greater than ever, and this is helping more advertisers—and more large brands—put a greater share of dollars online," said David Hallerman, eMarketer   [...]

Top News: Ad alliance among AOL, Yahoo, MS | Adobe reportedly abandons Flash | Dish eyes Internet TV

Online Ad Market: Microsoft, AOL, Yahoo, strike ad alliance. Blinkx acquires online advertising network PVMG. Ad Technologies: Adobe   [...]

Top News: Facebook changes impact brands | Shakeout in online ad industry | Apple acquires C3

Social Media: Why more of your Facebook fans are seeing fewer of your messages. Facebook introduces Subscribe button beside commenter names in Comments Box social plugin. Online Ad Market: Shakeout   [...]

Top News: Nokia Windows | The rich like tablets | Conde Naste's 268% increase in iPad subscriptions

Online Ad Market: When will brand dollars move online? Maybe never. Mobile Computing: Nokia unveils Windows smartphones to catch rivals. Windows Phone 'Mango'   [...]

Closing Bell: Gmail redesign with ad | Groupon IPO | MC Hammer's search product

Online Ad Market: Gmail redesign fixes annoyances, but adds a pesky ad. Search: Can MC Hammer's search product hurt Google? Convergence: Hulu Plus   [...]

Top News: Apple sales reach record high | Ice Cream debuts | Mary Meeker's Internet trends

Mobile Computing: Apple sets iPad, Mac sales records. Six million Android tablets in the wild. Android debuts Ice Cream Sandwich. Ecommerce:   [...]

Top News: f8 | Google defends itself in Washington | Salesforce.com buys Assisstly

Social Media: Major changes expected at Facebook's f8 conference. Facebook employee   [...]

Top News: Facebook social ads | Sony tablet that doesn't look like an iPad | Xbox TV to launch soon

Online Ad Market: Top advertising chief sees calm amid economic storm. Facebook "Social Ads" are for real. Mobile Computing: Sony designs a tablet that is not an iPad wannabe. Google   [...]

Top News: Google settles over online pharma ads | Lift | Sprint gets iPhone 5 | Brightcove IPO

Legal/Regulatory: Google said to reach $500M settlement over online pharma ads. Dutch court orders formally Europe-wide preliminary injunction against Samsung Galaxy smartphones. Social Media: Firs  [...]

Top News: Google+ verified badges | Skype acquires GroupMe | Infolinks | Effective rich media mobile ads

Social Media: Google+ rolls out verified badges for celebrities, power users. Skype to acquire year-old group messaging service  [...]

Top News: Google+ brand pages to open to everyone | Google+ Games | Apple to buy Hulu? |

All About Google: Google to open Google + brand pages to everyone due to huge demand. Open letter from Danny Sullivan to Google+ on its brand page strategy. Games coming to G  [...]