Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]
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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
| Your current selection | AND | NOT |
|---|---|---|
| » ad buying & planning | 56 | 118 |
| » ad pricing | 7 | 167 |
| » ad selling | 19 | 155 |
| » ad targeting | 49 | 125 |
| » ad technologies & vendors | 59 | 115 |
| » advertainment | 23 | 151 |
| » affiliate marketing | 3 | 171 |
| » agencies & ad departments | 12 | 162 |
| » alternative marketing | 24 | 150 |
| » Asia/Pacific | 10 | 164 |
| » automotive | 3 | 171 |
| » b2b | 3 | 171 |
| » best practices | 7 | 167 |
| » biz buzz | 38 | 136 |
| » branding | 21 | 153 |
| » broadband | 32 | 142 |
| » campaigns & creatives of note | 7 | 167 |
| » case studies | 5 | 169 |
| » co-op marketing & partnerships | 20 | 154 |
| » computers & tech | 39 | 135 |
| » consumer packaged goods | 10 | 164 |
| » cross media | 73 | 101 |
| » demographics | 22 | 152 |
| » direct marketing | 21 | 153 |
| » domain names | 5 | 169 |
| » don't believe the hype | 7 | 167 |
| » e-commerce | 21 | 153 |
| » email marketing | 17 | 157 |
| » entertainment | 70 | 104 |
| » Europe | 16 | 158 |
| » events | 3 | 171 |
| » finance | 6 | 168 |
| » global | 8 | 166 |
| » healthcare | 3 | 171 |
| » instant messaging marketing | 8 | 166 |
| » interviews | 1 | 173 |
| » intrusive formats | 6 | 168 |
| » Latin America | 3 | 171 |
| » legal, government & regulation | 18 | 156 |
| » loyalty & retention | 5 | 169 |
| » major brands | 35 | 139 |
| » major players news | 67 | 107 |
| » measurement & analytics | 21 | 153 |
| » minorities | 2 | 172 |
| » mobile marketing | 47 | 127 |
| » multi-channel marketing | 16 | 158 |
| » new and improved | 33 | 141 |
| » nonsense & parodies | 1 | 173 |
| » online ad market | 36 | 138 |
| » pearls of wisdom | 5 | 169 |
| » people | 6 | 168 |
| » personalization | 11 | 163 |
| » political parties & organizations | 3 | 171 |
| » privacy | 6 | 168 |
| » promotions | 4 | 170 |
| » publishing | 31 | 143 |
| » real estate | 1 | 173 |
| » research & stats | 46 | 128 |
| » rich media | 34 | 140 |
| » search engine marketing | 27 | 147 |
| » Segmentation & Markets | 1 | 173 |
| » seniors | 1 | 173 |
| » sex sells | 1 | 173 |
| » signs of doom | 6 | 168 |
| » signs of recovery | 2 | 172 |
| » signs of what's to come | 117 | 57 |
| » small business | 1 | 173 |
| » spam & anti-spam | 2 | 172 |
| » Spanish-speaking | 3 | 171 |
| » syndication & RSS | 11 | 163 |
| » telecom | 25 | 149 |
| » text ads | 9 | 165 |
| » tools & software | 68 | 106 |
| » top stories | 29 | 145 |
| » travel | 1 | 173 |
| » user experience | 55 | 119 |
| » viral marketing & social media | 14 | 160 |
| » weblog marketing | 15 | 159 |
| » women | 2 | 172 |
| » worst practices | 2 | 172 |
| » Youth | 13 | 161 |
Top News: iPad3 | Mandatory Facebook access | Google Plus image problem
iPad 3
What to expect at Apple’s event.
New iPad expected with faster chip, sharper screen.
How the iPad could give Microsoft a serious r [...]
Posted: Wednesday, March 7th 2012
There May Be an FM Button on Your Smartphone After All
Getting FM on smartphones has moved one step closer with the acquisition of SiPort, a company that manufacturers HD radio chips, by Intel. Intel quietly acquired the firm earlier this month, but little notice has been taken of it, writes Radio World. "There's no press announcement on the acquisition of the privately-held SiPort, which, in addition to HD Radio, also designs and manufactures ICs for Digital Multimedia Broa [...]
Posted: Wednesday, June 15th 2011
Will FM Find Its Way to the Cell Phone? Not if Cell Phone Manufacturers Have Anything to Say About It
The National Association of Broadcasters has put forth a plan in which radio stations would give up their exemption for license fees for the music they play - shelling out on average $100 million a year. In exchange, one of the perks NAB is asking for is a government mandate that would force cell phone manufacturers to offer FM radio on their devices (via the New York Times).
It is a tricky, multi-layere [...]
Posted: Tuesday, August 24th 2010
iPad Users Like the ABC app - Even If They Can't Stream it to Their TV
ABC says iPad users have played more than 1.5 million episodes of ABC television shows since the iPad went on sale in early April, while more than 400,000 copies of the free ABC player have been downloaded.
Traditional :30 Spots
The advertising seen in ABC's shows for the iPad are currently the same kind seen on TV, but by the fall, ABC expects to offer advertisers interactive ads, of the sort featured on its web player, [...]
Posted: Wednesday, May 5th 2010
Mobile TV Coalition Vague on Advertising Plans
A coalition of twelve local broadcasting station groups, including stations from NBCU, Fox, and ION Television, have formed a consortium to offer television content via mobile devices. The group represents 173 stations and collectively reaches 150 million people - an appealing target for advertisers. Unfortunately, it has not put forth clear cut advertising strategies yet.
Speaking to Broadcasting Cable, Cox Media Group President Sandy Schwartz [...]
Posted: Thursday, April 15th 2010
ABC Ruling Gives iPad Important Publishing Cred
Despite technical issues marketers have with the iPad - namely its lack of Flash - the device is clearly going to be an important platform for advertisers, publishers and consumers.
Its latest boost comes from the Audit Bureau of Circulations, which recently modified its definition of a digital magazine to accommodate it and similar devices, [...]
Posted: Monday, March 22nd 2010
Industry Buzz & News: 03/09/10
Search:
Google stats get animated with Public Data Explorer.
Google, Dish testing new TV search service.
Ad Technologies:
Bidding platform DataXu raises $11M in secon [...]
Posted: Tuesday, March 9th 2010
CBS to Experiment with 99 Cent Prices for Some Shows on iTunes
CBS has said that it has agreed to experiment with Apple in reducing the price of some of its shows on iTunes, cutting prices from $1.99 for most shows to 99 cents for some.
Les Moonves, chief executive of CBS Corp., said on a conference call with analysts last week that certain shows would sell for 99 cents, but he did not yet know which those will be. Those in the industry doubt the experiment will include newer episodes of top shows like NCIS, [...]
Posted: Friday, February 26th 2010
Dockers Links TV Tag, Content Site in Super Bowl Ad
Dockers is advertising during the Super Bowl for the first time since 2002 with an integrated campaign that includes technology provided by a mobile music discovery application provider and a branded content site to engage the consumer more deeply than a 30 second spot during the game could.
Men Without Pants
Dockers has partnered with Shazam to develop the "Men Without Pants" TV commer [...]
Posted: Friday, January 29th 2010
Industry Buzz & Snippets: 01/20/10
Ad Networks:
Opera buys AdMarvel to shore up advertising.
Analytics:
Why your website statistic reports are wrong, part 3.
Social Media:
Forrester report [...]
Posted: Wednesday, January 20th 2010
E-readers, Tablets Not Likely To Save Newspapers
Some industry watchers had predicted that e-readers just might save the newspaper industry - but that has yet to happen, despite the fact that e-reader sales are soaring, reports MediaBuyerPlanner.
About six million e-reader devices - including Amazon’s Kindle, Sony’s e-reader, Barnes & Noble's Nook, and Conde Nast’s Skiff - will be sold this year, Forrester predicts ( [...]
Posted: Thursday, January 7th 2010
Industry Buzz & Snippets: 01/06/10
Media:
US Local News Network partners with LA Times on new site.
Analytics:
In wake of data mergers, hyper-targeting takes shape.
Search:
How to [...]
Posted: Wednesday, January 6th 2010
Consumer Groups Call for 'TV Everywhere' Investigation
The cable industry's TV Everywhere initiative is being attacked by seven consumer advocacy groups that claim the plan stifles competition in the emerging market for online television programming.
The groups - Free Press, Media Access Project, Consumer Federation of America, Consumers Union, Open Technology Institute, Participatory Culture Foundation and Public Knowledge - say TV Everywhere is the result of "illegal collusion," and have filed l [...]
Posted: Tuesday, January 5th 2010
Streaming Olympics Coverage Foretells More Sports Specials – and Fees
TV Everywhere is still in its infancy but a new offering on NBCOlympics.com illustrates how easily it can - and probably will - be customized and segmented for specific viewers.
People who subscribe to cable, satellite or telco TV service will be able to view live streaming Olympics coverage on NBCOlympics.com. Called "Olympics Online Connect", the service, for which viewers have to register, will provide more than 1,000 hours of live Olympic streaming [...]
Posted: Tuesday, December 29th 2009
What TV Everywhere May Tell Us About Online Ads
Marketers are hopeful they will get new insights into online ads as TV Everywhere initiatives such as the rollout of Comcast's on-demand, streaming TV service, Fancast Xfinity TV get underway.
Xfinity contains 2,000 plus hours of content, and includes shows - indeed, entire seasons of shows - from content partners including HBO, Cinemax, Starz, TNS, TNT, A&E, AMC, Discovery Channel, History, and BBC America. Comcast also plans to roll Xfinity out to mobile devices next year, the company said. [...]
Posted: Thursday, December 17th 2009
Industry Buzz & Snippets: 12/09/09
Media Strategies:
NYTimes, Washington Post partner with Google to create living stories.
Digital publications may be a hard sell.
Yahoo to sell HotJobs for right pric [...]
Posted: Wednesday, December 9th 2009
Marketing Will Drive Content in AOL's Rebrand
Marketing-driven content will figure prominently in AOL's plans to re-establish itself as a premier online channel after Time Warner spins it off next month.
The company's chief executive, Tim Armstrong, said that content is the one area on the web that hasn't seen its full potential. He therefore plans to significantly increase the amount of content AOL produces. The company currently employs 3,000 journalists, and that number is growing, [...]
Posted: Tuesday, December 1st 2009
Industry Buzz & Snippets: 10/27/09
Search Technologies:
Google Social Search to go live next week.
Social web browser Flock is partnering with Spanish-language media company Univision
Google Voice lets users keep their numbers.
[...]
Posted: Tuesday, October 27th 2009
Microsoft Earnings Cap Promising Week
Microsoft capped off a busy week on Friday with its pleasantly surprising quarterly earnings report. Quarterly revenues were $12.92 billion - a 14% decline from this point last year. Net income was $3.57 billion, or 40 cents per share.
These results, though, were higher than Wall Street analysts had been projecting; specifically, those polled by Thomson Reuters expected the Redmond-based company to post a profit of [...]
Posted: Monday, October 26th 2009
Industry Buzz & Snippets: 10/23/09
Web 2.0 Trends:
Amazon: Earnings are up; Kindle is best seller.
It's official – Facebook is king of the social networking scene: MySpace has conceded defeat in contest to become the largest online social network.
Dailymotion, Europe’s biggest online video challenger to YouTube [...]
Posted: Friday, October 23rd 2009


