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Facebook Self Service | Lamborghini Shops PR | iOS/Publishing Non-Fit? | Oracle Goes Social | Yahoo's Axis

Ad Technology: Sense Networks Releases New Predictive Mobile Ad Targeting Services Facebook Premium Ads Get Self-Service Availability  Facebook 'plotting ad-tracking system'  [...]

Comcast Spotlight Forms Cross-Media Campaign Unit, Comcast Media 360

Cable giant Comcast is going cross-platform with a new business unit. Comcast Spotlight, the advertising sales division of Comcast, is launching Comcast Media 360 (CM 360) is a new business unit focused on helping marketers take advantage of rapidly developing cross-platform advertising opportunities. CM 360 will be led by Group Vice President Andrew Ward. Comcast Medi  [...]

Microsoft's Xbox LIVE Beats iPad In Video Viewing, And Has Ad Platform

Sure, you can watch digital TV on your iPad, but suppose you want to watch it in your living room? It seems that the xBox gaming console is the most popular non-computer device to watch streaming video, edging out the Apple iPad by 28.2% to 27.1%. Advantage, Microsoft, which owns the Xbox LIVE digital media delivery service. AllThingsD’s Peter Kafka describ  [...]

Top News: Yahoo Turmoil | Search Engine Rankings | Second Guessing Second Price | Amex Tests SoMe Commerce

Ad Technology: Debunking Ad-Tech Myths Agency News: Little Caesars Taps BFG 9000 for National Creative Brand Takes a Tweeting Campai  [...]

Top News: Target Shops Agencies | Experian Offloads | Gap's Digital Campaign | Cloud "Tipping Point?"

Agency News: Target Out Talking to Media Agencies Spark Wins Orbitz Media Account Dell Moves Consumer Advertising to Y&R Best Practices:  [...]

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Weather Channel at 30: A Local Ad Champ

The Weather Channel companies (TWCC) turned 30 yesterday, having first broadcast on cable on May 2, 1982. Since then it has gone online and mobile, and with a strategic relaunch (exclusively sponsored by Anheuser-Busch's Bud Light Lime), 95% of weather.com's 1 billion monthly page views now have a new look. The online properties are more personalized, “to help consumers better forecast and plan their lives” with a   [...]

Top News: Wikipedia Errors | LeBron James Social | Brands Migrating from TV? | Samsung Claims More Infringements

Ad Technology: Innovid Announces Interactive Video Ad Studio Enhancements Marketo adds social platform with Crowd Factory acquisition Branding: 60% of Wikipedia articles about companie  [...]

Hulu "Grows Up" As a TV Rival, Guarantees 100% Ad Completion

The streaming service Hulu will hold a TV-style upfront on Thursday, reports the New York Times; and it is expected to announce it has reached two million paid subscribers of its $8/month Hulu Plus service. If true, then Hulu has gained 0.5 million in Q1 2012. Hulu is a joint venture of NBCUniversal, Fox Entertainment Group and Disne  [...]

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Top News: Google Glasses' AR hurdles | Second screens | Privacy debate heats up

Ad Technology: Google Glasses face serious hurdles, augmented-reality experts say. Convergence: Social 'second screen' TV is all about the apps. Rich Media: YouTube founders   [...]

Top News: Facebook changes | TweetDeck updated | Pew's future of apps and web

Social Media: Facebook takes photos high-def and full screen. Facebook is said to buy 750 IBM patents to boost defenses. Yahoo reportedly has a license to patents Facebook just   [...]

Closing Bell: Google+ mobile gets refresh | Apple subpoenaed | Intel and pay TV

Mobile Computing: Google+ mobile site gets UI refresh, now more like its app siblings. iPad mini coming later this year, Samsung exec says. Legal/Regulatory: Apple said to be   [...]

Top News: iPad3 | Mandatory Facebook access | Google Plus image problem

iPad 3 What to expect at Apple’s event. New iPad expected with faster chip, sharper screen. How the iPad could give Microsoft a serious r  [...]

Top News: More about iPad 3 | Disney on YouTube | New tech coverage at Bloomberg

Mobile Computing: iPad 3 will have 4G LTE networking. Super-sized Android apps can reach 4GB. Convergence: Disney Channel content hits YouTube.   [...]

Online Ad Spending to Grow 20% in 2012. TV Ads Come Along for the Ride

Spending on digital ads will grow 20% this year to reach nearly $40 billion, according to eMarketer. By 2014, it expects online ad spending to reach $52.8 billion and by 2016--$62 billion. "Advertisers' comfort level with integrated marketing is greater than ever, and this is helping more advertisers—and more large brands—put a greater share of dollars online," said David Hallerman, eMarketer   [...]

Top News: Ad spending slows in Q3 | Apple plots TV assault | BT sues Google

Online Ad Industry: Ad spending slowed to a crawl in the 3rd quarter, report finds. Convergence: Apple plots its TV assault. Mobile Comp  [...]

Coke Campaign Combines TV, Mobile--and Users' Chok Swing

Coca Cola combined a television commercial with a mobile app and instant win promotion in a recent campaign. The result—the app was downloaded 390,000 times and Coke saw its brand revitalized in this Chinese city. One likely reason behind the campaign's success was the novel "Chok" app, which worked akin to a Wii in that it turned the mobile phone into a remote controller. [video] Users would then swing the phone whe  [...]

Top News: Uninvited ads on Android | Xbox TV platform debuts | Facebook buys Gowalla

Mobile Marketing: Sneaky mobile ads invade Android phones. Convergence: Microsoft rolls out Xbox TV platform. Social Media: Facebook   [...]

Top News: Google targets Amazon | Twitter rolls out self-service ads | AOL mobile ads

Ecommerce: Google targets Amazon's Prime with one-day delivery. Legal/Regulatory: Apple questioned by German data regulator about Carrier IQ. Convergence:   [...]

Top News: Google online music | Google TV 2.0 | Brightroll lands $30M

Online Music: Google to unveil online music store Wednesday. Mobile Computing: Nokia will make a Windows 8 tablet. Convergence: Sony   [...]

Top News: Moble holiday season | NFC | AOL mobile | Google+ better than Facebook?

M-commerce: How Google, eBay, and PayPal are gearing up for a very mobile holiday shopping season. Intel and MasterCard to offer Ultrabook users 'safer' NFC checkout via PayPass, impulsive shoppers rejo  [...]