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Comcast Spotlight Forms Cross-Media Campaign Unit, Comcast Media 360

Cable giant Comcast is going cross-platform with a new business unit. Comcast Spotlight, the advertising sales division of Comcast, is launching Comcast Media 360 (CM 360) is a new business unit focused on helping marketers take advantage of rapidly developing cross-platform advertising opportunities. CM 360 will be led by Group Vice President Andrew Ward. Comcast Medi  [...]

Microsoft's Xbox LIVE Beats iPad In Video Viewing, And Has Ad Platform

Sure, you can watch digital TV on your iPad, but suppose you want to watch it in your living room? It seems that the xBox gaming console is the most popular non-computer device to watch streaming video, edging out the Apple iPad by 28.2% to 27.1%. Advantage, Microsoft, which owns the Xbox LIVE digital media delivery service. AllThingsD’s Peter Kafka describ  [...]

Top News: Google Glasses' AR hurdles | Second screens | Privacy debate heats up

Ad Technology: Google Glasses face serious hurdles, augmented-reality experts say. Convergence: Social 'second screen' TV is all about the apps. Rich Media: YouTube founders   [...]

Top News: Facebook changes | TweetDeck updated | Pew's future of apps and web

Social Media: Facebook takes photos high-def and full screen. Facebook is said to buy 750 IBM patents to boost defenses. Yahoo reportedly has a license to patents Facebook just   [...]

Closing Bell: Google+ mobile gets refresh | Apple subpoenaed | Intel and pay TV

Mobile Computing: Google+ mobile site gets UI refresh, now more like its app siblings. iPad mini coming later this year, Samsung exec says. Legal/Regulatory: Apple said to be   [...]

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Top News: More about iPad 3 | Disney on YouTube | New tech coverage at Bloomberg

Mobile Computing: iPad 3 will have 4G LTE networking. Super-sized Android apps can reach 4GB. Convergence: Disney Channel content hits YouTube.   [...]

Who Says Video Streaming is Subdued? Even Super Bowl Will Be Streamed Live

Even as consumers fling themselves into last minute shopping in preparation for the holidays (for the holiday season-to-date, nearly $32 billion has been spent online, marking a 15% increase versus the corresponding days last year, comScore has just reported), there is next year's exciting events to whcih to look forward. Namely the Super Bowl. This ye  [...]

Top News: Ad spending slows in Q3 | Apple plots TV assault | BT sues Google

Online Ad Industry: Ad spending slowed to a crawl in the 3rd quarter, report finds. Convergence: Apple plots its TV assault. Mobile Comp  [...]

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Coke Campaign Combines TV, Mobile--and Users' Chok Swing

Coca Cola combined a television commercial with a mobile app and instant win promotion in a recent campaign. The result—the app was downloaded 390,000 times and Coke saw its brand revitalized in this Chinese city. One likely reason behind the campaign's success was the novel "Chok" app, which worked akin to a Wii in that it turned the mobile phone into a remote controller. [video] Users would then swing the phone whe  [...]

Top News: Uninvited ads on Android | Xbox TV platform debuts | Facebook buys Gowalla

Mobile Marketing: Sneaky mobile ads invade Android phones. Convergence: Microsoft rolls out Xbox TV platform. Social Media: Facebook   [...]

Top News: Google targets Amazon | Twitter rolls out self-service ads | AOL mobile ads

Ecommerce: Google targets Amazon's Prime with one-day delivery. Legal/Regulatory: Apple questioned by German data regulator about Carrier IQ. Convergence:   [...]

Top News: Google online music | Google TV 2.0 | Brightroll lands $30M

Online Music: Google to unveil online music store Wednesday. Mobile Computing: Nokia will make a Windows 8 tablet. Convergence: Sony   [...]

Top News: Moble holiday season | NFC | AOL mobile | Google+ better than Facebook?

M-commerce: How Google, eBay, and PayPal are gearing up for a very mobile holiday shopping season. Intel and MasterCard to offer Ultrabook users 'safer' NFC checkout via PayPass, impulsive shoppers rejo  [...]

Top News: Groupon's IPO | Solve Media's Series B | Google eyes pay TV

Finance: Groupon raised $700 million in its IPO, 30 percent more than it sought. CAPTCHA ad startup Solve Media is raising an $8-10 million Series B round of financing. Ex-Googlers   [...]

Top News: Facebook ad strategies | PayPal okay with NFC | Ads in Internet-connected TV

Social Media: Big brands like Facebook, but they don't like to pay. Parents help kids lie to get on Facebook. MOG’s Facebook users   [...]

Closing Bell: Apple television | Google+ enhancements | Pick the right mobile ad network

Convergence: What’s really next for Apple in television. Social Media: Google+ enhances offerings with app integration, analytics. Signs of What's to Come: The future is amazing, and Microsoft has video to prove it  [...]

Closing Bell: Nokia's gamble | Luxury apps | Amazon misses

Mobile Computing: Nokia's big gamble with Windows Phone. The best luxury apps for the iPhone. Convergence: 5 big obstacles standing in  [...]

Closing Bell: A social Google music ? | Motorola says Ice Cream sandwich devices coming | iPhone 4S caused dip

Convergence: Steve Jobs' vision for Apple TV set lingers. Social Media: Will Google Music go social? Mobile Computing: Motorola: Ice Cream Sandwic  [...]

Google Converges Search Data with TV Ads

Google has launched a new product called Search Triggers that lets TV advertisers adjust their buys according to search trends. It is the first time Google has linked its search data to Google TV Ads. Google gives the example of a business that sells grills. "The summertime is when you generally run television advertising. But what i  [...]

Closing Bell: Xbox TV content | New Amazon tax deal | Removing ads from Kindle

Convergence: Microsoft unveils Xbox TV content deals. Mobile Computing: Got an iPhone hangover? Online Ad Market: Removing ads from new Kindle   [...]