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Yandex Implements RTB Technology

Yandex, Russia's leading search engine, is testing a Real-Time Bidding model for its display advertising. It is a based on typical RTB technology—that is, it is an auction-based system for selling and buying ad impressions. Currently, participants include Yandex.Direct, the company's ad serving system, and myThings, which has become the first affiliate to work with Yandex. travel.ru, forumhouse.ru, newsr  [...]
Posted: Monday, March 19th 2012

Univision Gives Real-Time Control to Hispanic Advertisers

Univision is launching an online ad network designed to help advertisers better connect with US Hispanics. Called Univision Partner Group, it will encompass its own properties as well as third-party publishers based in the US, Latin America and Spain and will feature "a collection of premium Spanish-language websites and mobile web publishers handpicked by the Univision editors." The network will give companies targeting Hispanic audiences the ability to control their campaigns and monitor th  [...]
Posted: Wednesday, December 2nd 2009

Industry Buzz & Snippets: 10/7/09

Ad Networks and Analytics: Facebook shutting out developers. Magazines band together for new ad network. Agencies and Marketing Execs:   [...]
Posted: Thursday, October 8th 2009

Bandwidth-Thirsty Developing World Poses Threat to Web's Bottom Line

Photo-sharing sites, social networks, and video distributors (e.g., Flickr, Facebook, YouTube) are booming in developing nations like Turkey, India, and Brazil - but struggling to turn a profit from online advertising alone. Internet entrepreneurs have always operated under the ideals of uniting everyone in a single online "village" by providing free services to   [...]
Posted: Tuesday, April 28th 2009

YouTube Broadens Click-to-Buy eCommerce Effort

Expanding on a program that enables video viewers to click on ads related to content they're watching, YouTube's "click-to-buy" ad program will now be available in Germany, Spain and the Netherlands. The program launched in October 2008 for the US and United Kingdom. It empowered music labels to capitalize on their content, as well as pirated material, by providing links where users can buy songs  [...]
Posted: Thursday, January 22nd 2009

NebuAd Faces Class Action Suit, Phorm's ISPs Drop Like Flies

This week a class action lawsuit was filed against behavioral targeting company NebuAd and 26 internet service providers (ISPs) that tested the service. Those named in the suit include CenturyTel, WOW, CableOne, Embarq, Knology, and Bresnan Communications, as well as 20 unnamed ISP defendants, referred to as "John Does," that purportedly also worked with NebuAd.   [...]
Posted: Friday, November 14th 2008

Yahoo Revamps its UK Ad Network, Claims 80% Coverage

Today Yahoo relaunched and rebranded its ad network. The freshly-monikered Yahoo Network purportedly now reaches 80 percent of users in the United Kingdom and Ireland, courtesy of a strategic set of new advertising partners, writes The Guardian. VP and managing director Mark Rabe of Yahoo sales in the UK and Ireland said the revamped network allows for one point of contact for multi-platform campaigns. Partner sites a  [...]
Posted: Monday, September 8th 2008

Yandex, Russia's Top Search Engine, Files $2B IPO

Russian search engine Yandex has filed its anticipated $2 billion IPO on the NASDAQ, going public at a value of $5 billion. "People abroad don't realize that there are many positive things happening in Russia. Yandex is one of them. It's the country's best high-tech company," boasted CEO and founder Arkady Volozh. "As for what the future holds – mo  [...]
Posted: Tuesday, August 26th 2008

Travel Ad Network Adds Two: IATA, tripwolf

Travel Ad Network, the top ad network in travel, added the IATA Travel Centre and tripwolf to its swelling ranks. The IATA Travel Centre is operated by the International Air Transport Association. It gives international travelers one-on-one advice on passport, visa and health documentation issues. The site draws data from over 1000 official source  [...]
Posted: Monday, August 25th 2008

LiveJournal Reinvigorates Display Ad Format

SUP-owned LiveJournal, now the most popular blog service in Russia, has launched a new display ad format, Quintura writes. The new format is a 300x250 banner ad under the first article on a given site, supplemented by a horizontal banner at the bottom of the page. These shall replace LiveJournal's existing leaderboard and sidebar banners. LiveJournal also announced plans to improve user  [...]
Posted: Monday, August 11th 2008

Glam Acquires Monetise, Preps for Global Expansion

Women's network Glam Media acquired digital marketing shop Monetise, increasing the global scope of its ad-selling operations. Terms of the acquisition were not disclosed. Monetise sells ads on entertainment sites like Flixster, ARTISTDirect, TVGuide.co.uk, and other United Kingdom-based sites. The company also boasts "strong relationships with London advertising agencies," said CEO Samir Arora of Glam. Its 17 employees, including two founders, will form the core of Glam's UK operations. G  [...]
Posted: Tuesday, June 17th 2008

AOL Weds European Ad Operations Under Platform-A

AOL has unified its European ad operations under the Platform-A umbrella, reports ClickZ. Last year AOL consolidated all US ad operations under Platform-A. In March, Platform-A served the most ads across the broadest reach of US internet users, beating other top ad networks, reports comScore. AOL operates a number  [...]
Posted: Monday, June 9th 2008

Industry Buzz & Snippets: 5/27/08

Ad Networks and Analytics: Federated Media has launched Green Federation, a network of Federated Media properties focused on eco-friendly media and publishing. Biz Buzz: Widget maker RockYou has   [...]
Posted: Tuesday, May 27th 2008

Industry Buzz & Snippets: 5/1/08

Ad Networks and Analytics: MediaBank released v2.0 of its analytics platform, adding widgets and other new formats into the system, and decreasing reliance on manual information entry. One True Media is adding Spot Mixer, a DIY video ad creation tool, to its arsenal.  [...]
Posted: Thursday, May 1st 2008

Industry Buzz & Snippets: 4/29/08

Ad Buying, Planning and Selling: Media service agency KSL Media is launching eWorld Asset Trading, allowing for the bartering of surplus for ad inventory. Emmis Communications is opening its Emmis Interactive online ad production and sales unit to other radi  [...]
Posted: Tuesday, April 29th 2008

UK Internet Ad Spend Up 38%, to Overtake TV in '09

Online advertising in the UK grew from the smallest sector in 2003, to the third-largest in 2007, with more than £2.8 billion in expenditures -- a 38 percent year-on-year increase -- and a market share of 15.3 percent (up from 11.4 percent in '06), according to findings released this week, MarketingCharts   [...]
Posted: Monday, April 14th 2008

ZenithOptimedia Ad Forecast: Boom in Developing Markets, Gloom in West

In its first ad expense forecasts of '08, ZenithOptimedia downgraded combined growth forecasts for North America and Western Europe from 4.4 percent to 3.8 percent, as the credit crunch drains consumer and business confidence, reports MarketingCharts. Growth continues to   [...]
Posted: Wednesday, April 2nd 2008

Carat: 6.0% Global Ad Spend Growth in 2008, 4.9% in 2009

Carat issued revised forecasts for global advertising expenditures in 2008, lowering them marginally, to 6.0 percent from 6.2 percent in September last year. Aegis's media-buying unit also published forecasts for 2009 and issued separate data on Canada, Central and Eastern Europe and th  [...]
Posted: Tuesday, March 18th 2008

EU Makes it Official: Google/DoubleClick Merger Approved

Yesterday the European Union approved Google's acquisition of DoubleClick, reports the Associated Press. EU regulators decided the purchase would not impede competition in the online ad market. Other players, like Yahoo, Microsoft and AOL, would still provide viable alternatives to Google, it ruled. One factor that did not play into the EU board's decision was privacy, a trump card some groups tried pulling to disc  [...]
Posted: Wednesday, March 12th 2008

NebuAd, Phorm Expand Behavioral Targeting in UK

Behavioral ad targeting is expanding in the UK, with new deals and expansions from two companies, reports ClickZ. US-based NebuAd is expanding on its ability to serve behavioral ads in the UK. The company is in talks with a number of ISPs but has not yet signed any deals, something the company hopes to do this year. Another behavioral-targeting firm, Phorm, has already signed deals with three major UK ISPs, including BT and Virgin   [...]
Posted: Thursday, March 6th 2008