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Yandex Implements RTB Technology

Yandex, Russia's leading search engine, is testing a Real-Time Bidding model for its display advertising. It is a based on typical RTB technology—that is, it is an auction-based system for selling and buying ad impressions. Currently, participants include Yandex.Direct, the company's ad serving system, and myThings, which has become the first affiliate to work with Yandex. travel.ru, forumhouse.ru, newsr  [...]
Posted: Monday, March 19th 2012

Industry Buzz & Snippets: 10/7/09

Ad Networks and Analytics: Facebook shutting out developers. Magazines band together for new ad network. Agencies and Marketing Execs:   [...]
Posted: Thursday, October 8th 2009

Bandwidth-Thirsty Developing World Poses Threat to Web's Bottom Line

Photo-sharing sites, social networks, and video distributors (e.g., Flickr, Facebook, YouTube) are booming in developing nations like Turkey, India, and Brazil - but struggling to turn a profit from online advertising alone. Internet entrepreneurs have always operated under the ideals of uniting everyone in a single online "village" by providing free services to   [...]
Posted: Tuesday, April 28th 2009

European Ad Spend on Positive Growth Trajectory

Forrester Research estimates that growth in European online ad spend will slow to 10% in '09, down from 30% annual growth in '07. The "European Online Advertising Through 2013" report is somewhat more optimistic than forecasts from other firms, including E-Consultancy, Enders Analysis and GroupM, which projected growth in the market under 10%, reports MarketingCharts.   [...]
Posted: Monday, February 9th 2009

Comparison-Site Sales Rise as Consumers Scavenge for Deals

Online retailers increasingly benefit from marketing products on shopping-comparison sites as cash-strapped consumers seek bargains online, according to research published by E-consultancy and DoubleClick,   [...]
Posted: Thursday, November 6th 2008

Q3 Click-Fraud Rate Holds Steady; Botnet Activity Rises

The average click-fraud rate for Q3 2008 held steady overall at 16%, but a 10% rise in botnet activity - and a 28% overall click-fraud rate from botnets - is potentially undermining ad-industry efforts to combat click fraud, according to figures from Click Forensics'   [...]
Posted: Monday, October 27th 2008

UK's Online Spend to Top TV This Year

Online ad spend in the UK rose 38 percent in 2007 and is expected to surpass TV spend this year, reports BusinessWeek. According to a joint study from the Internet Advertising Bureau and PriceWaterhouseCoopers, online budgets hit 2.8 billion pounds in 2007, up 38 percent from the 2006 level and the second-largest portion of ad budgets in the UK, accounting for 15 percent of spending. I  [...]
Posted: Wednesday, April 9th 2008

ZenithOptimedia Ad Forecast: Boom in Developing Markets, Gloom in West

In its first ad expense forecasts of '08, ZenithOptimedia downgraded combined growth forecasts for North America and Western Europe from 4.4 percent to 3.8 percent, as the credit crunch drains consumer and business confidence, reports MarketingCharts. Growth continues to   [...]
Posted: Wednesday, April 2nd 2008

GroupM: Internet Driving U.K. Ad Spending on Other Media

A new study from the agency GroupM says online ad spending is actually helping stem losses from other media, reports MediaPost. The report from GroupM predicts losses at traditional media outlets will either level off or drop only one percent this year. The increased dollars spent online have been, it's believed, contributing to that decline as traditional media outlets   [...]
Posted: Wednesday, July 11th 2007

UK Online Ad Spend to Top 4.5B Pounds in 2011

Online advertising spending growth in the UK is well ahead of the US and other developed nations, and it is forecast to account for more than half of all online ad spending in Western Europe in 2010 with a 52.6 percent market share, according to eMarketer, writes MarketingCharts. Steady economic growth, further advan  [...]
Posted: Thursday, July 5th 2007

ZenithOptimedia Optimistic about Ad Spend Growth

ZenithOptimedia apparently has a rosier view than other recent ad market prognosticators, and only slightly decreased its 2007 forecast of U.S. advertising spending growth year over year - from 3.4 percent to 3.3 percent - despite a 1.7 percent anticipated decrease for network TV and 1 percent drop for spot TV this year, writes MarketingCharts.   [...]
Posted: Tuesday, July 3rd 2007

Mobile Ads: Google Tests Reach U.S; JumpTap Bows Platform

Google is testing mobile search ads in the U.S., U.K. and Germany, similar to an earlier pilot in Japan; meanwhile, mobile search player JumpTap has launched a mobile search index and auction-based ad platform to help its carrier clients monetize search traffic, ClickZ reports. All Google mobile search ads are subject to editorial review, and pricing is similar to Google's web search keyword bidding,   [...]
Posted: Wednesday, September 6th 2006

Google Q1 Profits Up a Whopping 62 Percent

Google's first-quarter profits trounced analysts' estimates, increasing more than 60 percent to $592.3 million, or $1.95 a share, from $369.2 million, or $1.29 per share, a year earlier, reports Bloomberg. Revenues were up 79 percent, to $2.25 billion. Profit, excluding stock-based compensation costs, was $2.29 a share; analysts, on average, had predicted $1.97. They were anticipating that   [...]
Posted: Friday, April 21st 2006

Million Dollar Homepage Reaches Goal, Suffers DDoS Attack

Click to enlargeThe final 1,000 pixels of the Milli  [...]
Posted: Friday, January 13th 2006

Aegis: Digital Media Surges, Online to Overtake Outdoor

Aegis Group Tuesday upgraded its global ad outlook just a smidgen, in large part because of increased ad spending in Asia, but U.S. ad growth estimates (4.5 percent in 2005 and 5.0 percent in 2006) remaining unchanged; however, it said fundamental shifts are taking place in advertising demand among major media, with traditional slowing down and digital media accelerating, MediaPost reports. Ae  [...]
Posted: Wednesday, September 7th 2005

Networks Place 20 Percent of U.K. Display Ads

One in five online display ads in the U.K. were placed via web advertising networks in 2004, generating 41.7 million U.K. pounds ($75.3 million) of ad revenues, according to new research from E-consultancy, reports NetImperative. The 41.7 million figure is based on feedback from the networks themselves and accounts for 18 percent of the (U.K.) IAB's 2004 market valuation for online display ads (232.9 million pounds, or $420.5 mill  [...]
Posted: Thursday, August 18th 2005

U.S. Agencies Get Vastly Different Prices, Size Unrelated

A U.K.-based media auditing firm found that U.S. agencies are a much less consistent in the prices they pay for media on behalf of their clients. Billetts' Media Performance Monitoring America division found that American agencies were a bit all over the place in negotiated ad rates in contrast to the norm in other countries, where agencies tend to get similar prices. More oddly, according to a MediaPost   [...]
Posted: Wednesday, April 27th 2005

European Search Firm Nixes Use of Some English Brand Words

"J'ai de la chance"Europeans may be reaping what they sow, as their stronger sense of copyright and trademark protections in the context of keyword advertising is forcing Continental search firms to publish lists of verboten words - many of which are fairly plain. Unbeatable, staples, boots, loo  [...]
Posted: Wednesday, April 13th 2005

U.K. Online Adspend Up 45 Percent, Approaching Radio

Internet ad spending grew tremendously in the U.K. last year, almost as much as the U.K.'s Advertising Association predicted, according to BrandRepublic. Growing 44.5 percent over 2003 billings, adspend for British online properties reached 597 million quid, approaching the point at which U.K. advertisers spend more online than they do on radio. The Advertising Association  [...]
Posted: Wednesday, March 23rd 2005

Craig's List Takes on World

Poynter Online points out that online classifieds giant Craig's List expanded into a total of 92 cities, including new urban territories Brisbane, Brussels, Berlin and Des Moines (no, seriously).   [...]
Posted: Monday, January 31st 2005