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Facebook Self Service | Lamborghini Shops PR | iOS/Publishing Non-Fit? | Oracle Goes Social | Yahoo's Axis

Ad Technology: Sense Networks Releases New Predictive Mobile Ad Targeting Services Facebook Premium Ads Get Self-Service Availability  Facebook 'plotting ad-tracking system'  [...]
Posted: Thursday, May 24th 2012

Industry Buzz & Snippets: 10/21/09

Web 2.0 News and Trends: Rumor has it that Google will launch a music initiative called One Box to offer song previews, artist bios, graphics, and video - but no downloads or subscriptions. One Box won't be limited to music, according to CNET's Stephen Shankland. There are several different kin  [...]
Posted: Wednesday, October 21st 2009

Mobile Web Poised for Fast Growth

Up to 71% of consumers in the US and 41% in parts of Western Europe anticipate that they will use the mobile internet and other mobile data services on a daily basis over the next two years - with a significant ramp-up in the next 12 months, according to a survey from Tellabs, writes Marke  [...]
Posted: Tuesday, March 31st 2009

GroupM: Global Ad Spend to Fall 0.2% in 2009

Ad spend in measured media worldwide is forecast to drop 0.2% to $458 billion in 2009, compared with 2008, when spend shall rise 2.6%, according to a study from WPP's GroupM, writes MarketingCharts. The projected decline is the first such decrease in global advertising since the 3% fall in 2001 aft  [...]
Posted: Tuesday, December 9th 2008

Mobile 'Net in UK Grows 8X Faster than PC Internet

The number of Britons accessing the mobile internet increased by 25% (from 5.8 to 7.3 million) from Q2 to Q3 2008, compared with only a 3% increase for PC-based Internet users (34.3 to 35.3 million Britons), according to (pdf) insight data from Nielsen Online’s Mobile Media View service, MarketingCharts   [...]
Posted: Wednesday, November 26th 2008

Millions of Visitors Capsize 'Europeana' Digital Library

Last week the European Commission launched Europeana, a digital library of over two million documents, art, video and audio clips chronicling the continent's culture and history. The site, funded in several million euros by 27 nations, went down hours after launch due to "overwhelming interest" -- about 10 million hits per hour, according to site's temporary error page. Europeana includes paintings, maps, videos and newspapers, enti  [...]
Posted: Tuesday, November 25th 2008

Online Ad Spend up 21% in UK; Could Overtake TV by '09

Internet ad spending in the UK grew to £1,682.5 million in the first half of 2008, a 21% year-over-year increase, according to the latest figures from the Internet Advertising Bureau (IAB-UK) in partnership with PricewaterhouseCoopers (PwC) and the World Advertising Research Center (WARC),   [...]
Posted: Tuesday, October 28th 2008

Babelgum, MusicNation Host Online Music Video Contest

With help from MusicNation, video streaming site Babelgum drew 205 participants to its first online music video competition. Tasked with creating their own music videos, 40 semifinalists will appear in a Babelgum app for smartphones, expected to launch December. Babelgum will also debut smartphone-ready channels designed that run short videos aimed at young audiences. Entri  [...]
Posted: Monday, October 27th 2008

Junk Food Ad Spend Down, but Moving Across UK Media

Junk food ads have been appearing less on British television, thanks to an April 2007 ban on ads that mislead nutritional value, encourage excessive food/beverage consumption, or otherise promote an unhealthy lifestyle to kids 16 and under. In July '07, the limitations were extended to magazines, the internet, newspapers, billboards and cinema by the Committe of Advertising Practices, the indu  [...]
Posted: Monday, October 13th 2008

ANN Snaps Up Russia's Largest Mobile Phone Retailer

Investment firm ANN of Alexander Mamut has acquired Euroset, currently the largest mobile handset retailer in Russia. The company's new parent also owns a large stake in SUP, which purchased LiveJournal from Six Apart in December 2007. Euroset was founded in 1997 and boasts over 5000 retail outlets throughout Russia and neighboring countries. Revenues in 2007 totaled $3.6 billion,   [...]
Posted: Monday, September 22nd 2008

Mobile Search Up 68% in US, 38% in W. Europe - Google Leads

Mobile search use is more widespread and frequent in the US and Western Europe -- 20.8 million US and 4.5 million European mobile phone subscribers used search in June -- up 68 percent and 38 percent, respectively from June 2007, comScore M:Metrics reports, MarketingCharts writes  [...]
Posted: Wednesday, September 17th 2008

CNN Releases Cross-Platform Audience Data

CNN International has conducted a survey on cross-platform audience behavior. The Guardian says it is the first European media owner to have done so. The Digital Life survey observed audience habits across TV, online and mobile devices. 5,000 people across 19 European countries were accounted for. Among the results: One-fifth of CNN viewers (17.9 percent) regularly listen to po  [...]
Posted: Friday, September 12th 2008

Yahoo Revamps its UK Ad Network, Claims 80% Coverage

Today Yahoo relaunched and rebranded its ad network. The freshly-monikered Yahoo Network purportedly now reaches 80 percent of users in the United Kingdom and Ireland, courtesy of a strategic set of new advertising partners, writes The Guardian. VP and managing director Mark Rabe of Yahoo sales in the UK and Ireland said the revamped network allows for one point of contact for multi-platform campaigns. Partner sites a  [...]
Posted: Monday, September 8th 2008

Carat Revises Global Ad Spend Forecasts

Carat lowered its growth forecasts for global advertising expenditures in 2008 and 2009, predicting 4.9 percent growth in 2008 (vs. 6.0 percent it estimated in March) and a growth of 4.8 percent in 2009 (vs. a 4.9 percent estimate in March),   [...]
Posted: Tuesday, September 2nd 2008

Fans Worldwide Follow Olympics Online

Fans from the 10 countries* measured by Nielsen Online visited Beijing2008.cn, the official website of the Beijing Games, at a rate of nearly 930,000 per day, during the first week (Aug. 9-15) of the competition, Nielsen reported (pdf) - MarketingCharts writes.   [...]
Posted: Wednesday, August 20th 2008

Most Popular Sites for Kids, Teens, Young Adults in UK

Those under age 12 have an affinity for entertainment sites, whereas for those age 12-17 it's games sites -- and student and video sites for those age 18-22 -- according to (pdf) a Nielsen Online study of Britons under age 23 (via MarketingCharts). Under 12   [...]
Posted: Tuesday, August 19th 2008

Mobile Olympics Coverage Intrigues Americans, Brits

A substantial number of mobile users worldwide will follow the Olympics on their cell phones this summer, including nearly 45 percent of United States and 31 percent of United Kingdom mobile video users, according to Nielsen Mobile, MarketingCharts writes. Track and field and gy  [...]
Posted: Wednesday, August 13th 2008

High Street Retailers Get the Hang of Online Shopping

The internet properties of the 100 largest online high street retailers in the UK, such as Argos, Next, and Marks and Spencer, received 19.3 percent more UK internet visits during July than the 100 largest online-only retailers, such as Amazon, Play.com and ASOS, writes MarketingCharts. High street retailers are again ahead of their online-only counterparts,   [...]
Posted: Monday, August 11th 2008

Tech Tools Packed with Growing Media Array

US consumers store an average of 907 songs, 924 photos, 25 movies and seven games on their ever-growing array of digital devices, according to (PDF) a recent study by KRC Research and Hitachi Global Storage Technologies (Hitachi GST) - via MarketingCharts.  [...]
Posted: Wednesday, August 6th 2008

Mobile Map Use Grows 82% in US, 49% in Europe

The use of mobile maps is growing quickly in the US and Western Europe. Nearly 8 percent of US mobile subscribers and 3 percent of those in Europe accessed maps from a mobile phone in the three months that ended May 2008, according to comScore's M:Metrics service, writes MarketingCharts.   [...]
Posted: Monday, July 28th 2008