Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]

Your current selection	AND	NOT
» ad buying & planning	132	83
» ad pricing	13	202
» ad selling	69	146
» ad targeting	64	151
» ad technologies & vendors	42	173
» advertainment	7	208
» affiliate marketing	5	210
» agencies & ad departments	33	182
» alternative marketing	15	200
» Asia/Pacific	40	175
» automotive	5	210
» b2b	7	208
» best practices	9	206
» biz buzz	67	148
» branding	27	188
» broadband	33	182
» campaigns & creatives of note	14	201
» case studies	1	214
» co-op marketing & partnerships	22	193
» computers & tech	6	209
» consumer packaged goods	6	209
» cross media	27	188
» demographics	24	191
» direct marketing	15	200
» domain names	26	189
» don't believe the hype	5	210
» e-commerce	33	182
» email marketing	9	206
» entertainment	41	174
» events	1	214
» finance	9	206
» global	29	186
» healthcare	4	211
» I-PR & business communications	3	212
» instant messaging marketing	2	213
» interviews	1	214
» intrusive formats	6	209
» Latin America	17	198
» legal, government & regulation	26	189
» loyalty & retention	8	207
» major account moves	5	210
» major brands	35	180
» major players news	71	144
» measurement & analytics	11	204
» media convergence	36	179
» mobile marketing	20	195
» multi-channel marketing	10	205
» new and improved	13	202
» pearls of wisdom	1	214
» people	15	200
» personalization	2	213
» political parties & organizations	2	213
» privacy	7	208
» promotions	2	213
» publishing	49	166
» real estate	1	214
» research & stats	101	114
» rich media	25	190
» search engine marketing	37	178
» sex sells	1	214
» signs of doom	13	202
» signs of recovery	14	201
» signs of what's to come	93	122
» spam & anti-spam	1	214
» Spanish-speaking	3	212
» syndication & RSS	5	210
» technical innovation	3	212
» telecom	8	207
» text ads	22	193
» tools & software	12	203
» top stories	23	192
» travel	8	207
» user experience	25	190
» Verticals & Sector	1	214
» viral marketing & social media	8	207
» weblog marketing	10	205
» women	7	208
» worst practices	8	207
» Youth	13	202

Facebook Self Service | Lamborghini Shops PR | iOS/Publishing Non-Fit? | Oracle Goes Social | Yahoo's Axis

Ad Technology: Sense Networks Releases New Predictive Mobile Ad Targeting Services Facebook Premium Ads Get Self-Service Availability  Facebook 'plotting ad-tracking system'  [...]
Posted: Thursday, May 24th 2012

Top News: Ad market growth in 2012 | Ad network legal issues | Email pollution

Online Ad Industry: Quadrennial events to help ad market grow in 2012 despite economic troubles. Legal/ Regulatory: Publishers can't just blame ad network for having ads on a site that   [...]
Posted: Tuesday, December 6th 2011

New Rules of the Road for Global Online Marketing Campaigns

News flash. Online ads in India perform better when written in Hindi, Tamil, Telugu, Malayalam and other regional languages compared to English creatives! Apparently these localized ads attract more internet users, according to a survey by Ozone Media and reported in the Economic Times. If that wasn't surprising enough, the study also found that resident Indians res  [...]
Posted: Wednesday, March 30th 2011

Britain Turns to Social Media to Promote 2012 Games

Britain's national tourism agency is turning to social media to promote the country well before the start of the 2012 Olympic Games. VisitBritain is quite aware of the tourism value the Games can deliver - roughly $2 billion. It wants to increase that amount through savvy marketing with Facebook and Twitter and local blogs to tempt tourists to go beyond the beaten path in London - as well as entice other sporting, cultural and business events. "Outsmart Our Competitors"   [...]
Posted: Friday, January 29th 2010

Industry Buzz & Snippets: 10/21/09

Web 2.0 News and Trends: Rumor has it that Google will launch a music initiative called One Box to offer song previews, artist bios, graphics, and video - but no downloads or subscriptions. One Box won't be limited to music, according to CNET's Stephen Shankland. There are several different kin  [...]
Posted: Wednesday, October 21st 2009

Online Growth Slows in Europe's Top Markets; Continues Elsewhere

The European online advertising market was worth €12.9 billion and grew 20% in 2008, according to the 2008 AdEx report, the latest from Europe's Interactive Advertising Bureau (IAB Europe) and PriceWaterhouseCoopers (Pw  [...]
Posted: Monday, June 15th 2009

Germany's Online Audience Europe's Largest; Turkey's Most Engaged

Of the 17 European countries individually tracked in April 2009, Germany's online audience was the continent's largest, racking up 40 million unique visitors during the month, according to data from comScore World Metrix service (via MarketingCharts).   [...]
Posted: Tuesday, June 2nd 2009

Facebook Reaps $200M from Russian Investment Group

This week, Russian investor firm Digital Sky Technologies took a $200 million stake in social network Facebook, which CEO Mark Zuckerberg says will make a solid cash "buffer" amidst a rough economic clime. Zuckerberg declined to estimate a valuation based on the investment figure, arguing the shares are private and thus difficult to quantify, but Facebook's overall value is nonetheless speculated to be about $10 billion -- meaning the $200 million investment reflects a 1.96% stake. In 2007  [...]
Posted: Wednesday, May 27th 2009

Europeans Abandoning Brand Name Searches, Use Longer Terms

European online search behavior is changing: Users are abandoning brand-name searches and opting for more sophisticated terms for both food and online services, according to research from bigmouthmedia in the UK. European online shoppers still use the search box to access brand sites and browsers li  [...]
Posted: Tuesday, May 19th 2009

Foreign Visitors Flock to UK Newspaper Sites

Great Britain's tabloid The Sun is the most popular online newspaper among the nearly 16 million people in the UK who visited a newspaper website in March 2009, according to data from comScore World Metrix service, which also reported that many of the UK's other top online newspapers also draw significant numbers of v  [...]
Posted: Friday, May 15th 2009

One-Third of UK SocNetters Peeved by Constant Invites

Nearly one-third (31%) of social networkers in the UK say they dislike constant requests to join groups and invitations to download applications, according to new research from the UK's Internet Advertising Bureau (IAB). On the other hand, the study of nearly 2,000 internet users found that 28% would be happy to join a group  [...]
Posted: Tuesday, April 28th 2009

EU 'Net Marketers Optimistic About Online Advertising

European advertisers choose online advertising over traditional media like TV, newspapers, and magazines, according to research by the European Interactive Advertisers Association (EIAA). Just 8% of the advertisers studied for the EIAA annual Internet Ad Barometer report (pdf) said they cut budgets for online advertising. Seven i  [...]
Posted: Thursday, April 23rd 2009

Glam Strengthens Foothold in Land of Rising Sun

Vertical content network Glam Media has received an investment from Mizuho Venture Capital, as well as a second round of investment from Germany's Hubert Burda Media -- a company with which it strategically liaised in 2008. In addition to Mizuho, the company's Japanese arm, Glam Media Japan KK, is enjoying infusions from Dentsu and ADK, publishers Shogagukan and Syueisya, and news/pr  [...]
Posted: Monday, April 6th 2009

EU Gets Tough On Privacy

The European Union warns it will intervene to protect users' personal data from abuse, reports Reuters. In a speech that underscores EU's seriousness about protecting user privacy, EU Consumer Affairs Commissioner Meglena Kunevaco will set tougher rules on how Internet users' personal data should   [...]
Posted: Tuesday, March 31st 2009

European Ad Spend on Positive Growth Trajectory

Forrester Research estimates that growth in European online ad spend will slow to 10% in '09, down from 30% annual growth in '07. The "European Online Advertising Through 2013" report is somewhat more optimistic than forecasts from other firms, including E-Consultancy, Enders Analysis and GroupM, which projected growth in the market under 10%, reports MarketingCharts.   [...]
Posted: Monday, February 9th 2009

Russian SocNet Adds Contextual Ad Network to its Plate

Russian social network Vkontakte.ru is launching a contextual ad network in summer 2009. The network, which will target Vkontakte's seven million daily users based on demographics, geography and user behavior, can be construed as a mashup between Google's contextual ad network AdSense and the efforts of social network Facebook, which experiments with   [...]
Posted: Monday, January 26th 2009

YouTube Broadens Click-to-Buy eCommerce Effort

Expanding on a program that enables video viewers to click on ads related to content they're watching, YouTube's "click-to-buy" ad program will now be available in Germany, Spain and the Netherlands. The program launched in October 2008 for the US and United Kingdom. It empowered music labels to capitalize on their content, as well as pirated material, by providing links where users can buy songs  [...]
Posted: Thursday, January 22nd 2009

Bartz Addresses Media, YHOO Shafts European Ad Offering

Yesterday Yahoo confirmed plans to discontinue Content Match, a contextual ad product that operates in Europe. Slated to fold in March, Content Match displays contextual advertisements on sites within Yahoo's Publisher Network -- much the way Google AdSense serves ads across the sites of participating publishers. "By focusing our efforts on Sponsored Search and Display Solutions in Europe, we strengthen our commitment to deliver advertisers a high ROI and underline our mission to be an adv  [...]
Posted: Friday, January 16th 2009

Inspired by Slate.com, French Newsman to Launch Online Rag

Jean-Marie Colombani, ex-director of French newspaper Le Monde, is launching a France-based online magazine modeled after Slate.com. Microsoft launched Slate -- now a Washington Post property -- in 1996. Best known for its irreverent political editorials, it parented a business news spin-off, The Big Money, in fall 2008. Colombani suggested his online ma  [...]
Posted: Tuesday, January 6th 2009

Website Rating System Hits Obama Administration's Table

Andy Burnham, the United Kingdom's minister of culture, says the country is contemplating the use of a rating system for websites. Like existing rating systems for films, American TV shows and video games, the online variant represents an attempt to prepare users for potentially provocative content and protect children from potentially harmful of offensive material. The results may be far-reaching. Burnham says the government will work with the Obama administration to draft "international   [...]
Posted: Monday, December 29th 2008