Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]

Your current selection	AND	NOT
» ad buying & planning	92	37
» ad pricing	9	120
» ad selling	56	73
» ad targeting	60	69
» advertainment	13	116
» affiliate marketing	4	125
» agencies & ad departments	24	105
» alternative marketing	17	112
» Asia/Pacific	18	111
» automotive	4	125
» b2b	7	122
» best practices	6	123
» biz buzz	62	67
» branding	19	110
» broadband	11	118
» campaigns & creatives of note	12	117
» co-op marketing & partnerships	16	113
» computers & tech	10	119
» consumer packaged goods	6	123
» cross media	10	119
» demographics	12	117
» direct marketing	8	121
» domain names	8	121
» don't believe the hype	3	126
» e-commerce	17	112
» email marketing	6	123
» entertainment	21	108
» events	1	128
» finance	2	127
» global	11	118
» healthcare	2	127
» instant messaging marketing	2	127
» interviews	1	128
» intrusive formats	4	125
» Latin America	5	124
» legal, government & regulation	15	114
» major account moves	2	127
» major brands	25	104
» major players news	66	63
» measurement & analytics	12	117
» media convergence	21	108
» mobile marketing	23	106
» multi-channel marketing	3	126
» new and improved	13	116
» online ad market	42	87
» people	9	120
» personalization	3	126
» political parties & organizations	2	127
» privacy	3	126
» promotions	2	127
» publishing	31	98
» real estate	1	128
» research & stats	17	112
» rich media	19	110
» search engine marketing	32	97
» signs of doom	6	123
» signs of what's to come	34	95
» small business	2	127
» spam & anti-spam	1	128
» Spanish-speaking	3	126
» syndication & RSS	2	127
» technical innovation	11	118
» telecom	11	118
» text ads	24	105
» tools & software	24	105
» top stories	12	117
» travel	3	126
» user experience	8	121
» Verticals & Sector	1	128
» viral marketing & social media	3	126
» weblog marketing	3	126
» women	3	126
» worst practices	4	125
» Youth	5	124

Facebook Self Service | Lamborghini Shops PR | iOS/Publishing Non-Fit? | Oracle Goes Social | Yahoo's Axis

Ad Technology: Sense Networks Releases New Predictive Mobile Ad Targeting Services Facebook Premium Ads Get Self-Service Availability  Facebook 'plotting ad-tracking system'  [...]
Posted: Thursday, May 24th 2012

Yandex Implements RTB Technology

Yandex, Russia's leading search engine, is testing a Real-Time Bidding model for its display advertising. It is a based on typical RTB technology—that is, it is an auction-based system for selling and buying ad impressions. Currently, participants include Yandex.Direct, the company's ad serving system, and myThings, which has become the first affiliate to work with Yandex. travel.ru, forumhouse.ru, newsr  [...]
Posted: Monday, March 19th 2012

Univision Gives Real-Time Control to Hispanic Advertisers

Univision is launching an online ad network designed to help advertisers better connect with US Hispanics. Called Univision Partner Group, it will encompass its own properties as well as third-party publishers based in the US, Latin America and Spain and will feature "a collection of premium Spanish-language websites and mobile web publishers handpicked by the Univision editors." The network will give companies targeting Hispanic audiences the ability to control their campaigns and monitor th  [...]
Posted: Wednesday, December 2nd 2009

Industry Buzz & Snippets: 10/21/09

Web 2.0 News and Trends: Rumor has it that Google will launch a music initiative called One Box to offer song previews, artist bios, graphics, and video - but no downloads or subscriptions. One Box won't be limited to music, according to CNET's Stephen Shankland. There are several different kin  [...]
Posted: Wednesday, October 21st 2009

British PM to Give Citizens Online 'Voice'

UK Prime Minister Gordon Brown announced a plan to reform Britain's public services by using the web as a forum for the public voice, receiving online feedback from the electorate, writes the Globe and Mail.In the proposal, called "Working Together," the PM optimistically outlined the idea of setting up an online system for people to cr  [...]
Posted: Wednesday, March 11th 2009

Russian SocNet Adds Contextual Ad Network to its Plate

Russian social network Vkontakte.ru is launching a contextual ad network in summer 2009. The network, which will target Vkontakte's seven million daily users based on demographics, geography and user behavior, can be construed as a mashup between Google's contextual ad network AdSense and the efforts of social network Facebook, which experiments with   [...]
Posted: Monday, January 26th 2009

YouTube Broadens Click-to-Buy eCommerce Effort

Expanding on a program that enables video viewers to click on ads related to content they're watching, YouTube's "click-to-buy" ad program will now be available in Germany, Spain and the Netherlands. The program launched in October 2008 for the US and United Kingdom. It empowered music labels to capitalize on their content, as well as pirated material, by providing links where users can buy songs  [...]
Posted: Thursday, January 22nd 2009

Bartz Addresses Media, YHOO Shafts European Ad Offering

Yesterday Yahoo confirmed plans to discontinue Content Match, a contextual ad product that operates in Europe. Slated to fold in March, Content Match displays contextual advertisements on sites within Yahoo's Publisher Network -- much the way Google AdSense serves ads across the sites of participating publishers. "By focusing our efforts on Sponsored Search and Display Solutions in Europe, we strengthen our commitment to deliver advertisers a high ROI and underline our mission to be an adv  [...]
Posted: Friday, January 16th 2009

Phorm Loses UK CEO Hugo Drayton, CFO Lynne Millar

At year's end, UK CEO Hugo Drayton of Phorm will depart the company. The decision was made "by mutual agreement" between himself and the behavioral targeting firm, Drayton said. Drayton will retain an advisory role with the company. Lynne Millar, CFO, is also resigning. Phorm partners with internet service providers to build profiles of users' internet habits, then serve relevant ads to them across participating websites. Earlier this month it   [...]
Posted: Monday, December 22nd 2008

US-Based Execs Take Leave of Phorm

Behavioral ad firm Phorm lost four board members, reportedly because they disagreed with CEO Kent Ertugrul about the company's future. Departees were David Dormon, chairman of Motorola; Virasb Vahidi, former CEO; Christopher Lawrence, Rothschild exec; and Stephen Heyer, ex-Coca-Cola exec. No specifics were given on their disagreement with Ertugrul. But Phorm was quick to refill empty seats with fresh bodies: Kip Meek, formerly of the UK's Office of Communications; CEO Stefan Allesch-Taylor of  [...]
Posted: Tuesday, December 2nd 2008

BT Gives Phorm's Behavioral Ad Model Another Go

UK telecom BT is dipping its feelers back in the behavioral advertising market. The company has decided to re-test Phorm, whose technology enables participating websites to serve ads to users, based on web-surfing data provided by their ISPs. Revenue is split between the ISP, website publishers and Phorm. BT courted media contempt when it ran two secret Phorm trials between 2006 and 2007. Discove  [...]
Posted: Monday, September 29th 2008

Russia Online Video Ad Market to Total $3.5M in '08

In the first half of 2008, Russian online video advertising totaled 30 million rubles -- or $1.2 million -- according to Aegis Group's AdWatch. Over 50 percent of total spend was for video banner advertising. Other online video ad formats included pre- and post-roll, in-video banner ads, product placement and video player branding. (The industry is sufficiently young that industry players are st  [...]
Posted: Thursday, September 25th 2008

Yahoo Revamps its UK Ad Network, Claims 80% Coverage

Today Yahoo relaunched and rebranded its ad network. The freshly-monikered Yahoo Network purportedly now reaches 80 percent of users in the United Kingdom and Ireland, courtesy of a strategic set of new advertising partners, writes The Guardian. VP and managing director Mark Rabe of Yahoo sales in the UK and Ireland said the revamped network allows for one point of contact for multi-platform campaigns. Partner sites a  [...]
Posted: Monday, September 8th 2008

LiveJournal Reinvigorates Display Ad Format

SUP-owned LiveJournal, now the most popular blog service in Russia, has launched a new display ad format, Quintura writes. The new format is a 300x250 banner ad under the first article on a given site, supplemented by a horizontal banner at the bottom of the page. These shall replace LiveJournal's existing leaderboard and sidebar banners. LiveJournal also announced plans to improve user  [...]
Posted: Monday, August 11th 2008

Russian Female Audience Enjoys Online Growth Spurt

As of today, Russian search site/widget creator Quintura's monthly audience hit eight million unique users across the globe -- three million of which are referred from woman-targeting Russian websites. Part of what Quintura does is build search widgets, which many woman-oriented sites, such as those below, employ on their homepages: Cosmo.ru: The online Russian home of Cosmopolitan maga  [...]
Posted: Friday, August 8th 2008

Mobile Users Would Watch Ads for Free Content

Some 88 percent of mobile users in the UK are willing to receive pre-roll mobile ads in return for free video content, according to 4th Screen Advertising's Adlndex for Mobile research, conducted by Dynamic Logic, reports MarketingCh  [...]
Posted: Thursday, August 7th 2008

Google Buys Russian Contextual Ad Firm for $140M

Google purchased ZAO Begun from Rambler Media, the fourth-leading Russian internet portal, for $140 million. Rambler also agreed to outsource search and contextual advertising for Rambler.ru to Google. Rambler owns 50.1 percent of ZAO Begun, with the other 49.9 percent owned by Bannatyne Limited. Rambler agreed to buy Bannatyne's shares and sell complete ownership to Google. Net gain from the sale is e  [...]
Posted: Friday, July 18th 2008

Glam Goes Live in Germany with Burda Liaison, Codex Asset Buy

Glam Media allied itself to Burda Cross Media, signifying its foray into Germany. In addition to the Burda liaison, Glam shall acquire assets, technology and employees from Codex Media of Munich. The news broke at Berlin Fashion Week and went on the wire today. "Germany is one of the most advanced advertising markets in the world," said chairman and CEO Samir Arora of Glam. "Glam is committed to ... help German brand advertisers reach the focused women aud  [...]
Posted: Thursday, July 17th 2008

Blyk to Expand to Germany, Belgium, Spain, Netherlands

Blyk, a mobile phone company that gives users minutes in exchange for ad participation, announced plans to expand to the Netherlands, Germany, Belgium and Spain before 2010. The company provides targeted mobile ads and marketing surveys to users pursuing otherwise-free phone time. Its demographic consists primarily of 16-24-year-olds, and ad campaigns boast an alleged  [...]
Posted: Friday, June 27th 2008

iPhone a 'Top 10 Device' in Western Europe

Throughout Western Europe, particularly Spain and Italy, mobile internet use has doubled since September 2007, according to Admob's Mobile Metrics Report (pdf) for May. Spain reflects the highest overall percentage of growth, followed by Italy; Ireland saw the least change. Apple's iPhone became a Top 10 Device in Spain, Germany, France and the Netherlands. In markets where Apple formed an Operator distribution part  [...]
Posted: Friday, June 20th 2008