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| » women | 5 | 127 |
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Facebook Self Service | Lamborghini Shops PR | iOS/Publishing Non-Fit? | Oracle Goes Social | Yahoo's Axis
Ad Technology:
Sense Networks Releases New Predictive Mobile Ad Targeting Services
Facebook Premium Ads Get Self-Service AvailabilityÂ
Facebook 'plotting ad-tracking system' [...]
Posted: Thursday, May 24th 2012
Industry Buzz & Snippets: 10/21/09
Web 2.0 News and Trends:
Rumor has it that Google will launch a music initiative called One Box to offer song previews, artist bios, graphics, and video - but no downloads or subscriptions. One Box won't be limited to music, according to CNET's Stephen Shankland. There are several different kin [...]
Posted: Wednesday, October 21st 2009
Industry Buzz & Snippets: 10/7/09
Ad Networks and Analytics:
Facebook shutting out developers.
Magazines band together for new ad network.
Agencies and Marketing Execs:
[...]
Posted: Thursday, October 8th 2009
Swiss Postal Service Brings Mail to 'Net
Last month the Swiss postal service launched Swiss Post Box, a program that enables subscribers to receive scans of certain snail-mail messages via email.
Upon receiving the scans in their inbox, users can decide which they want to openyg, then read the full message online.
Swiss Post Box is powered by Earth Class Mail, a Seattle-based firm that serves tens of thousands of global subscribers. This is the first time it's licensed its technology to a postal service, [...]
Posted: Monday, July 13th 2009
Packaged Goods Giant Yanks $20MM from TV, Invests in Online Video
Reckitt-Benckiser, the U.K.'s fourth-largest advertiser, plans to shift an estimated $20 million in advertising away from TV, investing instead in online advertising.
The company, whose brands include Lysol, Clearasil, French's and Mucinex, spent less than $1 million in measured spending online in 2008, according to TNS Media Intelligence, AdAge [...]
Posted: Tuesday, March 31st 2009
Femmes Fuel European Mobile SocNet Growth
Mobile social networking is rapidly expanding in Western Europe, with 152% growth from November 2007 to November 2008 and racking up 12.1 million users during that time in France, Germany, Italy, Spain and the UK, according to M:Metrics data from comScore, Inc. (via MarketingCharts).
The UK boasts the highest [...]
Posted: Tuesday, February 3rd 2009
YouTube Broadens Click-to-Buy eCommerce Effort
Expanding on a program that enables video viewers to click on ads related to content they're watching, YouTube's "click-to-buy" ad program will now be available in Germany, Spain and the Netherlands.
The program launched in October 2008 for the US and United Kingdom. It empowered music labels to capitalize on their content, as well as pirated material, by providing links where users can buy songs [...]
Posted: Thursday, January 22nd 2009
GroupM: Global Ad Spend to Fall 0.2% in 2009
Ad spend in measured media worldwide is forecast to drop 0.2% to $458 billion in 2009, compared with 2008, when spend shall rise 2.6%, according to a study from WPP's GroupM, writes MarketingCharts.
The projected decline is the first such decrease in global advertising since the 3% fall in 2001 aft [...]
Posted: Tuesday, December 9th 2008
Mobile 'Net in UK Grows 8X Faster than PC Internet
The number of Britons accessing the mobile internet increased by 25% (from 5.8 to 7.3 million) from Q2 to Q3 2008, compared with only a 3% increase for PC-based Internet users (34.3 to 35.3 million Britons), according to (pdf) insight data from Nielsen Online’s Mobile Media View service, MarketingCharts [...]
Posted: Wednesday, November 26th 2008
Millions of Visitors Capsize 'Europeana' Digital Library
Last week the European Commission launched Europeana, a digital library of over two million documents, art, video and audio clips chronicling the continent's culture and history.
The site, funded in several million euros by 27 nations, went down hours after launch due to "overwhelming interest" -- about 10 million hits per hour, according to site's temporary error page.
Europeana includes paintings, maps, videos and newspapers, enti [...]
Posted: Tuesday, November 25th 2008
Online Ad Spend up 21% in UK; Could Overtake TV by '09
Internet ad spending in the UK grew to £1,682.5 million in the first half of 2008, a 21% year-over-year increase, according to the latest figures from the Internet Advertising Bureau (IAB-UK) in partnership with PricewaterhouseCoopers (PwC) and the World Advertising Research Center (WARC), [...]
Posted: Tuesday, October 28th 2008
Babelgum, MusicNation Host Online Music Video Contest
With help from MusicNation, video streaming site Babelgum drew 205 participants to its first online music video competition.
Tasked with creating their own music videos, 40 semifinalists will appear in a Babelgum app for smartphones, expected to launch December. Babelgum will also debut smartphone-ready channels designed that run short videos aimed at young audiences.
Entri [...]
Posted: Monday, October 27th 2008
Mobile Search Up 68% in US, 38% in W. Europe - Google Leads
Mobile search use is more widespread and frequent in the US and Western Europe -- 20.8 million US and 4.5 million European mobile phone subscribers used search in June -- up 68 percent and 38 percent, respectively from June 2007, comScore M:Metrics reports, MarketingCharts writes [...]
Posted: Wednesday, September 17th 2008
Yahoo Revamps its UK Ad Network, Claims 80% Coverage
Today Yahoo relaunched and rebranded its ad network. The freshly-monikered Yahoo Network purportedly now reaches 80 percent of users in the United Kingdom and Ireland, courtesy of a strategic set of new advertising partners, writes The Guardian.
VP and managing director Mark Rabe of Yahoo sales in the UK and Ireland said the revamped network allows for one point of contact for multi-platform campaigns. Partner sites a [...]
Posted: Monday, September 8th 2008
Battlefront Turns UK 'Net Junkies into Agents for Change
To encourage teens to use the web "as a canvas for social change," the UK's Channel 4 and AOL-owned social network Bebo launched Battlefront.
The site's tagline is "You're already involved." 19 young people were profiled to discuss a broad array of social issues. Forums are available for ongoing conversation, and embeddable site badges encourage kids to spread the word.
Users are invited to crea [...]
Posted: Wednesday, September 3rd 2008
Carat Revises Global Ad Spend Forecasts
Carat lowered its growth forecasts for global advertising expenditures in 2008 and 2009, predicting 4.9 percent growth in 2008 (vs. 6.0 percent it estimated in March) and a growth of 4.8 percent in 2009 (vs. a 4.9 percent estimate in March), [...]
Posted: Tuesday, September 2nd 2008
MSFT Absorbs Price Comparison Site, Vows to Change Face of Search
Microsoft is acquiring Greenfield Online, the parent company of European price comparison site ciao.com, for $486 million.
The company said ciao's technology would precipitate the development of a more consumer-friendly search engine for European users, reports Reuters.
Google is currently the top search engine in Europe, with [...]
Posted: Tuesday, September 2nd 2008
Fans Worldwide Follow Olympics Online
Fans from the 10 countries* measured by Nielsen Online visited Beijing2008.cn, the official website of the Beijing Games, at a rate of nearly 930,000 per day, during the first week (Aug. 9-15) of the competition, Nielsen reported (pdf) - MarketingCharts writes.
[...]
Posted: Wednesday, August 20th 2008
Most Popular Sites for Kids, Teens, Young Adults in UK
Those under age 12 have an affinity for entertainment sites, whereas for those age 12-17 it's games sites -- and student and video sites for those age 18-22 -- according to (pdf) a Nielsen Online study of Britons under age 23 (via MarketingCharts).
Under 12
[...]
Posted: Tuesday, August 19th 2008
Mobile Olympics Coverage Intrigues Americans, Brits
A substantial number of mobile users worldwide will follow the Olympics on their cell phones this summer, including nearly 45 percent of United States and 31 percent of United Kingdom mobile video users, according to Nielsen Mobile, MarketingCharts writes.
Track and field and gy [...]
Posted: Wednesday, August 13th 2008