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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
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| » user experience | 17 | 96 |
| » viral marketing & social media | 35 | 78 |
| » weblog marketing | 10 | 103 |
| » women | 3 | 110 |
| » worst practices | 9 | 104 |
| » Youth | 16 | 97 |
Social Networking Attracts 75% of Online Europeans
Of the 282.7 million European internet users ages 15+ who went online from a home or work computer in December 2008, 211 million visited a social networking site, representing a penetration of 74.6%, according to data from comScore's World Metrix (via MarketingCharts.
[...]
Posted: Wednesday, February 18th 2009
Femmes Fuel European Mobile SocNet Growth
Mobile social networking is rapidly expanding in Western Europe, with 152% growth from November 2007 to November 2008 and racking up 12.1 million users during that time in France, Germany, Italy, Spain and the UK, according to M:Metrics data from comScore, Inc. (via MarketingCharts).
The UK boasts the highest [...]
Posted: Tuesday, February 3rd 2009
YouTube Broadens Click-to-Buy eCommerce Effort
Expanding on a program that enables video viewers to click on ads related to content they're watching, YouTube's "click-to-buy" ad program will now be available in Germany, Spain and the Netherlands.
The program launched in October 2008 for the US and United Kingdom. It empowered music labels to capitalize on their content, as well as pirated material, by providing links where users can buy songs [...]
Posted: Thursday, January 22nd 2009
Social Features Beef Up Bebo -- and AOL -- Value Add
This morning AOL launched a revamped version of social network Bebo, replete with social features that suggest relevant content and track the activities of "friends."
Heavy Bebo users will now be served recommended content, based on past activity, stated interests and the interests and activities of friends. Recommendations can include videos, music, groups and games. AOL reportedly built its content recommendation engine from the ground up.
Capabilities from Socia [...]
Posted: Wednesday, December 10th 2008
Russia Online Video Ad Market to Total $3.5M in '08
In the first half of 2008, Russian online video advertising totaled 30 million rubles -- or $1.2 million -- according to Aegis Group's AdWatch.
Over 50 percent of total spend was for video banner advertising. Other online video ad formats included pre- and post-roll, in-video banner ads, product placement and video player branding. (The industry is sufficiently young that industry players are st [...]
Posted: Thursday, September 25th 2008
Web Opera, Feature Film Have a Snog for Angus, Thongs and...
Paramount Pictures partnered with UK-based Bebo to promote Brit teen movie "Angus, Thongs and Perfect Snogging." Based on a coming-of-age book by Louise Rennison, the movie debuts in US theatres this October.
A Bebo profile was created for f [...]
Posted: Monday, July 28th 2008
Mobile Photos, SMS Used to Customize Nike Footwear
Nike has launched NIKE PHOTOiD, which enables European users to make customized shoes out of mobile photos.
"Street Canvas," an AKQA ad promoting the campaign, depicts a user shooting graffiti, texting the image to Nike, and receiving a link to a customized pair of Air Force Ones, superimposed over the user's photo.
NIKE PHOTOiD selects [...]
Posted: Friday, June 27th 2008
Blyk to Expand to Germany, Belgium, Spain, Netherlands
Blyk, a mobile phone company that gives users minutes in exchange for ad participation, announced plans to expand to the Netherlands, Germany, Belgium and Spain before 2010.
The company provides targeted mobile ads and marketing surveys to users pursuing otherwise-free phone time. Its demographic consists primarily of 16-24-year-olds, and ad campaigns boast an alleged [...]
Posted: Friday, June 27th 2008
Jonas Brothers Invade UK Via Bebo, Nokia N95 Tags Along
The Jonas Brothers, a New Jersey band, tapped social network Bebo and Kyte, a digital content production firm, to promote its United Kingdom debut.
The campaign includes a Bebo-exclusive contest. Fans may enter to win a private bus tour around London with the band. The trip includes a private acoustic session, broadcast live at the Jonas Brothers Bebo [...]
Posted: Tuesday, June 24th 2008
Location-Based Games Combat Child Obesity
UK-based LocoMatrix is developing a gaming system that combats obesity by encouraging kids to play outside.
Kids engage the games with a GPS-enabled phone, reports Springwise.
Fruit Farmer, for example, makes use of "real environments" like beaches or parks. Kids are sent to collect virtual oranges while avoiding obstacles like killer wasps.
The service is free while in beta, but with time Loco [...]
Posted: Monday, March 24th 2008
BBC Launches Alternate Reality Game for Sci-Fi Series
Torchwood, a BBC science fiction TV show, has kicked off an online alternate reality game (ARG) geared toward fans.
Users are given a mission briefing which states that people in the Welsh capital of Cardiff are being injected with alien DNA and must find a hidden signal to stop it, reports Reuters.
The multi-platform game includes a fake call-in show, a dating site and a faux biotech company. The [...]
Posted: Friday, March 21st 2008
Penguin Books Loves Digital, Kicks Off Alternate Reality Story Promo
The UK arm of Penguin Books has launched "We Tell Stories," an alternate reality game that pairs six authors with six game designers.
The goal is to create stories that cannot be told on paper, reports Reuters. Week after week the story takes on a different form and absorbs different media; for example, parts of the story can be told through Google Maps.
After the six stories are told, readers must [...]
Posted: Wednesday, March 19th 2008
Marketing Execs Must Master the Power of Social Media
Senior marketing executives in several countries agree that the use of social media for corporate, brand and product marketing is not a passing fad -- with nearly half saying it is a vital component -- according to research sponsored by TNS media intelligence/Cymfony, MarketingCharts [...]
Posted: Monday, March 3rd 2008
Financial Times Puts High Price on Networking
The Financial Times is launching an exclusive, membership-only social network. Membership can cost up to $4,000 a year.
According to The Guardian, the FT media and technology executive membership forum will help senior execs stay in contact with each other and act as a marketing tool for events and conferences.
Membership includes free attendance to any of FT's confere [...]
Posted: Wednesday, February 27th 2008
Virgin Atlantic Launches Mobile Microsite, Adds London Landmarks to US Skylines
For Valentine's Day, Virgin Atlantic kicked off a mobile marketing campaign targeted to tech-savvy travelers.
The "Love from Above" effort uses light projectors to add London landmarks to Manhattan and Chicago skylines, reports MediaPost. It was designed to get people excited about overseas flights.
One of Virgin's shortest flights, the London to New York route, t [...]
Posted: Thursday, February 14th 2008
German Agency Unveils Mobile-Interactive Grafitti Mural
Hamburg-based agency Jung von Matt/next unveiled a graffiti wall with embedded interactive qualities.
Billed Nextwall, the 30m-long unit features embedded Semacodes, according to PSFK. [...]
Posted: Friday, January 25th 2008
IKEA Brings Furniture Swap to Amsterdam Store
IKEA is conducting a furniture swap at its Amsterdam store on February 9th.
250 people may bring in furniture to exchange for something else. The store will also add 12,000 euros worth of furniture to the swap.
The "husselmarkt" is part of a campaign to encourage people to think like designers and rearrange their living spaces, reports Springwise. At [...]
Posted: Thursday, January 24th 2008
Mission Praise Hymnal Goes Digital in UK
One of the most popular hymnals in Britain, Mission Praise, has gone digital.
Users will pay $79 a year for a digital description to missionpraise.com. Digital worshipers may access 1,800 songs and download words, sheet music and accompanying audio backtracks, reports Reuters.
Mission Praise [...]
Posted: Tuesday, January 22nd 2008
'East London Decapitator' Makes Grisly Mark on Outdoor Ads
A London-based vandal dubbed the Decapitator is transforming outdoor ads into platforms for bloody decapitations.
Londoners are split on whether the Decapitator is making a strong commentary on urban spam or if the artist is just plain nuts-- the Decapitator targets women over men in advertisements by a five-to-one ratio, according to words & pictures.
Ads targeted include Moet & Chandon's "Be [...]
Posted: Tuesday, January 8th 2008
Ad-Free Badoo Challenges Facebook, Sells 'Celebrity' to Members
Ever hear of Badoo?
A new social network is on the block and it's ad-free -- a dramatic change from the current arms race playing out between Facebook, MySpace and Bebo.
Set to release in the UK, Badoo enjoys a following in Latin America, Spain, Italy, and France. The site rakes in revenue from its userbase through technology called Rise Up.
For about a dollar in any currency, Rise Up allows users have profiles "moved to a r [...]
Posted: Wednesday, December 26th 2007