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McDonald's Ad Exec Wins Marketing Excellence Award for Spearheading Company Turnaround
Last night, ad exec Jill McDonald of McDonald's was named the UK's top marketer at the Marketing Society Awards for Excellence, beating Phil Rumbol, the man behind the Cadbury Gorilla campaign.
Following her arrival in 2006, McDonald led a brand turnaround in the UK and Northern Europe, reports The Guardian.
According to the e [...]
Posted: Tuesday, June 10th 2008
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