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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.


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Britain Turns to Social Media to Promote 2012 Games

Britain's national tourism agency is turning to social media to promote the country well before the start of the 2012 Olympic Games. VisitBritain is quite aware of the tourism value the Games can deliver - roughly $2 billion. It wants to increase that amount through savvy marketing with Facebook and Twitter and local blogs to tempt tourists to go beyond the beaten path in London - as well as entice other sporting, cultural and business events. "Outsmart Our Competitors"   [...]

EU Privacy Policy May Reach Icy Hand Across Atlantic

If a new privacy proposal set forth by the European Union (EU) becomes law, it could potentially reach all the way across the Atlantic to have a chilling effect on US online marketing practices. In a nutshell, the proposed regulation would prohibit the use of 'cookies' unless users move to specifically allow them. The proposal is part of a larger piece of proposed legislation aimed at telecom providers, which requ  [...]

Competing Groups Vie for .Gay Web Suffix

Two for-profit groups are planning to start the application process to create a top-level website domain, “.gay,” adding another suffix to a growing list that includes “.com,” “.edu,” “.org,” and “.net,” the New York Times reports. The petitions for the new gay-focused domain reflect a growing adoption of top-level internet domains by various causes - such as the en  [...]

Industry Buzz & Snippets: 10/21/09

Web 2.0 News and Trends: Rumor has it that Google will launch a music initiative called One Box to offer song previews, artist bios, graphics, and video - but no downloads or subscriptions. One Box won't be limited to music, according to CNET's Stephen Shankland. There are several different kin  [...]

LinkedIn Reaches 50 Million Milestone

LinkedIn, the social networking site for business professionals, announced Wednesday that it has reached 50 million users worldwide.  In a post on the company’s blog, LinkedIn CEO Jeff Weiner said that while it took the social network more than a year to reach one million users after its founding in 2003 - it took only 12 days to attract the last million users to reach this new milesto  [...]

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Industry Buzz & Snippets: 10/7/09

Ad Networks and Analytics: Facebook shutting out developers. Magazines band together for new ad network. Agencies and Marketing Execs:   [...]

'Sunday Times' to Become Test Case for Murdoch's Paid Content Plans

Rupert Murdoch plans to use the Sunday Times as a test for his new push to charge for online content, beginning in November. The Sunday Times website is currently combined with sister title the Times, but it will be launched as a stand-alone site in the fall and will begin charging a fee to access content, according to the Guardian. So far, it is unclear whether the s  [...]

Swiss Postal Service Brings Mail to 'Net

Last month the Swiss postal service launched Swiss Post Box, a program that enables subscribers to receive scans of certain snail-mail messages via email. Upon receiving the scans in their inbox, users can decide which they want to openyg, then read the full message online. Swiss Post Box is powered by Earth Class Mail, a Seattle-based firm that serves tens of thousands of global subscribers. This is the first time it's licensed its technology to a postal service,   [...]

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Facebook Reaps $200M from Russian Investment Group

This week, Russian investor firm Digital Sky Technologies took a $200 million stake in social network Facebook, which CEO Mark Zuckerberg says will make a solid cash "buffer" amidst a rough economic clime. Zuckerberg declined to estimate a valuation based on the investment figure, arguing the shares are private and thus difficult to quantify, but Facebook's overall value is nonetheless speculated to be about $10 billion -- meaning the $200 million investment reflects a 1.96% stake. In 2007  [...]

Europeans Abandoning Brand Name Searches, Use Longer Terms

European online search behavior is changing: Users are abandoning brand-name searches and opting for more sophisticated terms for both food and online services, according to research from bigmouthmedia in the UK. European online shoppers still use the search box to access brand sites and browsers li  [...]

EU 'Net Marketers Optimistic About Online Advertising

European advertisers choose online advertising over traditional media like TV, newspapers, and magazines, according to research by the European Interactive Advertisers Association (EIAA). Just 8% of the advertisers studied for the EIAA annual Internet Ad Barometer report (pdf) said they cut budgets for online advertising. Seven i  [...]

Glam Strengthens Foothold in Land of Rising Sun

Vertical content network Glam Media has received an investment from Mizuho Venture Capital, as well as a second round of investment from Germany's Hubert Burda Media -- a company with which it strategically liaised in 2008. In addition to Mizuho, the company's Japanese arm, Glam Media Japan KK, is enjoying infusions from Dentsu and ADK, publishers Shogagukan and Syueisya, and news/pr  [...]

Mobile Web Poised for Fast Growth

Up to 71% of consumers in the US and 41% in parts of Western Europe anticipate that they will use the mobile internet and other mobile data services on a daily basis over the next two years - with a significant ramp-up in the next 12 months, according to a survey from Tellabs, writes Marke  [...]

EU Gets Tough On Privacy

The European Union warns it will intervene to protect users' personal data from abuse, reports Reuters. In a speech that underscores EU's seriousness about protecting user privacy, EU Consumer Affairs Commissioner Meglena Kunevaco will set tougher rules on how Internet users' personal data should   [...]

European Ad Spend on Positive Growth Trajectory

Forrester Research estimates that growth in European online ad spend will slow to 10% in '09, down from 30% annual growth in '07. The "European Online Advertising Through 2013" report is somewhat more optimistic than forecasts from other firms, including E-Consultancy, Enders Analysis and GroupM, which projected growth in the market under 10%, reports MarketingCharts.   [...]

Femmes Fuel European Mobile SocNet Growth

Mobile social networking is rapidly expanding in Western Europe, with 152% growth from November 2007 to November 2008 and racking up 12.1 million users during that time in France, Germany, Italy, Spain and the UK, according to M:Metrics data from comScore, Inc. (via MarketingCharts). The UK boasts the highest  [...]

British Gov Drafts Eco- and Industry-Friendly Digital Plan

Yesterday the British government revealed a plan to boost its digital and communications industry, part of an effort to make the UK a competitive low carbon economy in the next 5 to 10 years. In the interim report, Digital Britain Lord Carter, the British minister for communications, technology and broadcasting, listed 22 recommendations based on an analysis of broadcasting and the UK's digital infrastruc  [...]

Russian SocNet Adds Contextual Ad Network to its Plate

Russian social network Vkontakte.ru is launching a contextual ad network in summer 2009. The network, which will target Vkontakte's seven million daily users based on demographics, geography and user behavior, can be construed as a mashup between Google's contextual ad network AdSense and the efforts of social network Facebook, which experiments with   [...]

YouTube Broadens Click-to-Buy eCommerce Effort

Expanding on a program that enables video viewers to click on ads related to content they're watching, YouTube's "click-to-buy" ad program will now be available in Germany, Spain and the Netherlands. The program launched in October 2008 for the US and United Kingdom. It empowered music labels to capitalize on their content, as well as pirated material, by providing links where users can buy songs  [...]

Backcountry Brits Take Broadband Into Own Hands

Though broadband penetration in Great Britain enjoyed a breakout year in '08, with 14 million households (and 9 in 10 at-home internet users) enjoying high-speed connections, connectivity is still less mainstream than UK residents would prefer. Tired of waiting for the big ISP's to launch faster network service, a number of rural communities are jerry-rigging their own methods. Some 40 loc  [...]