Home > Categories > Europe[x] AND direct marketing[x]
Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]
Help
To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
| Your current selection | AND | NOT |
|---|---|---|
| » ad buying & planning | 37 | 78 |
| » ad pricing | 3 | 112 |
| » ad selling | 12 | 103 |
| » ad targeting | 11 | 104 |
| » ad technologies & vendors | 8 | 107 |
| » advertainment | 3 | 112 |
| » affiliate marketing | 1 | 114 |
| » agencies & ad departments | 6 | 109 |
| » alternative marketing | 9 | 106 |
| » Asia/Pacific | 17 | 98 |
| » automotive | 2 | 113 |
| » b2b | 3 | 112 |
| » best practices | 3 | 112 |
| » biz buzz | 13 | 102 |
| » branding | 7 | 108 |
| » broadband | 10 | 105 |
| » campaigns & creatives of note | 1 | 114 |
| » co-op marketing & partnerships | 3 | 112 |
| » computers & tech | 4 | 111 |
| » consumer packaged goods | 2 | 113 |
| » CRM | 1 | 114 |
| » cross media | 16 | 99 |
| » demographics | 12 | 103 |
| » domain names | 1 | 114 |
| » e-commerce | 64 | 51 |
| » email marketing | 14 | 101 |
| » entertainment | 15 | 100 |
| » finance | 5 | 110 |
| » global | 12 | 103 |
| » healthcare | 2 | 113 |
| » I-PR & business communications | 2 | 113 |
| » instant messaging marketing | 1 | 114 |
| » intrusive formats | 3 | 112 |
| » Latin America | 7 | 108 |
| » legal, government & regulation | 9 | 106 |
| » loyalty & retention | 1 | 114 |
| » major account moves | 2 | 113 |
| » major brands | 4 | 111 |
| » major players news | 27 | 88 |
| » measurement & analytics | 4 | 111 |
| » media convergence | 18 | 97 |
| » mobile marketing | 18 | 97 |
| » multi-channel marketing | 2 | 113 |
| » new and improved | 3 | 112 |
| » nonsense & parodies | 2 | 113 |
| » online ad market | 15 | 100 |
| » people | 2 | 113 |
| » personalization | 1 | 114 |
| » political parties & organizations | 2 | 113 |
| » privacy | 3 | 112 |
| » promotions | 1 | 114 |
| » publishing | 15 | 100 |
| » real estate | 1 | 114 |
| » research & stats | 79 | 36 |
| » rich media | 5 | 110 |
| » search engine marketing | 23 | 92 |
| » signs of doom | 7 | 108 |
| » signs of recovery | 1 | 114 |
| » signs of what's to come | 48 | 67 |
| » small business | 3 | 112 |
| » spam & anti-spam | 3 | 112 |
| » Spanish-speaking | 1 | 114 |
| » technical innovation | 7 | 108 |
| » telecom | 8 | 107 |
| » text ads | 7 | 108 |
| » tools & software | 7 | 108 |
| » top stories | 12 | 103 |
| » travel | 5 | 110 |
| » user experience | 10 | 105 |
| » viral marketing & social media | 3 | 112 |
| » weblog marketing | 2 | 113 |
| » women | 1 | 114 |
| » worst practices | 7 | 108 |
| » Youth | 6 | 109 |
Swiss Postal Service Brings Mail to 'Net
Last month the Swiss postal service launched Swiss Post Box, a program that enables subscribers to receive scans of certain snail-mail messages via email.
Upon receiving the scans in their inbox, users can decide which they want to openyg, then read the full message online.
Swiss Post Box is powered by Earth Class Mail, a Seattle-based firm that serves tens of thousands of global subscribers. This is the first time it's licensed its technology to a postal service, [...]
Posted: Monday, July 13th 2009
UK Shoppers Flock to 'Net before Christmas
UK online spend last month surged 26% from October -- and 16% from November of last year, according to figures released from the Interactive Media In Retail Group (IMRG) Capgemini e-Retail Sales Index on Tuesday.
The 26% surge in November sales was the highest of the year, [...]
Posted: Wednesday, December 17th 2008
Affiliate Marketing Still Cost-Effective, but Budgets Shrinking
More retailers are seeing affiliate marketing as an effective sales channel - 46 percent of them rate it as very cost-effective for driving customer acquisition, up from 44 percent last year - but reduced budgets are affecting traffic and sales, finds new research ( [...]
Posted: Monday, September 15th 2008
US Catches Up to W. Europe in 3G Mobile Device Adoption
After a slower start than Western Europe, the United States caught up in adoption of 3G mobile, with 28.4 percent of American mobile subscribers having 3G devices vs. the average of 28.3 percent among the five largest Western Europe states, according to comScore, report [...]
Posted: Monday, September 8th 2008
Online Behavior Changed by Financial Worries
Brands that fail to embrace and engage in online consumer dialog are set be among those most severely affected by an economic downturn, according to research conducted in the UK by E-consultancy, Logan Tod and immediate [...]
Posted: Thursday, September 4th 2008
Mobile Users, Ad Recall Grow Like Weeds
Though the US lags behind the UK and India in many mobile phone usage categories, the number of US mobile phone users has grown from 251 million in 4Q07 to over 263 million in 2Q08 -- up nearly 10 percent -- according to a Limbo and GfK Technology Mobile Advertising Report, [...]
Posted: Monday, August 18th 2008
High Street Retailers Get the Hang of Online Shopping
The internet properties of the 100 largest online high street retailers in the UK, such as Argos, Next, and Marks and Spencer, received 19.3 percent more UK internet visits during July than the 100 largest online-only retailers, such as Amazon, Play.com and ASOS, writes MarketingCharts.
High street retailers are again ahead of their online-only counterparts, [...]
Posted: Monday, August 11th 2008
3 in 4 UK Searches Happen on Google
Google Sites slightly increased their lead in June as the most popular search property in the UK -- to 75.3 percent of all search queries, followed by eBay (5.5 percent), Yahoo Sites (4.3 percent) and Microsoft Sites (3.4 percent), according to a comScore analysis, writes Marketi [...]
Posted: Friday, August 8th 2008
Mobile Map Use Grows 82% in US, 49% in Europe
The use of mobile maps is growing quickly in the US and Western Europe. Nearly 8 percent of US mobile subscribers and 3 percent of those in Europe accessed maps from a mobile phone in the three months that ended May 2008, according to comScore's M:Metrics service, writes MarketingCharts. [...]
Posted: Monday, July 28th 2008
W. Europe Mobile Music Market Poised to Soar
Western Europe's mobile music scene is more advanced than that of the US. While the US is the world's largest retail market for music, it lacks much of Europe's more flexible mobile infrastructure, according to eMarketer - reports MarketingCharts.
The UK is the largest individual mobile music market in the EU-5 (UK, Fr [...]
Posted: Monday, July 28th 2008
Canada Leads World in Online Banking Use
Canada is the world's most developed market for online banking. 67.1 of Canadian internet users banked online in April 2008, boasting significantly more penetration than other English-speaking countries, according to comScore, MarketingCharts writes.
Among the key findings:
Adoption of online bank [...]
Posted: Friday, July 11th 2008
Mobile Photo Messaging Up 60% in US - among Top Mobile Data Apps
Photo messaging from mobile phones has grown 60 percent in the United States over the past year and 16 percent in Europe, where photo messaging got an earlier start, according to comScore's latest figures from the M:Metrics Benchmark Study, reports MarketingCharts.
[...]
Posted: Thursday, July 10th 2008
Stressed Americans Leave 460 Million Vacation Days Unused
For the eighth consecutive year, working Americans received and used the smallest amount of vacation time compared with workers abroad, according to a survey commissioned by Expedia.com, MarketingCharts writes.
Employed US adults will leave an average of th [...]
Posted: Tuesday, July 8th 2008
UK 2008 Ad Spend Growth Forecast Slips to 4%
2008 figures for United Kingdom (UK) advertiser investment are staying put, but discretionary spend is becoming shorter-term, at or slightly short of budget.
Nonetheless, WPP's GroupM forecasts 4 percent growth in 2008 and 3 percent in 2009 for the UK, thanks to internet advertising, reports MarketingCharts.
[...]
Posted: Wednesday, July 2nd 2008
Ad Spend Forecast: As West Slows Down, Developing Markets Propel Growth
ZenithOptimedia downgraded its forecasts for ad spend growth in 2008: from 3.7 percent to 3.5 percent for North America and from 3.9 percent to 3.7 percent for Western Europe, citing credit-crunch worries by investors, consumers and advertisers in Western markets, reports MarketingCharts.
High energy and commodity prices are stoking inflation, [...]
Posted: Tuesday, July 1st 2008
Global Online Ad Spend to Surpass $106 Billion in 2011
Worldwide spending on internet advertising will total $65.2 billion in 2008 -- nearly 10 percent of ad spend across all media -- and grow 15-20 percent a year to $106.6 billion in 2011 (13.6 percent of total ad spend) according to IDC's Digital Marketplace Model and Forecast, writes MarketingCharts.
[...]
Posted: Thursday, June 26th 2008
Interactive Media Advertising Growth on Major Upswing
Interactive media's share of worldwide advertising expenditures is expected to hit 15 percent in 2009, almost double from four years ago, and will remain the main source of growth as ad spending in traditional media continues to decline, finds a study from WPP's GroupM, MarketingCharts writes.
Ad s [...]
Posted: Wednesday, June 25th 2008
Ad Spend Up 4% in UK, Internet Spend Up 40%
UK advertising expenditure totaled 19.4 billion pounds in 2007, up 4.2 percent from 2006, and compared with annual growth of just 0.7 percent in 2006 according to (pdf) figures recently published in the Advertising Association's Advertising Statistics Yearbook 2008, reports M [...]
Posted: Thursday, June 12th 2008
Google Surpasses 68% Share of US Searches - 87% of UK Searches
Search leader Google continued its record growth in market share of searches and is up 5 percent year-over-year in May, accounting for 68 percent of searches in the US and 87 percent of searches in the UK, according to the latest data from Hitwise, MarketingCharts [...]
Posted: Wednesday, June 11th 2008
UK Search Market Makes Room for Social-Networking Sites
In April, Google Sites continued to reign among search properties in the UK with 74.2 percent of all searches, according to comScore's first report on the UK search market that's based on its qSearch 2.0 online search measurement tool, MarketingCharts writes.
comScore now measures UK local-market proper [...]
Posted: Wednesday, June 4th 2008


