Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]
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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
| Your current selection | AND | NOT |
|---|---|---|
| » ad buying & planning | 46 | 46 |
| » ad pricing | 2 | 90 |
| » ad selling | 18 | 74 |
| » ad targeting | 23 | 69 |
| » ad technologies & vendors | 19 | 73 |
| » advertainment | 18 | 74 |
| » Advertising | 1 | 91 |
| » agencies & ad departments | 16 | 76 |
| » alternative marketing | 23 | 69 |
| » Asia/Pacific | 15 | 77 |
| » automotive | 5 | 87 |
| » b2b | 4 | 88 |
| » best practices | 6 | 86 |
| » biz buzz | 28 | 64 |
| » broadband | 13 | 79 |
| » campaigns & creatives of note | 29 | 63 |
| » co-op marketing & partnerships | 14 | 78 |
| » computers & tech | 7 | 85 |
| » consumer packaged goods | 7 | 85 |
| » cross media | 12 | 80 |
| » demographics | 21 | 71 |
| » direct marketing | 7 | 85 |
| » domain names | 7 | 85 |
| » don't believe the hype | 2 | 90 |
| » e-commerce | 14 | 78 |
| » email marketing | 5 | 87 |
| » entertainment | 32 | 60 |
| » events | 2 | 90 |
| » finance | 3 | 89 |
| » global | 10 | 82 |
| » healthcare | 2 | 90 |
| » I-PR & business communications | 1 | 91 |
| » interviews | 1 | 91 |
| » intrusive formats | 1 | 91 |
| » Latin America | 3 | 89 |
| » legal, government & regulation | 8 | 84 |
| » loyalty & retention | 5 | 87 |
| » major brands | 33 | 59 |
| » major players news | 36 | 56 |
| » Marketing | 1 | 91 |
| » measurement & analytics | 5 | 87 |
| » media convergence | 10 | 82 |
| » minorities | 1 | 91 |
| » mobile marketing | 6 | 86 |
| » multi-channel marketing | 7 | 85 |
| » new and improved | 11 | 81 |
| » nonsense & parodies | 5 | 87 |
| » online ad market | 27 | 65 |
| » pearls of wisdom | 2 | 90 |
| » people | 8 | 84 |
| » personalization | 2 | 90 |
| » political parties & organizations | 4 | 88 |
| » promotions | 8 | 84 |
| » publishing | 19 | 73 |
| » real estate | 1 | 91 |
| » research & stats | 21 | 71 |
| » rich media | 9 | 83 |
| » search engine marketing | 15 | 77 |
| » Segmentation & Markets | 1 | 91 |
| » sex sells | 2 | 90 |
| » signs of doom | 2 | 90 |
| » signs of what's to come | 25 | 67 |
| » small business | 1 | 91 |
| » Spanish-speaking | 1 | 91 |
| » syndication & RSS | 4 | 88 |
| » technical innovation | 1 | 91 |
| » telecom | 1 | 91 |
| » text ads | 8 | 84 |
| » tools & software | 8 | 84 |
| » top stories | 4 | 88 |
| » travel | 4 | 88 |
| » user experience | 18 | 74 |
| » viral marketing & social media | 8 | 84 |
| » weblog marketing | 6 | 86 |
| » women | 3 | 89 |
| » worst practices | 4 | 88 |
| » Youth | 10 | 82 |
Industry Buzz & Snippets: 10/21/09
Web 2.0 News and Trends:
Rumor has it that Google will launch a music initiative called One Box to offer song previews, artist bios, graphics, and video - but no downloads or subscriptions. One Box won't be limited to music, according to CNET's Stephen Shankland. There are several different kin [...]
Posted: Wednesday, October 21st 2009
Packaged Goods Giant Yanks $20MM from TV, Invests in Online Video
Reckitt-Benckiser, the U.K.'s fourth-largest advertiser, plans to shift an estimated $20 million in advertising away from TV, investing instead in online advertising.
The company, whose brands include Lysol, Clearasil, French's and Mucinex, spent less than $1 million in measured spending online in 2008, according to TNS Media Intelligence, AdAge [...]
Posted: Tuesday, March 31st 2009
YouTube Broadens Click-to-Buy eCommerce Effort
Expanding on a program that enables video viewers to click on ads related to content they're watching, YouTube's "click-to-buy" ad program will now be available in Germany, Spain and the Netherlands.
The program launched in October 2008 for the US and United Kingdom. It empowered music labels to capitalize on their content, as well as pirated material, by providing links where users can buy songs [...]
Posted: Thursday, January 22nd 2009
PC Market Growth Plummets in Q4
Following roughly six years of growth, with the last five averaging 15% increases, worldwide PC shipments fell 0.4% year-on-year in the fourth quarter of 2008 (4Q08), according to IDC's Worldwide Quarterly PC Tracker, reports Retailer Daily.
The slowdown was enough for a sequential decline of 2.5% from [...]
Posted: Tuesday, January 20th 2009
Social Features Beef Up Bebo -- and AOL -- Value Add
This morning AOL launched a revamped version of social network Bebo, replete with social features that suggest relevant content and track the activities of "friends."
Heavy Bebo users will now be served recommended content, based on past activity, stated interests and the interests and activities of friends. Recommendations can include videos, music, groups and games. AOL reportedly built its content recommendation engine from the ground up.
Capabilities from Socia [...]
Posted: Wednesday, December 10th 2008
Food Brands Lose Relevance; Consumers Demand Healthier, Lower-Priced Choices
Today's consumers want to have a greater say about food ingredients, safety and quality, and believe food companies should be responsible for keeping people healthy and addressing societal nutrition issues, according to a recent study of consumers in five countries by Ketchum, MarketingCharts [...]
Posted: Thursday, October 30th 2008
Russia Online Video Ad Market to Total $3.5M in '08
In the first half of 2008, Russian online video advertising totaled 30 million rubles -- or $1.2 million -- according to Aegis Group's AdWatch.
Over 50 percent of total spend was for video banner advertising. Other online video ad formats included pre- and post-roll, in-video banner ads, product placement and video player branding. (The industry is sufficiently young that industry players are st [...]
Posted: Thursday, September 25th 2008
Travel Ad Network Adds Two: IATA, tripwolf
Travel Ad Network, the top ad network in travel, added the IATA Travel Centre and tripwolf to its swelling ranks.
The IATA Travel Centre is operated by the International Air Transport Association. It gives international travelers one-on-one advice on passport, visa and health documentation issues. The site draws data from over 1000 official source [...]
Posted: Monday, August 25th 2008
LiveJournal Reinvigorates Display Ad Format
SUP-owned LiveJournal, now the most popular blog service in Russia, has launched a new display ad format, Quintura writes.
The new format is a 300x250 banner ad under the first article on a given site, supplemented by a horizontal banner at the bottom of the page. These shall replace LiveJournal's existing leaderboard and sidebar banners.
LiveJournal also announced plans to improve user [...]
Posted: Monday, August 11th 2008
Russian Female Audience Enjoys Online Growth Spurt
As of today, Russian search site/widget creator Quintura's monthly audience hit eight million unique users across the globe -- three million of which are referred from woman-targeting Russian websites.
Part of what Quintura does is build search widgets, which many woman-oriented sites, such as those below, employ on their homepages:
Cosmo.ru: The online Russian home of Cosmopolitan maga [...]
Posted: Friday, August 8th 2008
Glam Goes Live in Germany with Burda Liaison, Codex Asset Buy
Glam Media allied itself to Burda Cross Media, signifying its foray into Germany.
In addition to the Burda liaison, Glam shall acquire assets, technology and employees from Codex Media of Munich. The news broke at Berlin Fashion Week and went on the wire today.
"Germany is one of the most advanced advertising markets in the world," said chairman and CEO Samir Arora of Glam. "Glam is committed to ... help German brand advertisers reach the focused women aud [...]
Posted: Thursday, July 17th 2008
Mobile Photos, SMS Used to Customize Nike Footwear
Nike has launched NIKE PHOTOiD, which enables European users to make customized shoes out of mobile photos.
"Street Canvas," an AKQA ad promoting the campaign, depicts a user shooting graffiti, texting the image to Nike, and receiving a link to a customized pair of Air Force Ones, superimposed over the user's photo.
NIKE PHOTOiD selects [...]
Posted: Friday, June 27th 2008
Jonas Brothers Invade UK Via Bebo, Nokia N95 Tags Along
The Jonas Brothers, a New Jersey band, tapped social network Bebo and Kyte, a digital content production firm, to promote its United Kingdom debut.
The campaign includes a Bebo-exclusive contest. Fans may enter to win a private bus tour around London with the band. The trip includes a private acoustic session, broadcast live at the Jonas Brothers Bebo [...]
Posted: Tuesday, June 24th 2008
Industry Buzz & Snippets: 6/17/08
Ad Networks and Analytics:
50 percent of respondents to an E-consultancy survey use two sets of analytics tools on their site, presumably because a stable average is considered more accurate than one or the other.The Internet Advertising Bureau released definitions of commonly-used digital video in-stream terms.
[...]
Posted: Tuesday, June 17th 2008
McDonald's Ad Exec Wins Marketing Excellence Award for Spearheading Company Turnaround
Last night, ad exec Jill McDonald of McDonald's was named the UK's top marketer at the Marketing Society Awards for Excellence, beating Phil Rumbol, the man behind the Cadbury Gorilla campaign.
Following her arrival in 2006, McDonald led a brand turnaround in the UK and Northern Europe, reports The Guardian.
According to the e [...]
Posted: Tuesday, June 10th 2008
Bebo to Wed AIM, ICQ in New 'People Networks'
AOL has officially closed its $850 million acquisition of UK-based social networking site Bebo.
The parent company plans to integrate Bebo with other proprietary platforms, including AIM and sleepy chat service ICQ. The contingent of community services shall be part of a new business unit dubbed People Networks -- which will comprise 80 million unique users on both sides of the Atlantic, [...]
Posted: Tuesday, May 20th 2008
Industry Buzz & Snippets: 4/8/08
Ad Networks and Analytics:
NAVTEQ will use Operative's software and platform to manage ad inventory on its online and mobile properties, including Traffic.com.
Ad optimization service PubMatic introduced the AdPrice Index, which measures eCPM on its network of publisher sites. The first report shows niche sites have a higher [...]
Posted: Tuesday, April 8th 2008
UK Advertisers to Spend Over £5B Online by 2012
Advertisers will spend £3.4 billion in 2008, up 27% from 2007 levels, and will continue double-digit growth through 2010, passing £4.3 billion in 2010 and exceeding £5 billion in 2012, according to online ad spending data released by eMarketer, MarketingCharts writes.
[...]
Posted: Monday, April 7th 2008
Pepsi Tackles Online Entertainment with Verve -- and Multiple Brands
Pepsi has launched new efforts meant to engage and entertain online audiences while, of course, branding the beverage maker's popular drinks.
The soft-drink giant recently launched Youniverse.com, a social network for fans of European soccer. The site hosts personal profiles that highlight individual soccer likes and dislikes, and connects users with others around the world.
Youniverse is US-ready; ironically, th [...]
Posted: Tuesday, March 18th 2008
KateModern Scores Toyota Product Placement Deal
KateModern, an online teen soap from the makers of Lonelygirl15, has made a branded entertainment pact with Toyota.
Toyota's Aygo Platinum will make a cameo appearance in the February 25 episode of the show. KateModern's cast and crew will also drive Toyota cars as they film in the coming weeks.
Product placement became a feature in Lonelygirl15 last year [...]
Posted: Monday, February 25th 2008