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- Showing 1 - 13 of 13
Industry Buzz & Snippets: 10/7/09
Ad Networks and Analytics:
Facebook shutting out developers.
Magazines band together for new ad network.
Agencies and Marketing Execs:
[...]
Posted: Thursday, October 8th 2009
MSN Travel Leaves Expedia for Orbitz
Orbitz.com and ebookers.com, another Orbitz property, replaced Expedia as MSN.com's preferred travel agencies on MSN.com in the US and United Kingdom, reports Reuters.
MSN.com is the online home of parent company Microsoft, which reportedly made the switch because employees preferred Orbitz's features and customer service.
Orbitz said the change could draw 3.5 million additional visitors per month to its sites, [...]
Posted: Thursday, July 3rd 2008
Affiliate Marketing Drove £3B in UK Sales in 2007
The UK market for affiliate marketing grew an estimated 45 percent in 2007, taking the total value of online sales generated by this channel in 2007 to more than £3 billion, according to research published in E-consultancy's Affiliate Marketing Networks Buyer's Guide, reports MarketingCharts.
The £3.13 billion total for 2007, co [...]
Posted: Wednesday, January 30th 2008
Affiliate Marketing Swells in UK, 78% of Brands to Increase Spend
Affiliate marketing in the UK has been growing - and will continue to grow - in the next few years, per a survey from E-consultancy sponsored by buy.at, a UK-based affiliate network, writes MarketingCharts.
Some 78 percent of respondents (239 merchants "working in the UK for a c [...]
Posted: Tuesday, September 25th 2007
AOL Double-Backs on TradeDoubler Buy Bid
Citing an unmet deadline for the acquisition of enough shares to proceed, AOL announced it has backed out of its bid to acquire online marketing firm TradeDoubler AB, reports Reuters.
The takeover was first announced in January, with AOL saying it would buy the company for $900 million in cash. But resistance from some share [...]
Posted: Friday, March 16th 2007
AOL's $900MM Bid for TradeDoubler.com Hits Obstacle
AOL has put in a $900 million bid - one that analysts say needs sweetening - on TradeDoubler, a Sweden-based European provider of online marketing and sales solutions, in a buy that would expand AOL's ad abilities abroad, according to paidContent.
However, the deal needs 90 percent [...]
Posted: Tuesday, January 16th 2007
BT Connects with TradeDoubler for Affiliate Marketing
Leading European online marketing and sales solutions provider TradeDouble has re-signed BT (as in British Telecom).
The renewed relationship will extend TradeDoubler's role, running five affiliate programs for BT, which will use TradeDoubler's affiliate marketing product, promoting BT Shop, BT Fusion, BT Broadband, BT Vision and wholly owned subsidiary Dabs.com (an online electronics retailer).
BT is also r [...]
Posted: Tuesday, September 12th 2006
Think Partnership Buys Web Diversity; to Acquire iLead
Interactive marketing firm Think Partnership will expand its search business in Europe and into Asia with the acquisition of Web Diversity, London, reports DM News. Think also announced today that it has entered into an agreement to acquire online sales lead-generati [...]
Posted: Tuesday, May 2nd 2006
Hitwise Acquires Search Management and Conversion Tracking Tech
Online competitive intelligence service Hitwise today announced that it has acquired HitDynamics, a single-interface "technology platform" for search marketing campaigns. Agencies and online marketers use the technology for bid management, reporting and conversion tracking for their PPC, search eng [...]
Posted: Monday, March 6th 2006
Think to Buy Web Diversity
Intending to expand into Europe and Asia, search and internet marketing firm Think Partnership said yesterday that it would acquire Web Diversity LLC, a privately held search marketing firm in London, for $1 million in cash and $1 million in common stock for Web Diversity, which soon will open an office in Hong Kong as part of the deal, reports DM News. Think owns SEO firm WebSourced and affiliate marketing firm PrimaryA [...]
Posted: Thursday, November 3rd 2005
U.K. Affiliate Market to Double, Surpass 1B Pounds
Sales generated for e-commerce businesses by U.K. affiliates in 2005 are expected to double year over year - the second year in a row - and account for 1.1-1.35 billion pounds in sales for merchant partners in 2005, up from around 600 million pounds in 2004, according to a new E-consultancy report titled Affiliate Marketing Networks - A Buyer's Guide. That growth surpasses the rates for both online adverti [...]
Posted: Friday, September 23rd 2005
Commission Junction Goes French
ValueClick's affiliate network Commission Junction is expanding into France, where it has three other units - ValueClick Media, Mediaplex, and Pricerunner.fr - Internet Retailer reports. Commission Junction expanded into Germany last November, and the U.K. in 2001. ValueClick says Commission Junction's French interface allows French, Belgian, and Canadian advertisers and publishers to use the CJ Account Manager in their native [...]
Posted: Thursday, June 30th 2005
Yahoo Launches Europe Marketing Push
Yahoo Europe has selected online marketer TradeDoubler to manage its affiliate marketing, campaigns, ad-serving and site tracking, with the aim of driving quality traffic and large volumes of leads to Yahoo's European sites, NetImperative writes. The pan-Europe agreement will include Overture (Yahoo Search) and shopping comparison service Kelkoo, owned by Yahoo. Yahoo plans to use TradeDoubler's solutions to manage and run [...]
Posted: Friday, May 27th 2005
- Showing 1 - 13 of 13