Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]
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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
| Your current selection | AND | NOT |
|---|---|---|
| » ad buying & planning | 56 | 127 |
| » ad pricing | 6 | 177 |
| » ad selling | 30 | 153 |
| » ad targeting | 32 | 151 |
| » ad technologies & vendors | 32 | 151 |
| » advertainment | 1 | 182 |
| » affiliate marketing | 6 | 177 |
| » agencies & ad departments | 22 | 161 |
| » alternative marketing | 5 | 178 |
| » Asia/Pacific | 35 | 148 |
| » automotive | 6 | 177 |
| » b2b | 1 | 182 |
| » best practices | 2 | 181 |
| » biz buzz | 53 | 130 |
| » branding | 15 | 168 |
| » broadband | 8 | 175 |
| » campaigns & creatives of note | 4 | 179 |
| » co-op marketing & partnerships | 5 | 178 |
| » computers & tech | 4 | 179 |
| » consumer packaged goods | 4 | 179 |
| » cross media | 11 | 172 |
| » demographics | 8 | 175 |
| » direct marketing | 23 | 160 |
| » domain names | 8 | 175 |
| » don't believe the hype | 5 | 178 |
| » e-commerce | 34 | 149 |
| » email marketing | 10 | 173 |
| » entertainment | 11 | 172 |
| » finance | 10 | 173 |
| » global | 35 | 148 |
| » healthcare | 1 | 182 |
| » I-PR & business communications | 3 | 180 |
| » intrusive formats | 1 | 182 |
| » Latin America | 15 | 168 |
| » legal, government & regulation | 30 | 153 |
| » loyalty & retention | 1 | 182 |
| » major account moves | 1 | 182 |
| » major brands | 20 | 163 |
| » major players news | 94 | 89 |
| » measurement & analytics | 8 | 175 |
| » media convergence | 17 | 166 |
| » mobile marketing | 13 | 170 |
| » multi-channel marketing | 4 | 179 |
| » new and improved | 11 | 172 |
| » nonsense & parodies | 4 | 179 |
| » online ad market | 37 | 146 |
| » people | 7 | 176 |
| » personalization | 1 | 182 |
| » political parties & organizations | 8 | 175 |
| » privacy | 4 | 179 |
| » promotions | 1 | 182 |
| » publishing | 35 | 148 |
| » real estate | 2 | 181 |
| » research & stats | 57 | 126 |
| » rich media | 7 | 176 |
| » Segmentation & Markets | 1 | 182 |
| » signs of doom | 5 | 178 |
| » signs of recovery | 2 | 181 |
| » signs of what's to come | 49 | 134 |
| » spam & anti-spam | 5 | 178 |
| » Spanish-speaking | 5 | 178 |
| » technical innovation | 11 | 172 |
| » telecom | 5 | 178 |
| » text ads | 34 | 149 |
| » tools & software | 21 | 162 |
| » top stories | 32 | 151 |
| » travel | 4 | 179 |
| » user experience | 9 | 174 |
| » viral marketing & social media | 2 | 181 |
| » weblog marketing | 3 | 180 |
| » women | 1 | 182 |
| » worst practices | 16 | 167 |
| » Youth | 2 | 181 |
Facebook Self Service | Lamborghini Shops PR | iOS/Publishing Non-Fit? | Oracle Goes Social | Yahoo's Axis
Ad Technology:
Sense Networks Releases New Predictive Mobile Ad Targeting Services
Facebook Premium Ads Get Self-Service AvailabilityÂ
Facebook 'plotting ad-tracking system' [...]
Posted: Thursday, May 24th 2012
Global E-Commerce's Language is Not English
Copy Blogger plucked an eye-opening stat from a J.P. Morgan-prepared report for the Department of Commerce: only 27% of online shoppers speak English. It is a surprising finding, no doubt especially for U.S. small businesses that rely on the Internet to expand their market and assume that their customers are English-friendly.
The report noted that in South Korea, 99% of individuals with Internet access shop online an [...]
Posted: Tuesday, January 24th 2012
Top News: Ad market growth in 2012 | Ad network legal issues | Email pollution
Online Ad Industry:
Quadrennial events to help ad market grow in 2012 despite economic troubles.
Legal/ Regulatory:
Publishers can't just blame ad network for having ads on a site that [...]
Posted: Tuesday, December 6th 2011
New Rules of the Road for Global Online Marketing Campaigns
News flash. Online ads in India perform better when written in Hindi, Tamil, Telugu, Malayalam and other regional languages compared to English creatives! Apparently these localized ads attract more internet users, according to a survey by Ozone Media and reported in the Economic Times.
If that wasn't surprising enough, the study also found that resident Indians res [...]
Posted: Wednesday, March 30th 2011
EU Privacy Policy May Reach Icy Hand Across Atlantic
If a new privacy proposal set forth by the European Union (EU) becomes law, it could potentially reach all the way across the Atlantic to have a chilling effect on US online marketing practices. In a nutshell, the proposed regulation would prohibit the use of 'cookies' unless users move to specifically allow them.
The proposal is part of a larger piece of proposed legislation aimed at telecom providers, which requ [...]
Posted: Monday, November 9th 2009
Industry Buzz & Snippets: 10/21/09
Web 2.0 News and Trends:
Rumor has it that Google will launch a music initiative called One Box to offer song previews, artist bios, graphics, and video - but no downloads or subscriptions. One Box won't be limited to music, according to CNET's Stephen Shankland. There are several different kin [...]
Posted: Wednesday, October 21st 2009
Industry Buzz & Snippets: 10/7/09
Ad Networks and Analytics:
Facebook shutting out developers.
Magazines band together for new ad network.
Agencies and Marketing Execs:
[...]
Posted: Thursday, October 8th 2009
Europeans Abandoning Brand Name Searches, Use Longer Terms
European online search behavior is changing: Users are abandoning brand-name searches and opting for more sophisticated terms for both food and online services, according to research from bigmouthmedia in the UK.
European online shoppers still use the search box to access brand sites and browsers li [...]
Posted: Tuesday, May 19th 2009
EU Gets Tough On Privacy
The European Union warns it will intervene to protect users' personal data from abuse, reports Reuters.
In a speech that underscores EU's seriousness about protecting user privacy, EU Consumer Affairs Commissioner Meglena Kunevaco will set tougher rules on how Internet users' personal data should [...]
Posted: Tuesday, March 31st 2009
EU To Microsoft: For the Last Time, Stop Bundling IE With Windows
This week Microsoft suffered a heavy blow when the European Commission (EC) issued an order demanding that it remove its browser from the Windows operating system package.
"Microsoft's tying of Internet Explorer to the Windows operating system harms competition between web browsers, undermines product innovation and ultimately reduces consumer choice," the Commissi [...]
Posted: Friday, January 23rd 2009
UK Shoppers Flock to 'Net before Christmas
UK online spend last month surged 26% from October -- and 16% from November of last year, according to figures released from the Interactive Media In Retail Group (IMRG) Capgemini e-Retail Sales Index on Tuesday.
The 26% surge in November sales was the highest of the year, [...]
Posted: Wednesday, December 17th 2008
Google Grabs 76% of US Search Spend
Google continues to dominate the market for search advertising spending, with a 76% share in Q3 2008, while Yahoo gained 1.8 points to bring it to 19.2% and Microsoft Live Search held steady at a 4.8% share, according to search engine spending data from Efficient Frontier - MarketingCharts [...]
Posted: Friday, November 7th 2008
Comparison-Site Sales Rise as Consumers Scavenge for Deals
Online retailers increasingly benefit from marketing products on shopping-comparison sites as cash-strapped consumers seek bargains online, according to research published by E-consultancy and DoubleClick, [...]
Posted: Thursday, November 6th 2008
Mobile Search Up 68% in US, 38% in W. Europe - Google Leads
Mobile search use is more widespread and frequent in the US and Western Europe -- 20.8 million US and 4.5 million European mobile phone subscribers used search in June -- up 68 percent and 38 percent, respectively from June 2007, comScore M:Metrics reports, MarketingCharts writes [...]
Posted: Wednesday, September 17th 2008
Affiliate Marketing Still Cost-Effective, but Budgets Shrinking
More retailers are seeing affiliate marketing as an effective sales channel - 46 percent of them rate it as very cost-effective for driving customer acquisition, up from 44 percent last year - but reduced budgets are affecting traffic and sales, finds new research ( [...]
Posted: Monday, September 15th 2008
Online Behavior Changed by Financial Worries
Brands that fail to embrace and engage in online consumer dialog are set be among those most severely affected by an economic downturn, according to research conducted in the UK by E-consultancy, Logan Tod and immediate [...]
Posted: Thursday, September 4th 2008
Yandex to Debut IPO in '08 After All
Last week Profy reported that Russian search site Yandex planned to hold off its $2 billion NASDAQ IPO until 2009. Roem.ru, another Russian news site, declares that announcement did not come from Yandex; it was only a market forecast by financial firm Finam, Quintura reports.
Yand [...]
Posted: Wednesday, September 3rd 2008
Carat Revises Global Ad Spend Forecasts
Carat lowered its growth forecasts for global advertising expenditures in 2008 and 2009, predicting 4.9 percent growth in 2008 (vs. 6.0 percent it estimated in March) and a growth of 4.8 percent in 2009 (vs. a 4.9 percent estimate in March), [...]
Posted: Tuesday, September 2nd 2008
MSFT Absorbs Price Comparison Site, Vows to Change Face of Search
Microsoft is acquiring Greenfield Online, the parent company of European price comparison site ciao.com, for $486 million.
The company said ciao's technology would precipitate the development of a more consumer-friendly search engine for European users, reports Reuters.
Google is currently the top search engine in Europe, with [...]
Posted: Tuesday, September 2nd 2008
Yandex Abstains from NASDAQ IPO 'til 2009
Russian search engine Yandex has decided to withhold its planned fall IPO until 2009, reports Profy.
Official reasons were not explained, but Profy, which gleaned its report from Russian news source GZT, pointed out that the Russia-Georgian conflict, coupled w [...]
Posted: Tuesday, September 2nd 2008