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Facebook Self Service | Lamborghini Shops PR | iOS/Publishing Non-Fit? | Oracle Goes Social | Yahoo's Axis

Ad Technology: Sense Networks Releases New Predictive Mobile Ad Targeting Services Facebook Premium Ads Get Self-Service Availability  Facebook 'plotting ad-tracking system'  [...]

iPad Users are the Same Everywhere. Their Campaigns Too

About 1% of all Russian internet users connect via the Apple iPad, according to Yandex, Russia’s leading search engine. In addition, these people, which more than 700,000 people--a number that has increased six times over the year from January 2011--act in ways very similar to their overseas counterparts. Yandex found that Russia’s users do not limit themselves to the specialized mobile apps but also  [...]

Global E-Commerce's Language is Not English

Copy Blogger plucked an eye-opening stat from a J.P. Morgan-prepared report for the Department of Commerce: only 27% of online shoppers speak English.  It is a surprising finding, no doubt especially for U.S. small businesses that rely on the Internet to expand their market and assume that their customers are English-friendly. The report noted that in South Korea, 99% of individuals with Internet access shop online an  [...]

Top News: Ad market growth in 2012 | Ad network legal issues | Email pollution

Online Ad Industry: Quadrennial events to help ad market grow in 2012 despite economic troubles. Legal/ Regulatory: Publishers can't just blame ad network for having ads on a site that   [...]

New Rules of the Road for Global Online Marketing Campaigns

News flash. Online ads in India perform better when written in Hindi, Tamil, Telugu, Malayalam and other regional languages compared to English creatives! Apparently these localized ads attract more internet users, according to a survey by Ozone Media and reported in the Economic Times. If that wasn't surprising enough, the study also found that resident Indians res  [...]

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iPad 2 Goes Global: What Can Marketers Learn from Apple's Missteps? (Yes, Missteps)

After thoroughly wowing consumers in the US, Apple is starting to provide its latest wunderbar product, the iPad 2, to global markets. It would seem, given the sold-out status of the iPad in the US, that selling the tablet overseas will be a no-brainer. But any global manager of any company will tell you there is no such animal. Thus, the glitches Apple is experiencing - exacerbated by the real time knowledge base supplied by the Internet - provides an interesting case study for companies plan  [...]

3DTV Shows 1st Rate Promise

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Marketing Data RoundUp: Doctors go online for health data too

Following are recent findings by various studies on marketing and advertising-related topics. For a more in-depth look at some of these subjects, visit our sister site, MarketingCharts.com. Physicians Go Online for Health Data Physicians are increasingly turning to digital media as a source of health-related information to supplement their practice,   [...]

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Britain Turns to Social Media to Promote 2012 Games

Britain's national tourism agency is turning to social media to promote the country well before the start of the 2012 Olympic Games. VisitBritain is quite aware of the tourism value the Games can deliver - roughly $2 billion. It wants to increase that amount through savvy marketing with Facebook and Twitter and local blogs to tempt tourists to go beyond the beaten path in London - as well as entice other sporting, cultural and business events. "Outsmart Our Competitors"   [...]

EU Privacy Policy May Reach Icy Hand Across Atlantic

If a new privacy proposal set forth by the European Union (EU) becomes law, it could potentially reach all the way across the Atlantic to have a chilling effect on US online marketing practices. In a nutshell, the proposed regulation would prohibit the use of 'cookies' unless users move to specifically allow them. The proposal is part of a larger piece of proposed legislation aimed at telecom providers, which requ  [...]

Competing Groups Vie for .Gay Web Suffix

Two for-profit groups are planning to start the application process to create a top-level website domain, “.gay,” adding another suffix to a growing list that includes “.com,” “.edu,” “.org,” and “.net,” the New York Times reports. The petitions for the new gay-focused domain reflect a growing adoption of top-level internet domains by various causes - such as the en  [...]

Industry Buzz & Snippets: 10/21/09

Web 2.0 News and Trends: Rumor has it that Google will launch a music initiative called One Box to offer song previews, artist bios, graphics, and video - but no downloads or subscriptions. One Box won't be limited to music, according to CNET's Stephen Shankland. There are several different kin  [...]

LinkedIn Reaches 50 Million Milestone

LinkedIn, the social networking site for business professionals, announced Wednesday that it has reached 50 million users worldwide.  In a post on the company’s blog, LinkedIn CEO Jeff Weiner said that while it took the social network more than a year to reach one million users after its founding in 2003 - it took only 12 days to attract the last million users to reach this new milesto  [...]

US Behind on In-Flight Mobile Use

As the national union of flight attendants urges Congress to ban in-flight phone calls, passengers on foreign airlines have routinely begun using mobile phones and other wireless devices mid-flight, The New York Times reports. The argument against mobile phone use on planes ranges from radio interference to social turbulence in-cabin. But frequent flyers abroad see the situation differently. "  [...]

'Sunday Times' to Become Test Case for Murdoch's Paid Content Plans

Rupert Murdoch plans to use the Sunday Times as a test for his new push to charge for online content, beginning in November. The Sunday Times website is currently combined with sister title the Times, but it will be launched as a stand-alone site in the fall and will begin charging a fee to access content, according to the Guardian. So far, it is unclear whether the s  [...]

Mobile Search in W. Europe to Hit 2.3B Euros by '13

Mobile search ad revenues in Western Europe will grow from €39 million in 2008 to €2.3 billion in 2013, representing a compound annual growth rate (CAGR) of 125.4%, according to a report from BIA's The Kelsey Group (via MarketingCharts).   [...]

Swiss Postal Service Brings Mail to 'Net

Last month the Swiss postal service launched Swiss Post Box, a program that enables subscribers to receive scans of certain snail-mail messages via email. Upon receiving the scans in their inbox, users can decide which they want to openyg, then read the full message online. Swiss Post Box is powered by Earth Class Mail, a Seattle-based firm that serves tens of thousands of global subscribers. This is the first time it's licensed its technology to a postal service,   [...]

iRex Approaches E-Reader Market from Corporate Back Doors

iRex, a spin-off from an e-ink research group at Phillips that developed the screen technology used by eBook readers, is positioning itself to contend more readily in the e-reader market, writes the New York Times. Amazon's Kindle and Sony's eReader are still the largest players in the US. But unlike other eReader vendors, which go directly after consum  [...]

Online Growth Slows in Europe's Top Markets; Continues Elsewhere

The European online advertising market was worth €12.9 billion and grew 20% in 2008, according to the 2008 AdEx report, the latest from Europe's Interactive Advertising Bureau (IAB Europe) and PriceWaterhouseCoopers (Pw  [...]

Email, IM, SMS Use Vary By Country; Spam Universal

North Americans and Europeans are much more likely to use email as their primary form of communication than those in the Asia-Pacific (APAC) region, where instant messaging is more popular, according to a oglobal email study from Epsilon. The   [...]