Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]
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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
| Your current selection | AND | NOT |
|---|---|---|
| » ad buying & planning | 402 | 451 |
| » ad pricing | 30 | 823 |
| » ad selling | 172 | 681 |
| » ad targeting | 156 | 697 |
| » ad technologies & vendors | 129 | 724 |
| » advertainment | 41 | 812 |
| » Advertising | 1 | 852 |
| » affiliate marketing | 13 | 840 |
| » agencies & ad departments | 173 | 680 |
| » alternative marketing | 113 | 740 |
| » Asia/Pacific | 181 | 672 |
| » automotive | 32 | 821 |
| » b2b | 34 | 819 |
| » best practices | 54 | 799 |
| » Beyond Marketing | 1 | 852 |
| » biz buzz | 332 | 521 |
| » branding | 92 | 761 |
| » broadband | 156 | 697 |
| » campaigns & creatives of note | 93 | 760 |
| » case studies | 5 | 848 |
| » co-op marketing & partnerships | 72 | 781 |
| » computers & tech | 75 | 778 |
| » consumer packaged goods | 36 | 817 |
| » CRM | 1 | 852 |
| » cross media | 98 | 755 |
| » deep coverage | 1 | 852 |
| » demographics | 138 | 715 |
| » direct marketing | 115 | 738 |
| » domain names | 48 | 805 |
| » don't believe the hype | 20 | 833 |
| » e-commerce | 209 | 644 |
| » email marketing | 55 | 798 |
| » entertainment | 243 | 610 |
| » events | 10 | 843 |
| » finance | 39 | 814 |
| » global | 171 | 682 |
| » healthcare | 10 | 843 |
| » I-PR & business communications | 17 | 836 |
| » instant messaging marketing | 12 | 841 |
| » interviews | 2 | 851 |
| » intrusive formats | 21 | 832 |
| » Latin America | 64 | 789 |
| » legal, government & regulation | 216 | 637 |
| » loyalty & retention | 21 | 832 |
| » major account moves | 26 | 827 |
| » major brands | 143 | 710 |
| » major players news | 391 | 462 |
| » Marketing | 1 | 852 |
| » measurement & analytics | 60 | 793 |
| » media convergence | 132 | 721 |
| » minorities | 1 | 852 |
| » mobile marketing | 139 | 714 |
| » multi-channel marketing | 32 | 821 |
| » new and improved | 73 | 780 |
| » nonsense & parodies | 29 | 824 |
| » online ad market | 215 | 638 |
| » pearls of wisdom | 6 | 847 |
| » people | 86 | 767 |
| » personalization | 18 | 835 |
| » political parties & organizations | 43 | 810 |
| » privacy | 34 | 819 |
| » promotions | 18 | 835 |
| » publishing | 211 | 642 |
| » real estate | 5 | 848 |
| » research & stats | 380 | 473 |
| » rich media | 65 | 788 |
| » search engine marketing | 183 | 670 |
| » Segmentation & Markets | 2 | 851 |
| » seniors | 2 | 851 |
| » sex sells | 7 | 846 |
| » signs of doom | 64 | 789 |
| » signs of recovery | 28 | 825 |
| » small business | 8 | 845 |
| » spam & anti-spam | 30 | 823 |
| » Spanish-speaking | 14 | 839 |
| » syndication & RSS | 11 | 842 |
| » technical innovation | 56 | 797 |
| » telecom | 62 | 791 |
| » text ads | 58 | 795 |
| » tools & software | 103 | 750 |
| » top stories | 145 | 708 |
| » travel | 22 | 831 |
| » user experience | 142 | 711 |
| » Verticals & Sector | 2 | 851 |
| » viral marketing & social media | 63 | 790 |
| » weblog marketing | 35 | 818 |
| » women | 23 | 830 |
| » worst practices | 93 | 760 |
| » Youth | 61 | 792 |
Facebook Self Service | Lamborghini Shops PR | iOS/Publishing Non-Fit? | Oracle Goes Social | Yahoo's Axis
Ad Technology:
Sense Networks Releases New Predictive Mobile Ad Targeting Services
Facebook Premium Ads Get Self-Service AvailabilityÂ
Facebook 'plotting ad-tracking system' [...]
Posted: Thursday, May 24th 2012
Yandex Implements RTB Technology
Yandex, Russia's leading search engine, is testing a Real-Time Bidding model for its display advertising. It is a based on typical RTB technology—that is, it is an auction-based system for selling and buying ad impressions. Currently, participants include Yandex.Direct, the company's ad serving system, and myThings, which has become the first affiliate to work with Yandex.
travel.ru, forumhouse.ru, newsr [...]
Posted: Monday, March 19th 2012
iPad Users are the Same Everywhere. Their Campaigns Too
About 1% of all Russian internet users connect via the Apple iPad, according to Yandex, Russia’s leading search engine. In addition, these people, which more than 700,000 people--a number that has increased six times over the year from January 2011--act in ways very similar to their overseas counterparts.
Yandex found that Russia’s users do not limit themselves to the specialized mobile apps but also [...]
Posted: Friday, March 2nd 2012
Global E-Commerce's Language is Not English
Copy Blogger plucked an eye-opening stat from a J.P. Morgan-prepared report for the Department of Commerce: only 27% of online shoppers speak English. It is a surprising finding, no doubt especially for U.S. small businesses that rely on the Internet to expand their market and assume that their customers are English-friendly.
The report noted that in South Korea, 99% of individuals with Internet access shop online an [...]
Posted: Tuesday, January 24th 2012
Top News: Ad market growth in 2012 | Ad network legal issues | Email pollution
Online Ad Industry:
Quadrennial events to help ad market grow in 2012 despite economic troubles.
Legal/ Regulatory:
Publishers can't just blame ad network for having ads on a site that [...]
Posted: Tuesday, December 6th 2011
New Rules of the Road for Global Online Marketing Campaigns
News flash. Online ads in India perform better when written in Hindi, Tamil, Telugu, Malayalam and other regional languages compared to English creatives! Apparently these localized ads attract more internet users, according to a survey by Ozone Media and reported in the Economic Times.
If that wasn't surprising enough, the study also found that resident Indians res [...]
Posted: Wednesday, March 30th 2011
iPad 2 Goes Global: What Can Marketers Learn from Apple's Missteps? (Yes, Missteps)
After thoroughly wowing consumers in the US, Apple is starting to provide its latest wunderbar product, the iPad 2, to global markets. It would seem, given the sold-out status of the iPad in the US, that selling the tablet overseas will be a no-brainer. But any global manager of any company will tell you there is no such animal. Thus, the glitches Apple is experiencing - exacerbated by the real time knowledge base supplied by the Internet - provides an interesting case study for companies plan [...]
Posted: Wednesday, March 23rd 2011
3DTV Shows 1st Rate Promise
[...]
Posted: Thursday, December 23rd 2010
Marketing Data RoundUp: Doctors go online for health data too
Following are recent findings by various studies on marketing and advertising-related topics. For a more in-depth look at some of these subjects, visit our sister site, MarketingCharts.com.
Physicians Go Online for Health Data
Physicians are increasingly turning to digital media as a source of health-related information to supplement their practice, [...]
Posted: Friday, August 27th 2010
Univision Gives Real-Time Control to Hispanic Advertisers
Univision is launching an online ad network designed to help advertisers better connect with US Hispanics. Called Univision Partner Group, it will encompass its own properties as well as third-party publishers based in the US, Latin America and Spain and will feature "a collection of premium Spanish-language websites and mobile web publishers handpicked by the Univision editors."
The network will give companies targeting Hispanic audiences the ability to control their campaigns and monitor th [...]
Posted: Wednesday, December 2nd 2009
US Behind on In-Flight Mobile Use
As the national union of flight attendants urges Congress to ban in-flight phone calls, passengers on foreign airlines have routinely begun using mobile phones and other wireless devices mid-flight, The New York Times reports.
The argument against mobile phone use on planes ranges from radio interference to social turbulence in-cabin. But frequent flyers abroad see the situation differently.
" [...]
Posted: Tuesday, September 29th 2009
Mobile Search in W. Europe to Hit 2.3B Euros by '13
Mobile search ad revenues in Western Europe will grow from €39 million in 2008 to €2.3 billion in 2013, representing a compound annual growth rate (CAGR) of 125.4%, according to a report from BIA's The Kelsey Group (via MarketingCharts).
[...]
Posted: Tuesday, July 28th 2009
iRex Approaches E-Reader Market from Corporate Back Doors
iRex, a spin-off from an e-ink research group at Phillips that developed the screen technology used by eBook readers, is positioning itself to contend more readily in the e-reader market, writes the New York Times.
Amazon's Kindle and Sony's eReader are still the largest players in the US. But unlike other eReader vendors, which go directly after consum [...]
Posted: Wednesday, June 24th 2009
Online Growth Slows in Europe's Top Markets; Continues Elsewhere
The European online advertising market was worth €12.9 billion and grew 20% in 2008, according to the 2008 AdEx report, the latest from Europe's Interactive Advertising Bureau (IAB Europe) and PriceWaterhouseCoopers (Pw [...]
Posted: Monday, June 15th 2009
Email, IM, SMS Use Vary By Country; Spam Universal
North Americans and Europeans are much more likely to use email as their primary form of communication than those in the Asia-Pacific (APAC) region, where instant messaging is more popular, according to a oglobal email study from Epsilon.
The [...]
Posted: Wednesday, June 10th 2009
Germany's Online Audience Europe's Largest; Turkey's Most Engaged
Of the 17 European countries individually tracked in April 2009, Germany's online audience was the continent's largest, racking up 40 million unique visitors during the month, according to data from comScore World Metrix service (via MarketingCharts).
[...]
Posted: Tuesday, June 2nd 2009
Foreign Visitors Flock to UK Newspaper Sites
Great Britain's tabloid The Sun is the most popular online newspaper among the nearly 16 million people in the UK who visited a newspaper website in March 2009, according to data from comScore World Metrix service, which also reported that many of the UK's other top online newspapers also draw significant numbers of v [...]
Posted: Friday, May 15th 2009
Bandwidth-Thirsty Developing World Poses Threat to Web's Bottom Line
Photo-sharing sites, social networks, and video distributors (e.g., Flickr, Facebook, YouTube) are booming in developing nations like Turkey, India, and Brazil - but struggling to turn a profit from online advertising alone.
Internet entrepreneurs have always operated under the ideals of uniting everyone in a single online "village" by providing free services to [...]
Posted: Tuesday, April 28th 2009
One-Third of UK SocNetters Peeved by Constant Invites
Nearly one-third (31%) of social networkers in the UK say they dislike constant requests to join groups and invitations to download applications, according to new research from the UK's Internet Advertising Bureau (IAB).
On the other hand, the study of nearly 2,000 internet users found that 28% would be happy to join a group [...]
Posted: Tuesday, April 28th 2009
Packaged Goods Giant Yanks $20MM from TV, Invests in Online Video
Reckitt-Benckiser, the U.K.'s fourth-largest advertiser, plans to shift an estimated $20 million in advertising away from TV, investing instead in online advertising.
The company, whose brands include Lysol, Clearasil, French's and Mucinex, spent less than $1 million in measured spending online in 2008, according to TNS Media Intelligence, AdAge [...]
Posted: Tuesday, March 31st 2009