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Yandex Implements RTB Technology

Yandex, Russia's leading search engine, is testing a Real-Time Bidding model for its display advertising. It is a based on typical RTB technology—that is, it is an auction-based system for selling and buying ad impressions. Currently, participants include Yandex.Direct, the company's ad serving system, and myThings, which has become the first affiliate to work with Yandex. travel.ru, forumhouse.ru, newsr  [...]
Posted: Monday, March 19th 2012

iPad Users are the Same Everywhere. Their Campaigns Too

About 1% of all Russian internet users connect via the Apple iPad, according to Yandex, Russia’s leading search engine. In addition, these people, which more than 700,000 people--a number that has increased six times over the year from January 2011--act in ways very similar to their overseas counterparts. Yandex found that Russia’s users do not limit themselves to the specialized mobile apps but also  [...]
Posted: Friday, March 2nd 2012

Global E-Commerce's Language is Not English

Copy Blogger plucked an eye-opening stat from a J.P. Morgan-prepared report for the Department of Commerce: only 27% of online shoppers speak English.  It is a surprising finding, no doubt especially for U.S. small businesses that rely on the Internet to expand their market and assume that their customers are English-friendly. The report noted that in South Korea, 99% of individuals with Internet access shop online an  [...]
Posted: Tuesday, January 24th 2012

Top News: Ad market growth in 2012 | Ad network legal issues | Email pollution

Online Ad Industry: Quadrennial events to help ad market grow in 2012 despite economic troubles. Legal/ Regulatory: Publishers can't just blame ad network for having ads on a site that   [...]
Posted: Tuesday, December 6th 2011

New Rules of the Road for Global Online Marketing Campaigns

News flash. Online ads in India perform better when written in Hindi, Tamil, Telugu, Malayalam and other regional languages compared to English creatives! Apparently these localized ads attract more internet users, according to a survey by Ozone Media and reported in the Economic Times. If that wasn't surprising enough, the study also found that resident Indians res  [...]
Posted: Wednesday, March 30th 2011

iPad 2 Goes Global: What Can Marketers Learn from Apple's Missteps? (Yes, Missteps)

After thoroughly wowing consumers in the US, Apple is starting to provide its latest wunderbar product, the iPad 2, to global markets. It would seem, given the sold-out status of the iPad in the US, that selling the tablet overseas will be a no-brainer. But any global manager of any company will tell you there is no such animal. Thus, the glitches Apple is experiencing - exacerbated by the real time knowledge base supplied by the Internet - provides an interesting case study for companies plan  [...]
Posted: Wednesday, March 23rd 2011

3DTV Shows 1st Rate Promise

  [...]
Posted: Thursday, December 23rd 2010

Marketing Data RoundUp: Doctors go online for health data too

Following are recent findings by various studies on marketing and advertising-related topics. For a more in-depth look at some of these subjects, visit our sister site, MarketingCharts.com. Physicians Go Online for Health Data Physicians are increasingly turning to digital media as a source of health-related information to supplement their practice,   [...]
Posted: Friday, August 27th 2010

Britain Turns to Social Media to Promote 2012 Games

Britain's national tourism agency is turning to social media to promote the country well before the start of the 2012 Olympic Games. VisitBritain is quite aware of the tourism value the Games can deliver - roughly $2 billion. It wants to increase that amount through savvy marketing with Facebook and Twitter and local blogs to tempt tourists to go beyond the beaten path in London - as well as entice other sporting, cultural and business events. "Outsmart Our Competitors"   [...]
Posted: Friday, January 29th 2010

EU Privacy Policy May Reach Icy Hand Across Atlantic

If a new privacy proposal set forth by the European Union (EU) becomes law, it could potentially reach all the way across the Atlantic to have a chilling effect on US online marketing practices. In a nutshell, the proposed regulation would prohibit the use of 'cookies' unless users move to specifically allow them. The proposal is part of a larger piece of proposed legislation aimed at telecom providers, which requ  [...]
Posted: Monday, November 9th 2009

Competing Groups Vie for .Gay Web Suffix

Two for-profit groups are planning to start the application process to create a top-level website domain, “.gay,” adding another suffix to a growing list that includes “.com,” “.edu,” “.org,” and “.net,” the New York Times reports. The petitions for the new gay-focused domain reflect a growing adoption of top-level internet domains by various causes - such as the en  [...]
Posted: Monday, October 26th 2009

Industry Buzz & Snippets: 10/7/09

Ad Networks and Analytics: Facebook shutting out developers. Magazines band together for new ad network. Agencies and Marketing Execs:   [...]
Posted: Thursday, October 8th 2009

US Behind on In-Flight Mobile Use

As the national union of flight attendants urges Congress to ban in-flight phone calls, passengers on foreign airlines have routinely begun using mobile phones and other wireless devices mid-flight, The New York Times reports. The argument against mobile phone use on planes ranges from radio interference to social turbulence in-cabin. But frequent flyers abroad see the situation differently. "  [...]
Posted: Tuesday, September 29th 2009

Mobile Search in W. Europe to Hit 2.3B Euros by '13

Mobile search ad revenues in Western Europe will grow from €39 million in 2008 to €2.3 billion in 2013, representing a compound annual growth rate (CAGR) of 125.4%, according to a report from BIA's The Kelsey Group (via MarketingCharts).   [...]
Posted: Tuesday, July 28th 2009

Swiss Postal Service Brings Mail to 'Net

Last month the Swiss postal service launched Swiss Post Box, a program that enables subscribers to receive scans of certain snail-mail messages via email. Upon receiving the scans in their inbox, users can decide which they want to openyg, then read the full message online. Swiss Post Box is powered by Earth Class Mail, a Seattle-based firm that serves tens of thousands of global subscribers. This is the first time it's licensed its technology to a postal service,   [...]
Posted: Monday, July 13th 2009

Online Growth Slows in Europe's Top Markets; Continues Elsewhere

The European online advertising market was worth €12.9 billion and grew 20% in 2008, according to the 2008 AdEx report, the latest from Europe's Interactive Advertising Bureau (IAB Europe) and PriceWaterhouseCoopers (Pw  [...]
Posted: Monday, June 15th 2009

Email, IM, SMS Use Vary By Country; Spam Universal

North Americans and Europeans are much more likely to use email as their primary form of communication than those in the Asia-Pacific (APAC) region, where instant messaging is more popular, according to a oglobal email study from Epsilon. The   [...]
Posted: Wednesday, June 10th 2009

Germany's Online Audience Europe's Largest; Turkey's Most Engaged

Of the 17 European countries individually tracked in April 2009, Germany's online audience was the continent's largest, racking up 40 million unique visitors during the month, according to data from comScore World Metrix service (via MarketingCharts).   [...]
Posted: Tuesday, June 2nd 2009

Europeans Abandoning Brand Name Searches, Use Longer Terms

European online search behavior is changing: Users are abandoning brand-name searches and opting for more sophisticated terms for both food and online services, according to research from bigmouthmedia in the UK. European online shoppers still use the search box to access brand sites and browsers li  [...]
Posted: Tuesday, May 19th 2009

Foreign Visitors Flock to UK Newspaper Sites

Great Britain's tabloid The Sun is the most popular online newspaper among the nearly 16 million people in the UK who visited a newspaper website in March 2009, according to data from comScore World Metrix service, which also reported that many of the UK's other top online newspapers also draw significant numbers of v  [...]
Posted: Friday, May 15th 2009