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Top News: HP Awards PC Business | AmEx Brand Innovation | Groupon Reports Profit | Millennial Media Doesn't | Google Ads Trump Facebook | Social Brand Blunders

Ad Technology: Volvo Launches China's First RTB-based Advertising DoubleClick co-founder targets publishers with content-meets-commerce service Publishers   [...]
Posted: Tuesday, May 15th 2012

Black Consumer Market: Huge, Largely Untapped, Won Through Fair Representation

  [...]
Posted: Tuesday, April 24th 2012

Top News: Gannett Earnings Plummet | Olympic Sponsors "Greenwashing?" | Fortune 500 SoMe Infographic | P&G Glorifies Mothers

Ad Technology: CEO Moore On 24/7 Media: We’re A Tech Company, Not An Agency Sinclair Broadcast Group Expands Contract for Harris Corporation Media Software Solution ChaCha Partners With Adometry   [...]
Posted: Tuesday, April 17th 2012

comScore Scrutinizes Faulty Online Ad Operations

Recent research by comScore indicates that just a fraction of campaign impressions reach their intended audience with the desired frequency, reports ClickZ. Out of eight US brand campaigns with budgets between $400,000 and $2 million, not one reached more than 20% of their target with a frequency of four impressions or less. And even those with over 4 impressions failed to hit the 40% mark for on-target delivery, comScore found.   [...]
Posted: Wednesday, March 4th 2009

Google's Analytics: Biased Toward Google Sites?

Some publishers are suspicious about the accuracy of panel-based measurement systems (e.g., comScore, Nielsen NetRatings), believing their count to be grossly underneath the real number of unique visitors to their sites. Now they have growing reason to suspect Google of worse, even biased, figures. Panel-based measurement gathers a sample of internet users and records their habits, typically by installing software on their computers that track online activity. The data is then scaled out t  [...]
Posted: Wednesday, August 20th 2008

Industry Buzz & Snippets: 4/3/08

Ad Networks and Analytics: CEO Matt Sanchez admitted Videoegg will incorporate non-video ad inventory because the in-video ad market is still small. 18,000 broadband users in the UK unknowingly had t  [...]
Posted: Thursday, April 3rd 2008

Senior Marketers: Little Confidence in Ability to Track Multichannel Campaigns

Over half of senior-level marketers say they are only "somewhat confident" or "not confident at all" in their organization's ability to track campaigns across multiple channels in real-time. Only 19 percent say they can make campaign changes in less than 24 hours, according to a study,   [...]
Posted: Friday, January 25th 2008

Email Marketers Don't Always Measure What Counts

EmailStatCenter.com has released results from its First Annual State of Email Metrics survey; sponsored by Campaigner, the study measures interactive marketing professionals' views on email-marketing metrics and the challenges and focus areas for 2008, writes MarketingCharts. Click-through and deli  [...]
Posted: Friday, November 16th 2007

Linden Lab Employs 'Second Grade Math' to Refute Yankee Group Findings

In response to a recent report by Yankee Group about the "withering" impact of Second Life, Linden Lab today published a retaliatory message stating, with ardor, that Yankee Group's figures simply do not add up. In particular, the piece takes issue with Yankee Group's asser  [...]
Posted: Monday, October 8th 2007

Multichannel Data Use Marketers' Greatest Challenge

Multichannel data utilization is marketers' greatest challenge, cited by almost 30 percent of respondents to a recent survey of marketers attending the Alterian Annual Summit, held in Chicago in August, reports MarketingCharts.   [...]
Posted: Thursday, September 13th 2007

ANA Accountability Study: Marketing, Finance Not on Same Metrics Page

Formal marketing accountability programs are becoming an accepted business practice among marketers. However, dissatisfaction about marketing measurement and internal marketing accountability processes is rampant, according to a new study from the Association of National Advertisers (ANA), reports MarketingCharts.   [...]
Posted: Monday, September 10th 2007

comScore's Software Labeled Less Trustworthy

Measurement firm comScore has been suspended from certification by TRUSTe for violations of its rules, reports The Associated Press. TRUSTe's Trusted Download Program, which certifies software is safe from malware, leveled the suspension because of a comScore distribution partner's actions. That partner, TRUSTe says, took advantage of a security flaw to downloa  [...]
Posted: Friday, August 24th 2007

Facebook Surfers Cost Australian Enterprises $4B

Facebook surfers are costing Australian companies billions of dollars a year in lost productivity. According to internet security company SurfControl, there are more than 230,000 Australians already signed up on Facebook, and more than 100 new users sign up per hour, writes Reuters (  [...]
Posted: Tuesday, August 21st 2007

Click Fraud Jumps to Nearly 16 percent in Second Quarter

Pay-per-click (PPC) industry fraud figures for the second quarter of 2007 increased a full percentage point from the previous quarter, reaching an average of 15.8 percent, according to Click Forensics, Inc.'s Click Fraud Index, MarketingCharts   [...]
Posted: Friday, July 20th 2007

comScore Confirms 36 percent Jump in Microsoft Search Volume

Newly released online search figures from comScore's qSearch analysis of activity across competitive search engines confirm a sharp increase in Microsoft's share of search volume - up 36 percent from the previous month, reports MarketingCharts. Last week, Compete had released  [...]
Posted: Thursday, July 19th 2007

Elaph Editor: Saudi Conservatives Block Critical Online News

The managing editor of Elaph says Saudi Arabia  is blocking one of the Arab world's most popular online news outlets, bowing to pressure from religious conservatives, according to The Globe and Mail. Elaph has become a major source for political and entertainment news since its 2001 launch, hovering at abo  [...]
Posted: Wednesday, July 11th 2007

IAB Demands comScore, Nielsen/NetRatings Submit to Audit

The Interactive Advertising Bureau has sent an open letter to the two major internet audience measurement services, comScore and Nielsen/NetRatings (NNR), requesting that they submit to a third-party audit of their measurement processes, the IAB announced Friday. The IAB said its goal, and   [...]
Posted: Friday, April 20th 2007

Click Fraud Up to 14.8 Percent in Q1

Click Forensics released today industry pay-per-click (PPC) fraud figures from the Click Fraud Index for the first quarter of 2007. The firm indicated that overall industry average click fraud rate was 14.8 percent for 1Q07. That rate was the highest reported for any quarter in the past year, rising from 14.2 percent in the previous quarter (4Q06) and from 13.7 percent in the year-earlier quar  [...]
Posted: Thursday, April 19th 2007

IAB to Congress: SPY Act Hinders E-Commerce, Info Flow

The Interactive Advertising Bureau yesterday urged Congress to protect consumers' access to information and entertainment online and be wary of interest-group pressure to pass what IAB termed ill-considered "spyware" legislation. The IAB said the legislation would hinder internet commerce and the free exchange of information. It was among several organizations testifying at the U.S. House of Representatives Subcommittee on Commerce, Trade, and Con  [...]
Posted: Friday, March 16th 2007

Akamai: Traffic Jumps to Super Bowl Advertisers' Sites

Traffic to Super Bowl advertisers' websites increased dramatically during and after the game, according to internet infrastructure provider Akamai, which released findings from its Net Usage Index for Advertising. Traffic to the sites, which averaged about 80,000 visitors per minute in the 2-3 weeks before the   [...]
Posted: Tuesday, February 6th 2007