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Industry Buzz & Snippets: 12/14/09

Account Moves: TVGuide.com has selected PubMatic to optimize its ad revenue. Strategies: Package-goods players are ramping up online spend. Email Marketing: Embedded video in e-mail slows  [...]
Posted: Monday, December 14th 2009

EyeBuyDirect Builds Sales with Share-to-Social, Analytics

EyeBuyDirect.com, a site that sells prescription eyeglasses, has been using a mix of strategies to convert causal browsers to sales. These strategies range from virtual imaging tools for the frames, to simple online surveys, to feedback analytics - to a twist on the push to social buttons that are becoming prevalent on email marketing messages. The multi-tiered approach has been a winning one, according to Roy Hessel, CEO of EyeBuyDirect.com: the sit  [...]
Posted: Tuesday, December 8th 2009

Study: CMOs Must Evolve to Meet New Marketing Challenges

The growing popularity of interactive tools like wikis, blogs and social networks gives customers the ability to engage with firms as never before, and global marketers must put users at the center of their operations to respond to this new and challenging reality, according to an study of global CMOs conducted by the Economist Intelligence Unit and sponsored by Google,   [...]
Posted: Monday, November 17th 2008

Economic Impact of Word-of-Mouth Calculated with Net Promoter Model

Customer word-of-mouth (WOM) behaviors have strong financial positive and negative impact on customer loyalty, ultimately affecting company growth, according to a SatMetrix Syst  [...]
Posted: Thursday, April 3rd 2008

Land Rover, AdMob Connect with Big Spenders on iPhone

For high net worth customers, Land Rover partnered with AdMob. Its resulting campaign targeted smartphone users and took advantage of AdMob's new ad unit, exclusive to the iPhone (see video), which has a store-locator in the banner itself. Of those who clicked on the Land Rover mobile ad, 23 percent of customers responded to at least one call-to-action on the landing page: 88 percent watched the video, 9 percent enter  [...]
Posted: Tuesday, December 4th 2007

NAA: Online Newspapers Doing Better than Ever

Despite news that ad revenue is slowing down, the Newspaper Association of America reports that traffic to newspaper websites continues to grow, reports MediaPost. The NAA numbers show 59 million people visited newspaper websites in the first quarter of the year, up 5.3 percent over the same period in 2006. Page views are also up, from 2.7 billion in Q1 2006 to 3.1 billi  [...]
Posted: Wednesday, April 25th 2007

Online News Readers Pay More Attention Than Print Readers

Results from a new survey debunk the myth that web surfers quickly skip over content, finding that online news readers consume more information than print readers. The EyeTrack07 survey by the Poynter Institute discovered that, on average, online readers get through 77 percent of the news that they select for reading, print newspaper readers read 62 percent, and tabloid readers about 57 percent, Reuters   [...]
Posted: Friday, March 30th 2007

Gotoit Shows How Online, Cable Viewing Differ

Usage of the same ad-supported video content differs greatly depending on whether it's consumed on cable or over the internet, writes MediaPost, citing findings from Gotoit Media, a company that serves ad-supported video-on-demand for both online and cable operators. Gotoit's business model enables it to compare directly how users of the t  [...]
Posted: Thursday, March 29th 2007

Study: In-Game Advertising Measurement Broken

A new study has been released claiming that game developers and sellers are drastically under-selling in-game ads, reports MediaWeek. Research firm Interpret's GameMeasure division says the way video game audience is measured isn't accounting for huge chunks of players. That's because in-game ad sales are made based on the number of unit sales. The reality is, according to the report, that ma  [...]
Posted: Thursday, March 22nd 2007

IAB: Here's How to Measure Lead Quality

The Interactive Advertising Bureau, with the help of online marketers and ad networks, has laid out guidelines to help members determining the quality of online leads, reports ClickZ. The guidelines come in a new document titled "The Marketer and Agency Guide to Lead Quality" and are meant for those using the web for sales lead generation. The IAB is hoping to make it easier for marketers weighing ad buys and other decisio  [...]
Posted: Monday, March 19th 2007

SearchIgnite: Brand Advertisers Benefit from Panama

Early results for Yahoo's Panama platform point to better ad performance for brand advertisers and more efficient search results for users. Search and media management firm SearchIgnite notes that the early results from its clients and those of sister firm 360i show that Yahoo's market share among advertisers stabilized after Panama launched, after having declined last year, ClickZ reports. SearchIgnite also found t  [...]
Posted: Friday, March 9th 2007

Akamai: Traffic Jumps to Super Bowl Advertisers' Sites

Traffic to Super Bowl advertisers' websites increased dramatically during and after the game, according to internet infrastructure provider Akamai, which released findings from its Net Usage Index for Advertising. Traffic to the sites, which averaged about 80,000 visitors per minute in the 2-3 weeks before the   [...]
Posted: Tuesday, February 6th 2007

Behavioral Targeting Finds Audience Sweet Spot for Snapple

Poised to become $1.5 billion a year market according to eMarketer, behavioral targeting - used by Snapple in a test - found an unexpected affinity group for Snapple's new premium line of  "Good for You" green teas, which the company assumed would target fitness nuts (via AdAge). To test that theory, MEC Interaction w  [...]
Posted: Wednesday, January 24th 2007

MarketingSherpa Acquired by MarketingExperiments

MarketingSherpa has been acquired by MarketingExperiments.Com, a research firm that conducts real-time marketing experiments, the companies announced on Thursday. MarketingSherpa, a research firm that publishes marketing case studies and benchmark data, announced that it has been acquired by Florida-based MEC Labs Group member MarketingExperiments.Com. The firms will function as separate   [...]
Posted: Friday, November 3rd 2006

Online, Too, Canadians Mirror Americans

The activities and behaviors of Canadians online closely resemble those of Americans, a study by eMarketer finds. eMarketers' Canada Online discovered that 58 percent of Canadians have internet access, just below 63 percent in the U.S. The online purchase habits of Canadians are also similar to those of Americans: 78 percent of Canadians shop online, just bel  [...]
Posted: Friday, October 27th 2006

Social Network Users Becoming Immune to Ads

At least to members of social-networking sites, recommendations from friends and fellow users of social-networking sites now carry more sway than traditional media, a new study finds. Peer recommendations now hold more influence over social-networking users than any other form of information. Moreover, as users of social-networking sites such as MySpace and Facebook spend more time there, they become resistant to traditional advertising, Internet Retailer   [...]
Posted: Monday, October 16th 2006

Analyst: MySpace Going Mobile

RBC Capital analyst Jordan Rohan said after meeting with the managers of MySpace that the firm is developing a mobile phone application. He also said that the site could be worth $15 billion or more in the next few years. Rohan, realizing the boldness of his claim, said it could be justified on the basis of MySpace's "raw, unprecedented user/usage growth," ZDNet reports. Rohan also based his prediction on the site's "massi  [...]
Posted: Thursday, September 28th 2006

Study: Tech Strengthens Family Ties

A new study finds that although technology now allows families to jam 43 hours worth of activities into a 24-hour day, it also makes communication between family members much easier. One of the key findings of the study was that technological advances create more hectic lives for online families, but also give them the tools to increase communication with other family members. Seventy percent of respondents said technology helps them stay connected with their family, and half of the  [...]
Posted: Thursday, September 28th 2006

New Book: 37 Percent of Advertising Wasted

The authors of a new book, What Sticks, tracked campaigns from 36 top advertisers over five years and concluded that 37 percent of advertising is wasted. What Sticks, written by Rex Briggs, a market researcher and founder of Marketing Evolution, and Greg Stuart, CEO of the Interactive Advertising Bureau, concludes that it's po  [...]
Posted: Wednesday, August 9th 2006

Yahoo: Display Ads Increase Search

A Yahoo study released today claims that online display advertising increased the number of relevant searches by more than 61 percent, reports DM News. The study was based on an analysis of a campaign by Yahoo client HarrisDirect. Clicks on sponsored search links leading directly to the client's site also jumped - 249 percent - after a user was exposed to a display ad campaign, Yahoo said. The study found that consumers  [...]
Posted: Monday, May 9th 2005