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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
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Will the iPad Redefine Online Ad Metrics?
An online visitor might spend 2.1 minutes per month at Vanityfair.com and 3.8 minutes per month at GQ.com, according to comScore. On those magazines' iPad apps, though, he or she will 'thumb' through the 'pages' for a leisurely 60 minutes, according to Conde Nast (via the Associated Press).
Digital publishing platform Zinio - which publishes digital editions for Harper's Bazaar and Car and Driv [...]
Posted: Monday, June 7th 2010
Industry Buzz & Snippets: 02/08/10
Industry:
Google's display ads should top $1 billion.
Mobclix strikes deal to enhance targeting on smartphones.
Campaigns:
Google scores with Paris Super Bowl ad. [...]
Posted: Monday, February 8th 2010
Industry Buzz & Snippets: 02/01/10
Analytics:
Democratizing behavioral analytics.
Finding errors in your Google analytics tracking code.
Ad Pricing:
[...]
Posted: Monday, February 1st 2010
Nielsen Plans for Measurement Service Could Mean More Online Ads
Nielsen's plan to release online television ratings in conjunction with its regular TV ratings will roll out next fall could have an impact on the number of types of ads that are run on such online content sites as Hulu.
The online ratings will be combined with Nielsen’s C3 rating, which measures TV viewing and three days of DVR viewing. Nielsen will pull online viewing data from 7,500 of the 12,000 households currently in its National People Meter Sample, [...]
Posted: Tuesday, January 26th 2010
Magna 2010 Ad Forecast: Online to Have Strong Year
Interpublic’s Magna unit is predicting that online advertising will have a relatively strong year - despite the flat growth projected for traditional ad markets.
These findings follow predictions from just a few months ago that US ad revenues would decline by 1.3% in 2010. The company has revised its projections, and now forecasts (pdf) that advertising revenues will be essentially flat this year, down just 0.1% from 2009. [ [...]
Posted: Wednesday, January 20th 2010
Industry Buzz & Snippets: 01/20/10
Ad Networks:
Opera buys AdMarvel to shore up advertising.
Analytics:
Why your website statistic reports are wrong, part 3.
Social Media:
Forrester report [...]
Posted: Wednesday, January 20th 2010
Industry Buzz & Snippets: 12/23/09
Trends:
Ad Network CEO: celeb deaths of 2009 benefited some marketers.
Search:
The science of managing search ads.
Google unveils new tools for display advertisers on Content Networ [...]
Posted: Wednesday, December 23rd 2009
Geotargeted Ads Gains Non-Search Momentum
Companies of all sizes, from Google down to specialized firms such as location-focused ad network, Lat49, have been working to develop new approaches to geotargeted advertising that aren't search-based.
These attempts, for the most part, have been relatively small and narrowly focused and have not made much of an impact on the larger market. However, things may be about to change thanks to a recent Google acquisition and pent-up de [...]
Posted: Thursday, December 3rd 2009
Univision Gives Real-Time Control to Hispanic Advertisers
Univision is launching an online ad network designed to help advertisers better connect with US Hispanics. Called Univision Partner Group, it will encompass its own properties as well as third-party publishers based in the US, Latin America and Spain and will feature "a collection of premium Spanish-language websites and mobile web publishers handpicked by the Univision editors."
The network will give companies targeting Hispanic audiences the ability to control their campaigns and monitor th [...]
Posted: Wednesday, December 2nd 2009
Google Taps Teracent for Real Time, Customizable Ads
Advertisers will be able to better customize and personalize Google display ads with new technology the company is incorporating from its latest corporate purchase.
Google announced this week it was acquiring display ad start up Teracent, a firm that has made a name for itself with real time algorithms that can customize and automatically build ads from among thousands of different choices of creative elements.
The algorithms can incorporate user information, such as a viewer's geographic [...]
Posted: Tuesday, November 24th 2009
Online Newspaper Ad Revenue Falls 17%
Online newspaper advertising revenue dropped by a precipitous 17% in Q309, compared with the same quarter in 2008, from $750 million last year to $623 million this year, according to the most recent figures released by the Newspaper Association of America (NAA).
That number, though, pales in comparison with the total newspaper revenue decline of 28%, writes [...]
Posted: Monday, November 23rd 2009
Industry Buzz & Snippets 11/12/09
Online Ad Spending:
IDC: worldwide online ad spending drops slightly in Q3.
Online Ad Strategies:
IAB, Bain offer roadmap for online publishers.
Warner Music [...]
Posted: Thursday, November 12th 2009
Industry Buzz & Snippets: 10/22/09
Web 2.0 Trends:
Internet advertising is just about the only bright spot in Q3 reports of two major newspaper publishers, Gannett Co. and McClatchy Co.
The New York Times sets 7 digital priorities.
Th [...]
Posted: Thursday, October 22nd 2009
Pharma Steps Back from Sponsored Ads
Pharmaceutical companies are struggling to reconcile online marketing techniques with a stepped-up oversight campaign by the Food and Drug Administration's Division of Drug Marketing, Advertising and Communications (DDMAC), which is specifically targeting such activities.
While industry-regulatory give and take on marketing is a long-standing and complicated dance, recent events appear to have caused pharma companies to take a step back from several strategies – at least until they can be s [...]
Posted: Friday, October 16th 2009
Facebook Teams With Nielsen BrandLift For Ad Measurement
The result of a partnership between Facebook and Nielsen, Nielsen BrandLift is intended to help brands measure ads more effectively.
Nielsen and Facebook both get access to what is essentially a real-time focus group of 300 million users.
This allows them to be able to conduct surveys and solicit feedback on what works and what doesn’t more quickly.
For Fa [...]
Posted: Wednesday, September 23rd 2009
Internet Ad Revenues Top $23B in '08
Internet advertising revenues in the US remain strong, with Q408 revenues hitting $6.1 billion, and revenues for the year topping $23 billion, according to the 2008 Internet Advertising Revenue Report from the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers LLP (PwC), writes MarketingCharts.
Despite [...]
Posted: Tuesday, March 31st 2009
comScore Scrutinizes Faulty Online Ad Operations
Recent research by comScore indicates that just a fraction of campaign impressions reach their intended audience with the desired frequency, reports ClickZ.
Out of eight US brand campaigns with budgets between $400,000 and $2 million, not one reached more than 20% of their target with a frequency of four impressions or less.
And even those with over 4 impressions failed to hit the 40% mark for on-target delivery, comScore found.
[...]
Posted: Wednesday, March 4th 2009
AOL Places Bets on Niche Online Publishing
With its ad business struggling and the merger with Yahoo only a wispy possibility, Time Warner's AOL has decided to focus on one of AOL's few strengths: online publishing.
Specifically, it will take advantage of the popularity of its niche content sites, which range from branded destinations (e.g. AOL Music) to less obvious properties, like celebrity-focused TMZ, men's fashion hub StyleList.com, an [...]
Posted: Wednesday, January 14th 2009
Online Display Rates Down 27%; Small Sites Hurt Most
Online ad prices consistently declined in 2008, falling 21% since Q2 and 27% since Q1, with small sites and some verticals most affected by the faltering economy, according to the PubMatic AdPrice Index for Q3 2008, [...]
Posted: Friday, October 24th 2008
Nielsen Wraps Phase I of MRC Audit; comScore Smirks from Phase III
Nielsen Online has made a positive step toward winning accreditation from the Media Rating Council (MRC).
Last year, in response to myriad complaints from web publishers, the Interactive Advertising Bureau demanded that Nielsen and comScore, the two largest internet audience measurement serv [...]
Posted: Friday, October 24th 2008