Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]
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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
| Your current selection | AND | NOT |
|---|---|---|
| » ad buying & planning | 113 | 15 |
| » ad selling | 87 | 41 |
| » ad targeting | 59 | 69 |
| » ad technologies & vendors | 70 | 58 |
| » advertainment | 4 | 124 |
| » Advertising | 1 | 127 |
| » affiliate marketing | 3 | 125 |
| » agencies & ad departments | 31 | 97 |
| » alternative marketing | 11 | 117 |
| » Asia/Pacific | 1 | 127 |
| » automotive | 1 | 127 |
| » b2b | 1 | 127 |
| » best practices | 18 | 110 |
| » biz buzz | 12 | 116 |
| » branding | 12 | 116 |
| » broadband | 7 | 121 |
| » campaigns & creatives of note | 10 | 118 |
| » case studies | 2 | 126 |
| » co-op marketing & partnerships | 3 | 125 |
| » computers & tech | 3 | 125 |
| » consumer packaged goods | 3 | 125 |
| » CRM | 2 | 126 |
| » cross media | 16 | 112 |
| » deep coverage | 1 | 127 |
| » demographics | 13 | 115 |
| » direct marketing | 15 | 113 |
| » don't believe the hype | 5 | 123 |
| » e-commerce | 22 | 106 |
| » email marketing | 6 | 122 |
| » entertainment | 7 | 121 |
| » Europe | 6 | 122 |
| » events | 1 | 127 |
| » finance | 6 | 122 |
| » global | 1 | 127 |
| » I-PR & business communications | 2 | 126 |
| » interviews | 2 | 126 |
| » intrusive formats | 4 | 124 |
| » legal, government & regulation | 9 | 119 |
| » loyalty & retention | 2 | 126 |
| » major brands | 16 | 112 |
| » major players news | 44 | 84 |
| » media convergence | 18 | 110 |
| » mobile marketing | 6 | 122 |
| » multi-channel marketing | 3 | 125 |
| » new and improved | 20 | 108 |
| » nonsense & parodies | 1 | 127 |
| » online ad market | 52 | 76 |
| » pearls of wisdom | 3 | 125 |
| » people | 3 | 125 |
| » personalization | 7 | 121 |
| » privacy | 12 | 116 |
| » promotions | 2 | 126 |
| » publishing | 45 | 83 |
| » research & stats | 63 | 65 |
| » rich media | 7 | 121 |
| » search engine marketing | 43 | 85 |
| » signs of doom | 6 | 122 |
| » signs of recovery | 8 | 120 |
| » signs of what's to come | 35 | 93 |
| » small business | 1 | 127 |
| » spam & anti-spam | 1 | 127 |
| » technical innovation | 15 | 113 |
| » telecom | 3 | 125 |
| » text ads | 28 | 100 |
| » tools & software | 34 | 94 |
| » top stories | 65 | 63 |
| » travel | 1 | 127 |
| » user experience | 7 | 121 |
| » viral marketing & social media | 7 | 121 |
| » weblog marketing | 2 | 126 |
| » women | 3 | 125 |
| » worst practices | 10 | 118 |
| » Youth | 2 | 126 |
Top News: Yahoo Turmoil | Search Engine Rankings | Second Guessing Second Price | Amex Tests SoMe Commerce
Ad Technology:
Debunking Ad-Tech Myths
Agency News:
Little Caesars Taps BFG 9000 for National Creative
Brand Takes a Tweeting
Campai [...]
Posted: Monday, May 14th 2012
Will the iPad Redefine Online Ad Metrics?
An online visitor might spend 2.1 minutes per month at Vanityfair.com and 3.8 minutes per month at GQ.com, according to comScore. On those magazines' iPad apps, though, he or she will 'thumb' through the 'pages' for a leisurely 60 minutes, according to Conde Nast (via the Associated Press).
Digital publishing platform Zinio - which publishes digital editions for Harper's Bazaar and Car and Driv [...]
Posted: Monday, June 7th 2010
Industry Buzz & News: 3/26/10
Publishing:
Magazines use the iPad as their new barker.
U.K. newspapers to charge for web access.
Measurement & Analytics:
Facebook Insights to [...]
Posted: Friday, March 26th 2010
Industry Buzz & News: 02/26/10
Measurement & Analytics:
Microsoft and comScore partner to update old-school planning metrics.
Weblog Marketing:
5 tactics to promote a business blog.
Ad Technologies:
Tremor [...]
Posted: Friday, February 26th 2010
Industry Buzz & Snippets: 02/08/10
Industry:
Google's display ads should top $1 billion.
Mobclix strikes deal to enhance targeting on smartphones.
Campaigns:
Google scores with Paris Super Bowl ad. [...]
Posted: Monday, February 8th 2010
Industry Buzz & Snippets: 02/01/10
Analytics:
Democratizing behavioral analytics.
Finding errors in your Google analytics tracking code.
Ad Pricing:
[...]
Posted: Monday, February 1st 2010
Nielsen Plans for Measurement Service Could Mean More Online Ads
Nielsen's plan to release online television ratings in conjunction with its regular TV ratings will roll out next fall could have an impact on the number of types of ads that are run on such online content sites as Hulu.
The online ratings will be combined with Nielsen’s C3 rating, which measures TV viewing and three days of DVR viewing. Nielsen will pull online viewing data from 7,500 of the 12,000 households currently in its National People Meter Sample, [...]
Posted: Tuesday, January 26th 2010
Industry Buzz & Snippets: 01/20/10
Ad Networks:
Opera buys AdMarvel to shore up advertising.
Analytics:
Why your website statistic reports are wrong, part 3.
Social Media:
Forrester report [...]
Posted: Wednesday, January 20th 2010
Industry Buzz & Snippets 11/12/09
Online Ad Spending:
IDC: worldwide online ad spending drops slightly in Q3.
Online Ad Strategies:
IAB, Bain offer roadmap for online publishers.
Warner Music [...]
Posted: Thursday, November 12th 2009
Facebook Teams With Nielsen BrandLift For Ad Measurement
The result of a partnership between Facebook and Nielsen, Nielsen BrandLift is intended to help brands measure ads more effectively.
Nielsen and Facebook both get access to what is essentially a real-time focus group of 300 million users.
This allows them to be able to conduct surveys and solicit feedback on what works and what doesn’t more quickly.
For Fa [...]
Posted: Wednesday, September 23rd 2009
comScore Scrutinizes Faulty Online Ad Operations
Recent research by comScore indicates that just a fraction of campaign impressions reach their intended audience with the desired frequency, reports ClickZ.
Out of eight US brand campaigns with budgets between $400,000 and $2 million, not one reached more than 20% of their target with a frequency of four impressions or less.
And even those with over 4 impressions failed to hit the 40% mark for on-target delivery, comScore found.
[...]
Posted: Wednesday, March 4th 2009
Quantcast Dishes Stats on MTV Sites, Tribes Ad Network
Viacom's MTV Networks hand-picked Quantcast to measure traffic on its online properties, including MTV.com, VH1.com, Nick.com, and ComedyCentral.com.
Quantcast will use pixels and cookies to find the number of unique visitors, cookied visitors, and pageviews on each site. It will also provide aggregate user data for curious advertisers and measure traffic on MTV ad network Tribes, whose sites focus on m [...]
Posted: Thursday, November 6th 2008
Comparison-Site Sales Rise as Consumers Scavenge for Deals
Online retailers increasingly benefit from marketing products on shopping-comparison sites as cash-strapped consumers seek bargains online, according to research published by E-consultancy and DoubleClick, [...]
Posted: Thursday, November 6th 2008
Q3 Click-Fraud Rate Holds Steady; Botnet Activity Rises
The average click-fraud rate for Q3 2008 held steady overall at 16%, but a 10% rise in botnet activity - and a 28% overall click-fraud rate from botnets - is potentially undermining ad-industry efforts to combat click fraud, according to figures from Click Forensics' [...]
Posted: Monday, October 27th 2008
Online Display Rates Down 27%; Small Sites Hurt Most
Online ad prices consistently declined in 2008, falling 21% since Q2 and 27% since Q1, with small sites and some verticals most affected by the faltering economy, according to the PubMatic AdPrice Index for Q3 2008, [...]
Posted: Friday, October 24th 2008
MySpace MyAds Goes Beta, Courts Small Biz
Today marks the beta launch of MySpace MyAds, which enables fledgling businesses to create, target and track the performance of their ads on its social network.
MyAds is accessible via advertise.myspace.com, or on any MySpace page through a link marked "Advertise." It was designed to teach advertisers how best to promote themselves on-site while making ad creation as simple as possible:
Create a display ad in the MySpace MyAds [...]
Posted: Monday, October 13th 2008
Industry Buzz & Snippets: 5/8/08
Ad Networks and Analytics:
DoubleClick introduced a widget calculating tool that tells advertisers how much weight their widgets are pulling among users.
Agencies and Execs:
DG FastChannel and Enliven Marketing Technologies Corp. plan to merge in a deal valued at $98 million.
Havas Media [...]
Posted: Thursday, May 8th 2008
Effectiveness of TV Advertising Backslides in Two Years
Most marketers say television advertising has become less effective in the past two years, but many are interested in exploring new ad formats and forms of video commercials, according to the Association of National Advertisers and Forrester Research, MarketingCharts writes.
Among the major [...]
Posted: Thursday, February 21st 2008
More Super Bowl XLII Advertising Stats than You Can Shake a Stick at
Data on spending trends across categories, viewers' reactions, impact on commercial ratings, and social-media buzz are included in a TNS analysis of Super Bowl commercial winners and losers issued last week, reports MarketingCharts.
[...]
Posted: Monday, February 11th 2008
Sony to Tie Ad Rates to Dynamic Gaming Audience
Sony is embarking on a plan to charge advertisers more during peak video-game playing periods, reports Adweek.
The new system tracks current player volume and charges advertisers more for the dynamic ads being displayed in the game at that time. Rates go down when fewer players are online.
The new ad payment system is being tested in the new game Pain, where players fly past d [...]
Posted: Monday, December 3rd 2007