Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]
Help
To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
| Your current selection | AND | NOT |
|---|---|---|
| » ad buying & planning | 83 | 48 |
| » ad pricing | 16 | 115 |
| » ad selling | 32 | 99 |
| » ad targeting | 37 | 94 |
| » ad technologies & vendors | 39 | 92 |
| » advertainment | 15 | 116 |
| » affiliate marketing | 2 | 129 |
| » agencies & ad departments | 26 | 105 |
| » alternative marketing | 16 | 115 |
| » Asia/Pacific | 2 | 129 |
| » automotive | 5 | 126 |
| » b2b | 3 | 128 |
| » best practices | 19 | 112 |
| » Beyond Marketing | 1 | 130 |
| » Big Picture | 1 | 130 |
| » biz buzz | 32 | 99 |
| » branding | 20 | 111 |
| » broadband | 14 | 117 |
| » campaigns & creatives of note | 24 | 107 |
| » case studies | 5 | 126 |
| » co-op marketing & partnerships | 7 | 124 |
| » computers & tech | 7 | 124 |
| » consumer packaged goods | 9 | 122 |
| » CRM | 1 | 130 |
| » deep coverage | 1 | 130 |
| » demographics | 14 | 117 |
| » direct marketing | 13 | 118 |
| » don't believe the hype | 3 | 128 |
| » e-commerce | 17 | 114 |
| » email marketing | 6 | 125 |
| » entertainment | 37 | 94 |
| » Europe | 5 | 126 |
| » events | 2 | 129 |
| » finance | 3 | 128 |
| » global | 2 | 129 |
| » healthcare | 3 | 128 |
| » I-PR & business communications | 1 | 130 |
| » instant messaging marketing | 4 | 127 |
| » interviews | 1 | 130 |
| » intrusive formats | 3 | 128 |
| » legal, government & regulation | 11 | 120 |
| » loyalty & retention | 4 | 127 |
| » major account moves | 1 | 130 |
| » major brands | 28 | 103 |
| » major players news | 49 | 82 |
| » media convergence | 62 | 69 |
| » mobile marketing | 21 | 110 |
| » multi-channel marketing | 17 | 114 |
| » new and improved | 26 | 105 |
| » nonsense & parodies | 1 | 130 |
| » online ad market | 42 | 89 |
| » pearls of wisdom | 8 | 123 |
| » people | 10 | 121 |
| » personalization | 3 | 128 |
| » political parties & organizations | 2 | 129 |
| » privacy | 3 | 128 |
| » promotions | 2 | 129 |
| » publishing | 32 | 99 |
| » research & stats | 74 | 57 |
| » rich media | 17 | 114 |
| » search engine marketing | 8 | 123 |
| » seniors | 2 | 129 |
| » signs of doom | 7 | 124 |
| » signs of recovery | 3 | 128 |
| » signs of what's to come | 46 | 85 |
| » small business | 1 | 130 |
| » spam & anti-spam | 1 | 130 |
| » Spanish-speaking | 1 | 130 |
| » syndication & RSS | 5 | 126 |
| » technical innovation | 12 | 119 |
| » telecom | 5 | 126 |
| » text ads | 3 | 128 |
| » tools & software | 36 | 95 |
| » top stories | 29 | 102 |
| » travel | 1 | 130 |
| » user experience | 15 | 116 |
| » viral marketing & social media | 12 | 119 |
| » weblog marketing | 8 | 123 |
| » women | 3 | 128 |
| » worst practices | 6 | 125 |
| » Youth | 6 | 125 |
Top News: Yahoo Turmoil | Search Engine Rankings | Second Guessing Second Price | Amex Tests SoMe Commerce
Ad Technology:
Debunking Ad-Tech Myths
Agency News:
Little Caesars Taps BFG 9000 for National Creative
Brand Takes a Tweeting
Campai [...]
Posted: Monday, May 14th 2012
InMobi Launches Privacy-Friendly, No-Cost Mobile Conversion Tracking
InMobi, the independent mobile advertising network, has announced the launch of its free-to-integrate-and-use mobile conversion tracking platform, InMobi Ad Tracker.
The platform is designed to allow advertisers and agencies to track any post-click mobile conversion (app downloads, lead generations, sales, or other events) across all mobile marketing channels (both, ad networks and mobile publishers) through a single platform. The solu [...]
Posted: Thursday, May 3rd 2012
Jelli Offers Terrestrial Radio with Social Media Analytics, Ad Engagement
Social radio provider Jelli is claiming to have “reimagined the radio spot, making it more engaging and interactive.†Jelli promises a radio/social media mashup for advertisers, and now promises it can quantify those exposures with social media analytics.
TechCrunch described Jelli [...]
Posted: Thursday, May 3rd 2012
Top News: Wikipedia Errors | LeBron James Social | Brands Migrating from TV? | Samsung Claims More Infringements
Ad Technology:
Innovid Announces Interactive Video Ad Studio Enhancements
Marketo adds social platform with Crowd Factory acquisition
Branding:
60% of Wikipedia articles about companie [...]
Posted: Thursday, April 19th 2012
Top News: Gannett Earnings Plummet | Olympic Sponsors "Greenwashing?" | Fortune 500 SoMe Infographic | P&G Glorifies Mothers
Ad Technology:
CEO Moore On 24/7 Media: We’re A Tech Company, Not An Agency
Sinclair Broadcast Group Expands Contract for Harris Corporation Media Software Solution
ChaCha Partners With Adometry [...]
Posted: Tuesday, April 17th 2012
'Eyes On' Metric Could Boost Growing DOOH Channel
Digital out-of-home advertising could get a boost from a new measurement being rolled out under a so-called "Eyes On" program. Described by Joseph Philport, president of the Traffic Audit Bureau for Media Measurement at the American Advertising Federation in Charlotte, Eyes On can deliver demographic information about the effectiveness of billboards, the Charlotte Observer reported.
[...]
Posted: Friday, December 9th 2011
Industry Buzz & Snippets: 12/23/09
Trends:
Ad Network CEO: celeb deaths of 2009 benefited some marketers.
Search:
The science of managing search ads.
Google unveils new tools for display advertisers on Content Networ [...]
Posted: Wednesday, December 23rd 2009
Industry Buzz & Snippets: 12/11/09
Ad Campaigns:
Sony taps YouTube phenom to remix TV ads.
KISS shows beer can be sold at web concerts too.
Analytics:
Majority of online retailers not confident w [...]
Posted: Friday, December 11th 2009
Linked Landing Pages Deliver Bigger Benefits
Tying an online ad or piece of email marketing directly to a customized landing page that acknowledges the communication and has a specific call to action can improve lift by 40% and is a necessity for marketers, according to a survey by CrownPeak.
However, the survey also shows that a majority of marketers still do not take the basic st [...]
Posted: Tuesday, December 1st 2009
'Share-to-Social' Email Tools Grow Up
As more email marketers adopt 'Share-to-Social' or 'Share-to-Network' tools, best practices are emerging that can serve as role models for future campaigns.
Share-to-Social is the next generation of the 'forward-to-a-friend' forms found on many websites and email campaigns. It now enables a recipient to share an item with an entire social network.
New Offerings
Many new offerings in this area have come to market this year. Exact Target, for example, [...]
Posted: Wednesday, November 18th 2009
Industry Buzz & Snippets: 10/23/09
Web 2.0 Trends:
Amazon: Earnings are up; Kindle is best seller.
It's official – Facebook is king of the social networking scene: MySpace has conceded defeat in contest to become the largest online social network.
Dailymotion, Europe’s biggest online video challenger to YouTube [...]
Posted: Friday, October 23rd 2009
Industry Buzz & Snippets: 10/22/09
Web 2.0 Trends:
Internet advertising is just about the only bright spot in Q3 reports of two major newspaper publishers, Gannett Co. and McClatchy Co.
The New York Times sets 7 digital priorities.
Th [...]
Posted: Thursday, October 22nd 2009
WOM Stars in Hollywood; Plays Leading Roles Elsewhere
Movie studios and music houses are tapping social media not only to generate digital word-of-mouth (WOM) appeal - a strategy first deployed to great success with the Blair Witch Project more than 10 years ago - but also to listen to fans' judgments of film and music and make decisions based on them.Â
Though Hollywood has always intuitively understood the power of WOM marketing, such buzz usually paled in comparison to the publicity generated by mammoth-sized advertising a [...]
Posted: Tuesday, October 20th 2009
WSJ Passes USA Today; HuffPo Passes WashPo
The Wall Street Journal said last week that it has passed USA Today to become the #1 newspaper in the US by weekday circulation, though the USA Today - the longtime holder of this distinction - is still claiming it has the highest total print circulation. Â
The Journal recently told Ad Age that when the next Audit Bureau of Circulations report is released on Oct. 26, it is expected to show average paid circulation [...]
Posted: Monday, October 19th 2009
Online & Radio Use Rises; TV Still Most Credible
Americans are increasingly turning to online and radio sources for news and information, and are spending less time with daily newspapers and TV, according to (pdf) a media use and credibility survey commissioned by ARAnet and conducted by Opinion Research Corporation.
Daily newspaper usage dropped 4.1% and TV usag [...]
Posted: Thursday, September 24th 2009
Content Trumps Community, Communications Online
In research that appears to reinforce the adage that "content is king," the most recent data from the Online Publishers Association's (OPA) Internet Activity Index (IAI) reveal that consumers are now spending more time online with content than they do with either community or communications activities. Â
The latest figures come from a six-year analy [...]
Posted: Wednesday, September 23rd 2009
EyeWonder Helps Fox, GE Pontwificate with Users
To promote Season One of "Dollhouse," out on DVD and Blu-ray on July 28, Fox Home Entertainment launched a rich media ad that streams Twitter tweets and enables users to engage in conversation through the ad itself.
The unit was developed with help from EyeWonder and Moxie. It showcases tweets from the feed of Eliza Dushku, star of "Dollhouse," and encourages users to jump in by logging in with existing Twitter accounts.
Submissions are manually screened, after which tweets are permitted t [...]
Posted: Thursday, July 23rd 2009
Print Yellow Pages, Unique URLs Make High-Yield Dream Team
In a study of web activity spurred by Yellow Pages ads, Telmetrics found (pdf) that visits to URLs represent 44% of leads for a company, while call traffic holds down 56%.
This data suggests traditional print media is an effective way to drive people online and convert them into leads. If URLs from a given print piece are unique, response is also easy to track.
Last year Telmetrics launched a pilot that tested the effectiv [...]
Posted: Thursday, May 28th 2009
Internet Ad Revenues Top $23B in '08
Internet advertising revenues in the US remain strong, with Q408 revenues hitting $6.1 billion, and revenues for the year topping $23 billion, according to the 2008 Internet Advertising Revenue Report from the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers LLP (PwC), writes MarketingCharts.
Despite [...]
Posted: Tuesday, March 31st 2009
Mobile Web Poised for Fast Growth
Up to 71% of consumers in the US and 41% in parts of Western Europe anticipate that they will use the mobile internet and other mobile data services on a daily basis over the next two years - with a significant ramp-up in the next 12 months, according to a survey from Tellabs, writes Marke [...]
Posted: Tuesday, March 31st 2009