Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]
Help
To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
| Your current selection | AND | NOT |
|---|---|---|
| » ad buying & planning | 287 | 145 |
| » ad pricing | 52 | 380 |
| » ad selling | 130 | 302 |
| » ad targeting | 173 | 259 |
| » ad technologies & vendors | 168 | 264 |
| » advertainment | 25 | 407 |
| » affiliate marketing | 4 | 428 |
| » agencies & ad departments | 69 | 363 |
| » alternative marketing | 46 | 386 |
| » Asia/Pacific | 11 | 421 |
| » automotive | 6 | 426 |
| » b2b | 9 | 423 |
| » best practices | 63 | 369 |
| » biz buzz | 72 | 360 |
| » branding | 55 | 377 |
| » broadband | 37 | 395 |
| » campaigns & creatives of note | 43 | 389 |
| » case studies | 12 | 420 |
| » co-op marketing & partnerships | 17 | 415 |
| » computers & tech | 24 | 408 |
| » consumer packaged goods | 7 | 425 |
| » CRM | 1 | 431 |
| » cross media | 42 | 390 |
| » deep coverage | 1 | 431 |
| » demographics | 49 | 383 |
| » direct marketing | 30 | 402 |
| » domain names | 16 | 416 |
| » don't believe the hype | 11 | 421 |
| » e-commerce | 84 | 348 |
| » email marketing | 31 | 401 |
| » entertainment | 48 | 384 |
| » Europe | 11 | 421 |
| » events | 3 | 429 |
| » finance | 13 | 419 |
| » global | 10 | 422 |
| » healthcare | 2 | 430 |
| » How-to | 1 | 431 |
| » I-PR & business communications | 4 | 428 |
| » instant messaging marketing | 3 | 429 |
| » interviews | 8 | 424 |
| » intrusive formats | 10 | 422 |
| » legal, government & regulation | 44 | 388 |
| » loyalty & retention | 18 | 414 |
| » major account moves | 7 | 425 |
| » major brands | 63 | 369 |
| » major players news | 132 | 300 |
| » Marketing | 1 | 431 |
| » media convergence | 54 | 378 |
| » minorities | 3 | 429 |
| » mobile marketing | 58 | 374 |
| » multi-channel marketing | 29 | 403 |
| » new and improved | 61 | 371 |
| » nonsense & parodies | 1 | 431 |
| » pearls of wisdom | 36 | 396 |
| » people | 28 | 404 |
| » personalization | 24 | 408 |
| » political parties & organizations | 9 | 423 |
| » privacy | 35 | 397 |
| » promotions | 7 | 425 |
| » publishing | 122 | 310 |
| » real estate | 1 | 431 |
| » research & stats | 189 | 243 |
| » rich media | 61 | 371 |
| » search engine marketing | 108 | 324 |
| » Segmentation & Markets | 2 | 430 |
| » signs of doom | 17 | 415 |
| » signs of recovery | 14 | 418 |
| » signs of what's to come | 103 | 329 |
| » small business | 9 | 423 |
| » spam & anti-spam | 11 | 421 |
| » Spanish-speaking | 4 | 428 |
| » subscribe to marketingwonk daily | 1 | 431 |
| » syndication & RSS | 14 | 418 |
| » technical innovation | 42 | 390 |
| » telecom | 11 | 421 |
| » text ads | 53 | 379 |
| » tools & software | 108 | 324 |
| » top stories | 74 | 358 |
| » travel | 1 | 431 |
| » user experience | 60 | 372 |
| » viral marketing & social media | 72 | 360 |
| » weblog marketing | 19 | 413 |
| » women | 6 | 426 |
| » worst practices | 16 | 416 |
| » Youth | 10 | 422 |
Top News: HP Awards PC Business | AmEx Brand Innovation | Groupon Reports Profit | Millennial Media Doesn't | Google Ads Trump Facebook | Social Brand Blunders
Ad Technology:
Volvo Launches China's First RTB-based Advertising
DoubleClick co-founder targets publishers with content-meets-commerce service
Publishers [...]
Posted: Tuesday, May 15th 2012
Top News: Yahoo Turmoil | Search Engine Rankings | Second Guessing Second Price | Amex Tests SoMe Commerce
Ad Technology:
Debunking Ad-Tech Myths
Agency News:
Little Caesars Taps BFG 9000 for National Creative
Brand Takes a Tweeting
Campai [...]
Posted: Monday, May 14th 2012
Top News: Advertise In Pauses | Google Invests in Content | Affluents Spend $224B | Yahoo Headhunter Quits | Agencies Need Digital Officers? | Ongo Paywall Folds | Tumblr Sued on Copyrights
Ad Technology:
Microsoft Find a Pro Directory: Getting Help with Your adCenter Campaigns
Agency News:
Organic Named Digital Agency of [...]
Posted: Wednesday, May 9th 2012
Jelli Offers Terrestrial Radio with Social Media Analytics, Ad Engagement
Social radio provider Jelli is claiming to have “reimagined the radio spot, making it more engaging and interactive.†Jelli promises a radio/social media mashup for advertisers, and now promises it can quantify those exposures with social media analytics.
TechCrunch described Jelli [...]
Posted: Thursday, May 3rd 2012
Top News: Clearstream's Video Analytics | Digiday's Content Marketing Launch | FTC vs. Google | Marketers Pressure ICANN | Last-Click Overrated? | Clout Not "Klout" | Pinterest's Waning Interest
Ad Technology:
Clearstream Launches Clearview - Advanced Video Analytics Technology to Audit and Evaluate Online Video Venues
Brands:
Oscar de la Renta reinvents social commerce via [...]
Posted: Friday, April 27th 2012
Newspaper Website Traffic Up, But Subscribers Elusive
Good news for newspaper websites and their advertisers. Newspapers improved upon website traffic in the first quarter of 2012 with a 4.4% increase year-over-year in adult unique visitors (113 million) and a 10% increase in adult average daily visitors (25 million). That according to the Newspaper Association of America (NAA), citin [...]
Posted: Thursday, April 26th 2012
Research: Mobile Nets "Teeming With Streaming" From Ad-Friendly Providers
Mobile networks are “teeming with streaming,†finds Sandvine, the provider of broadband network solutions for fixed and mobile operators. Sandvine has released its Internet traffic trends report “Global Internet Phenomena Report 1H2012,†based on data from a selection of Sandvine’s 200-plus customers spanning North America, Europe, Middle East and Africa, Caribbean and Latin America and Asia-Pacific.
The news is good for [...]
Posted: Thursday, April 26th 2012
Black Consumer Market: Huge, Largely Untapped, Won Through Fair Representation
[...]
Posted: Tuesday, April 24th 2012
ZenithOptimedia Group Rolls Out "Live ROI" Tools, Brand Image
Media agency network ZenithOptimedia Group has launched its global “Live ROI†strategic initiative, promising customers real-time performance measurement and return on investment (ROI). The value prop as Adweek describes it is to "give marketers immediate insights from [...]
Posted: Monday, April 23rd 2012
YouTube Entices Small Business With Keyword Search, Credit, Ambassadors
[...]
Posted: Monday, April 23rd 2012
Top News: Wikipedia Errors | LeBron James Social | Brands Migrating from TV? | Samsung Claims More Infringements
Ad Technology:
Innovid Announces Interactive Video Ad Studio Enhancements
Marketo adds social platform with Crowd Factory acquisition
Branding:
60% of Wikipedia articles about companie [...]
Posted: Thursday, April 19th 2012
Google Offers TV-Like Viewable Impressions, Ratings Technology
Google joins the list of online ad venue that is “chasing TV ad dollars†(as AllThingsD describes it).
Just like streaming video giant Hulu announced yesterday (April 17), Google introduced technologies to enable campaign reporting based on viewable impressions and Gross Rating Points or GRPs, a TV metric. Compared to digital metrics, GRPs are crude, but they are “still the preferred currency [...]
Posted: Wednesday, April 18th 2012
Top News: ComScore Q1 Earnings | HuffPo Digimag App | NCTA Cybersecurity Rules | Mobile Spectrum Crisis
Ad Technology:
comScore Announces Date for First Quarter 2012 Financial Results
Harvard Professor and Global Authority on Algorithmic Economics Joins Na [...]
Posted: Wednesday, April 18th 2012
Top News: Nielsen, comScore enter cross-licensing deal | Facebook ads | Firefox, Google renew search
Measurement & Analytics:
Nielsen and comScore put an end to their patent war, enter cross-licensing agreement.
Social Media:
Facebook gets ads in main news feed starting January.
[...]
Posted: Wednesday, December 21st 2011
'Eyes On' Metric Could Boost Growing DOOH Channel
Digital out-of-home advertising could get a boost from a new measurement being rolled out under a so-called "Eyes On" program. Described by Joseph Philport, president of the Traffic Audit Bureau for Media Measurement at the American Advertising Federation in Charlotte, Eyes On can deliver demographic information about the effectiveness of billboards, the Charlotte Observer reported.
[...]
Posted: Friday, December 9th 2011
Top News: YouTube analytics | Google site redesign | Most shared articles on Facebook
Measurement & Analytics:
YouTube unveils analytics platform.
Mobile Computing:
Windows Phone outperforms Android and iOS in mobile advertising, Smaato reports.
Consumers' [...]
Posted: Wednesday, November 30th 2011
Top News: AdWords mobile call | comScore social ad tracking | Nuance buys Swype
Online Ad Market:
Google launches AdWords mobile call tracking.
Measurement & Analytics:
comScore upgrades social ad tracking.
Mobile Computing:
Apple [...]
Posted: Friday, October 7th 2011
BrightRoll Adopts CPA Model for Video
BrightRoll is offering an audience guarantee to advertisers for ads that they run on the BrightRoll network. Under the program, called TAG, for Total Audience Guarantee, digital video advertisers only have to pay for the impressions that reach their target audiences.
Bridging the Gap Between TV and Online Video
B [...]
Posted: Thursday, October 6th 2011
Top News: Google puts daily deals on homepage | Hulu in Japan | Facebook's music platform | TinyLetter
Ecommerce:
Google touts daily deal on home page, a first.
Amazon offers to build facilities in bid to end sales tax fight.
Hulu launc [...]
Posted: Thursday, September 1st 2011
Top News: Twitter moves to expand appeal | Banner ads post surprising growth | Groupon Acquires Pelago | Yahoo backtracks on privacy promise |
Social Media:
Twitter tries to widen appeal to more users.
Foursquare shows photos by friends you checked in with.
Online Ad Market:
Surprising [...]
Posted: Tuesday, April 19th 2011