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Questions to Ask Your Tag Vendor Before You Move Forward

Last month, TagMan, a provider of tag management applications, secured $5 million in its second round of venture capital funding. Digital media investment firms Greycroft Partners and iNovia Capital led the Series B round, bringing the company’s total funding to date to the $10 million mark. TagMan, not surprisingly, attributed the successful round to the growing need for its brand of analytics. "Data-driven online marketing is growing exponentially and tag management is the enabling techno  [...]
Posted: Wednesday, November 9th 2011

Top Toolkit News: Mobile ValueTrack

Mobile Marketing Google has launched Mobile ValueTrack for advertisers to track clicks on mobile devices.  Mobile ValueTrack works the same way it does for search and content, writes Miles Johnson in an Adwords post: by automatically adding a tag to the website URL. To use this feature, add the Mobile ValueTrack parameter: {ifmobile:NewTagName} to the "Destination URL" field when a t  [...]
Posted: Tuesday, July 27th 2010

CBS Outdoor Offers Third Party Eyes On Validation

For the first time, out-of-home ratings will be available via an independent source, giving advertisers not only proof that their campaign ran but a measure of audience reach, thanks to CBS Outdoor's adoption of the Eyes On ratings from a third party. Until now, advertisers were delivered Eyes On ratings from the media companies themselves, but getting the ratings into third party software systems was the next logical step,   [...]
Posted: Tuesday, May 4th 2010

Industry Buzz & News: 4/13/10

Ad Technologies & Vendors: Some early iPad apps deliver better ad experience than others. Online Ad Market: 1-800 Flowers attracts 78% of new customers through online channels. Google's Ari Paparo   [...]
Posted: Tuesday, April 13th 2010

Retweets, Mentions and Followers: Managing Twitter, part 2

As Twitter begins roll out tools and services for its site - such as @anywhere - it is increasingly important that marketers have a handle on what is and isn't working with their campaigns right now before they incorporate these new options. There are several reasons why this is not easy to capture, as discussed in part 1. But it is possible. Each Tweet a Campaign   [...]
Posted: Thursday, March 18th 2010

Industry Buzz & News: 3/10/10

Measurement & Analytics: 24/7 Real Media integrates with Omniture Data. Ad Technologies & Vendors: MediaForge ads only charge when people interact and buy. Major Account Moves: Walmart places a mega buy with  [...]
Posted: Wednesday, March 10th 2010

4 Tips for a Successful Multivariate Test

Most organizations will see at least a double-digit increase in their conversion rates using multivariate testing. So says a recent white paper by Ektron called "Fail Faster with Multivariate Testing." [pdf] Even a simplistic example of a company that realizes 100 conversions a day from a landing page bears this out. Say each conversion is worth $100. If this company runs a multivariate experime  [...]
Posted: Tuesday, March 9th 2010

Industry Buzz & News: 03/05/10

Measurement & Analytics: Why metrics are killing creativity in advertising. Campaigns & Creatives: FarmVille Ad helps Bing zoom past Google on Facebook. Ad Targeting: Facebook   [...]
Posted: Friday, March 5th 2010

Industry Buzz & News: 02/23/10

Measurement & Analytics: Millennial says TapMetrics buy to serve advertisers by helping developers. Ad Technologies: Google revamps DoublClick, puts own name on it. Social Media: Facebook campaign may   [...]
Posted: Tuesday, February 23rd 2010

TNS, Gigya Release Web Optimization Tools

TNS has announced a new web evaluation service, Web Performane Optimiser. The service is said to identify underperforming areas of a brand’s site and offer recommendations on how to improve the site for optimal performance. The service uncovers specific issues that are causing underperformance and gives guidance on the best ways to enhance the site. It also analyzes consumer behavior across the entire web, including search term usage and conversion activities within brand sites, and provide  [...]
Posted: Friday, February 19th 2010

Industry Buzz & Snippets: 02/16/10

Ad Platforms: Former Havas digital chief wants to simpli.fi ad targeting of online searchers. Online video gets an ad exchange. Search: Google maint  [...]
Posted: Tuesday, February 16th 2010

Industry Buzz & Snippets: 02/12/10

Ad Formats & Technologies: Facebook releases beta version of ad conversion tracking. Yahoo display strategy turns to OPA ad formats in effort to drive premium prices. Scotttrade   [...]
Posted: Friday, February 12th 2010

Industry Buzz & Snippets: 02/11/10

Ad Buying & Planning: New York Times digital ad revenue up 11%. Discovery profits rise as ads, distribution revenue gain. Havas   [...]
Posted: Thursday, February 11th 2010

P&G Launches eStore to Test Marketing Concepts

Procter & Gamble is launching a new ecommerce "learning lab" that the packaged goods giant says will test concepts and programs that can be reapplied across P&G’s retail partners in the hopes of growing consumer affinity for P&G brands and ultimately increasing sales. The eStore is coming out now in beta with 5,000 invited consumers; it will roll out broadly in the U.S. in March or April, the company   [...]
Posted: Wednesday, February 10th 2010

Industry Buzz & Snippets: 02/10/10

Social Media: Google adds Facebook-like features to gmail. MySpace inks ad deal with TargetSpot. Facebook, AOL link instant messaging. Smartphones:  [...]
Posted: Wednesday, February 10th 2010

Industry Buzz & Snippets: 02/09/10

Analytics: 6 personas that Google Analytics can't track. Ad Targeting: Yahoo aims for more ad dollars from quick service restaurant  [...]
Posted: Tuesday, February 9th 2010

Industry Buzz & Snippets: 02/05/10

Campaigns: Adidas rewards consumers for sharing in online push. Analytics: Real time analytics makes for happy customers. Ad Technology: Study calls for more user choice  [...]
Posted: Friday, February 5th 2010

Industry Buzz & Snippets: 01/26/10

Measurement: Media measurement consortium adds Microsoft, Gannett, Hearst. ComScore and Quantcast spar over methods. ComScore explains evolution of Media Metrix 360.  [...]
Posted: Tuesday, January 26th 2010

Industry Buzz & Snippets: 01/20/10

Ad Networks: Opera buys AdMarvel to shore up advertising. Analytics: Why your website statistic reports are wrong, part 3. Social Media: Forrester report   [...]
Posted: Wednesday, January 20th 2010

DOOH Signs Get Smarter under Intel, Microsoft

Intel Corp. and Microsoft Corp. are envisioning a new generation of so-called smart signs that can recognize the age, gender and height of people in front of them. These digital signs could also serve as on-the-spot providers of raw analytics, conveying back to retailers what products and images have received the most attention on the store floor (via the Wall Street Journal).   [...]
Posted: Tuesday, January 12th 2010