Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]
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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
| Your current selection | AND | NOT |
|---|---|---|
| » ad buying & planning | 320 | 142 |
| » ad pricing | 70 | 392 |
| » ad selling | 145 | 317 |
| » ad targeting | 234 | 228 |
| » advertainment | 23 | 439 |
| » Advertising | 1 | 461 |
| » affiliate marketing | 7 | 455 |
| » agencies & ad departments | 98 | 364 |
| » alternative marketing | 64 | 398 |
| » Asia/Pacific | 7 | 455 |
| » automotive | 7 | 455 |
| » b2b | 14 | 448 |
| » best practices | 53 | 409 |
| » biz buzz | 89 | 373 |
| » branding | 50 | 412 |
| » broadband | 25 | 437 |
| » campaigns & creatives of note | 46 | 416 |
| » case studies | 9 | 453 |
| » co-op marketing & partnerships | 24 | 438 |
| » computers & tech | 21 | 441 |
| » consumer packaged goods | 9 | 453 |
| » CRM | 5 | 457 |
| » cross media | 39 | 423 |
| » deep coverage | 1 | 461 |
| » demographics | 44 | 418 |
| » direct marketing | 35 | 427 |
| » domain names | 7 | 455 |
| » don't believe the hype | 16 | 446 |
| » e-commerce | 58 | 404 |
| » email marketing | 36 | 426 |
| » entertainment | 36 | 426 |
| » Europe | 12 | 450 |
| » events | 3 | 459 |
| » finance | 10 | 452 |
| » global | 4 | 458 |
| » healthcare | 1 | 461 |
| » I-PR & business communications | 1 | 461 |
| » instant messaging marketing | 2 | 460 |
| » interviews | 4 | 458 |
| » intrusive formats | 20 | 442 |
| » legal, government & regulation | 45 | 417 |
| » loyalty & retention | 6 | 456 |
| » major account moves | 6 | 456 |
| » major brands | 43 | 419 |
| » major players news | 188 | 274 |
| » media convergence | 48 | 414 |
| » mobile marketing | 53 | 409 |
| » multi-channel marketing | 16 | 446 |
| » new and improved | 88 | 374 |
| » nonsense & parodies | 2 | 460 |
| » online ad market | 168 | 294 |
| » pearls of wisdom | 29 | 433 |
| » people | 16 | 446 |
| » personalization | 29 | 433 |
| » political parties & organizations | 6 | 456 |
| » privacy | 47 | 415 |
| » promotions | 3 | 459 |
| » publishing | 118 | 344 |
| » real estate | 1 | 461 |
| » research & stats | 135 | 327 |
| » rich media | 68 | 394 |
| » search engine marketing | 127 | 335 |
| » Segmentation & Markets | 1 | 461 |
| » sex sells | 1 | 461 |
| » signs of doom | 15 | 447 |
| » signs of recovery | 6 | 456 |
| » signs of what's to come | 92 | 370 |
| » small business | 9 | 453 |
| » spam & anti-spam | 12 | 450 |
| » Spanish-speaking | 4 | 458 |
| » syndication & RSS | 12 | 450 |
| » technical innovation | 72 | 390 |
| » telecom | 9 | 453 |
| » text ads | 60 | 402 |
| » tools & software | 181 | 281 |
| » top stories | 122 | 340 |
| » travel | 1 | 461 |
| » user experience | 53 | 409 |
| » viral marketing & social media | 63 | 399 |
| » weblog marketing | 15 | 447 |
| » women | 3 | 459 |
| » worst practices | 28 | 434 |
| » Youth | 4 | 458 |
HubSpot Launches App Version of Marketing Grader Tool
All-in-one marketing software company HubSpot has launched a dashboard web app based on its popular Marketing Grader tool. The idea is to "quickly answers marketer's burning questions at a glance," said the company in a statement. Did growth of inbound links take a nosedive? Does the competition suddenly have a lot more indexed pages? Has the last three months of marketing effort improved effectiveness? Are competitors accruing more Facebook fans faster [...]
Posted: Friday, May 18th 2012
Top News: HP Awards PC Business | AmEx Brand Innovation | Groupon Reports Profit | Millennial Media Doesn't | Google Ads Trump Facebook | Social Brand Blunders
Ad Technology:
Volvo Launches China's First RTB-based Advertising
DoubleClick co-founder targets publishers with content-meets-commerce service
Publishers [...]
Posted: Tuesday, May 15th 2012
Top News: Yahoo Turmoil | Search Engine Rankings | Second Guessing Second Price | Amex Tests SoMe Commerce
Ad Technology:
Debunking Ad-Tech Myths
Agency News:
Little Caesars Taps BFG 9000 for National Creative
Brand Takes a Tweeting
Campai [...]
Posted: Monday, May 14th 2012
More Marketers, Advertisers Trust And Conduct Media Audits
At the Association of National Advertisers’ annual Advertising Financial Management Conference yesterday, the Media Audit Council (MAC) presented results of a recent survey as part of the conference’s “Insights From Advertisers Who Have Embraced Media Audits†panel discussion. MAC had conducted the survey to better understand perceptions of marketing and procure [...]
Posted: Wednesday, May 9th 2012
Top News: Advertise In Pauses | Google Invests in Content | Affluents Spend $224B | Yahoo Headhunter Quits | Agencies Need Digital Officers? | Ongo Paywall Folds | Tumblr Sued on Copyrights
Ad Technology:
Microsoft Find a Pro Directory: Getting Help with Your adCenter Campaigns
Agency News:
Organic Named Digital Agency of [...]
Posted: Wednesday, May 9th 2012
InMobi Launches Privacy-Friendly, No-Cost Mobile Conversion Tracking
InMobi, the independent mobile advertising network, has announced the launch of its free-to-integrate-and-use mobile conversion tracking platform, InMobi Ad Tracker.
The platform is designed to allow advertisers and agencies to track any post-click mobile conversion (app downloads, lead generations, sales, or other events) across all mobile marketing channels (both, ad networks and mobile publishers) through a single platform. The solu [...]
Posted: Thursday, May 3rd 2012
Jelli Offers Terrestrial Radio with Social Media Analytics, Ad Engagement
Social radio provider Jelli is claiming to have “reimagined the radio spot, making it more engaging and interactive.†Jelli promises a radio/social media mashup for advertisers, and now promises it can quantify those exposures with social media analytics.
TechCrunch described Jelli [...]
Posted: Thursday, May 3rd 2012
comScore Validated Campaign Essentials (vCE) Signs More Leading Brands
Digital measurement powerhouse comScore has released a shortlist of major brands that have signed on for its validated Campaign Essentials (vCE) for measurement of their online ad campaigns.
The new round of brands will use vCE to validate whether the ads in their campaigns were delivered in-view, in the ri [...]
Posted: Monday, April 30th 2012
Top News: Clearstream's Video Analytics | Digiday's Content Marketing Launch | FTC vs. Google | Marketers Pressure ICANN | Last-Click Overrated? | Clout Not "Klout" | Pinterest's Waning Interest
Ad Technology:
Clearstream Launches Clearview - Advanced Video Analytics Technology to Audit and Evaluate Online Video Venues
Brands:
Oscar de la Renta reinvents social commerce via [...]
Posted: Friday, April 27th 2012
Research: Do We Need A "Pay-per-Hover" Ad Model?
Perhaps “cost per hover†or “pay-per-hover†will become new metrics. comScore and Pretarget, the intent targeting company, have released results of an online advertising study which found that ad viewability and hover time are more strongly correlated with conversions (defined as purchases and requests for information) than clicks or total impressions.
It will [...]
Posted: Thursday, April 26th 2012
ZenithOptimedia Group Rolls Out "Live ROI" Tools, Brand Image
Media agency network ZenithOptimedia Group has launched its global “Live ROI†strategic initiative, promising customers real-time performance measurement and return on investment (ROI). The value prop as Adweek describes it is to "give marketers immediate insights from [...]
Posted: Monday, April 23rd 2012
YouTube Entices Small Business With Keyword Search, Credit, Ambassadors
[...]
Posted: Monday, April 23rd 2012
Top News: Wikipedia Errors | LeBron James Social | Brands Migrating from TV? | Samsung Claims More Infringements
Ad Technology:
Innovid Announces Interactive Video Ad Studio Enhancements
Marketo adds social platform with Crowd Factory acquisition
Branding:
60% of Wikipedia articles about companie [...]
Posted: Thursday, April 19th 2012
Google Offers TV-Like Viewable Impressions, Ratings Technology
Google joins the list of online ad venue that is “chasing TV ad dollars†(as AllThingsD describes it).
Just like streaming video giant Hulu announced yesterday (April 17), Google introduced technologies to enable campaign reporting based on viewable impressions and Gross Rating Points or GRPs, a TV metric. Compared to digital metrics, GRPs are crude, but they are “still the preferred currency [...]
Posted: Wednesday, April 18th 2012
Top News: Gannett Earnings Plummet | Olympic Sponsors "Greenwashing?" | Fortune 500 SoMe Infographic | P&G Glorifies Mothers
Ad Technology:
CEO Moore On 24/7 Media: We’re A Tech Company, Not An Agency
Sinclair Broadcast Group Expands Contract for Harris Corporation Media Software Solution
ChaCha Partners With Adometry [...]
Posted: Tuesday, April 17th 2012
Social Media's Rep as Trend Predictor Takes a Hit
A Princeton research team, led by Felix Ming Fai Wong, has found that Twitter is not as reliable a predictor of the future, at least in terms of movie sales. After analyzing Tweets during the Oscar season and comparing them to reviews at Rotten Tomatoes and other sites, the team determined that Twitter posters tend to be more positive than the general positive, according to Technology Review.
This finding is of interest to mark [...]
Posted: Monday, March 26th 2012
'Eyes On' Metric Could Boost Growing DOOH Channel
Digital out-of-home advertising could get a boost from a new measurement being rolled out under a so-called "Eyes On" program. Described by Joseph Philport, president of the Traffic Audit Bureau for Media Measurement at the American Advertising Federation in Charlotte, Eyes On can deliver demographic information about the effectiveness of billboards, the Charlotte Observer reported.
[...]
Posted: Friday, December 9th 2011
Questions to Ask Your Tag Vendor Before You Move Forward
Last month, TagMan, a provider of tag management applications, secured $5 million in its second round of venture capital funding. Digital media investment firms Greycroft Partners and iNovia Capital led the Series B round, bringing the company’s total funding to date to the $10 million mark.
TagMan, not surprisingly, attributed the successful round to the growing need for its brand of analytics. "Data-driven online marketing is growing exponentially and tag management is the enabling techno [...]
Posted: Wednesday, November 9th 2011
As Ad Networks Grow, So Does Demand for Ad Verification
As the number of ad networks and ad exchanges continue to grow, so has the need for ad verification services -- and more fundamentally -- standards.
This week IAB announced it was assembling a working group on this issue. The goal will be to develop and present a set of standard protocols that any agency ad server could implement to address the proofs of viewability advertisers desire, in a manner that protects the contents of the page.
Industry Measures
[...]
Posted: Friday, November 4th 2011
BrightRoll Adopts CPA Model for Video
BrightRoll is offering an audience guarantee to advertisers for ads that they run on the BrightRoll network. Under the program, called TAG, for Total Audience Guarantee, digital video advertisers only have to pay for the impressions that reach their target audiences.
Bridging the Gap Between TV and Online Video
B [...]
Posted: Thursday, October 6th 2011