Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]
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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
| Your current selection | AND | NOT |
|---|---|---|
| » ad buying & planning | 84 | 60 |
| » ad pricing | 18 | 126 |
| » ad selling | 33 | 111 |
| » ad targeting | 41 | 103 |
| » ad technologies & vendors | 48 | 96 |
| » advertainment | 17 | 127 |
| » affiliate marketing | 1 | 143 |
| » agencies & ad departments | 22 | 122 |
| » alternative marketing | 23 | 121 |
| » Asia/Pacific | 5 | 139 |
| » automotive | 1 | 143 |
| » b2b | 5 | 139 |
| » best practices | 18 | 126 |
| » Beyond Marketing | 1 | 143 |
| » biz buzz | 22 | 122 |
| » branding | 18 | 126 |
| » broadband | 15 | 129 |
| » campaigns & creatives of note | 10 | 134 |
| » case studies | 5 | 139 |
| » co-op marketing & partnerships | 12 | 132 |
| » computers & tech | 12 | 132 |
| » consumer packaged goods | 7 | 137 |
| » CRM | 2 | 142 |
| » cross media | 62 | 82 |
| » deep coverage | 2 | 142 |
| » demographics | 19 | 125 |
| » direct marketing | 12 | 132 |
| » domain names | 3 | 141 |
| » don't believe the hype | 2 | 142 |
| » e-commerce | 11 | 133 |
| » email marketing | 7 | 137 |
| » entertainment | 36 | 108 |
| » Europe | 5 | 139 |
| » events | 2 | 142 |
| » finance | 3 | 141 |
| » global | 5 | 139 |
| » healthcare | 2 | 142 |
| » I-PR & business communications | 4 | 140 |
| » instant messaging marketing | 2 | 142 |
| » intrusive formats | 2 | 142 |
| » Latin America | 1 | 143 |
| » legal, government & regulation | 9 | 135 |
| » loyalty & retention | 3 | 141 |
| » major brands | 23 | 121 |
| » major players news | 44 | 100 |
| » minorities | 1 | 143 |
| » mobile marketing | 15 | 129 |
| » multi-channel marketing | 15 | 129 |
| » new and improved | 15 | 129 |
| » nonsense & parodies | 1 | 143 |
| » online ad market | 54 | 90 |
| » pearls of wisdom | 10 | 134 |
| » people | 8 | 136 |
| » personalization | 6 | 138 |
| » political parties & organizations | 2 | 142 |
| » privacy | 4 | 140 |
| » promotions | 2 | 142 |
| » publishing | 41 | 103 |
| » research & stats | 70 | 74 |
| » rich media | 27 | 117 |
| » search engine marketing | 17 | 127 |
| » seniors | 2 | 142 |
| » signs of doom | 5 | 139 |
| » signs of recovery | 4 | 140 |
| » signs of what's to come | 63 | 81 |
| » spam & anti-spam | 3 | 141 |
| » Spanish-speaking | 1 | 143 |
| » syndication & RSS | 1 | 143 |
| » technical innovation | 21 | 123 |
| » telecom | 6 | 138 |
| » text ads | 2 | 142 |
| » tools & software | 40 | 104 |
| » top stories | 28 | 116 |
| » user experience | 14 | 130 |
| » viral marketing & social media | 18 | 126 |
| » weblog marketing | 8 | 136 |
| » women | 1 | 143 |
| » worst practices | 1 | 143 |
| » Youth | 6 | 138 |
Top News: Yahoo Turmoil | Search Engine Rankings | Second Guessing Second Price | Amex Tests SoMe Commerce
Ad Technology:
Debunking Ad-Tech Myths
Agency News:
Little Caesars Taps BFG 9000 for National Creative
Brand Takes a Tweeting
Campai [...]
Posted: Monday, May 14th 2012
Jelli Offers Terrestrial Radio with Social Media Analytics, Ad Engagement
Social radio provider Jelli is claiming to have “reimagined the radio spot, making it more engaging and interactive.†Jelli promises a radio/social media mashup for advertisers, and now promises it can quantify those exposures with social media analytics.
TechCrunch described Jelli [...]
Posted: Thursday, May 3rd 2012
Top News: Wikipedia Errors | LeBron James Social | Brands Migrating from TV? | Samsung Claims More Infringements
Ad Technology:
Innovid Announces Interactive Video Ad Studio Enhancements
Marketo adds social platform with Crowd Factory acquisition
Branding:
60% of Wikipedia articles about companie [...]
Posted: Thursday, April 19th 2012
Closing Bell: Groupon goes into supermarkets via loyalty cards | SEO reports in Google Analytics | Yapstone's $50M
Ecommerce:
Groupon goes into supermarkets via loyalty cards.
Measurement & Analytics:
Pilot webmaster tools' search queries data in Google Analytics.
Cloud Services:
Apple [...]
Posted: Tuesday, June 7th 2011
Top News: Here comes the news apps | IAB launches mobile ad think tank | Ad vertification rising | 60 million HTC Android handsets
Publishing:
Here come the News apps.
Study: iPads hurting newspapers?
YouTube extends video time, eyes TV.
Mobile Mar [...]
Posted: Friday, December 10th 2010
Tech News: Google Instant for mobile | Nielsen undercounts web traffic | Hulu Plus exits closed beta | 300,000 Apple apps?
Search:
Google introduces Google Instant for mobile.
How one company games Google News.
Social Media:
Google To Facebook: You can't import our user data without reciprocity [...]
Posted: Friday, November 5th 2010
How Will Advertisers React to the Looser ABC Standards?
The Audit Bureau of Circulations is loosening its standards to allow subscribers of digital subscriptions and hybrid publishing plans to count as paid circulation. The board's aim is to accommodate newspapers as they move to bundled print/digital subscription offers and hybrid publishing plans, according to the ABC. (via MediaBuyerPlanner).
But how will advertisers respond [...]
Posted: Thursday, July 29th 2010
Industry Buzz & News: 5/20/10
Ad Technologies:
Google acquires Simplify Media for streaming technology.
Microsoft not opposed to Google web video plan.
Adobe upgrades Flash, aiming to p [...]
Posted: Thursday, May 20th 2010
Industry Buzz & News: 5/06/10
Legal/Regulatory:
New U.S. push to regulate internet access.
Campaigns & Creative:
Yahoo's new ad isn't bad but it's still a waste of $80 million.
Staples keeps customer [...]
Posted: Thursday, May 6th 2010
Nielsen Plans for Measurement Service Could Mean More Online Ads
Nielsen's plan to release online television ratings in conjunction with its regular TV ratings will roll out next fall could have an impact on the number of types of ads that are run on such online content sites as Hulu.
The online ratings will be combined with Nielsen’s C3 rating, which measures TV viewing and three days of DVR viewing. Nielsen will pull online viewing data from 7,500 of the 12,000 households currently in its National People Meter Sample, [...]
Posted: Tuesday, January 26th 2010
Industry Buzz & Snippets: 01/20/10
Ad Networks:
Opera buys AdMarvel to shore up advertising.
Analytics:
Why your website statistic reports are wrong, part 3.
Social Media:
Forrester report [...]
Posted: Wednesday, January 20th 2010
Industry Buzz & Snippets: 01/14/10
Ad Networks:
Amobee acquires London-based RingRing.
Web Analytics:
Why your website statistic reports are wrong, part 2.
Web 2.0:
Netflix on Wii won't c [...]
Posted: Thursday, January 14th 2010
Industry Buzz & Snippets: 01/13/10
Campaigns:
Coors deploys handheld game to bars for Super Bowl build up.
Search:
Google threatens to pull out of China, citing censorship, hack attacks.
AdWords' policy adjustment for display [...]
Posted: Wednesday, January 13th 2010
Industry Buzz & Snippets: 01/06/10
Media:
US Local News Network partners with LA Times on new site.
Analytics:
In wake of data mergers, hyper-targeting takes shape.
Search:
How to [...]
Posted: Wednesday, January 6th 2010
Marketers Jump on E-Reader Data Bandwagon
For now, e-readers are strictly a retail play - for $259 and up, a consumer can purchase a device - along with the content to read on it - from Sony, Amazon and Barnes & Noble.
That, however, has not stopped marketers from planning for the day when these devices - which In-Stat says are poised to grow into a $2 billion market by the end of next year - will eventually provide mobile advertising opportunities.
[...]
Posted: Friday, December 4th 2009
'Share-to-Social' Email Tools Grow Up
As more email marketers adopt 'Share-to-Social' or 'Share-to-Network' tools, best practices are emerging that can serve as role models for future campaigns.
Share-to-Social is the next generation of the 'forward-to-a-friend' forms found on many websites and email campaigns. It now enables a recipient to share an item with an entire social network.
New Offerings
Many new offerings in this area have come to market this year. Exact Target, for example, [...]
Posted: Wednesday, November 18th 2009
Industry Buzz & Snippets: 10/23/09
Web 2.0 Trends:
Amazon: Earnings are up; Kindle is best seller.
It's official – Facebook is king of the social networking scene: MySpace has conceded defeat in contest to become the largest online social network.
Dailymotion, Europe’s biggest online video challenger to YouTube [...]
Posted: Friday, October 23rd 2009
Industry Buzz & Snippets: 10/22/09
Web 2.0 Trends:
Internet advertising is just about the only bright spot in Q3 reports of two major newspaper publishers, Gannett Co. and McClatchy Co.
The New York Times sets 7 digital priorities.
Th [...]
Posted: Thursday, October 22nd 2009
WOM Stars in Hollywood; Plays Leading Roles Elsewhere
Movie studios and music houses are tapping social media not only to generate digital word-of-mouth (WOM) appeal - a strategy first deployed to great success with the Blair Witch Project more than 10 years ago - but also to listen to fans' judgments of film and music and make decisions based on them.Â
Though Hollywood has always intuitively understood the power of WOM marketing, such buzz usually paled in comparison to the publicity generated by mammoth-sized advertising a [...]
Posted: Tuesday, October 20th 2009
WSJ Passes USA Today; HuffPo Passes WashPo
The Wall Street Journal said last week that it has passed USA Today to become the #1 newspaper in the US by weekday circulation, though the USA Today - the longtime holder of this distinction - is still claiming it has the highest total print circulation. Â
The Journal recently told Ad Age that when the next Audit Bureau of Circulations report is released on Oct. 26, it is expected to show average paid circulation [...]
Posted: Monday, October 19th 2009