Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]
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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
| Your current selection | AND | NOT |
|---|---|---|
| » ad buying & planning | 1 | 5 |
| » ad targeting | 1 | 5 |
| » agencies & ad departments | 1 | 5 |
| » alternative marketing | 2 | 4 |
| » best practices | 1 | 5 |
| » case studies | 1 | 5 |
| » consumer packaged goods | 1 | 5 |
| » demographics | 1 | 5 |
| » email marketing | 2 | 4 |
| » entertainment | 1 | 5 |
| » instant messaging marketing | 1 | 5 |
| » loyalty & retention | 1 | 5 |
| » major account moves | 1 | 5 |
| » mobile marketing | 1 | 5 |
| » multi-channel marketing | 1 | 5 |
| » online ad market | 1 | 5 |
| » pearls of wisdom | 2 | 4 |
| » people | 1 | 5 |
| » privacy | 1 | 5 |
| » publishing | 1 | 5 |
| » research & stats | 1 | 5 |
| » search engine marketing | 1 | 5 |
| » spam & anti-spam | 1 | 5 |
| » technical innovation | 1 | 5 |
| » user experience | 1 | 5 |
| » viral marketing & social media | 3 | 3 |
| » weblog marketing | 1 | 5 |
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How to: Tell if you shouldn't trust your analytics data | Make sure an event goes smoothly
How to Tell if You Shouldn't Trust Your Analytics Data
Sometimes readers will comment that they don’t trust the data they’re seeing in Google Analytics, writes Natalie Hart, a Persuasion Analyst with FutureNow, at the Grokdotcom site.
On some occasions it is just an issue of not knowing how to accurately read GA data, she says - and sometimes there really are problems that need to be solved. For instance, when you see a significant drop in traffic, chances are good [...]
Posted: Monday, August 15th 2011
How to: Set up a Foursquare brand page | Reconcile data from different analytical tools
How to Set Up a Foursquare Brand Page
Lisa Barone at Small Business Trends walks readers through this process. FourSquare started letting business owners create official brand pages in January but most SMB firms found they couldn’t participate because their following wasn’t large enough. When Foursquare [...]
Posted: Wednesday, August 10th 2011
How to: track QR codes in Google Analytics | Re-engage an inactive email segment
How to Track QR Codes In Google Analytics
There are two steps, writes TechPad.
One, Generate a trackable URL. You can do that via Google Analytics' campaign tracking parameters, which TechPad discussed in detail in an earlier blog post [...]
Posted: Monday, July 25th 2011
Industry Buzz & Snippets: 12/14/09
Account Moves:
TVGuide.com has selected PubMatic to optimize its ad revenue.
Strategies:
Package-goods players are ramping up online spend.
Email Marketing:
Embedded video in e-mail slows [...]
Posted: Monday, December 14th 2009
New SocNet Tools Seek Missing Revenue Link
CMOs are seeking better ways to link social media advertising and investments with related revenues. Some companies, most notably Procter & Gamble in the UK, have begun experimenting with "pay for engagement" strategies. In September, the company decided to pay publishers when a consumer downloads a game or otherwise indicates he or she has interacted with the site instead basing compensation merely on site visits or number of eyeballs. ( [...]
Posted: Thursday, December 10th 2009
How-To: Identifying Influencers, Neutralizing Detractors
The attention of influencers is coveted because of their mythological ability to drive others to a given brand, whether by force of personality or strong subject knowledge.
But "influencers" are not a single silver-bullet demographic. Depending on the product or service a company hopes to sell, the appropriate circle of influencers can vary.
Tips on Locating Your Influencers:
Write down the top 50 people or groups that impact buying decisions for a spe [...]
Posted: Wednesday, February 27th 2008
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