Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]
Help
To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
| Your current selection | AND | NOT |
|---|---|---|
| » ad buying & planning | 90 | 43 |
| » ad pricing | 11 | 122 |
| » ad selling | 28 | 105 |
| » ad targeting | 56 | 77 |
| » ad technologies & vendors | 64 | 69 |
| » advertainment | 25 | 108 |
| » affiliate marketing | 2 | 131 |
| » agencies & ad departments | 20 | 113 |
| » Asia/Pacific | 3 | 130 |
| » automotive | 2 | 131 |
| » b2b | 5 | 128 |
| » best practices | 28 | 105 |
| » biz buzz | 31 | 102 |
| » branding | 31 | 102 |
| » broadband | 11 | 122 |
| » campaigns & creatives of note | 13 | 120 |
| » case studies | 5 | 128 |
| » co-op marketing & partnerships | 13 | 120 |
| » computers & tech | 6 | 127 |
| » consumer packaged goods | 7 | 126 |
| » CRM | 1 | 132 |
| » cross media | 16 | 117 |
| » deep coverage | 1 | 132 |
| » demographics | 19 | 114 |
| » direct marketing | 18 | 115 |
| » domain names | 5 | 128 |
| » don't believe the hype | 3 | 130 |
| » e-commerce | 10 | 123 |
| » email marketing | 3 | 130 |
| » entertainment | 36 | 97 |
| » Europe | 1 | 132 |
| » events | 1 | 132 |
| » finance | 3 | 130 |
| » healthcare | 2 | 131 |
| » How-to | 2 | 131 |
| » I-PR & business communications | 4 | 129 |
| » instant messaging marketing | 3 | 130 |
| » intrusive formats | 2 | 131 |
| » legal, government & regulation | 8 | 125 |
| » loyalty & retention | 5 | 128 |
| » major brands | 19 | 114 |
| » major players news | 49 | 84 |
| » media convergence | 23 | 110 |
| » minorities | 1 | 132 |
| » mobile marketing | 12 | 121 |
| » multi-channel marketing | 8 | 125 |
| » new and improved | 21 | 112 |
| » online ad market | 46 | 87 |
| » pearls of wisdom | 4 | 129 |
| » people | 9 | 124 |
| » personalization | 8 | 125 |
| » political parties & organizations | 1 | 132 |
| » privacy | 6 | 127 |
| » promotions | 7 | 126 |
| » publishing | 34 | 99 |
| » research & stats | 43 | 90 |
| » rich media | 27 | 106 |
| » search engine marketing | 17 | 116 |
| » Segmentation & Markets | 1 | 132 |
| » seniors | 1 | 132 |
| » signs of doom | 2 | 131 |
| » signs of recovery | 2 | 131 |
| » signs of what's to come | 42 | 91 |
| » small business | 2 | 131 |
| » spam & anti-spam | 1 | 132 |
| » Spanish-speaking | 1 | 132 |
| » syndication & RSS | 8 | 125 |
| » technical innovation | 17 | 116 |
| » telecom | 3 | 130 |
| » text ads | 10 | 123 |
| » tools & software | 35 | 98 |
| » top stories | 28 | 105 |
| » user experience | 30 | 103 |
| » viral marketing & social media | 40 | 93 |
| » weblog marketing | 19 | 114 |
| » women | 1 | 132 |
| » worst practices | 1 | 132 |
| » Youth | 12 | 121 |
Dismiss Google+ At Your Own Risk
Anything that can boast a 112% higher engagement is worth a second look. That is just one of the figures that Simply Measured (the social media analytics firm) released yesterday. Since February, two more brands from the Interbrand Top 100 list (Xerox and Nike) have activated pages, bringing the total to 64 of those 100. (The top 10 for Google+ engagement include Nike, Coke, Star [...]
Posted: Thursday, May 10th 2012
Jelli Offers Terrestrial Radio with Social Media Analytics, Ad Engagement
Social radio provider Jelli is claiming to have “reimagined the radio spot, making it more engaging and interactive.†Jelli promises a radio/social media mashup for advertisers, and now promises it can quantify those exposures with social media analytics.
TechCrunch described Jelli [...]
Posted: Thursday, May 3rd 2012
Top News: Wikipedia Errors | LeBron James Social | Brands Migrating from TV? | Samsung Claims More Infringements
Ad Technology:
Innovid Announces Interactive Video Ad Studio Enhancements
Marketo adds social platform with Crowd Factory acquisition
Branding:
60% of Wikipedia articles about companie [...]
Posted: Thursday, April 19th 2012
Sponsored Forum Posts Increase Response by More than 100%
Sponsored posts that appear in targeted online forums, clearly marked as advertisements, appear to actually increase in their ability to drive response over time - by more than 100% one year after a paid campaign has ended, according to a recent analysis released by PostRelease.
The study also showed that 60 days after a typical sponsored forum post’s appearance, the t [...]
Posted: Thursday, January 21st 2010
Industry Buzz & Snippets: 01/13/10
Campaigns:
Coors deploys handheld game to bars for Super Bowl build up.
Search:
Google threatens to pull out of China, citing censorship, hack attacks.
AdWords' policy adjustment for display [...]
Posted: Wednesday, January 13th 2010
DOOH Signs Get Smarter under Intel, Microsoft
Intel Corp. and Microsoft Corp. are envisioning a new generation of so-called smart signs that can recognize the age, gender and height of people in front of them. These digital signs could also serve as on-the-spot providers of raw analytics, conveying back to retailers what products and images have received the most attention on the store floor (via the Wall Street Journal).
[...]
Posted: Tuesday, January 12th 2010
Industry Buzz & Snippets: 12/23/09
Trends:
Ad Network CEO: celeb deaths of 2009 benefited some marketers.
Search:
The science of managing search ads.
Google unveils new tools for display advertisers on Content Networ [...]
Posted: Wednesday, December 23rd 2009
Industry Buzz & Snippets: 12/17/09
Ad Platforms:
AOL clarifies what Seed could mean for advertisers.
Search:
Google unveils tool to see how others view a website.
Google enhances analytics API.
[...]
Posted: Thursday, December 17th 2009
Industry Buzz & Snippets: 12/15/09
Strategies:
The future of geo-targeting is here.
Stats:
Study: connecting with friends via Facebook more popular than texting, email.
Retailer emails [...]
Posted: Tuesday, December 15th 2009
Industry Buzz & Snippets: 12/11/09
Ad Campaigns:
Sony taps YouTube phenom to remix TV ads.
KISS shows beer can be sold at web concerts too.
Analytics:
Majority of online retailers not confident w [...]
Posted: Friday, December 11th 2009
New SocNet Tools Seek Missing Revenue Link
CMOs are seeking better ways to link social media advertising and investments with related revenues. Some companies, most notably Procter & Gamble in the UK, have begun experimenting with "pay for engagement" strategies. In September, the company decided to pay publishers when a consumer downloads a game or otherwise indicates he or she has interacted with the site instead basing compensation merely on site visits or number of eyeballs. ( [...]
Posted: Thursday, December 10th 2009
DARPA Balloon Hunt Will Yield Crowdsourcing Insights
In an effort to explore the roles the internet and social networking play when solving broad-scope, time-critical problems, the Defense Advanced Research Projects Agency (DARPA) is challenging groups of Americans to locate 10 moored, eight-foot red weather balloons at 10 fixed locations in the continental US.
Such research could build upon the emerging concept of crowdsourcing, which is already fueling a growing number online business and mar [...]
Posted: Wednesday, December 2nd 2009
Non-Profits Struggle to Prove Social Media's Value
Though 88% of execs at US non-profit organizations are currently experimenting with social media, only 51% report using it actively and 79% are uncertain about how to demonstrate its value for their organization, according to a survey conducted by Weber Shandwick and KRC R [...]
Posted: Tuesday, December 1st 2009
Industry Buzz & Snippets 11/12/09
Online Ad Spending:
IDC: worldwide online ad spending drops slightly in Q3.
Online Ad Strategies:
IAB, Bain offer roadmap for online publishers.
Warner Music [...]
Posted: Thursday, November 12th 2009
WOM Stars in Hollywood; Plays Leading Roles Elsewhere
Movie studios and music houses are tapping social media not only to generate digital word-of-mouth (WOM) appeal - a strategy first deployed to great success with the Blair Witch Project more than 10 years ago - but also to listen to fans' judgments of film and music and make decisions based on them.Â
Though Hollywood has always intuitively understood the power of WOM marketing, such buzz usually paled in comparison to the publicity generated by mammoth-sized advertising a [...]
Posted: Tuesday, October 20th 2009
Select Video Stats Availed for Public View on YouTube
YouTube now enables YouTube Insights userss to share stats from its analytics tool on videos they select.
Shareable stats include total views, number of ratings, popularity, geographic audience and viewer demographics. Video owners can select which statistics they want seen. From YouTube:
Now when you watch a video, you can learn even more about it and its audience: on the watch p [...]
Posted: Friday, July 24th 2009
EyeWonder Helps Fox, GE Pontwificate with Users
To promote Season One of "Dollhouse," out on DVD and Blu-ray on July 28, Fox Home Entertainment launched a rich media ad that streams Twitter tweets and enables users to engage in conversation through the ad itself.
The unit was developed with help from EyeWonder and Moxie. It showcases tweets from the feed of Eliza Dushku, star of "Dollhouse," and encourages users to jump in by logging in with existing Twitter accounts.
Submissions are manually screened, after which tweets are permitted t [...]
Posted: Thursday, July 23rd 2009
Topsy Search Gauges Relevance by Retweets
Topsy, a search engine that incorporates real-time data based on tweets, went live this week. The company was founded in 2006 and has raised about $15 million to date.
Unlike Google, which determines the relevance of a site to a given topic based on how many related and influential sites link back to it (among other criteria), Topsy users Twitter's userbase to determine relevance.
Twitter -- which [...]
Posted: Wednesday, May 27th 2009
IAB Doc Seeks to Nail Down Social Media's ROI
The Interactive Advertising Bureau (IAB) has released the Social Media Ad Metrics Definitions (pdf), a document whose objective is to help "marketers better understand the true ROI of participatory communication," stated VP-Industry Services Jeremy Fain.
The sheet divides the social media landscape into three major categories (and associated metrics):
General Social Media Sites. Quantifiers includ [...]
Posted: Wednesday, May 6th 2009
Smart Versioning Optimizes Digital Ads on the Fly
Yesterday Eyeblaster launched Smart Versioning, a tool that lets users modify aspects of new or currently-running ads, including images, text, video, audio, typeface and language.
Updates can be made dynamically, maximizing an ad's potential to convert users as marketers gather new data about them. The feature set promises to improve relevancy, cut costs and make global campaigns more amenable to local markets. It can be integrated into regional and s [...]
Posted: Thursday, February 5th 2009