Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]
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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
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| » mobile marketing | 27 | 268 |
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| » technical innovation | 47 | 248 |
| » telecom | 8 | 287 |
| » text ads | 24 | 271 |
| » tools & software | 90 | 205 |
| » top stories | 62 | 233 |
| » user experience | 47 | 248 |
| » viral marketing & social media | 27 | 268 |
| » weblog marketing | 13 | 282 |
| » women | 2 | 293 |
| » worst practices | 4 | 291 |
| » Youth | 7 | 288 |
Jelli Offers Terrestrial Radio with Social Media Analytics, Ad Engagement
Social radio provider Jelli is claiming to have “reimagined the radio spot, making it more engaging and interactive.†Jelli promises a radio/social media mashup for advertisers, and now promises it can quantify those exposures with social media analytics.
TechCrunch described Jelli [...]
Posted: Thursday, May 3rd 2012
Research: Do We Need A "Pay-per-Hover" Ad Model?
Perhaps “cost per hover†or “pay-per-hover†will become new metrics. comScore and Pretarget, the intent targeting company, have released results of an online advertising study which found that ad viewability and hover time are more strongly correlated with conversions (defined as purchases and requests for information) than clicks or total impressions.
It will [...]
Posted: Thursday, April 26th 2012
Google Offers TV-Like Viewable Impressions, Ratings Technology
Google joins the list of online ad venue that is “chasing TV ad dollars†(as AllThingsD describes it).
Just like streaming video giant Hulu announced yesterday (April 17), Google introduced technologies to enable campaign reporting based on viewable impressions and Gross Rating Points or GRPs, a TV metric. Compared to digital metrics, GRPs are crude, but they are “still the preferred currency [...]
Posted: Wednesday, April 18th 2012
Google Wants to Make Cloud Prediction Analytics as Ubiquitous as Storage. Ford's On Board with That
Google is rolling out a new prediction analytics API, which at least one large multinational - Ford - has said it will use.
The company quietly revealed plans to add the API to its cloud developer suite of products, Forbes reports. The combo computation power and information storage offering will analyze the data that is uploaded to its online storage, then suggest appropriate actio [...]
Posted: Wednesday, May 11th 2011
Welcome to the Next Phase of Social Media Analytics, Wal-Mart Style
Kosmix is the developer of Tweetbeat Firsthand, a plug-in that scans the Internet for references to prominent people or organizations that have Twitter accounts and then provides readers of those pages with their latest tweets. The company is being acquired by Wal-Mart but, surprisingly to some social media tech aficionados, Tweetbeat Firsthand appears to be almost an afterthought - at least in terms of a social marketing application for the company.
Rather, Wal-mart is acqu [...]
Posted: Tuesday, April 19th 2011
How Will Advertisers React to the Looser ABC Standards?
The Audit Bureau of Circulations is loosening its standards to allow subscribers of digital subscriptions and hybrid publishing plans to count as paid circulation. The board's aim is to accommodate newspapers as they move to bundled print/digital subscription offers and hybrid publishing plans, according to the ABC. (via MediaBuyerPlanner).
But how will advertisers respond [...]
Posted: Thursday, July 29th 2010
Industry Buzz & News: 5/06/10
Legal/Regulatory:
New U.S. push to regulate internet access.
Campaigns & Creative:
Yahoo's new ad isn't bad but it's still a waste of $80 million.
Staples keeps customer [...]
Posted: Thursday, May 6th 2010
Industry Buzz & News: 5/05/10
Measurement & Analytics:
Nielsen acquires video analytics firm GlanceGuide.
Agencies:
Ad agency commission and the rise of the media black market.
AudienceScience [...]
Posted: Wednesday, May 5th 2010
CBS Outdoor Offers Third Party Eyes On Validation
For the first time, out-of-home ratings will be available via an independent source, giving advertisers not only proof that their campaign ran but a measure of audience reach, thanks to CBS Outdoor's adoption of the Eyes On ratings from a third party.
Until now, advertisers were delivered Eyes On ratings from the media companies themselves, but getting the ratings into third party software systems was the next logical step, [...]
Posted: Tuesday, May 4th 2010
P&G Launches eStore to Test Marketing Concepts
Procter & Gamble is launching a new ecommerce "learning lab" that the packaged goods giant says will test concepts and programs that can be reapplied across P&G’s retail partners in the hopes of growing consumer affinity for P&G brands and ultimately increasing sales.
The eStore is coming out now in beta with 5,000 invited consumers; it will roll out broadly in the U.S. in March or April, the company [...]
Posted: Wednesday, February 10th 2010
New Index Ranks Facebook Fans' Fashion Choices
A new index that tracks the popularity of fashion brands on Facebook has joined the growing number of social media marketing and measurement tools. Called the Stylophane Facebook Fashion Index, it was developed by Stylophane e-commerce provider, which also tracks the most popular brands on Facebook each month.
Launched last week, the Fashion Index updates daily and shows the percentage increase or decrease in th [...]
Posted: Monday, February 8th 2010
Tools that Capture Social Media Metrics
Marketers may be less concerned about hard metrics as they invest in social media campaigns this year - but that doesn’t mean they aren't interested at all, or even struggling, in trying to capture value or ROI from their spend. Following are some tools that can help:
Google Analytics. This free tool provides a powerful baseline for a variety of different factor [...]
Posted: Thursday, February 4th 2010
5 Signs of Mobile Advertising's Coming Dominance
Mobile ads might consist of only a tiny portion of digital advertising - but their potential looms large. Analysts such as Morgan Stanley are adopting bullish assumptions about mobile computing's growing reach.
The industry is not there yet, however. Ad platforms are still very fragmented, making it cumbersome to place ads across multiple devices or OS. Also the mobile ad technology itself is only [...]
Posted: Thursday, February 4th 2010
B2B Online Marketing Holds Strong Growth Potential
B2B online marketing was worth $3 billion in 2009 and should grow at an annual compound rate of 12% to 2013, according to a new report from strategy consulting firm AMR International.
Social media spending is forecast to rise the most dramatically during the next three years, with a 21% compound annual growth rate. Other individual B2B marketing sectors with predicted growth rates higher than the overall rate of 12% include lead generation websit [...]
Posted: Thursday, February 4th 2010
Nielsen Plans for Measurement Service Could Mean More Online Ads
Nielsen's plan to release online television ratings in conjunction with its regular TV ratings will roll out next fall could have an impact on the number of types of ads that are run on such online content sites as Hulu.
The online ratings will be combined with Nielsen’s C3 rating, which measures TV viewing and three days of DVR viewing. Nielsen will pull online viewing data from 7,500 of the 12,000 households currently in its National People Meter Sample, [...]
Posted: Tuesday, January 26th 2010
DOOH Signs Get Smarter under Intel, Microsoft
Intel Corp. and Microsoft Corp. are envisioning a new generation of so-called smart signs that can recognize the age, gender and height of people in front of them. These digital signs could also serve as on-the-spot providers of raw analytics, conveying back to retailers what products and images have received the most attention on the store floor (via the Wall Street Journal).
[...]
Posted: Tuesday, January 12th 2010
Industry Buzz & Snippets: 01/12/10
Ad Technology:
Real time price changes reflected in banner ads.
Consumer opinions online seen as curse, not gift.
Commission Junction vets [...]
Posted: Tuesday, January 12th 2010
Industry Buzz & Snippets: 01/11/10
Campaigns:
Aflac is leaving its agency and taking the duck.
NJ governor's race yielded small online spends.
Analytics:
5 tips for investing in analytics.
E-Mail Marketing: [...]
Posted: Monday, January 11th 2010
Industry Buzz & Snippets: 01/07/10
Analytics:
AdClick tracking vs. web analytics: why are the numbers so different?
Industry:
MTV, Crisp partner on mobile ads.
[...]
Posted: Thursday, January 7th 2010
MarketingVOX Needs Your Feedback
We're currently conducting our annual readership poll to get feedback that will help us improve MarketingVOX. We'd appreciate it if you could take a few moments to take our short survey. We know you are probably asked to fill out a lot of these things during a typical week, but we really need your help. In an attempt to be respectful of your time - we've attempted to keep our survey to the most important questions.
Please tell us what you like, don’t like and how we stack up with ot [...]
Posted: Monday, December 28th 2009