Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]
Help
To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
| Your current selection | AND | NOT |
|---|---|---|
| » ad buying & planning | 285 | 177 |
| » ad pricing | 44 | 418 |
| » ad selling | 131 | 331 |
| » ad targeting | 162 | 300 |
| » ad technologies & vendors | 188 | 274 |
| » advertainment | 16 | 446 |
| » affiliate marketing | 7 | 455 |
| » agencies & ad departments | 98 | 364 |
| » alternative marketing | 49 | 413 |
| » Asia/Pacific | 7 | 455 |
| » automotive | 8 | 454 |
| » b2b | 17 | 445 |
| » best practices | 61 | 401 |
| » biz buzz | 142 | 320 |
| » branding | 39 | 423 |
| » broadband | 33 | 429 |
| » campaigns & creatives of note | 32 | 430 |
| » case studies | 10 | 452 |
| » co-op marketing & partnerships | 25 | 437 |
| » computers & tech | 26 | 436 |
| » consumer packaged goods | 9 | 453 |
| » CRM | 1 | 461 |
| » cross media | 49 | 413 |
| » demographics | 43 | 419 |
| » direct marketing | 43 | 419 |
| » domain names | 10 | 452 |
| » don't believe the hype | 9 | 453 |
| » e-commerce | 60 | 402 |
| » email marketing | 25 | 437 |
| » entertainment | 61 | 401 |
| » Europe | 19 | 443 |
| » events | 11 | 451 |
| » finance | 14 | 448 |
| » global | 8 | 454 |
| » healthcare | 3 | 459 |
| » I-PR & business communications | 5 | 457 |
| » instant messaging marketing | 2 | 460 |
| » interviews | 2 | 460 |
| » intrusive formats | 7 | 455 |
| » legal, government & regulation | 40 | 422 |
| » loyalty & retention | 11 | 451 |
| » major account moves | 1 | 461 |
| » major brands | 68 | 394 |
| » media convergence | 44 | 418 |
| » minorities | 1 | 461 |
| » mobile marketing | 36 | 426 |
| » multi-channel marketing | 21 | 441 |
| » new and improved | 110 | 352 |
| » nonsense & parodies | 3 | 459 |
| » online ad market | 132 | 330 |
| » pearls of wisdom | 12 | 450 |
| » people | 24 | 438 |
| » personalization | 18 | 444 |
| » political parties & organizations | 9 | 453 |
| » privacy | 24 | 438 |
| » promotions | 4 | 458 |
| » publishing | 152 | 310 |
| » research & stats | 188 | 274 |
| » rich media | 60 | 402 |
| » search engine marketing | 117 | 345 |
| » Segmentation & Markets | 1 | 461 |
| » signs of doom | 16 | 446 |
| » signs of recovery | 9 | 453 |
| » signs of what's to come | 106 | 356 |
| » small business | 6 | 456 |
| » spam & anti-spam | 13 | 449 |
| » Spanish-speaking | 3 | 459 |
| » syndication & RSS | 12 | 450 |
| » technical innovation | 50 | 412 |
| » telecom | 7 | 455 |
| » text ads | 55 | 407 |
| » tools & software | 158 | 304 |
| » top stories | 119 | 343 |
| » travel | 2 | 460 |
| » user experience | 46 | 416 |
| » viral marketing & social media | 33 | 429 |
| » weblog marketing | 19 | 443 |
| » women | 3 | 459 |
| » worst practices | 32 | 430 |
| » Youth | 7 | 455 |
Welcome to the Next Phase of Social Media Analytics, Wal-Mart Style
Kosmix is the developer of Tweetbeat Firsthand, a plug-in that scans the Internet for references to prominent people or organizations that have Twitter accounts and then provides readers of those pages with their latest tweets. The company is being acquired by Wal-Mart but, surprisingly to some social media tech aficionados, Tweetbeat Firsthand appears to be almost an afterthought - at least in terms of a social marketing application for the company.
Rather, Wal-mart is acqu [...]
Posted: Tuesday, April 19th 2011
Industry Buzz & Snippets: 02/16/10
Ad Platforms:
Former Havas digital chief wants to simpli.fi ad targeting of online searchers.
Online video gets an ad exchange.
Search:
Google maint [...]
Posted: Tuesday, February 16th 2010
Industry Buzz & Snippets: 02/12/10
Ad Formats & Technologies:
Facebook releases beta version of ad conversion tracking.
Yahoo display strategy turns to OPA ad formats in effort to drive premium prices.
Scotttrade [...]
Posted: Friday, February 12th 2010
Industry Buzz & Snippets: 02/08/10
Industry:
Google's display ads should top $1 billion.
Mobclix strikes deal to enhance targeting on smartphones.
Campaigns:
Google scores with Paris Super Bowl ad. [...]
Posted: Monday, February 8th 2010
Industry Buzz & Snippets: 02/05/10
Campaigns:
Adidas rewards consumers for sharing in online push.
Analytics:
Real time analytics makes for happy customers.
Ad Technology:
Study calls for more user choice [...]
Posted: Friday, February 5th 2010
Industry Buzz & Snippets: 01/12/10
Ad Technology:
Real time price changes reflected in banner ads.
Consumer opinions online seen as curse, not gift.
Commission Junction vets [...]
Posted: Tuesday, January 12th 2010
Industry Buzz & Snippets: 01/07/10
Analytics:
AdClick tracking vs. web analytics: why are the numbers so different?
Industry:
MTV, Crisp partner on mobile ads.
[...]
Posted: Thursday, January 7th 2010
Industry Buzz & Snippets: 01/06/10
Media:
US Local News Network partners with LA Times on new site.
Analytics:
In wake of data mergers, hyper-targeting takes shape.
Search:
How to [...]
Posted: Wednesday, January 6th 2010
Industry Buzz & Snippets: 01/05/09
Industry:
Apple to buy Quattro Wireless for $275 million.
Analyst forecasts better days in 2010 for online ads.
Another year of waiting for serious revenue from mobile ads, online display and social m [...]
Posted: Tuesday, January 5th 2010
Industry Buzz & Snippets: 12/23/09
Trends:
Ad Network CEO: celeb deaths of 2009 benefited some marketers.
Search:
The science of managing search ads.
Google unveils new tools for display advertisers on Content Networ [...]
Posted: Wednesday, December 23rd 2009
Industry Buzz & Snippets: 12/22/09
Measurement:
How to use comScore’s hybrid methodology for measurement.
Campaigns:
Hanes adds sock to the holidays with charitable drive on Facebook.
Strategies:
Nonprofits update tactics to cut through holiday f [...]
Posted: Tuesday, December 22nd 2009
Industry Buzz & Snippets: 12/17/09
Ad Platforms:
AOL clarifies what Seed could mean for advertisers.
Search:
Google unveils tool to see how others view a website.
Google enhances analytics API.
[...]
Posted: Thursday, December 17th 2009
DARPA Balloon Hunt Will Yield Crowdsourcing Insights
In an effort to explore the roles the internet and social networking play when solving broad-scope, time-critical problems, the Defense Advanced Research Projects Agency (DARPA) is challenging groups of Americans to locate 10 moored, eight-foot red weather balloons at 10 fixed locations in the continental US.
Such research could build upon the emerging concept of crowdsourcing, which is already fueling a growing number online business and mar [...]
Posted: Wednesday, December 2nd 2009
Univision Gives Real-Time Control to Hispanic Advertisers
Univision is launching an online ad network designed to help advertisers better connect with US Hispanics. Called Univision Partner Group, it will encompass its own properties as well as third-party publishers based in the US, Latin America and Spain and will feature "a collection of premium Spanish-language websites and mobile web publishers handpicked by the Univision editors."
The network will give companies targeting Hispanic audiences the ability to control their campaigns and monitor th [...]
Posted: Wednesday, December 2nd 2009
Beyond News: Microsoft Aims Higher with Bing
Though Microsoft has made many well-publicized moves to officially promote Bing, the company has more quietly been taking other steps that could propel the #3 search engine to a bigger share of market - much faster than many industry watchers anticipated when the search engine was rolled out.
Most notable in the news lately is Bing's "take-no-prisoners" approach to news content. According [...]
Posted: Wednesday, November 25th 2009
Google Taps Teracent for Real Time, Customizable Ads
Advertisers will be able to better customize and personalize Google display ads with new technology the company is incorporating from its latest corporate purchase.
Google announced this week it was acquiring display ad start up Teracent, a firm that has made a name for itself with real time algorithms that can customize and automatically build ads from among thousands of different choices of creative elements.
The algorithms can incorporate user information, such as a viewer's geographic [...]
Posted: Tuesday, November 24th 2009
Industry Buzz & Snippets 11/12/09
Online Ad Spending:
IDC: worldwide online ad spending drops slightly in Q3.
Online Ad Strategies:
IAB, Bain offer roadmap for online publishers.
Warner Music [...]
Posted: Thursday, November 12th 2009
Industry Buzz & Snippets: 10/23/09
Web 2.0 Trends:
Amazon: Earnings are up; Kindle is best seller.
It's official – Facebook is king of the social networking scene: MySpace has conceded defeat in contest to become the largest online social network.
Dailymotion, Europe’s biggest online video challenger to YouTube [...]
Posted: Friday, October 23rd 2009
Industry Buzz & Snippets: 10/22/09
Web 2.0 Trends:
Internet advertising is just about the only bright spot in Q3 reports of two major newspaper publishers, Gannett Co. and McClatchy Co.
The New York Times sets 7 digital priorities.
Th [...]
Posted: Thursday, October 22nd 2009
WOM Stars in Hollywood; Plays Leading Roles Elsewhere
Movie studios and music houses are tapping social media not only to generate digital word-of-mouth (WOM) appeal - a strategy first deployed to great success with the Blair Witch Project more than 10 years ago - but also to listen to fans' judgments of film and music and make decisions based on them.Â
Though Hollywood has always intuitively understood the power of WOM marketing, such buzz usually paled in comparison to the publicity generated by mammoth-sized advertising a [...]
Posted: Tuesday, October 20th 2009