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Best-in-Class Companies to Raise Analytics Budgets

Facing increasing market pressure, 60 percent of top-performing ("Best-in-Class") companies plan to increase budgets for customer analytics and segmentation technologies next year to find more sophisticated ways of identifying key trends and commonalities among customers, according to an Aberdeen Group report (  [...]
Posted: Tuesday, September 23rd 2008

Retailers Pressured to Drive Lifetime Customer Value

58 percent of retailers say the top pressure that influences their loyalty-program decisions is the need to develop lifetime customer value, according to research conducted by Aberdeen Group, reports MarketingCharts.   [...]
Posted: Wednesday, August 6th 2008

Click Fraud Stabilizes but Botnets Burgeon

The industry-average click-fraud rate was 16.25 percent in Q2, down from Q1's 16.3 percent but up from 2Q07's 15.8 percent, according to pay-per-click (PPC) figures from Click Forensics and click-fraud reporting service Click Fraud Index, MarketingCharts   [...]
Posted: Friday, July 25th 2008

Amazing Ad Recall Rates from Podcasts, Online Video Shows

Ads in podcasts are three times as effective as "traditional" online video ads, and seven times more so than television ads, according to four campaign studies conducted by Podtrac and TNS, MarketingCharts   [...]
Posted: Tuesday, April 22nd 2008

Churn Happens as Marketers Fail to Leverage Customer Data, Analytics

Lack of customer data sharing, integration and insight is undermining competitiveness, retention rates, revenue and profitability among global marketers, according to a new study from the Chief Marketing Officer (CMO) Council, writes MarketingCharts. Conducted in late 2007 and early 2008, the   [...]
Posted: Wednesday, April 16th 2008

Economic Impact of Word-of-Mouth Calculated with Net Promoter Model

Customer word-of-mouth (WOM) behaviors have strong financial positive and negative impact on customer loyalty, ultimately affecting company growth, according to a SatMetrix Syst  [...]
Posted: Thursday, April 3rd 2008

Social Media Marketing Still Lacks Strong Metrics

Companies adopt social media as a marketing tool but struggle to find effective metrics, writes Paul Gillin (author of The New Influencers) in a report issued by the Society for New Communications Research (SNCR), MarketingCharts   [...]
Posted: Tuesday, April 1st 2008

Travel and Career-Related Sites Fastest-Growing in UK

Unique visitors to travel, career, tax, and real estate sites in the UK increased from December '07 to January '08, reports comScore, citing its World Metrix audience measurement service, writes MarketingCharts. The January data also show Google Sites, Microsoft Sites, and eBay to be UK internet properties with the m  [...]
Posted: Friday, February 29th 2008

For Email Marketers, MailChimp Lobs Intelligence API Out of Cage

MailChimp has announced the release of the "intelligence API" that enables email marketers to sync campaign data to their customer database. Along with customer data syncing, the API also: "Scrubs" lists, by withdrawing unsubscribe requests and bounced emails Links campaign stats to the database, enabling better targeting Sends campaigns based on purchase/signup date segments The API, available in XML-RPC, PHP and JSON, will ideall  [...]
Posted: Wednesday, December 12th 2007

Land Rover, AdMob Connect with Big Spenders on iPhone

For high net worth customers, Land Rover partnered with AdMob. Its resulting campaign targeted smartphone users and took advantage of AdMob's new ad unit, exclusive to the iPhone (see video), which has a store-locator in the banner itself. Of those who clicked on the Land Rover mobile ad, 23 percent of customers responded to at least one call-to-action on the landing page: 88 percent watched the video, 9 percent enter  [...]
Posted: Tuesday, December 4th 2007

Email Marketers Don't Always Measure What Counts

EmailStatCenter.com has released results from its First Annual State of Email Metrics survey; sponsored by Campaigner, the study measures interactive marketing professionals' views on email-marketing metrics and the challenges and focus areas for 2008, writes MarketingCharts. Click-through and deli  [...]
Posted: Friday, November 16th 2007

Audited Mobile Advertising Audience Composition Metrics Released

Mobile advertising effectively reaches some of the most desirable, yet elusive, media consumers - if the responses from a survey of the AdMob publisher network by M:Metrics are an indication, writes MarketingCharts. Some 65.5 percent of respondents were 18-34-year-olds, with broad demogra  [...]
Posted: Friday, September 21st 2007

Juice Media Selects ExactTarget to Handle Email Marketing

Juice Media has selected ExactTarget to power its email marketing efforts. Juice plans to integrate Exact's email marketing platform into its "CRM and Web 2.0 marketing platform," according to DM News. Called JuiceMetrIQs, Juice's "CRM 2.0 platform" ini  [...]
Posted: Wednesday, September 19th 2007

Multichannel Data Use Marketers' Greatest Challenge

Multichannel data utilization is marketers' greatest challenge, cited by almost 30 percent of respondents to a recent survey of marketers attending the Alterian Annual Summit, held in Chicago in August, reports MarketingCharts.   [...]
Posted: Thursday, September 13th 2007

With Strong Brand Recall, Bar Hoppers May Be a Marketer's Best Friend

An Arbitron study of nightclubs and bars divulged that ads on the Ecast platform, which serves brand messages on digital jukeboxes, enjoyed 43 percent brand recall. Advertising Age reports that bars and nightclubs are among the top arenas that outdoor marketers consider "captive environments," particularly for 21-to-34-year-old males. Of the digital jukeboxes that host Ecast ads, Product Manager Diane Williams   [...]
Posted: Thursday, August 9th 2007

Online Merchants Increasing E-Commerce Budgets for Apps, Services

Nearly 8 of 10 web retailers (78.2 percent) - among chain retailers, catalog companies, virtual merchants and consumer brand manufacturers - plan to increase their spending on e-commerce applications and services this year, according to an Internet Retailer survey of e-commerce technology spending intentions, wri  [...]
Posted: Monday, August 6th 2007

Study: Customer Data Quality a Basis of Business Growth

Nine of 10 of "Best-in-Class" businesses plan to implement enterprise data management solutions within two years, and 74 percent plan to implement formal master data management programs, writes CRM Buyer, citing a recent study from Aberdeen, MarketingCharts reports. "Poor data   [...]
Posted: Wednesday, July 25th 2007

Pew: 47 percent of US Adults Have Home Broadband

Nearly half (47 percent) of all adult Americans now have a high-speed Internet connection at home, compared with 42 percent in early 2006 and 30 percent in early 2005, according to a February 2007 survey by the Pew Internet & American Life Project, reports MarketingCharts.   [...]
Posted: Tuesday, July 10th 2007

Assets of High-Net-Worth Individuals Reach $37.2 Trillion

Driven by a strong global economy, the wealth of the world's high-net-worth individuals (HNWI*) increased 11.4 percent to (U.S.) $37.2 trillion in 2006, according to the 11th annual World Wealth Report, released last week by Merrill Lynch and Capgemini, MarketingCharts reports. That was the first dou  [...]
Posted: Monday, July 2nd 2007

Global Advertising Spend to Grow 6.4 percent in '08

Carat on Wednesday said it forecast 6.4 percent growth in global ad spending in 2008, and did not revise its forecast of 5.8 percent for 2007, only slightly less than the 5.9 percent growth in 2006, writes MarketingCharts. Carat is Europe's biggest media-buying firm and a unit of Britain's Aegis. In 2008, t  [...]
Posted: Monday, July 2nd 2007