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aQuantive Acquisition Makes Microsoft Buyer & Seller

The acquisition of aQuantive will give Microsoft a boost in metrics and prepare them for the future of advertising, according to Martin Laetsch, senior director of search strategy at SEMDirector, in an email correspondence. Laetsch calls Microsoft's acquisition a reaction to the Google/Doubleclick deal, and the reason they didn't   [...]
Posted: Monday, May 21st 2007

Analyst: MySpace Going Mobile

RBC Capital analyst Jordan Rohan said after meeting with the managers of MySpace that the firm is developing a mobile phone application. He also said that the site could be worth $15 billion or more in the next few years. Rohan, realizing the boldness of his claim, said it could be justified on the basis of MySpace's "raw, unprecedented user/usage growth," ZDNet reports. Rohan also based his prediction on the site's "massi  [...]
Posted: Thursday, September 28th 2006

Tacoda: Users Engage More with Behaviorally Targeted Ads

Behaviorally targeted online advertising solutions provider Tacoda has released the results of an eye-tracking study that pits behavioral targeting against contextual targeting in terms of user engagement with advertised brands. The primary finding: Behavioral targeting generated an average of 17 percent more "looks" at the ads than contextual targeting, and after the first exposure, that advantage increased to 54 percent. However, the total time ("seconds") s  [...]
Posted: Wednesday, January 18th 2006

BuzzMetrics Buys Intelliseek, Becomes Nielsen BuzzMetrics

Nielsen parent VNU is taking a majority stake in word-of-mouth measurement firm BuzzMetrics - which itself announced that it is acquiring rival Intelliseek - and forming a new company, Nielsen BuzzMetrics, ClickZ   [...]
Posted: Wednesday, January 18th 2006

Consortium Makes Bid for VNU

Netherlands-based VNU, which owns Nielsen Media Research, ACNielsen and Adweek (among others) on Monday said it was in talks to be acquired by a group of private equity firms that have offered to buy it for as much as 7.3 billion euros (approximately $8.8 billion), or 28.00-28.50 euros per share, reports Reuters. The buyout firms are t  [...]
Posted: Tuesday, January 17th 2006

Google Increases Lead in Search Share Rankings

Google maintained its lead in the U.S. search market in November with 39.8 percent of all the searches conducted, followed by Yahoo at 29.5 percent and MSN at 14.2 percent, according to comScore Media Metrix monthly numbers released Friday. Year over year, Google's search share increased 5.2 percentage points, whereas Yahoo's declined 2.5 points,  [...]
Posted: Tuesday, January 10th 2006

Circ Auditor Gives Nod to Standalone Digital Pubs

Media circulation auditor BPA Worldwide has amended its rules (pdf) to audit standalone digital magazines in addition to digital versions of print publications, writes DM News. The amendments revise BPA's definition of digital  [...]
Posted: Tuesday, January 10th 2006

Search Marketers Spent $5.75B, Mostly on Paid Placement

Advertisers in the U.S. and Canada spent $5.75 billion on search engine marketing (SEM) in 2005 - 44 percent more than in 2004 - according to "The State of Search Engine Marketing 2005" report, released today (Monday) by the Search Engine Marketing Professional Organization (SEMPO), which predicts  [...]
Posted: Monday, January 9th 2006

Searchers' Fealty up for Grabs

Though Google leads among search engines and has increased its share of online searches to 41 percent from 31 percent two years ago, searchers continue to use multiple engines and marketers need to consider their ever-shifting loyalty, according to Forrester Research's report "Search Loyalty Is Hard to Find," writes InternetRetailer. Though 40 percent of online users say they are loyal to one of the four large search engines (G  [...]
Posted: Friday, January 6th 2006

NSA, White House Give Cookies to Visitors

First the National Security Agency, and now the While House have been caught illegally tracking U.S. citizens' and others' online movements - but the latest revelations have little to do with domestic spying under the guise of national security measures, and more to do with the web sites of the NSA and White house placing cookie, apparently inadvertently, on the hard drives of those who visit them. Red Herring   [...]
Posted: Friday, December 30th 2005

adCenter ROI High, Number of Advertisers Kept Low

Pilot campaigns using MSN's adCenter paid-search system are generating high conversion rates but Microsoft should more quickly expand the program, search marketers say, according to DM News. Apparently, demand is high but MSN is limiting the testing as it continues to serve Yahoo search ads. In the U.S., som  [...]
Posted: Friday, December 23rd 2005

Nielsen Introduces DVR Ratings

Taking into account the impact of digital video recorders (DVRs) on the value of commercials, Nielsen Media Research will begin to issue two new sets of program data in addition to the existing ratings for real-time (or "live") viewing, reports AdWeek. Starting Dec. 28, Nielsen will also issue same-day program playbacks, and on Jan. 17 it will issue seven-day program playback ratings. It says on 90 perc  [...]
Posted: Thursday, December 22nd 2005

Ford to Launch VOD Campaign, Gather Ad-Viewing Data

Ford plans to launch its first video-on-demand ad campaign at the end of December, betting that VOD will become as important for selling cars as the web, writes AdWeek. The ads will air on cable systems owned by Cablevision and Charter Communications, placing the ads before their some 4.5 million digital subscribers.   [...]
Posted: Tuesday, December 20th 2005

Yahoo to Measure Online and Offline Ad Effectiveness

Yahoo on Friday launched an analytics service that allows advertising on Yahoo sites to not only measure the performance of their online ads but also compare them with their radio, TV and print campaigns, writes CNET. Yahoo has partnered with Marketing Man  [...]
Posted: Monday, December 19th 2005

IAB Developing New Standards for Measuring Traffic

The Interactive Advertising Bureau is developing new, more exacting standards for measuring traffic, an undertaking it calls the "nomenclature project" - and some online publishers may not like the changes - writes CNET. For one, traffic from content partners will have to me  [...]
Posted: Monday, December 19th 2005

Media Shops Help Design Channel-Planning Tool

Carat, Initiative, Mediaedge:CIA, Mindshare, and PHD are charter subscribers of Compose, a new channel-planning software tool designed by Kantar Media Group and built by Pointlogic, reports MediaPost (  [...]
Posted: Thursday, December 15th 2005

RSS Content and Ad Performance Measured

RSS ads that are standalone feed items generate a click-through rate (CTR) of seven percent - more than nine times the CTR of RSS ads displayed in content feeds - according to a study by RSS ad firm Pheedo, writes ClickZ. One likely reason for the better performance of standalone ads is that on Phe  [...]
Posted: Wednesday, December 14th 2005

Skipping Ads a Priority for DVR Owners

Consumers buy digital video recorders both to time-shift (record for later viewing) and to skip commercials, according to new research by WPP Group's Mindshare, writes AdWeek. That finding seems to contradict broadcast networks' recent assertions that consumers' top reason was the ability to time-shift,  [...]
Posted: Wednesday, December 14th 2005

Biz360, Feedster Measure Blog Buzz, Threats, Opportunities

Market intelligence solutions provider Biz360 and RSS content syndication and search firm Feedster have partnered to offer a new service, dubbed BlogView, to help marketing and communications professionals gather intelligence from blog and wiki content that discusses companies, products and competitors - by automating sentiment ratings and uncovering current topics and influencers. Feedster will direct Biz360 to active bl  [...]
Posted: Monday, December 12th 2005

Marketing Drives Holiday E-tail Traffic, Conversions, Revenue Growth

Online marketing campaigns - email, paid search, affiliate marketing, banner ads and shopping comparison-site placements - have played a larger role than usual in shaping shopper behavior early in the holiday season, according to Coremetric's LIVEmark Index benchmark data. The number of visits to retail sites driven by online marketi  [...]
Posted: Thursday, December 8th 2005