Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]
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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
| Your current selection | AND | NOT |
|---|---|---|
| » ad buying & planning | 87 | 51 |
| » ad pricing | 12 | 126 |
| » ad selling | 22 | 116 |
| » ad targeting | 44 | 94 |
| » ad technologies & vendors | 50 | 88 |
| » advertainment | 17 | 121 |
| » affiliate marketing | 4 | 134 |
| » agencies & ad departments | 28 | 110 |
| » alternative marketing | 31 | 107 |
| » Asia/Pacific | 3 | 135 |
| » automotive | 7 | 131 |
| » b2b | 4 | 134 |
| » best practices | 36 | 102 |
| » biz buzz | 23 | 115 |
| » broadband | 9 | 129 |
| » campaigns & creatives of note | 29 | 109 |
| » case studies | 13 | 125 |
| » co-op marketing & partnerships | 11 | 127 |
| » computers & tech | 6 | 132 |
| » consumer packaged goods | 9 | 129 |
| » CRM | 2 | 136 |
| » cross media | 20 | 118 |
| » demographics | 22 | 116 |
| » direct marketing | 19 | 119 |
| » domain names | 3 | 135 |
| » don't believe the hype | 7 | 131 |
| » e-commerce | 20 | 118 |
| » email marketing | 10 | 128 |
| » entertainment | 20 | 118 |
| » Europe | 5 | 133 |
| » events | 1 | 137 |
| » finance | 4 | 134 |
| » global | 1 | 137 |
| » healthcare | 2 | 136 |
| » I-PR & business communications | 9 | 129 |
| » instant messaging marketing | 2 | 136 |
| » interviews | 5 | 133 |
| » intrusive formats | 2 | 136 |
| » legal, government & regulation | 4 | 134 |
| » loyalty & retention | 11 | 127 |
| » major account moves | 3 | 135 |
| » major brands | 39 | 99 |
| » major players news | 39 | 99 |
| » media convergence | 18 | 120 |
| » mobile marketing | 9 | 129 |
| » multi-channel marketing | 9 | 129 |
| » new and improved | 16 | 122 |
| » nonsense & parodies | 1 | 137 |
| » online ad market | 55 | 83 |
| » pearls of wisdom | 12 | 126 |
| » people | 12 | 126 |
| » personalization | 4 | 134 |
| » political parties & organizations | 2 | 136 |
| » privacy | 3 | 135 |
| » promotions | 4 | 134 |
| » publishing | 24 | 114 |
| » research & stats | 79 | 59 |
| » rich media | 22 | 116 |
| » search engine marketing | 23 | 115 |
| » seniors | 1 | 137 |
| » signs of doom | 1 | 137 |
| » signs of recovery | 2 | 136 |
| » signs of what's to come | 29 | 109 |
| » small business | 2 | 136 |
| » spam & anti-spam | 2 | 136 |
| » subscribe to marketingwonk daily | 1 | 137 |
| » syndication & RSS | 3 | 135 |
| » technical innovation | 10 | 128 |
| » telecom | 6 | 132 |
| » text ads | 16 | 122 |
| » tools & software | 25 | 113 |
| » top stories | 27 | 111 |
| » travel | 2 | 136 |
| » user experience | 25 | 113 |
| » viral marketing & social media | 26 | 112 |
| » weblog marketing | 13 | 125 |
| » women | 1 | 137 |
| » worst practices | 2 | 136 |
| » Youth | 11 | 127 |
Top News: HP Awards PC Business | AmEx Brand Innovation | Groupon Reports Profit | Millennial Media Doesn't | Google Ads Trump Facebook | Social Brand Blunders
Ad Technology:
Volvo Launches China's First RTB-based Advertising
DoubleClick co-founder targets publishers with content-meets-commerce service
Publishers [...]
Posted: Tuesday, May 15th 2012
Top News: Yahoo Turmoil | Search Engine Rankings | Second Guessing Second Price | Amex Tests SoMe Commerce
Ad Technology:
Debunking Ad-Tech Myths
Agency News:
Little Caesars Taps BFG 9000 for National Creative
Brand Takes a Tweeting
Campai [...]
Posted: Monday, May 14th 2012
Dismiss Google+ At Your Own Risk
Anything that can boast a 112% higher engagement is worth a second look. That is just one of the figures that Simply Measured (the social media analytics firm) released yesterday. Since February, two more brands from the Interbrand Top 100 list (Xerox and Nike) have activated pages, bringing the total to 64 of those 100. (The top 10 for Google+ engagement include Nike, Coke, Star [...]
Posted: Thursday, May 10th 2012
Top News: Advertise In Pauses | Google Invests in Content | Affluents Spend $224B | Yahoo Headhunter Quits | Agencies Need Digital Officers? | Ongo Paywall Folds | Tumblr Sued on Copyrights
Ad Technology:
Microsoft Find a Pro Directory: Getting Help with Your adCenter Campaigns
Agency News:
Organic Named Digital Agency of [...]
Posted: Wednesday, May 9th 2012
Top News: Clearstream's Video Analytics | Digiday's Content Marketing Launch | FTC vs. Google | Marketers Pressure ICANN | Last-Click Overrated? | Clout Not "Klout" | Pinterest's Waning Interest
Ad Technology:
Clearstream Launches Clearview - Advanced Video Analytics Technology to Audit and Evaluate Online Video Venues
Brands:
Oscar de la Renta reinvents social commerce via [...]
Posted: Friday, April 27th 2012
Top News: Wikipedia Errors | LeBron James Social | Brands Migrating from TV? | Samsung Claims More Infringements
Ad Technology:
Innovid Announces Interactive Video Ad Studio Enhancements
Marketo adds social platform with Crowd Factory acquisition
Branding:
60% of Wikipedia articles about companie [...]
Posted: Thursday, April 19th 2012
Industry Buzz & Snippets: 01/13/10
Campaigns:
Coors deploys handheld game to bars for Super Bowl build up.
Search:
Google threatens to pull out of China, citing censorship, hack attacks.
AdWords' policy adjustment for display [...]
Posted: Wednesday, January 13th 2010
Industry Buzz & Snippets: 01/11/10
Campaigns:
Aflac is leaving its agency and taking the duck.
NJ governor's race yielded small online spends.
Analytics:
5 tips for investing in analytics.
E-Mail Marketing: [...]
Posted: Monday, January 11th 2010
Industry Buzz & Snippets: 12/30/09
Industry:
Four ways technology will change advertising in 2010.
Virtual Goods:
Virtual goods give web firms new revenue in ad slump.
Campaigns:
NHL goes [...]
Posted: Wednesday, December 30th 2009
Charities Outblog Private Sector
The largest charitable organizations in the US far outpace the business world and academia in both their use of and familiarity with social media and their measurement of online buzz, according to a study by the University of Massachusetts Dartmouth Center for Marketing Research, which found that 89% of non-profits used some form of social media in 2008.
The stud [...]
Posted: Thursday, October 15th 2009
Select Video Stats Availed for Public View on YouTube
YouTube now enables YouTube Insights userss to share stats from its analytics tool on videos they select.
Shareable stats include total views, number of ratings, popularity, geographic audience and viewer demographics. Video owners can select which statistics they want seen. From YouTube:
Now when you watch a video, you can learn even more about it and its audience: on the watch p [...]
Posted: Friday, July 24th 2009
EyeWonder Helps Fox, GE Pontwificate with Users
To promote Season One of "Dollhouse," out on DVD and Blu-ray on July 28, Fox Home Entertainment launched a rich media ad that streams Twitter tweets and enables users to engage in conversation through the ad itself.
The unit was developed with help from EyeWonder and Moxie. It showcases tweets from the feed of Eliza Dushku, star of "Dollhouse," and encourages users to jump in by logging in with existing Twitter accounts.
Submissions are manually screened, after which tweets are permitted t [...]
Posted: Thursday, July 23rd 2009
Attributor, TubeMogul Aspire to Measure Video Virality
Web content monitoring/monetization platform Attributor is partnering with TubeMogul in an effort to better measure and analyze the online audience of viral videos.
TubeMogul was among the first online video anallytics/distribution firms to provide independent information about video performance, and user dissemination of video, online. Its clients include a number of small firms and major brands, including Warner Brothers and the White House.
TubeMogul currently boasts about 80,000 users, [...]
Posted: Wednesday, May 13th 2009
Scout Labs Monitors Brand Buzz Across Interwebs -- for a Pittance
San Francisco-based Scout Labs has launched a suite of buzz monitoring tools, intended to help marketers monitor discussions about their brands across free-form media, like social networks and consumer-generated content destinations.
"We're not the first people to have this idea of helping companies make sense of what's going on across the Internet," said CEO Jenny Zeszut in an [...]
Posted: Wednesday, February 18th 2009
US Labels Prominent in Asia-Pacific's Top Brands of '08
Five of Asia's top 10 brands are US-based companies, indicating the strong presence of US companies in the Asia-Pacific region, according to "Asia Pacific's Top 1,000 Brands for 2008," as determined by a TNS survey, writes MarketingCharts.
Mov [...]
Posted: Wednesday, November 26th 2008
Affiliates: Commission, Product & Brand Most Crucial
The three most important things affiliates look at when deciding whether to join an affiliate program are the commission they will receive, the product being sold and the brand being promoted, according to a report from AffiliateBenchmarks, the affiliate research division of NETexponent, MarketingCharts [...]
Posted: Thursday, November 20th 2008
Study: CMOs Must Evolve to Meet New Marketing Challenges
The growing popularity of interactive tools like wikis, blogs and social networks gives customers the ability to engage with firms as never before, and global marketers must put users at the center of their operations to respond to this new and challenging reality, according to an study of global CMOs conducted by the Economist Intelligence Unit and sponsored by Google, [...]
Posted: Monday, November 17th 2008
Google, Campbell Soup, J&J Tops in CSR
Google, Campbell Soup, and Johnson & Johnson top the list of American companies that the US public sees as most socially responsible, according to the 2008 Corporate Social Responsibility Index (CSRI), from the Boston College Center for Corporate Citizenship and Reputation Institute, MarketingCharts [...]
Posted: Tuesday, November 11th 2008
Viral Video Spend to Rise, Despite Fuzzy Metrics
Advertiser and agency interest in viral video is growing quickly, and 70% of ad-agency and media-buying executives plan to increase budgets for viral video marketing in 2009, according to a study from Feed Company, writes MarketingCharts.
The " [...]
Posted: Tuesday, October 14th 2008
Facebook Measures Monthly Active Users Across Apps
Facebook has switched its apps metrics system from measuring daily usage to measuring monthly active users, a step toward standardizing web metrics, reports AdWeek.
The act better aligns Facebook with comScore and Nielsen, which report engagement for video, games and social networking content on a monthly (versus daily) basis.
Facebook believes the change will encourage app creators to f [...]
Posted: Wednesday, August 13th 2008