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Industry Buzz & Snippets: 01/12/10

Ad Technology: Real time price changes reflected in banner ads. Consumer opinions online seen as curse, not gift. Commission Junction vets   [...]
Posted: Tuesday, January 12th 2010

Industry Buzz & Snippets: 01/06/10

Media: US Local News Network partners with LA Times on new site. Analytics: In wake of data mergers, hyper-targeting takes shape. Search: How to   [...]
Posted: Wednesday, January 6th 2010

Affiliates: Commission, Product & Brand Most Crucial

The three most important things affiliates look at when deciding whether to join an affiliate program are the commission they will receive, the product being sold and the brand being promoted, according to a report from AffiliateBenchmarks, the affiliate research division of NETexponent, MarketingCharts   [...]
Posted: Thursday, November 20th 2008

Industry Buzz & Snippets: 7/1/08

Ad Networks and Analytics: Lyris has upgraded its HQ product for the marketing and ad industry. HQ for Agencies enables users to manage online marketing campaigns.Google Ad Planner was playfully blamed for yesterday's Google Analytics crash.Italian motorcycle vendor Duc  [...]
Posted: Tuesday, July 1st 2008

Online B2C Lead Gen Bests Offline

Almost half of marketers - some 47 percent - say their businesses are not effectively exploiting online lead generation as a way of growing their B2C business, according to a survey of internet marketers by E-consultancy and Clash-Media. Four out of five online marketers (82 percent) see online lead generation as a gro  [...]
Posted: Thursday, April 19th 2007

E-tailers' Affiliate Programs Slowing Down

Fewer online retailers now have large numbers of affiliates - sites that drive traffic and sales to those retailers' e-commerce sites - but the efficiency of affiliate marketing has increased. Just 9 percent of retailers now have 10,000 or more affiliates, a significant drop from the 15 percent last year; on the other hand, 37 percent of retailers now have 500 or fewer affiliates, up from last year's 24 percent, wr  [...]
Posted: Tuesday, January 30th 2007

Zango to Pay $3 Million, Settles FTC Charges

The former 180solutions, one of the world's largest distributors of adware, and its two principals have agreed to settle Federal Trade Commission charges that they used unfair and deceptive methods to get consumers to download adware and then obstructed their efforts to remove it. Zango's settlement with the FTC bars future downloads of Zango's adware without consumers' consent, requires Zango to provide a way for consu  [...]
Posted: Friday, November 3rd 2006

Anti-Spyware Tools Gobble up Advertisers' Cookies

A new study details the effect of 11 spyware-tracking programs on advertisers' cookies, and finds that Google's cookies evaded all challengers. The soon-to-be-released study from independent researcher Ben Edelman details the ability of 11 spyware-tracking programs to detect cookies from 50 different ad systems, ClickZ writes. Six of the programs targeted Yahoo's pay-per-click ad conversion tracking cookies, for example.   [...]
Posted: Friday, September 15th 2006

SEMphonic Tool Offers Integrated Search and Online Marketing Reports

Search engine marketing analytics tool specialist SEMphonic today announced CampaignTracker, a tool that "solves the mind numbing tasks of developing multiple integrated search engine and online marketing reports and competitor monitoring for agencies and enterprises," the company said. CampaignTracker offers the ability to see, evaluate, aggregate, and present SEM campaign pe  [...]
Posted: Tuesday, March 7th 2006

Hitwise Acquires Search Management and Conversion Tracking Tech

Online competitive intelligence service Hitwise today announced that it has acquired HitDynamics, a single-interface "technology platform" for search marketing campaigns. Agencies and online marketers use the technology for bid management, reporting and conversion tracking for their PPC, search eng  [...]
Posted: Monday, March 6th 2006

Marketing Drives Holiday E-tail Traffic, Conversions, Revenue Growth

Online marketing campaigns - email, paid search, affiliate marketing, banner ads and shopping comparison-site placements - have played a larger role than usual in shaping shopper behavior early in the holiday season, according to Coremetric's LIVEmark Index benchmark data. The number of visits to retail sites driven by online marketi  [...]
Posted: Thursday, December 8th 2005

Direct Revenue to Clean up Act with Behavioral Network

Adware firm Direct Revenue, hoping to build a better reputation, is forswearing pop-up ads and is instead building a behavioral marketing network, to be launched in 1Q06, as Claria has done, reports ClickZ. It is developing a new adware product that will be compliant with TRUSTe's recently announced Trusted Download effort and will build a user base   [...]
Posted: Monday, November 28th 2005

Amazon Opens Up Core Data to Affiliates

Internet Retailer: Amazon relying more on web services to build merchant connections Amazon.com wants its alliance partners to have the same quality data the retailing giant has itself. To grow closer to its partners, Amazon is aggressively providing data services to get affiliates directly downloading pricing and product information from its own databases. Amazon reports that thousands of developers have downloaded the compan  [...]
Posted: Wednesday, April 21st 2004

Getting the Most out of Google Adsense

Associate Program: How to boost your AdSense revenue In this article Allan Gardyne does a great job of highlighting the advantages and disadvantages of Google Adsense, as well as giving some experience based advice on how to get the best out of this new ad technology.   [...]
Posted: Monday, June 30th 2003

Affiliate Marketing Seminar, Free, NYC, May 1

Ecommercesig.com: Affiliate Marketing: Best Practices for Advertisers Join E-Commerce Special Interest Group for a free panel discussion May 1. Experts will discuss: What percent of your advertising is through your affiliate program? Have you gotten any of the top 50 sites to work on a performance basis? What is the yearly budget for your affiliate program (not including staff)? Does your affiliate s  [...]
Posted: Monday, April 28th 2003

Lessons Learnt in 2002

Anne Holland sent out an email a few weeks back asking MarketingSherpa readers to contribute to a "lessons learnt" report for 2002. Astonishingly she ended up receiving best practice feedback from over 600 marketers. The report, covering 26 sub-topics, is available free of charge here . I've yet to read it in full, but can confirm with absolute confidence that it is a gem.   [...]
Posted: Tuesday, January 14th 2003