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Social Networks' Predictive Powers Will Be Highlighted In 2012 Election Cycle

Just in time for the Iowa Caucuses, Google launched an election page—or rather relaunched as it reserves space on its webpage every two years for the political cycle. This year’s page has been updated to reflect current social media and search trends. Besides the usual rundown of news, tools for activists and political campaign data, the site also has a   [...]
Posted: Wednesday, January 4th 2012

Industry Buzz & Snippets: 02/05/10

Campaigns: Adidas rewards consumers for sharing in online push. Analytics: Real time analytics makes for happy customers. Ad Technology: Study calls for more user choice  [...]
Posted: Friday, February 5th 2010

Industry Buzz & Snippets: 01/11/10

Campaigns: Aflac is leaving its agency and taking the duck. NJ governor's race yielded small online spends. Analytics: 5 tips for investing in analytics. E-Mail Marketing:  [...]
Posted: Monday, January 11th 2010

Yahoo News, CNN Website Get Most Election-Day Visits

Yahoo News, CNN.com and MSNBC.com were the most visited media/political websites on Election Day 2008, while traffic to social networks and Barack Obama's website also saw jumps on Nov. 4, according to data from Hitwise. Visits to John McCain's website declined during the same time period, MarketingCharts reports.   [...]
Posted: Friday, November 7th 2008

Facebook Lexicon Now Tracks Personal -- and Political -- Sentiment

Facebook's new version of Lexicon sports features that let its user base play with aggregated data from. Lexicon was introduced last April as a way for users to gauge the "buzzworthiness." Lexicon searches all Wall, group and event posts for relevant words or phrases, then produces charts of their popularity. In a nod to   [...]
Posted: Monday, September 22nd 2008

Industry Buzz & Snippets: 6/17/08

Ad Networks and Analytics: 50 percent of respondents to an E-consultancy survey use two sets of analytics tools on their site, presumably because a stable average is considered more accurate than one or the other.The Internet Advertising Bureau released definitions of commonly-used digital video in-stream terms.   [...]
Posted: Tuesday, June 17th 2008

IAB Forms Research Advisory Board for Audience Measurement Guidelines

The IAB, in conjunction with the Media Rating Council (MRC), is developing what it calls Audience Measurement Guidelines, which will help define unique visitors, page views and time spent on a given site. Toward completion of the guidelines, the IAB has established the Research Advisory Board. The guidelines are expected to cover the impact of cookie deletion, international traffic and spiders upon measuring respective audiences, in addition to measurement standards and options.  [...]
Posted: Tuesday, September 18th 2007

First Nielsen/NetRatings Data on New Zealand Online Display Advertising Issued

The first publicly released Nielsen/NetRatings AdRelevance insights for the New Zealand market reveal that 1,051 advertising campaigns were run during July 2007, consisting of 2,260 banners run by 532 advertisers, reports MarketingCharts. Online ad impressions for the month reached 1.58 billion, equating to nearly a quarter of total Austra  [...]
Posted: Tuesday, August 28th 2007

Research: Most Americans Not Conservative

The conventional wisdom in the media that Americans are overwhelmingly conservative is fundamentally false, according to "The Progressive Majority: Why a Conservative America is a Myth," a study of poll data by Media Matters for America and Campaign for America's Future, writes MarketingCharts. The two organizations cond  [...]
Posted: Tuesday, June 26th 2007

GOP Presidential Candidates Gaining Viewers on YouTube

Although Democrats are still dominating YouTube viewers' time spent on campaign-related video, Republicans are starting to gain ground, according to Nielsen/NetRatings, MarketingCharts reports. YouTube videos about Republican presidential candidates accounted for 31 percent of the time spent at the site watching campai  [...]
Posted: Thursday, June 14th 2007

IAB to Congress: SPY Act Hinders E-Commerce, Info Flow

The Interactive Advertising Bureau yesterday urged Congress to protect consumers' access to information and entertainment online and be wary of interest-group pressure to pass what IAB termed ill-considered "spyware" legislation. The IAB said the legislation would hinder internet commerce and the free exchange of information. It was among several organizations testifying at the U.S. House of Representatives Subcommittee on Commerce, Trade, and Con  [...]
Posted: Friday, March 16th 2007

Terrorists, Too, Exploit AdSense Click Fraud

Jim Hedger of Webmaster Radio has made public a report that ads served by Google on the sites of Google AdSense publishers who are connected with Al Qaeda, Hezbollah and other terrorist groups are benefiting those groups, which are resorting to click fraud to derive revenue from Google advertisers,   [...]
Posted: Thursday, December 7th 2006

Online Political Ad Spend Going to Email, Not Ads

Though online spending by political advertisers is up from the levels of the 2004 national election, the portion going to online ad placements is actually down. A report by research firm PQ Media on political media spending claims that email accounts for 80 percent of the $40 million spent online by political advertisers leading up to this year's midterm elections, ClickZ reports. The  [...]
Posted: Tuesday, November 7th 2006

$300MM RFP Draft Issued for 2010 Census Marketing

The U.S. Census Bureau has unveiled a draft RFP for its 2010 Census marketing campaign, which it expects to be worth $250-$300 million over three years. The Census Bureau is asking for comment on the draft and won't issue its final request for proposals until early next year, Ad Age reports. The Census Bureau asks in the draft that the winning bidder be responsible for developing a comm  [...]
Posted: Wednesday, October 25th 2006

Anonymous AOL Search Data Not So Anonymous

Those who still think that ostensibly "anonymized" data - the type that the U.S. government is seeking (and sometimes getting) from search providers - protects searchers' privacy, should consider the case of AOL searcher No. 4417749. Among the 20 million or so search queries by some 650,000 AOL subscribers recently released by AOL are those by user No. 4417749, who,  [...]
Posted: Wednesday, August 9th 2006

Quepasa Launches Hispanic Market Research Effort

Quepasa.com, an online community of Hispanic and Latino users, has launched Quepasa Market Intelligence, which provides real-time access to the opinions of Quepasa's audience, writes MediaBuyerPlanner. QMI will provide clients with proprietary information about product use, brand preferences and the political opinions of U.S. Hispanics. Quepasa.com says it   [...]
Posted: Thursday, June 29th 2006

Senator Targets Nielsen, Wants to Regulate Ratings

Murdoch, victim of discrimation Apparently unhappy with the lighter touch of the invisible hand of self-regulating markets, Senator Conrad Burns, Republican of Montana, last week announced a more heavy-handed approach, vowing to make the federal government an arbiter of media ratings,   [...]
Posted: Monday, August 1st 2005

Pew: Blogs Weren't as Influential as Some Supposed

Click to enlargeA new Pew study done together with BuzzMetrics fa  [...]
Posted: Monday, May 16th 2005

News Corp Continues Tilt Against Nielsen's New Measurements

Rupert Murdoch,discrimation victimNews Corp. said it intends to ratchet up its lobbying efforts against Nielsen's local people meters, media measurement systems that more accurately measure individ  [...]
Posted: Tuesday, April 12th 2005

Diversifying Search Services Increase Privacy Risks

Wired put together in one story all the collective hand-wringing going on about search engines accreting more and more personal information on individuals. Search engines began as services providing complete anonymity for users, but nowadays those same companies also offer a wide range of other, more personal, services ranging from free email accounts to indexing entire personal hard drives. Importa  [...]
Posted: Wednesday, April 6th 2005