Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]
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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
| Your current selection | AND | NOT |
|---|---|---|
| » ad buying & planning | 342 | 329 |
| » ad pricing | 63 | 608 |
| » ad selling | 117 | 554 |
| » ad targeting | 179 | 492 |
| » ad technologies & vendors | 135 | 536 |
| » advertainment | 22 | 649 |
| » affiliate marketing | 6 | 665 |
| » agencies & ad departments | 82 | 589 |
| » alternative marketing | 43 | 628 |
| » Asia/Pacific | 15 | 656 |
| » automotive | 14 | 657 |
| » b2b | 20 | 651 |
| » best practices | 113 | 558 |
| » Big Picture | 1 | 670 |
| » biz buzz | 73 | 598 |
| » branding | 79 | 592 |
| » broadband | 48 | 623 |
| » campaigns & creatives of note | 36 | 635 |
| » case studies | 22 | 649 |
| » co-op marketing & partnerships | 10 | 661 |
| » computers & tech | 32 | 639 |
| » consumer packaged goods | 22 | 649 |
| » CRM | 5 | 666 |
| » cross media | 74 | 597 |
| » demographics | 115 | 556 |
| » direct marketing | 106 | 565 |
| » domain names | 5 | 666 |
| » don't believe the hype | 18 | 653 |
| » e-commerce | 154 | 517 |
| » email marketing | 55 | 616 |
| » entertainment | 83 | 588 |
| » Europe | 35 | 636 |
| » events | 9 | 662 |
| » finance | 29 | 642 |
| » global | 24 | 647 |
| » healthcare | 5 | 666 |
| » How-to | 1 | 670 |
| » I-PR & business communications | 10 | 661 |
| » instant messaging marketing | 4 | 667 |
| » interviews | 1 | 670 |
| » intrusive formats | 9 | 662 |
| » Latin America | 2 | 669 |
| » legal, government & regulation | 27 | 644 |
| » loyalty & retention | 18 | 653 |
| » major account moves | 3 | 668 |
| » major brands | 71 | 600 |
| » major players news | 188 | 483 |
| » Marketing | 1 | 670 |
| » media convergence | 70 | 601 |
| » minorities | 9 | 662 |
| » mobile marketing | 52 | 619 |
| » multi-channel marketing | 37 | 634 |
| » new and improved | 41 | 630 |
| » nonsense & parodies | 6 | 665 |
| » online ad market | 189 | 482 |
| » pearls of wisdom | 34 | 637 |
| » people | 35 | 636 |
| » personalization | 21 | 650 |
| » political parties & organizations | 19 | 652 |
| » privacy | 36 | 635 |
| » promotions | 8 | 663 |
| » publishing | 167 | 504 |
| » real estate | 2 | 669 |
| » rich media | 42 | 629 |
| » search engine marketing | 130 | 541 |
| » Segmentation & Markets | 1 | 670 |
| » seniors | 2 | 669 |
| » signs of doom | 29 | 642 |
| » signs of recovery | 21 | 650 |
| » signs of what's to come | 122 | 549 |
| » small business | 11 | 660 |
| » spam & anti-spam | 19 | 652 |
| » Spanish-speaking | 6 | 665 |
| » subscribe to marketingwonk daily | 1 | 670 |
| » syndication & RSS | 6 | 665 |
| » technical innovation | 44 | 627 |
| » telecom | 16 | 655 |
| » text ads | 57 | 614 |
| » tools & software | 102 | 569 |
| » top stories | 173 | 498 |
| » travel | 5 | 666 |
| » user experience | 106 | 565 |
| » viral marketing & social media | 51 | 620 |
| » weblog marketing | 24 | 647 |
| » women | 9 | 662 |
| » worst practices | 50 | 621 |
| » Youth | 24 | 647 |
Top News: HP Awards PC Business | AmEx Brand Innovation | Groupon Reports Profit | Millennial Media Doesn't | Google Ads Trump Facebook | Social Brand Blunders
Ad Technology:
Volvo Launches China's First RTB-based Advertising
DoubleClick co-founder targets publishers with content-meets-commerce service
Publishers [...]
Posted: Tuesday, May 15th 2012
Top News: Yahoo Turmoil | Search Engine Rankings | Second Guessing Second Price | Amex Tests SoMe Commerce
Ad Technology:
Debunking Ad-Tech Myths
Agency News:
Little Caesars Taps BFG 9000 for National Creative
Brand Takes a Tweeting
Campai [...]
Posted: Monday, May 14th 2012
Dismiss Google+ At Your Own Risk
Anything that can boast a 112% higher engagement is worth a second look. That is just one of the figures that Simply Measured (the social media analytics firm) released yesterday. Since February, two more brands from the Interbrand Top 100 list (Xerox and Nike) have activated pages, bringing the total to 64 of those 100. (The top 10 for Google+ engagement include Nike, Coke, Star [...]
Posted: Thursday, May 10th 2012
More Marketers, Advertisers Trust And Conduct Media Audits
At the Association of National Advertisers’ annual Advertising Financial Management Conference yesterday, the Media Audit Council (MAC) presented results of a recent survey as part of the conference’s “Insights From Advertisers Who Have Embraced Media Audits†panel discussion. MAC had conducted the survey to better understand perceptions of marketing and procure [...]
Posted: Wednesday, May 9th 2012
comScore Releases Mobile Metrix 2.0, Proves Utility With Initial Findings
comScore has announced the U.S. launch of Mobile Metrix 2.0, its next generation mobile behavioral measurement service. To prove Mobile Metrix 2.0’s utility, comScore released some first-round findings. Among them, 82% of time spent with mobile media happens via apps.
Mobile Metrix 2.0 brings comScore’s Unified Digital Measurement to smartphone devi [...]
Posted: Tuesday, May 8th 2012
comScore Validated Campaign Essentials (vCE) Signs More Leading Brands
Digital measurement powerhouse comScore has released a shortlist of major brands that have signed on for its validated Campaign Essentials (vCE) for measurement of their online ad campaigns.
The new round of brands will use vCE to validate whether the ads in their campaigns were delivered in-view, in the ri [...]
Posted: Monday, April 30th 2012
Newspaper Website Traffic Up, But Subscribers Elusive
Good news for newspaper websites and their advertisers. Newspapers improved upon website traffic in the first quarter of 2012 with a 4.4% increase year-over-year in adult unique visitors (113 million) and a 10% increase in adult average daily visitors (25 million). That according to the Newspaper Association of America (NAA), citin [...]
Posted: Thursday, April 26th 2012
Research: Mobile Nets "Teeming With Streaming" From Ad-Friendly Providers
Mobile networks are “teeming with streaming,†finds Sandvine, the provider of broadband network solutions for fixed and mobile operators. Sandvine has released its Internet traffic trends report “Global Internet Phenomena Report 1H2012,†based on data from a selection of Sandvine’s 200-plus customers spanning North America, Europe, Middle East and Africa, Caribbean and Latin America and Asia-Pacific.
The news is good for [...]
Posted: Thursday, April 26th 2012
Black Consumer Market: Huge, Largely Untapped, Won Through Fair Representation
[...]
Posted: Tuesday, April 24th 2012
Top News: YouTube analytics | Google site redesign | Most shared articles on Facebook
Measurement & Analytics:
YouTube unveils analytics platform.
Mobile Computing:
Windows Phone outperforms Android and iOS in mobile advertising, Smaato reports.
Consumers' [...]
Posted: Wednesday, November 30th 2011
Top News: AdWords mobile call | comScore social ad tracking | Nuance buys Swype
Online Ad Market:
Google launches AdWords mobile call tracking.
Measurement & Analytics:
comScore upgrades social ad tracking.
Mobile Computing:
Apple [...]
Posted: Friday, October 7th 2011
Testing Your CTA
Developing a high-converting landing page requires, among other elements, testing, writes Carol Fox on Marketo. "Getting the right elements in the right place can be the difference between a higher percentage of leads or lower conversions."
But what to test? Some elem [...]
Posted: Thursday, August 11th 2011
Closing Bell: Twitter acquires BackType | Entenmann's hashtag fail | Android still 38%
Measurement & Analytics:
Twitter acquires social analytics company BackType.
The Debate Continues:
Google+ Hangouts will be hard for Facebook to top.
Mobile Computing: [...]
Posted: Tuesday, July 5th 2011
Sarah Palin, Housing Prices: Social Signal Analytics are Spreading Beyond Ads
Economists at the Bank of England [PDF] are using search words to track larger economic trends by comparing the volume of key words, such as "unemployed" and "house prices," against official data for the labor and housing markets. In one instance, according to the Wall Street Journal, researchers found a strong correl [...]
Posted: Tuesday, June 14th 2011
Top News: Twitter buys TweetDeck for $40M | Tremor Media launches analytics platform | Another eReader | Lada Gaga takes down Amazon servers
Social Media:
Twitter buys TweetDeck for $40M.
Half of Facebook users' walls have profanity.Security:
Sony must secure network [...]
Posted: Tuesday, May 24th 2011
Top News: Twitter moves to expand appeal | Banner ads post surprising growth | Groupon Acquires Pelago | Yahoo backtracks on privacy promise |
Social Media:
Twitter tries to widen appeal to more users.
Foursquare shows photos by friends you checked in with.
Online Ad Market:
Surprising [...]
Posted: Tuesday, April 19th 2011
Top News: Financial Times won't give up subscriber data to Apple | Android developers say fragmentation is a problem | Hulu Plus exceeds 1M subscribers | FTC may be investigating Google | AA list fares again in Expedia, Hotwire
Mobile Marketing:
FT won't give up subscriber relationship to Apple.
87 percent of Android developers say fragmentation a problem.
Mobile Computing:
Developer [...]
Posted: Tuesday, April 5th 2011
Who Says What on Facebook
Just about every research, academic and professional organization with an interest in the data store that is Facebook has attempted to analyze, parse and interpret user patterns on the site. Now it is Facebook’s turn.
It recently examined how status updates are worded and what that word use says about the user. Following is what it found.
Younger people: [...]
Posted: Monday, December 27th 2010
Top News: Here comes the news apps | IAB launches mobile ad think tank | Ad vertification rising | 60 million HTC Android handsets
Publishing:
Here come the News apps.
Study: iPads hurting newspapers?
YouTube extends video time, eyes TV.
Mobile Mar [...]
Posted: Friday, December 10th 2010
Marketing Data RoundUp: More marketers turn to predictive technologies | Ecommerce sales grow
Predictive Technology Aids Marketers
Top-performing marketing organizations are differentiated in their strategies and rationales regarding predictive technologies, according to a new report from Aberdeen Group. A perceived tougher competitive environment is the top factor driving adoption of predictive technologies by marketers, with 56% of best-in-class marketing organizations ar [...]
Posted: Thursday, November 18th 2010