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Top Toolkit News: Overview Reports in Google Analytics | AdManager launches | Path-to-Conversion

Overview Reports in Google Analytics Overview reports in the new Google Analytics was reviewed this week by the site as part of its ongoing series of posts highlighting various elements in the new application. Each overview report consists of three sections. There's a timeline graph, some aggregate metrics, and a set of reports. In the new version, Google tweaked the graphs, giving   [...]
Posted: Tuesday, May 17th 2011

Top News: MySpace redesign and its leaked traffic stats | PlayStation prototype | PayPal's new payment system | Video analytics

Social Media: MySpace site redesigned around entertainment. A leaked document of MySpace's traffic analytics. Yahoo speeds up email,   [...]
Posted: Wednesday, October 27th 2010

60 Second Problem Solver: Too few resources, too many social media metrics to track

Small businesses that want to measure their social media efforts may find the task daunting. As it is most small firms aren't leveraging the basic online tools readily available to them, according to a small business survey by Citibank, which found that 37% of small business executives surveyed have not used a website for marketing or expanding their business and 62% ar  [...]
Posted: Friday, October 1st 2010

Top Industry News for 7-22-10: IBM developing analytics suite for advertisers

Measurement & Analytics: IBM working on analytics suite for advertisers. Online Ad Market: New York Times revenue rises as digital advertising help offset print decline. Yahoo's disp  [...]
Posted: Thursday, July 22nd 2010

Tuesday's Toolset Watch

Analytics Google has introduced AdWords Campaign Experiments, or ACE in beta: a tool that tests and measures changes to keywords, bids, ad groups and placements. Users can execute the experimental campaign alongside the original campaign, testing such scenarios as the incremental impact of adding new keywords to a campaign or changing keyword and ad group-level bids  [...]
Posted: Tuesday, June 15th 2010

Web Analytics Made Easy for SMBs

A handful of Web analytics resources for small businesses - from free services to tutorials to products tailored to their needs - have come to market over the past several weeks. Each slightly different, they are part of a larger, ongoing trend: the mass marketing of analytics applications - a trend that is filtering down to the smallest companies now. At the same time a knowledge base for these firms on the best way to use web analytics is growing. New Products At the   [...]
Posted: Monday, June 7th 2010

Beyond News: Microsoft Aims Higher with Bing

Though Microsoft has made many well-publicized moves to officially promote Bing, the company has more quietly been taking other steps that could propel the #3 search engine to a bigger share of market - much faster than many industry watchers anticipated when the search engine was rolled out. Most notable in the news lately is Bing's "take-no-prisoners" approach to news content. According  [...]
Posted: Wednesday, November 25th 2009

Corporate IT Spend Dives in 4Q08 and Beyond

An accelerating collapse in US business spending has now reached historic proportions - causing record pullbacks in corporate IT spending in both the current 4th quarter 2009 and going forward into next year, according to a survey from ChangeWave Research,   [...]
Posted: Wednesday, November 26th 2008

Affiliates: Commission, Product & Brand Most Crucial

The three most important things affiliates look at when deciding whether to join an affiliate program are the commission they will receive, the product being sold and the brand being promoted, according to a report from AffiliateBenchmarks, the affiliate research division of NETexponent, MarketingCharts   [...]
Posted: Thursday, November 20th 2008

Online Display Rates Down 27%; Small Sites Hurt Most

Online ad prices consistently declined in 2008, falling 21% since Q2 and 27% since Q1, with small sites and some verticals most affected by the faltering economy, according to the PubMatic AdPrice Index for Q3 2008,   [...]
Posted: Friday, October 24th 2008

Industry Buzz & Snippets: 5/6/08

Ad Networks and Analytics: Rise in revenue from its ad network were just enough to offset drops elsewhere at AOL. Analytics platform Media6Degrees raised $2 million in financing from Coriolis Ventures. Blinkx is licensing a toolset called Advanced Media  [...]
Posted: Tuesday, May 6th 2008

Reader's Digest Debuts Ad Display, Tracking Platform

Reader's Digest is about to launch a platform for the creation and reporting of ads on its network sites, reports Mediaweek. The AdWizard system allows small and mid-sized businesses to create custom ads for display on food sites operated by Reader's Digest. Advertisers will be able to track the performance of those ads and make the necessary adjustments. The AdWizard platform will  [...]
Posted: Monday, November 5th 2007

Most Popular Retail Email Days of the Past Year

Retailers sent the most emails in the weeks before Christmas - including on seven of the top eight email days in the previous 12 months - according to a study by the Email Experience Council's RetailEmail blog, MediaPost writes (  [...]
Posted: Tuesday, July 17th 2007

Socially-Conscious Companies Garner Loyalty from US Customers, Employees

More than two-thirds of Americans say they consider a company's business practices when deciding what to buy, while American workers in increasing numbers say they want their employers to support a social cause or issue, according to the 2007 Cone Cause Evolution Survey, reports MarketingCharts. Its latest "Cause Branding" and corporate responsibility research  [...]
Posted: Wednesday, July 11th 2007

Google Upgrades Enterprise Search, Adds Security Measures

Google has added security measures to its Mini enterprise search appliance, allowing companies to safely and simultaneously search public information as well as private info on their networks. The upgrade means that Google Mini can now be used to index both public-facing websites and company intranets, CNET repo  [...]
Posted: Wednesday, January 31st 2007

Office Live Helps Set up Small Biz Sites, Search Ads

Securing a domain name, setting up a website and launching a paid search campaign is about to become much cheaper and easier for small businesses, thanks to a service from Microsoft. Microsoft's Office Live will debut on Nov. 15 and will allow small businesses and others to register any available domain name, create a fully functional website, and track visitors to the site, all at no cost,   [...]
Posted: Friday, November 3rd 2006

Jarvis: Time to Make Blog Advertising Work

Blogs, feeds, and podcasts - a potentially huge advertising market - have yet to be tapped, with no system in place for advertisers and bloggers to work together efficiently to realize that vast potential. That's the starting point of a column by Jeff Jarvis in AdAge proposing some solutions, including an open ad marketplace; the piece is nicely summarized by Poynter'  [...]
Posted: Tuesday, May 9th 2006

Google Acquires Blog Analytics Tool Measure Map

Google has acquired blog stat/analytics tool Measure Map from design firm Adaptive Path, paidContent writes, citing emails that the companies sent to clients. Jeffrey Veen, product director for Measure Map, and other members of the development team, will join Google. Measure Map is in alpha testing and looks like a "lite version" of Google Analy  [...]
Posted: Wednesday, February 15th 2006

Google Analytics Partners with ZAAZ to Enhance Service

Google has entered into a partnership with interactive agency and web analytics firm ZAAZ to serve enterprise customers that use Google Analytics, with ZAAZ providing for-fee services beyond what Google Analytics freely offers, reports DM News. Some of Google's largest advertisers will be making use of the third-party services to improve their websites. Many enterprise customers requested Google Analytics services, so Go  [...]
Posted: Tuesday, January 24th 2006

ReachLocal, Efficient Frontier Bring SEM to SMBs

ReachLocal and Efficient Frontier announced a strategic partnership to bring search engine marketing to small and midsize local businesses. The partnership gives local businesses access, through the ReachLocal advertising platform and network of independent sales agents, to the paid search marketing solution managed by Efficient Frontier and used by large search marketers  [...]
Posted: Wednesday, June 8th 2005