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Dismiss Google+ At Your Own Risk

Anything that can boast a 112% higher engagement is worth a second look. That is just one of the figures that Simply Measured (the social media analytics firm) released yesterday. Since February, two more brands from the Interbrand Top 100 list (Xerox and Nike) have activated pages, bringing the total to 64 of those 100. (The top 10 for Google+ engagement include Nike, Coke, Star  [...]
Posted: Thursday, May 10th 2012

More Marketers, Advertisers Trust And Conduct Media Audits

At the Association of National Advertisers’ annual Advertising Financial Management Conference yesterday, the Media Audit Council (MAC) presented results of a recent survey as part of the conference’s “Insights From Advertisers Who Have Embraced Media Audits” panel discussion. MAC had conducted the survey to better understand perceptions of marketing and procure  [...]
Posted: Wednesday, May 9th 2012

Jelli Offers Terrestrial Radio with Social Media Analytics, Ad Engagement

Social radio provider Jelli is claiming to have “reimagined the radio spot, making it more engaging and interactive.” Jelli promises a radio/social media mashup for advertisers, and now promises it can quantify those exposures with social media analytics. TechCrunch described Jelli  [...]
Posted: Thursday, May 3rd 2012

Top News: Clearstream's Video Analytics | Digiday's Content Marketing Launch | FTC vs. Google | Marketers Pressure ICANN | Last-Click Overrated? | Clout Not "Klout" | Pinterest's Waning Interest

Ad Technology: Clearstream Launches Clearview - Advanced Video Analytics Technology to Audit and Evaluate Online Video Venues Brands: Oscar de la Renta reinvents social commerce via   [...]
Posted: Friday, April 27th 2012

Newspaper Website Traffic Up, But Subscribers Elusive

Good news for newspaper websites and their advertisers. Newspapers improved upon website traffic in the first quarter of 2012 with a 4.4% increase year-over-year in adult unique visitors (113 million) and a 10% increase in adult average daily visitors (25 million). That according to the Newspaper Association of America (NAA), citin  [...]
Posted: Thursday, April 26th 2012

Black Consumer Market: Huge, Largely Untapped, Won Through Fair Representation

  [...]
Posted: Tuesday, April 24th 2012

Will the iPad Redefine Online Ad Metrics?

An online visitor might spend 2.1 minutes per month at Vanityfair.com and 3.8 minutes per month at GQ.com, according to comScore. On those magazines' iPad apps, though, he or she will 'thumb' through the 'pages' for a leisurely 60 minutes, according to Conde Nast (via the Associated Press). Digital publishing platform Zinio - which publishes digital editions for Harper's Bazaar and Car and Driv  [...]
Posted: Monday, June 7th 2010

Industry Buzz & News: 5/07/10

Online Ad Industry: Time spent with display ads boost search: study. Search: Google Goggles translates text in images. The search engine landscape in 2010: Rand's   [...]
Posted: Friday, May 7th 2010

Industry Buzz & News: 5/06/10

Legal/Regulatory: New U.S. push to regulate internet access. Campaigns & Creative: Yahoo's new ad isn't bad but it's still a waste of $80 million. Staples keeps customer  [...]
Posted: Thursday, May 6th 2010

CBS Outdoor Offers Third Party Eyes On Validation

For the first time, out-of-home ratings will be available via an independent source, giving advertisers not only proof that their campaign ran but a measure of audience reach, thanks to CBS Outdoor's adoption of the Eyes On ratings from a third party. Until now, advertisers were delivered Eyes On ratings from the media companies themselves, but getting the ratings into third party software systems was the next logical step,   [...]
Posted: Tuesday, May 4th 2010

Industry Buzz & News: 4/13/10

Ad Technologies & Vendors: Some early iPad apps deliver better ad experience than others. Online Ad Market: 1-800 Flowers attracts 78% of new customers through online channels. Google's Ari Paparo   [...]
Posted: Tuesday, April 13th 2010

Industry Buzz & News: 4/09/10

Online Ad Market: Apple fights rival Google on new turf. Bookmarking startup Xmarks launches ads with crowd-sourced ratings. Campaigns & Creatives: Studios   [...]
Posted: Friday, April 9th 2010

Industry Buzz & News: 03/05/10

Measurement & Analytics: Why metrics are killing creativity in advertising. Campaigns & Creatives: FarmVille Ad helps Bing zoom past Google on Facebook. Ad Targeting: Facebook   [...]
Posted: Friday, March 5th 2010

Tweets Predict Oscar Upset

Twitter community conversations predict “The Hurt Locker” will upset the mega-blockbuster “Avatar” for Best Picture at this year’s Oscar awards, according to communications agency Waggener Edstrom Worldwide. ‘The Hurt Locker’ Edges Out ‘Avatar’ Based on analysis of tweets by the WE twendz pro service, most Twitter dialogue about the Oscars has centered on “The Hurt Locker” and “Avatar.” (  [...]
Posted: Thursday, March 4th 2010

Industry Buzz & Snippets: 02/16/10

Ad Platforms: Former Havas digital chief wants to simpli.fi ad targeting of online searchers. Online video gets an ad exchange. Search: Google maint  [...]
Posted: Tuesday, February 16th 2010

P&G Launches eStore to Test Marketing Concepts

Procter & Gamble is launching a new ecommerce "learning lab" that the packaged goods giant says will test concepts and programs that can be reapplied across P&G’s retail partners in the hopes of growing consumer affinity for P&G brands and ultimately increasing sales. The eStore is coming out now in beta with 5,000 invited consumers; it will roll out broadly in the U.S. in March or April, the company   [...]
Posted: Wednesday, February 10th 2010

New Index Ranks Facebook Fans' Fashion Choices

A new index that tracks the popularity of fashion brands on Facebook has joined the growing number of social media marketing and measurement tools. Called the Stylophane Facebook Fashion Index, it was developed by Stylophane e-commerce provider, which also tracks the most popular brands on Facebook each month. Launched last week, the Fashion Index updates daily and shows the percentage increase or decrease in th  [...]
Posted: Monday, February 8th 2010

DOOH Signs Get Smarter under Intel, Microsoft

Intel Corp. and Microsoft Corp. are envisioning a new generation of so-called smart signs that can recognize the age, gender and height of people in front of them. These digital signs could also serve as on-the-spot providers of raw analytics, conveying back to retailers what products and images have received the most attention on the store floor (via the Wall Street Journal).   [...]
Posted: Tuesday, January 12th 2010

MarketingVOX Needs Your Feedback

We're currently conducting our annual readership poll to get feedback that will help us improve MarketingVOX.  We'd  appreciate it if you could take a few moments to take our short  survey.  We know you are probably asked to fill out a lot of these things during a typical week, but we really need your help. In an attempt to be respectful of your time - we've attempted to keep our survey to the most important questions. Please tell us what you like, don’t like and how we stack up with ot  [...]
Posted: Monday, December 28th 2009

Ad Retargeting Gets Set for Prime Time

Ad remarketing - also known as ad retargeting - is currently the most under-used online marketing technology, according to a new survey. That, however, is likely to change as some ad platforms - a group that includes Yahoo - begin to widely deploy this functionality. Remarketing/retargeting technology is akin to following up with "unsold leads" in the brick-and-mortar world. If consumers visit a website but don't buy, retargeting technology enables retailers to serve them future ads on other   [...]
Posted: Tuesday, December 8th 2009