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HubSpot Launches App Version of Marketing Grader Tool

All-in-one marketing software company HubSpot has launched a dashboard web app based on its popular Marketing Grader tool. The idea is to "quickly answers marketer's burning questions at a glance," said the company in a statement. Did growth of inbound links take a nosedive? Does the competition suddenly have a lot more indexed pages? Has the last three months of marketing effort improved effectiveness? Are competitors accruing more Facebook fans faster  [...]
Posted: Friday, May 18th 2012

Dismiss Google+ At Your Own Risk

Anything that can boast a 112% higher engagement is worth a second look. That is just one of the figures that Simply Measured (the social media analytics firm) released yesterday. Since February, two more brands from the Interbrand Top 100 list (Xerox and Nike) have activated pages, bringing the total to 64 of those 100. (The top 10 for Google+ engagement include Nike, Coke, Star  [...]
Posted: Thursday, May 10th 2012

More Marketers, Advertisers Trust And Conduct Media Audits

At the Association of National Advertisers’ annual Advertising Financial Management Conference yesterday, the Media Audit Council (MAC) presented results of a recent survey as part of the conference’s “Insights From Advertisers Who Have Embraced Media Audits” panel discussion. MAC had conducted the survey to better understand perceptions of marketing and procure  [...]
Posted: Wednesday, May 9th 2012

comScore Releases Mobile Metrix 2.0, Proves Utility With Initial Findings

comScore has announced the U.S. launch of Mobile Metrix 2.0, its next generation mobile behavioral measurement service. To prove Mobile Metrix 2.0’s utility, comScore released some first-round findings. Among them, 82% of time spent with mobile media happens via apps. Mobile Metrix 2.0 brings comScore’s Unified Digital Measurement to smartphone devi  [...]
Posted: Tuesday, May 8th 2012

InMobi Launches Privacy-Friendly, No-Cost Mobile Conversion Tracking

InMobi, the independent mobile advertising network, has announced the launch of its free-to-integrate-and-use mobile conversion tracking platform, InMobi Ad Tracker. The platform is designed to allow advertisers and agencies to track any post-click mobile conversion (app downloads, lead generations, sales, or other events) across all mobile marketing channels (both, ad networks and mobile publishers) through a single platform. The solu  [...]
Posted: Thursday, May 3rd 2012

comScore Validated Campaign Essentials (vCE) Signs More Leading Brands

Digital measurement powerhouse comScore has released a shortlist of major brands that have signed on for its validated Campaign Essentials (vCE) for measurement of their online ad campaigns. The new round of brands will use vCE to validate whether the ads in their campaigns were delivered in-view, in the ri  [...]
Posted: Monday, April 30th 2012

Research: Do We Need A "Pay-per-Hover" Ad Model?

Perhaps “cost per hover” or “pay-per-hover” will become new metrics. comScore and Pretarget, the intent targeting company, have released results of an online advertising study which found that ad viewability and hover time are more strongly correlated with conversions (defined as purchases and requests for information) than clicks or total impressions. It will  [...]
Posted: Thursday, April 26th 2012

Top News: Gannett Earnings Plummet | Olympic Sponsors "Greenwashing?" | Fortune 500 SoMe Infographic | P&G Glorifies Mothers

Ad Technology: CEO Moore On 24/7 Media: We’re A Tech Company, Not An Agency Sinclair Broadcast Group Expands Contract for Harris Corporation Media Software Solution ChaCha Partners With Adometry   [...]
Posted: Tuesday, April 17th 2012

Social Media's Rep as Trend Predictor Takes a Hit

A Princeton research team, led by Felix Ming Fai Wong, has found that Twitter is not as reliable a predictor of the future, at least in terms of movie sales. After analyzing Tweets during the Oscar season and comparing them to reviews at Rotten Tomatoes and other sites, the team determined that Twitter posters tend to be more positive than the general positive, according to Technology Review. This finding is of interest to mark  [...]
Posted: Monday, March 26th 2012

Top News: Google updates name policy | Twitter acqires Dasient | Android favored by developers

Social Media: Google+ updates real name policy to allow "alternate names". YouTube sees 60 hours of video uploaded a minute. Twitter acqu  [...]
Posted: Tuesday, January 24th 2012

Social Networks' Predictive Powers Will Be Highlighted In 2012 Election Cycle

Just in time for the Iowa Caucuses, Google launched an election page—or rather relaunched as it reserves space on its webpage every two years for the political cycle. This year’s page has been updated to reflect current social media and search trends. Besides the usual rundown of news, tools for activists and political campaign data, the site also has a   [...]
Posted: Wednesday, January 4th 2012

Top News: Reaching consumers via analytics | Facebook events feature, gaming feed | Apple online shoppers rule

Measurement & Analytics: Using Google’s data to reach consumers. Social Media: Facebook launches suggested events feature based on checkins. Facebook has   [...]
Posted: Friday, December 23rd 2011

An Analytics Primer to Target Last Minute Shoppers

Most retailers, if they use analytics at all, do so with the big picture in mind: are their social media or online ad campaigns working and by how much? Fewer companies are able to use this toolset to capture quickly-moving trends. One example of the former is Blendtec, the high-end blender manufacturer, which relies heavily on its YouTube channel to get the word out about its products' features. The company, which has more than 440,000 subscribers on YouTube, 85,000 shoppers  [...]
Posted: Thursday, December 22nd 2011

As Mobile Ad Industry Expands, So Do Its Measurement Tools

The total mobile advertising spend in the US will jump from $1.34 billion to $2.01 billion in 2012, according to a whitepaper from mobile media buying platform adsmobi. Smartphone sales will continue to enjoy strong growth with a total of 155.6 million sold smartphones next year. In addition, adsmobi predicts that Android will consolidate its cu  [...]
Posted: Monday, December 12th 2011

eBay Follows Wal-Mart's Lead With Analytics Purchase

ebay is acquiring Hunch, a start up that provides recommendation technology. Hunch analyzes data from social networks and questionnaires in order to make personal recommendations. eBay plans to use this latest acquisition to suggest relevant products for shoppers. Poor Quality of Recommendation Engines in the Market eBay’s instincts are spot on: the quality of product recommendations on retailer websites has been declining, at least one survey shows, and  [...]
Posted: Monday, November 21st 2011

Questions to Ask Your Tag Vendor Before You Move Forward

Last month, TagMan, a provider of tag management applications, secured $5 million in its second round of venture capital funding. Digital media investment firms Greycroft Partners and iNovia Capital led the Series B round, bringing the company’s total funding to date to the $10 million mark. TagMan, not surprisingly, attributed the successful round to the growing need for its brand of analytics. "Data-driven online marketing is growing exponentially and tag management is the enabling techno  [...]
Posted: Wednesday, November 9th 2011

Marketing Pros and Cons for Google+ Pages

The official launch of Google+Pages is bringing home the realities of this latest social networking platform for marketers, both its good and bad points. Not to Much Talking Allowed The latter, unfortunately, loom large for companies that wish to communicate with customers. Only one person can “own” or “post to” an account, notes Robert Scoble,   [...]
Posted: Tuesday, November 8th 2011

As Ad Networks Grow, So Does Demand for Ad Verification

As the number of ad networks and ad exchanges continue to grow, so has the need for ad verification services -- and more fundamentally -- standards. This week IAB announced it was assembling a working group on this issue. The goal will be to develop and present a set of standard protocols that any agency ad server could implement to address the proofs of viewability advertisers desire, in a manner that protects the contents of the page. Industry Measures   [...]
Posted: Friday, November 4th 2011

Multivariate Testing Vs. Crowdsourcing for Facebook Ads

A vendor is planning to announce a crowdsource platform specifically for Facebook ads at the upcoming ad:tech conference. The announcement, while not a surprise, given Facebook’s ubiquity, does raise an interesting point: Facebook ad formats are still so new that not much industry knowledge has accumulated as to what works and what doesn't. Crowdsourcing a campaign could address that. So could multivariate testing,   [...]
Posted: Thursday, November 3rd 2011

Wal-Mart Takes Lead in Retail Social Networking

Wal-Mart is pushing ahead of social media-savvy retailers such as Macy’s  and even Amazon and eBay, based on the initiatives it has underway.  The company’s @WalMartLabs is working on a social network for in-store shoppers, Internet Retailer reports. Consumers would be able to use th  [...]
Posted: Wednesday, November 2nd 2011